---
title: "Local SEO platforms in New Zealand: Which are most popular?"
description: "Compare tools for managing local listings, citations, and map rankings. Share of Search among Whitespark, Localo, BrightLocal, Local Falcon, Local Viking, Yext and Semrush Local, the local SEO platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-local-seo-platforms"
publisher: "Brandwave"
---

# Local SEO platforms in New Zealand: Which are most popular?

Compare tools for managing local listings, citations, and map rankings. Share of Search among Whitespark, Localo, BrightLocal, Local Falcon, Local Viking, Yext and Semrush Local, the local SEO platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Local SEO platforms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Oct 2026
- **Highest Share of Search**: Whitespark, 43.8%

## Which brand is most popular in search among local SEO platforms in New Zealand?

- In October 2026, Whitespark was the most searched among local SEO platforms in New Zealand, with an estimated 140 branded searches, 43.8% of all searches for the seven tracked by the Brandwave Brand Demand Index.
- Localo is in 2nd place, 21.9 percentage points behind at 21.9%.
- Across the 12 months ending October 2026, Whitespark’s share of searches among local SEO platforms in New Zealand increased from 7.1% to 43.8%.
- Across the 12 months ending October 2026, Localo’s share of searches among local SEO platforms in New Zealand decreased from 39.3% to 21.9%.
- Across the 12 months ending October 2026, BrightLocal’s share of searches among local SEO platforms in New Zealand decreased from 25% to 15.6%.
- Across the 12 months ending October 2026, Local Falcon’s share of searches among local SEO platforms in New Zealand increased from 10.7% to 12.5%.
- Across the 12 months ending October 2026, Yext’s share of searches among local SEO platforms in New Zealand decreased from 10.7% to 3.1%.
- Across the 12 months ending October 2026, Semrush Local’s share of searches among local SEO platforms in New Zealand decreased from 3.6% to 0%.
- Across the 12 months ending October 2026, Whitespark’s share of searches among local SEO platforms in New Zealand peaked at 43.8% in October 2026 and was lowest at 5.7% in February 2026.
- Across the 12 months ending October 2026, Localo’s share of searches among local SEO platforms in New Zealand peaked at 48.6% in February 2026 and was lowest at 21.9% in October 2026.
- Across the 12 months ending October 2026, BrightLocal’s share of searches among local SEO platforms in New Zealand peaked at 35.5% in June 2026 and was lowest at 15.6% in October 2026.
- Across the 12 months ending October 2026, Local Falcon’s share of searches among local SEO platforms in New Zealand peaked at 20% in August 2026 and was lowest at 8.6% in February 2026.
- Across the 12 months ending October 2026, Local Viking’s share of searches among local SEO platforms in New Zealand peaked at 3.7% in January 2026 and was lowest at 0% in December 2025.
- Across the 12 months ending October 2026, Yext’s share of searches among local SEO platforms in New Zealand peaked at 13.3% in August 2026 and was lowest at 3.1% in October 2026.
- Across the 12 months ending October 2026, Semrush Local’s share of searches among local SEO platforms in New Zealand peaked at 4.3% in December 2025 and was lowest at 0% in October 2026.
- Across the 12 months ending October 2026, Whitespark rose from 5th to 1st among local SEO platforms in New Zealand.
- Across the 12 months ending October 2026, Localo fell from 1st to 2nd among local SEO platforms in New Zealand.
- Across the 12 months ending October 2026, BrightLocal fell from 2nd to 3rd among local SEO platforms in New Zealand.
- Across the 12 months ending October 2026, Local Falcon fell from 3rd to 4th among local SEO platforms in New Zealand.
- Across the 12 months ending October 2026, Local Viking rose from 6th to 5th among local SEO platforms in New Zealand.
- Across the 12 months ending October 2026, Yext fell from 4th to 6th among local SEO platforms in New Zealand.

## Top local SEO platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Whitespark and BrightLocal were mentioned most often, in four of the five answers. BrightLocal was recommended most often, coming first in two out of four answers that gave a list. Whitespark was second, and Semrush Local was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| BrightLocal | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Whitespark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Semrush Local | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Local Falcon | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Localo | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Yext | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Local Viking | 7th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about local SEO platforms

