---
title: "Localisation management platforms in New Zealand: Which brands are most popular in search?"
description: "Compare translation and localisation workflow platforms used by New Zealand teams. Share of Search among Crowdin, Lokalise, Phrase, Smartling and Transifex, the localisation management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-localisation-management-platforms"
publisher: "Brandwave"
---

# Localisation management platforms in New Zealand: Which brands are most popular in search?

Compare translation and localisation workflow platforms used by New Zealand teams. Share of Search among Crowdin, Lokalise, Phrase, Smartling and Transifex, the localisation management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Localisation management platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Crowdin, 26.7%

## Which brand is most popular in search among localisation management platforms in New Zealand?

- Crowdin and Lokalise share the highest estimated Share of Search among localisation management platforms in New Zealand, at 26.7% in August 2026.
- Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among localisation management platforms in New Zealand decreased from 30% to 26.7%.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among localisation management platforms in New Zealand decreased from 30% to 26.7%.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among localisation management platforms in New Zealand increased from 15% to 20%.
- Across the 11 months ending August 2026, Transifex’s estimated Share of Search among localisation management platforms in New Zealand increased from 5% to 6.7%.
- Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among localisation management platforms in New Zealand peaked at 42.1% in February 2026 and was lowest at 19% in May 2026.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among localisation management platforms in New Zealand peaked at 37.5% in March 2026 and was lowest at 20% in January 2026.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among localisation management platforms in New Zealand peaked at 23.8% in May 2026 and was lowest at 6.7% in April 2026.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among localisation management platforms in New Zealand peaked at 20% in October 2025 and was lowest at 10.5% in February 2026.
- Across the 11 months ending August 2026, Transifex’s estimated Share of Search among localisation management platforms in New Zealand peaked at 14.3% in May 2026 and was lowest at 5% in October 2025.
- Across the 11 months ending August 2026, Phrase rose from 4th to 3rd among localisation management platforms in New Zealand.
- Across the 11 months ending August 2026, Smartling fell from 3rd to 4th among localisation management platforms in New Zealand.

## Compare search popularity between leading brands

- [Crowdin vs Lokalise: compare search popularity](/demand/nz/compare/crowdin-vs-lokalise): 26.7% Share of Search each.
- [Crowdin vs Phrase: compare search popularity](/demand/nz/compare/crowdin-vs-phrase): 26.7% against 20% Share of Search.
- [Crowdin vs Smartling: compare search popularity](/demand/nz/compare/crowdin-vs-smartling): 26.7% against 20% Share of Search.
- [Crowdin vs Transifex: compare search popularity](/demand/nz/compare/crowdin-vs-transifex): 26.7% against 6.7% Share of Search.
- [Lokalise vs Phrase: compare search popularity](/demand/nz/compare/lokalise-vs-phrase): 26.7% against 20% Share of Search.
- [Lokalise vs Smartling: compare search popularity](/demand/nz/compare/lokalise-vs-smartling): 26.7% against 20% Share of Search.
- [Lokalise vs Transifex: compare search popularity](/demand/nz/compare/lokalise-vs-transifex): 26.7% against 6.7% Share of Search.
- [Phrase vs Smartling: compare search popularity](/demand/nz/compare/phrase-vs-smartling): 20% Share of Search each.
- [Phrase vs Transifex: compare search popularity](/demand/nz/compare/phrase-vs-transifex): 20% against 6.7% Share of Search.
- [Smartling vs Transifex: compare search popularity](/demand/nz/compare/smartling-vs-transifex): 20% against 6.7% Share of Search.

