--- title: "Le Creuset vs USA Pan: Which is searched more in New Zealand?" description: "Is Le Creuset or USA Pan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loaf pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-loaf-pan-brands/compare/le-creuset-vs-usa-pan" publisher: "Brandwave" --- # Le Creuset vs USA Pan: Which is searched more in New Zealand? Is Le Creuset or USA Pan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loaf pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and USA Pan - **Competitive set**: Loaf pan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 89.8% - **USA Pan Share of Search**: 0.33% ## Is Le Creuset or USA Pan more popular in search? - In September 2026, Le Creuset had more branded searches than USA Pan among loaf pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while USA Pan had 30. Le Creuset made up 89.8% of all loaf pan brand searches we track, and USA Pan accounted for 0.33%. - Le Creuset was ahead of USA Pan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among loaf pan brands in New Zealand moved from 89.2% to 89.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, USA Pan’s share of searches among loaf pan brands in New Zealand moved from 0.54% to 0.33%, and its estimated monthly branded searches moved from 40 to 30. ## Top loaf pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, USA Pan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Le Creuset | 0 of 3 | 0 of 2 | 0 of 5 | | Pyrex | 0 of 3 | 0 of 2 | 0 of 5 | | OXO | 0 of 3 | 0 of 2 | 0 of 5 | | USA Pan | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about loaf pan brands - Asked ChatGPT "Which loaf pan brand should I buy in New Zealand?": 1. USA Pan - Asked ChatGPT "What are the best loaf pan brands in New Zealand?": 1. USA Pan - Asked ChatGPT "What's the best loaf pan brand in New Zealand for home baking?": 1. USA Pan - Searched Google, AI Overview "bread loaf pan": 1. USA Pan - Searched Google, AI Overview "loaf tin nz": named none of the brands we track Not named in any answer: Le Creuset, Pyrex and OXO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand loaf pan brands in September 2026? - In September 2026, Le Creuset gained share of searches among loaf pan brands in New Zealand, from 89.2% to 89.8%. - Estimated monthly branded searches for USA Pan in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | USA Pan estimated searches | USA Pan Share of Search | USA Pan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 89.2% | 1 | 40 | 0.54% | 4 | | Nov 2025 | 9.9K | 92.8% | 1 | 40 | 0.37% | 4 | | Dec 2025 | 12.1K | 92.6% | 1 | 40 | 0.31% | 4 | | Jan 2026 | 8K | 88.8% | 1 | 30 | 0.33% | 4 | | Feb 2026 | 6.5K | 87.8% | 1 | 20 | 0.27% | 4 | | Mar 2026 | 8K | 89.1% | 1 | 40 | 0.45% | 4 | | Apr 2026 | 6.8K | 88.7% | 1 | 70 | 0.91% | 4 | | May 2026 | 8K | 89.6% | 1 | 40 | 0.45% | 4 | | Jun 2026 | 8.1K | 89.6% | 1 | 50 | 0.55% | 4 | | Jul 2026 | 8.4K | 89.5% | 1 | 90 | 0.96% | 4 | | Aug 2026 | 8.3K | 89.2% | 1 | 70 | 0.76% | 4 | | Sep 2026 | 8.1K | 89.8% | 1 | 30 | 0.33% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and USA Pan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - **USA Pan**: Measured on the search term “usa pan”. - [Le Creuset profile](/demand/nz/brands/le-creuset) - [USA Pan profile](/demand/nz/brands/usa-pan) - [All loaf pan brands in New Zealand](/demand/nz/categories/nz-loaf-pan-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or USA Pan more popular in search? In September 2026, Le Creuset had more branded searches than USA Pan among loaf pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while USA Pan had 30. Le Creuset made up 89.8% of all loaf pan brand searches we track, and USA Pan accounted for 0.33%. ## Cite this page Brandwave. "Le Creuset vs USA Pan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-loaf-pan-brands/compare/le-creuset-vs-usa-pan This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-loaf-pan-brands/compare/le-creuset-vs-usa-pan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.