- Asked ChatGPT "Which local SEO platform should I use in New Zealand?": 1. BrightLocal, 2. Semrush Local, 3. Whitespark
- Asked ChatGPT "What are the best local SEO platforms in New Zealand?": 1. Semrush Local, 2. BrightLocal, 3. Local Falcon, 4. Whitespark, 5. Yext
- Asked ChatGPT "What's the best local SEO platform in New Zealand for local listings?": 1. Whitespark, 2. BrightLocal, 3. Semrush Local, 4. Yext
- Searched Google, AI Overview "best local seo software": 1. BrightLocal, 2. Local Falcon, 3. Localo, 4. Whitespark, 5. Local Viking, 6. Yext
- Searched Google, AI Overview "citation management tool": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Whitespark vs Localo: compare search popularity](/demand/nz/compare/localo-vs-whitespark): 43.8% against 21.9% Share of Search.
- [Whitespark vs BrightLocal: compare search popularity](/demand/nz/compare/brightlocal-vs-whitespark): 43.8% against 15.6% Share of Search.
- [Whitespark vs Local Falcon: compare search popularity](/demand/nz/compare/local-falcon-vs-whitespark): 43.8% against 12.5% Share of Search.
- [Whitespark vs Local Viking: compare search popularity](/demand/nz/compare/local-viking-vs-whitespark): 43.8% against 3.1% Share of Search.
- [Localo vs BrightLocal: compare search popularity](/demand/nz/compare/brightlocal-vs-localo): 21.9% against 15.6% Share of Search.
- [Localo vs Local Falcon: compare search popularity](/demand/nz/compare/local-falcon-vs-localo): 21.9% against 12.5% Share of Search.
- [Localo vs Local Viking: compare search popularity](/demand/nz/compare/local-viking-vs-localo): 21.9% against 3.1% Share of Search.
- [BrightLocal vs Local Falcon: compare search popularity](/demand/nz/compare/brightlocal-vs-local-falcon): 15.6% against 12.5% Share of Search.
- [BrightLocal vs Local Viking: compare search popularity](/demand/nz/compare/brightlocal-vs-local-viking): 15.6% against 3.1% Share of Search.
- [Local Falcon vs Local Viking: compare search popularity](/demand/nz/compare/local-falcon-vs-local-viking): 12.5% against 3.1% Share of Search.

## How did search popularity change for New Zealand local SEO platforms in October 2026?

- In October 2026, Whitespark overtook BrightLocal to become the leader among local SEO platforms in New Zealand, with 43.8% of the searches.
- In October 2026, Local Viking overtook Yext to rank 5th among local SEO platforms in New Zealand, with 3.1% of the searches.
- In October 2026, Local Falcon gained share of searches among local SEO platforms in New Zealand, from 9.8% to 12.5%.
- In October 2026, BrightLocal lost share of searches among local SEO platforms in New Zealand, from 26.8% to 15.6%.
- In October 2026, Yext lost share of searches among local SEO platforms in New Zealand, from 9.8% to 3.1%.
- In October 2026, Semrush Local lost share of searches among local SEO platforms in New Zealand, from 2.4% to 0%.
- Localo’s share of searches among local SEO platforms in New Zealand has lost ground for 3 months in a row, from 33.3% to 21.9% in October 2026.