## How did search popularity change for New Zealand localisation management platforms in August 2026?

- In August 2026, Phrase gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.
- In August 2026, Smartling gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.
- In August 2026, Transifex gained estimated Share of Search among localisation management platforms in New Zealand, from 5.3% to 6.7%.
- In August 2026, Crowdin lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.
- In August 2026, Lokalise lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Crowdin | 26.7% | 40 | -33.3% | Crowdin |
| 2 | Lokalise | 26.7% | 40 | -33.3% | Lokalise |
| 3 | Phrase | 20% | 30 | 0.0% | Phrase |
| 4 | Smartling | 20% | 30 | 0.0% | Smartling |
| 5 | Transifex | 6.7% | 10 | 0.0% | Transifex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crowdin | 60 | 30% | 1 |
| Oct 2025 | Lokalise | 60 | 30% | 2 |
| Oct 2025 | Smartling | 40 | 20% | 3 |
| Oct 2025 | Phrase | 30 | 15% | 4 |
| Oct 2025 | Transifex | 10 | 5% | 5 |
| Nov 2025 | Crowdin | 80 | 29.6% | 1 |
| Nov 2025 | Lokalise | 80 | 29.6% | 2 |
| Nov 2025 | Smartling | 50 | 18.5% | 3 |
| Nov 2025 | Phrase | 40 | 14.8% | 4 |
| Nov 2025 | Transifex | 20 | 7.4% | 5 |
| Dec 2025 | Lokalise | 60 | 31.6% | 1 |
| Dec 2025 | Crowdin | 50 | 26.3% | 2 |
| Dec 2025 | Phrase | 30 | 15.8% | 3 |
| Dec 2025 | Smartling | 30 | 15.8% | 4 |
| Dec 2025 | Transifex | 20 | 10.5% | 5 |
| Jan 2026 | Crowdin | 50 | 33.3% | 1 |
| Jan 2026 | Lokalise | 30 | 20% | 2 |
| Jan 2026 | Phrase | 30 | 20% | 3 |
| Jan 2026 | Smartling | 30 | 20% | 4 |
| Jan 2026 | Transifex | 10 | 6.7% | 5 |
| Feb 2026 | Crowdin | 80 | 42.1% | 1 |
| Feb 2026 | Lokalise | 50 | 26.3% | 2 |
| Feb 2026 | Phrase | 30 | 15.8% | 3 |
| Feb 2026 | Smartling | 20 | 10.5% | 4 |
| Feb 2026 | Transifex | 10 | 5.3% | 5 |
| Mar 2026 | Lokalise | 60 | 37.5% | 1 |
| Mar 2026 | Crowdin | 50 | 31.3% | 2 |
| Mar 2026 | Phrase | 20 | 12.5% | 3 |
| Mar 2026 | Smartling | 20 | 12.5% | 4 |
| Mar 2026 | Transifex | 10 | 6.3% | 5 |
| Apr 2026 | Crowdin | 60 | 40% | 1 |
| Apr 2026 | Lokalise | 40 | 26.7% | 2 |
| Apr 2026 | Smartling | 30 | 20% | 3 |
| Apr 2026 | Phrase | 10 | 6.7% | 4 |
| Apr 2026 | Transifex | 10 | 6.7% | 5 |
| May 2026 | Lokalise | 50 | 23.8% | 1 |
| May 2026 | Phrase | 50 | 23.8% | 2 |
| May 2026 | Crowdin | 40 | 19% | 3 |
| May 2026 | Smartling | 40 | 19% | 4 |
| May 2026 | Transifex | 30 | 14.3% | 5 |
| Jun 2026 | Lokalise | 70 | 31.8% | 1 |
| Jun 2026 | Crowdin | 50 | 22.7% | 2 |
| Jun 2026 | Phrase | 40 | 18.2% | 3 |
| Jun 2026 | Smartling | 40 | 18.2% | 4 |
| Jun 2026 | Transifex | 20 | 9.1% | 5 |
| Jul 2026 | Crowdin | 60 | 31.6% | 1 |
| Jul 2026 | Lokalise | 60 | 31.6% | 2 |
| Jul 2026 | Phrase | 30 | 15.8% | 3 |
| Jul 2026 | Smartling | 30 | 15.8% | 4 |
| Jul 2026 | Transifex | 10 | 5.3% | 5 |
| Aug 2026 | Crowdin | 40 | 26.7% | 1 |
| Aug 2026 | Lokalise | 40 | 26.7% | 2 |
| Aug 2026 | Phrase | 30 | 20% | 3 |
| Aug 2026 | Smartling | 30 | 20% | 4 |
| Aug 2026 | Transifex | 10 | 6.7% | 5 |
| Sep 2026 | Crowdin | — | — | — |
| Sep 2026 | Lokalise | — | — | — |
| Sep 2026 | Phrase | — | — | — |
| Sep 2026 | Smartling | — | — | — |
| Sep 2026 | Transifex | — | — | — |

## What is being compared

- **Crowdin**: Measured on the search terms “crowdin”, “crowdin cat tool”, “crowdin near me”, “crowdin pricing”, “crowdin translation”, “crowdin translation management”, “crowdin translation tool”, “crowdin website” and “https crowdin com”, summed into one figure.
- **Lokalise**: Measured on the search terms “app lokalise”, “lokalise”, “lokalise ai”, “lokalise android”, “lokalise app”, “lokalise app localization translation platform services & tools”, “lokalise ios”, “lokalise pricing”, “lokalise translation” and “lokalise translation management”, summed into one figure.
- **Phrase**: Measured on the search terms “phrase com”, “phrase localization platform”, “phrase software”, “phrase strings”, “phrase tms” and “phrase translation”, summed into one figure.
- **Smartling**: Measured on the search terms “smartling”, “smartling cat tool”, “smartling demo”, “smartling machine translation”, “smartling software” and “smartling translation”, summed into one figure.
- **Transifex**: Measured on the search terms “transifex”, “transifex com”, “transifex machine translation”, “transifex pricing” and “transifex translation”, summed into one figure.

- [Crowdin](/demand/nz/brands/crowdin)
- [Lokalise](/demand/nz/brands/lokalise)
- [Phrase](/demand/nz/brands/phrase)
- [Smartling](/demand/nz/brands/smartling)
- [Transifex](/demand/nz/brands/transifex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among localisation management platforms in New Zealand?

Crowdin and Lokalise share the highest estimated Share of Search among localisation management platforms in New Zealand, at 26.7% in August 2026.

## Cite this page

Brandwave. "Localisation management platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-localisation-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-localisation-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.