--- title: "Le Creuset vs OXO: Which is searched more in New Zealand?" description: "Is Le Creuset or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loaf pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-loaf-pan-brands/compare/le-creuset-vs-oxo" publisher: "Brandwave" --- # Le Creuset vs OXO: Which is searched more in New Zealand? Is Le Creuset or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loaf pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and OXO - **Competitive set**: Loaf pan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 89.8% - **OXO Share of Search**: 1.9% ## Is Le Creuset or OXO more popular in search? - In September 2026, Le Creuset had more branded searches than OXO among loaf pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while OXO had 170. Le Creuset made up 89.8% of all loaf pan brand searches we track, and OXO accounted for 1.9%. - Le Creuset was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among loaf pan brands in New Zealand moved from 89.2% to 89.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, OXO’s share of searches among loaf pan brands in New Zealand moved from 2.3% to 1.9%, and its estimated monthly branded searches held steady at 170. ## Top loaf pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Le Creuset nor OXO showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Le Creuset | 0 of 3 | 0 of 2 | 0 of 5 | | Pyrex | 0 of 3 | 0 of 2 | 0 of 5 | | OXO | 0 of 3 | 0 of 2 | 0 of 5 | | USA Pan | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about loaf pan brands - Asked ChatGPT "Which loaf pan brand should I buy in New Zealand?": 1. USA Pan - Asked ChatGPT "What are the best loaf pan brands in New Zealand?": 1. USA Pan - Asked ChatGPT "What's the best loaf pan brand in New Zealand for home baking?": 1. USA Pan - Searched Google, AI Overview "bread loaf pan": 1. USA Pan - Searched Google, AI Overview "loaf tin nz": named none of the brands we track Not named in any answer: Le Creuset, Pyrex and OXO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand loaf pan brands in September 2026? - In September 2026, Le Creuset gained share of searches among loaf pan brands in New Zealand, from 89.2% to 89.8%. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 89.2% | 1 | 170 | 2.3% | 3 | | Nov 2025 | 9.9K | 92.8% | 1 | 140 | 1.3% | 3 | | Dec 2025 | 12.1K | 92.6% | 1 | 210 | 1.6% | 3 | | Jan 2026 | 8K | 88.8% | 1 | 260 | 2.9% | 3 | | Feb 2026 | 6.5K | 87.8% | 1 | 170 | 2.3% | 3 | | Mar 2026 | 8K | 89.1% | 1 | 210 | 2.4% | 3 | | Apr 2026 | 6.8K | 88.7% | 1 | 210 | 2.7% | 3 | | May 2026 | 8K | 89.6% | 1 | 170 | 1.9% | 3 | | Jun 2026 | 8.1K | 89.6% | 1 | 170 | 1.9% | 3 | | Jul 2026 | 8.4K | 89.5% | 1 | 170 | 1.8% | 3 | | Aug 2026 | 8.3K | 89.2% | 1 | 210 | 2.3% | 3 | | Sep 2026 | 8.1K | 89.8% | 1 | 170 | 1.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - **OXO**: Measured on the search term “oxo good grips”. - [Le Creuset profile](/demand/nz/brands/le-creuset) - [OXO profile](/demand/nz/brands/oxo) - [All loaf pan brands in New Zealand](/demand/nz/categories/nz-loaf-pan-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or OXO more popular in search? In September 2026, Le Creuset had more branded searches than OXO among loaf pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while OXO had 170. Le Creuset made up 89.8% of all loaf pan brand searches we track, and OXO accounted for 1.9%. ## Cite this page Brandwave. "Le Creuset vs OXO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-loaf-pan-brands/compare/le-creuset-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-loaf-pan-brands/compare/le-creuset-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.