## Which local SEO platforms do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Whitespark | 43.8% | 140 | +27.3% | Whitespark |
| 2 | Localo | 21.9% | 70 | -22.2% | Localo |
| 3 | BrightLocal | 15.6% | 50 | -54.5% | BrightLocal |
| 4 | Local Falcon | 12.5% | 40 | 0.0% | Local Falcon |
| 5 | Local Viking | 3.1% | 10 | 0.0% | Local Viking |
| 6 | Yext | 3.1% | 10 | -75.0% | Yext |
| 7 | Semrush Local | 0% | 0 | -100.0% | Semrush Local |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Localo | 110 | 39.3% | 1 |
| Nov 2025 | BrightLocal | 70 | 25% | 2 |
| Nov 2025 | Local Falcon | 30 | 10.7% | 3 |
| Nov 2025 | Yext | 30 | 10.7% | 4 |
| Nov 2025 | Whitespark | 20 | 7.1% | 5 |
| Nov 2025 | Local Viking | 10 | 3.6% | 6 |
| Nov 2025 | Semrush Local | 10 | 3.6% | 7 |
| Dec 2025 | Localo | 90 | 39.1% | 1 |
| Dec 2025 | BrightLocal | 50 | 21.7% | 2 |
| Dec 2025 | Whitespark | 40 | 17.4% | 3 |
| Dec 2025 | Local Falcon | 20 | 8.7% | 4 |
| Dec 2025 | Yext | 20 | 8.7% | 5 |
| Dec 2025 | Semrush Local | 10 | 4.3% | 6 |
| Dec 2025 | Local Viking | 0 | 0% | 7 |
| Jan 2026 | Localo | 110 | 40.7% | 1 |
| Jan 2026 | BrightLocal | 70 | 25.9% | 2 |
| Jan 2026 | Local Falcon | 30 | 11.1% | 3 |
| Jan 2026 | Whitespark | 20 | 7.4% | 4 |
| Jan 2026 | Yext | 20 | 7.4% | 5 |
| Jan 2026 | Local Viking | 10 | 3.7% | 6 |
| Jan 2026 | Semrush Local | 10 | 3.7% | 7 |
| Feb 2026 | Localo | 170 | 48.6% | 1 |
| Feb 2026 | BrightLocal | 70 | 20% | 2 |
| Feb 2026 | Yext | 40 | 11.4% | 3 |
| Feb 2026 | Local Falcon | 30 | 8.6% | 4 |
| Feb 2026 | Whitespark | 20 | 5.7% | 5 |
| Feb 2026 | Local Viking | 10 | 2.9% | 6 |
| Feb 2026 | Semrush Local | 10 | 2.9% | 7 |
| Mar 2026 | BrightLocal | 90 | 29% | 1 |
| Mar 2026 | Localo | 90 | 29% | 2 |
| Mar 2026 | Local Falcon | 40 | 12.9% | 3 |
| Mar 2026 | Whitespark | 40 | 12.9% | 4 |
| Mar 2026 | Yext | 30 | 9.7% | 5 |
| Mar 2026 | Local Viking | 10 | 3.2% | 6 |
| Mar 2026 | Semrush Local | 10 | 3.2% | 7 |
| Apr 2026 | Localo | 110 | 33.3% | 1 |
| Apr 2026 | BrightLocal | 90 | 27.3% | 2 |
| Apr 2026 | Local Falcon | 40 | 12.1% | 3 |
| Apr 2026 | Yext | 40 | 12.1% | 4 |
| Apr 2026 | Whitespark | 30 | 9.1% | 5 |
| Apr 2026 | Local Viking | 10 | 3% | 6 |
| Apr 2026 | Semrush Local | 10 | 3% | 7 |
| May 2026 | Localo | 110 | 36.7% | 1 |
| May 2026 | BrightLocal | 70 | 23.3% | 2 |
| May 2026 | Local Falcon | 50 | 16.7% | 3 |
| May 2026 | Whitespark | 30 | 10% | 4 |
| May 2026 | Yext | 20 | 6.7% | 5 |
| May 2026 | Local Viking | 10 | 3.3% | 6 |
| May 2026 | Semrush Local | 10 | 3.3% | 7 |
| Jun 2026 | BrightLocal | 110 | 35.5% | 1 |
| Jun 2026 | Localo | 90 | 29% | 2 |
| Jun 2026 | Yext | 40 | 12.9% | 3 |
| Jun 2026 | Local Falcon | 30 | 9.7% | 4 |
| Jun 2026 | Whitespark | 30 | 9.7% | 5 |
| Jun 2026 | Semrush Local | 10 | 3.2% | 6 |
| Jun 2026 | Local Viking | 0 | 0% | 7 |
| Jul 2026 | Localo | 90 | 33.3% | 1 |
| Jul 2026 | BrightLocal | 70 | 25.9% | 2 |
| Jul 2026 | Local Falcon | 50 | 18.5% | 3 |
| Jul 2026 | Whitespark | 20 | 7.4% | 4 |
| Jul 2026 | Yext | 20 | 7.4% | 5 |
| Jul 2026 | Local Viking | 10 | 3.7% | 6 |
| Jul 2026 | Semrush Local | 10 | 3.7% | 7 |
| Aug 2026 | BrightLocal | 70 | 23.3% | 1 |
| Aug 2026 | Localo | 70 | 23.3% | 2 |
| Aug 2026 | Local Falcon | 60 | 20% | 3 |
| Aug 2026 | Whitespark | 40 | 13.3% | 4 |
| Aug 2026 | Yext | 40 | 13.3% | 5 |
| Aug 2026 | Local Viking | 10 | 3.3% | 6 |
| Aug 2026 | Semrush Local | 10 | 3.3% | 7 |
| Sep 2026 | BrightLocal | 110 | 26.8% | 1 |
| Sep 2026 | Whitespark | 110 | 26.8% | 2 |
| Sep 2026 | Localo | 90 | 22% | 3 |
| Sep 2026 | Local Falcon | 40 | 9.8% | 4 |
| Sep 2026 | Yext | 40 | 9.8% | 5 |
| Sep 2026 | Local Viking | 10 | 2.4% | 6 |
| Sep 2026 | Semrush Local | 10 | 2.4% | 7 |
| Oct 2026 | Whitespark | 140 | 43.8% | 1 |
| Oct 2026 | Localo | 70 | 21.9% | 2 |
| Oct 2026 | BrightLocal | 50 | 15.6% | 3 |
| Oct 2026 | Local Falcon | 40 | 12.5% | 4 |
| Oct 2026 | Local Viking | 10 | 3.1% | 5 |
| Oct 2026 | Yext | 10 | 3.1% | 6 |
| Oct 2026 | Semrush Local | 0 | 0% | 7 |

## How are branded searches counted for local SEO platforms?

- **BrightLocal**: Measured on the search term “brightlocal”.
- **Local Falcon**: Measured on the search terms “local falcon” and “localfalcon”, summed into one figure.
- **Local Viking**: Measured on the search term “local viking”.
- **Localo**: Measured on the search term “localo”.
- **Semrush Local**: Measured on the search term “semrush local”.
- **Whitespark**: Measured on the search term “whitespark”.
- **Yext**: Measured on the search term “yext”.

- [BrightLocal](/demand/nz/brands/brightlocal)
- [Local Falcon](/demand/nz/brands/local-falcon)
- [Local Viking](/demand/nz/brands/local-viking)
- [Localo](/demand/nz/brands/localo)
- [Semrush Local](/demand/nz/brands/semrush-local)
- [Whitespark](/demand/nz/brands/whitespark)
- [Yext](/demand/nz/brands/yext)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among local SEO platforms in New Zealand?

In October 2026, Whitespark was the most searched among local SEO platforms in New Zealand, with an estimated 140 branded searches, 43.8% of all searches for the seven tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Local SEO platforms in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-local-seo-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-local-seo-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.