---
title: "Loaf pan brands in New Zealand: Which are searched most?"
description: "Compare the loaf pan brands people buy. Share of Search among Le Creuset, Pyrex, OXO and USA Pan, the loaf pan brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-loaf-pan-brands"
publisher: "Brandwave"
---

# Loaf pan brands in New Zealand: Which are searched most?

Compare the loaf pan brands people buy. Share of Search among Le Creuset, Pyrex, OXO and USA Pan, the loaf pan brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Loaf pan brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Creuset, 89.8%

## Which brand is most popular in search among loaf pan brands in New Zealand?

- In September 2026, Le Creuset was the most searched among loaf pan brands in New Zealand, with an estimated 8.1K branded searches, 89.8% of all searches for the four we track.
- Pyrex is in 2nd place, 81.8 percentage points behind at 8%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among loaf pan brands in New Zealand increased from 89.2% to 89.8%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among loaf pan brands in New Zealand peaked at 92.8% in November 2025 and was lowest at 87.8% in February 2026.
- Across the 12 months ending September 2026, Pyrex’s share of searches among loaf pan brands in New Zealand peaked at 9.7% in February 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, OXO’s share of searches among loaf pan brands in New Zealand peaked at 2.9% in January 2026 and was lowest at 1.3% in November 2025.
- Across the 12 months ending September 2026, Pyrex, OXO and USA Pan held steady: their share of searches among loaf pan brands in New Zealand each moved less than 0.5 percentage points.

## Top loaf pan brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, USA Pan was mentioned most often, in four of the five answers. Le Creuset, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Le Creuset | 0 of 3 | 0 of 2 | 0 of 5 |
| Pyrex | 0 of 3 | 0 of 2 | 0 of 5 |
| OXO | 0 of 3 | 0 of 2 | 0 of 5 |
| USA Pan | 3 of 3 | 1 of 2 | 4 of 5 |

## Every AI answer about loaf pan brands

- Asked ChatGPT "Which loaf pan brand should I buy in New Zealand?": 1. USA Pan
- Asked ChatGPT "What are the best loaf pan brands in New Zealand?": 1. USA Pan
- Asked ChatGPT "What's the best loaf pan brand in New Zealand for home baking?": 1. USA Pan
- Searched Google, AI Overview "bread loaf pan": 1. USA Pan
- Searched Google, AI Overview "loaf tin nz": named none of the brands we track

Not named in any answer: Le Creuset, Pyrex and OXO.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Le Creuset vs Pyrex: compare search popularity](/demand/nz/compare/le-creuset-vs-pyrex): 89.8% against 8% Share of Search.

## How did search popularity change for New Zealand loaf pan brands in September 2026?

- In September 2026, Le Creuset gained share of searches among loaf pan brands in New Zealand, from 89.2% to 89.8%.
- Estimated monthly branded searches for Pyrex in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.
- Estimated monthly branded searches for USA Pan in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 89.8% | 8.1K | -2.1% | Le Creuset |
| 2 | Pyrex | 8% | 720 | 0.0% | Pyrex |
| 3 | OXO | 1.9% | 170 | -19.0% | Oxo |
| 4 | USA Pan | 0.33% | 30 | -57.1% | USA Pan |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Le Creuset | 6.6K | 89.2% | 1 |
| Oct 2025 | Pyrex | 590 | 8% | 2 |
| Oct 2025 | OXO | 170 | 2.3% | 3 |
| Oct 2025 | USA Pan | 40 | 0.54% | 4 |
| Nov 2025 | Le Creuset | 9.9K | 92.8% | 1 |
| Nov 2025 | Pyrex | 590 | 5.5% | 2 |
| Nov 2025 | OXO | 140 | 1.3% | 3 |
| Nov 2025 | USA Pan | 40 | 0.37% | 4 |
| Dec 2025 | Le Creuset | 12.1K | 92.6% | 1 |
| Dec 2025 | Pyrex | 720 | 5.5% | 2 |
| Dec 2025 | OXO | 210 | 1.6% | 3 |
| Dec 2025 | USA Pan | 40 | 0.31% | 4 |
| Jan 2026 | Le Creuset | 8K | 88.8% | 1 |
| Jan 2026 | Pyrex | 720 | 8% | 2 |
| Jan 2026 | OXO | 260 | 2.9% | 3 |
| Jan 2026 | USA Pan | 30 | 0.33% | 4 |
| Feb 2026 | Le Creuset | 6.5K | 87.8% | 1 |
| Feb 2026 | Pyrex | 720 | 9.7% | 2 |
| Feb 2026 | OXO | 170 | 2.3% | 3 |
| Feb 2026 | USA Pan | 20 | 0.27% | 4 |
| Mar 2026 | Le Creuset | 8K | 89.1% | 1 |
| Mar 2026 | Pyrex | 720 | 8.1% | 2 |
| Mar 2026 | OXO | 210 | 2.4% | 3 |
| Mar 2026 | USA Pan | 40 | 0.45% | 4 |
| Apr 2026 | Le Creuset | 6.8K | 88.7% | 1 |
| Apr 2026 | Pyrex | 590 | 7.7% | 2 |
| Apr 2026 | OXO | 210 | 2.7% | 3 |
| Apr 2026 | USA Pan | 70 | 0.91% | 4 |
| May 2026 | Le Creuset | 8K | 89.6% | 1 |
| May 2026 | Pyrex | 720 | 8% | 2 |
| May 2026 | OXO | 170 | 1.9% | 3 |
| May 2026 | USA Pan | 40 | 0.45% | 4 |
| Jun 2026 | Le Creuset | 8.1K | 89.6% | 1 |
| Jun 2026 | Pyrex | 720 | 7.9% | 2 |
| Jun 2026 | OXO | 170 | 1.9% | 3 |
| Jun 2026 | USA Pan | 50 | 0.55% | 4 |
| Jul 2026 | Le Creuset | 8.4K | 89.5% | 1 |
| Jul 2026 | Pyrex | 720 | 7.7% | 2 |
| Jul 2026 | OXO | 170 | 1.8% | 3 |
| Jul 2026 | USA Pan | 90 | 0.96% | 4 |
| Aug 2026 | Le Creuset | 8.3K | 89.2% | 1 |
| Aug 2026 | Pyrex | 720 | 7.8% | 2 |
| Aug 2026 | OXO | 210 | 2.3% | 3 |
| Aug 2026 | USA Pan | 70 | 0.76% | 4 |
| Sep 2026 | Le Creuset | 8.1K | 89.8% | 1 |
| Sep 2026 | Pyrex | 720 | 8% | 2 |
| Sep 2026 | OXO | 170 | 1.9% | 3 |
| Sep 2026 | USA Pan | 30 | 0.33% | 4 |

## What is being compared

- **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure.
- **OXO**: Measured on the search term “oxo good grips”.
- **Pyrex**: Measured on the search term “pyrex”.
- **USA Pan**: Measured on the search term “usa pan”.

- [Le Creuset](/demand/nz/brands/le-creuset)
- [OXO](/demand/nz/brands/oxo)
- [Pyrex](/demand/nz/brands/pyrex)
- [USA Pan](/demand/nz/brands/usa-pan)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among loaf pan brands in New Zealand?

In September 2026, Le Creuset was the most searched among loaf pan brands in New Zealand, with an estimated 8.1K branded searches, 89.8% of all searches for the four we track.

## Cite this page

Brandwave. "Loaf pan brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-loaf-pan-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-loaf-pan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.