---
title: "Livestock weighing and EID brands in New Zealand: Which are searched most?"
description: "Compare the livestock weighing and electronic identification brands New Zealand farmers use. Share of Search among Te Pari, Tru-Test, Gallagher, Zee Tags, Shearwell, Datamars, Allflex and Prattley, the livestock weighing and EID brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-livestock-weighing-and-eid-brands"
publisher: "Brandwave"
---

# Livestock weighing and EID brands in New Zealand: Which are searched most?

Compare the livestock weighing and electronic identification brands New Zealand farmers use. Share of Search among Te Pari, Tru-Test, Gallagher, Zee Tags, Shearwell, Datamars, Allflex and Prattley, the livestock weighing and EID brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Livestock weighing and EID brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Te Pari, 40.2%

## Which brand is most popular in search among livestock weighing and EID brands in New Zealand?

- In September 2026, Te Pari was the most searched among livestock weighing and EID brands in New Zealand, with an estimated 880 branded searches, 40.2% of all searches for the eight we track.
- Tru-Test is in 2nd place, 15.5 percentage points behind at 24.7%.
- Across the 12 months ending September 2026, Te Pari’s share of searches among livestock weighing and EID brands in New Zealand decreased from 42.7% to 40.2%.
- Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand decreased from 28.2% to 24.7%.
- Across the 12 months ending September 2026, Gallagher’s share of searches among livestock weighing and EID brands in New Zealand increased from 9.2% to 10%.
- Across the 12 months ending September 2026, Zee Tags’ share of searches among livestock weighing and EID brands in New Zealand increased from 8.7% to 10%.
- Across the 12 months ending September 2026, Shearwell’s share of searches among livestock weighing and EID brands in New Zealand increased from 6.8% to 9.1%.
- Across the 12 months ending September 2026, Datamars’ share of searches among livestock weighing and EID brands in New Zealand increased from 3.4% to 4.1%.
- Across the 12 months ending September 2026, Allflex’s share of searches among livestock weighing and EID brands in New Zealand increased from 0.49% to 1.4%.
- Across the 12 months ending September 2026, Te Pari’s share of searches among livestock weighing and EID brands in New Zealand peaked at 45.1% in July 2026 and was lowest at 38.7% in December 2025.
- Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand peaked at 29.5% in November 2025 and was lowest at 18.5% in July 2026.
- Across the 12 months ending September 2026, Gallagher’s share of searches among livestock weighing and EID brands in New Zealand peaked at 10.4% in March 2026 and was lowest at 7.6% in August 2026.
- Across the 12 months ending September 2026, Zee Tags’ share of searches among livestock weighing and EID brands in New Zealand peaked at 13.8% in July 2026 and was lowest at 8.5% in March 2026.
- Across the 12 months ending September 2026, Shearwell’s share of searches among livestock weighing and EID brands in New Zealand peaked at 10.5% in August 2026 and was lowest at 5.5% in May 2026.
- Across the 12 months ending September 2026, Datamars’ share of searches among livestock weighing and EID brands in New Zealand peaked at 6.6% in March 2026 and was lowest at 3.4% in October 2025.
- Across the 12 months ending September 2026, Allflex’s share of searches among livestock weighing and EID brands in New Zealand peaked at 1.9% in February 2026 and was lowest at 0.49% in October 2025.
- Across the 12 months ending September 2026, Prattley held steady: its share of searches among livestock weighing and EID brands in New Zealand moved less than 0.5 percentage points.

## Top livestock weighing and EID brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tru-Test and Gallagher appeared every time. Tru-Test was recommended most often, coming first in four out of five answers. Gallagher was second, and Te Pari was third. Zee Tags, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tru-Test | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Gallagher | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Te Pari | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Datamars | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Shearwell | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Allflex | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zee Tags | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Prattley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about livestock weighing and EID brands

- Asked ChatGPT "Which livestock weighing and EID brand should I buy in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari
- Asked ChatGPT "What are the best livestock weighing and EID brands in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari, 4. Datamars
- Asked ChatGPT "What's the best livestock weighing and EID brand in New Zealand for farm stock control?": 1. Tru-Test, 2. Datamars, 3. Gallagher, 4. Te Pari
- Searched Google, AI Overview "eid tags nz": 1. Tru-Test, 2. Gallagher, 3. Shearwell, 4. Allflex
- Searched Google, AI Overview "cattle weighing systems": 1. Te Pari, 2. Gallagher, 3. Tru-Test

Not named in any answer: Zee Tags and Prattley.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Te Pari vs Tru-Test: compare search popularity](/demand/nz/compare/te-pari-vs-tru-test): 40.2% against 24.7% Share of Search.
- [Te Pari vs Gallagher: compare search popularity](/demand/nz/compare/gallagher-vs-te-pari): 40.2% against 10% Share of Search.
- [Te Pari vs Zee Tags: compare search popularity](/demand/nz/compare/te-pari-vs-zee-tags): 40.2% against 10% Share of Search.
- [Te Pari vs Shearwell: compare search popularity](/demand/nz/compare/shearwell-vs-te-pari): 40.2% against 9.1% Share of Search.
- [Tru-Test vs Gallagher: compare search popularity](/demand/nz/compare/gallagher-vs-tru-test): 24.7% against 10% Share of Search.
- [Tru-Test vs Zee Tags: compare search popularity](/demand/nz/compare/tru-test-vs-zee-tags): 24.7% against 10% Share of Search.
- [Tru-Test vs Shearwell: compare search popularity](/demand/nz/compare/shearwell-vs-tru-test): 24.7% against 9.1% Share of Search.
- [Gallagher vs Zee Tags: compare search popularity](/demand/nz/compare/gallagher-vs-zee-tags): 10% Share of Search each.
- [Gallagher vs Shearwell: compare search popularity](/demand/nz/compare/gallagher-vs-shearwell): 10% against 9.1% Share of Search.
- [Zee Tags vs Shearwell: compare search popularity](/demand/nz/compare/shearwell-vs-zee-tags): 10% against 9.1% Share of Search.

## How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?

- In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches.
- In September 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 22.4% to 24.7%.
- In September 2026, Te Pari lost share of searches among livestock weighing and EID brands in New Zealand, from 41.9% to 40.2%.
- In September 2026, Shearwell lost share of searches among livestock weighing and EID brands in New Zealand, from 10.5% to 9.1%.
- In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%.
- Estimated monthly branded searches for Allflex in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
- Estimated monthly branded searches for Zee Tags in New Zealand rose 22.2% over 12 measured months, from 180 to 220 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Te Pari | 40.2% | 880 | 0.0% | Te Pari |
| 2 | Tru-Test | 24.7% | 540 | +14.9% | Tru-Test |
| 3 | Gallagher | 10% | 220 | +37.5% | Gallagher |
| 4 | Zee Tags | 10% | 220 | 0.0% | Zee Tags |
| 5 | Shearwell | 9.1% | 200 | -9.1% | Shearwell |
| 6 | Datamars | 4.1% | 90 | -18.2% | Datamars |
| 7 | Allflex | 1.4% | 30 | 0.0% | Allflex |
| 8 | Prattley | 0.46% | 10 | 0.0% | Prattley |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Te Pari | 880 | 42.7% | 1 |
| Oct 2025 | Tru-Test | 580 | 28.2% | 2 |
| Oct 2025 | Gallagher | 190 | 9.2% | 3 |
| Oct 2025 | Zee Tags | 180 | 8.7% | 4 |
| Oct 2025 | Shearwell | 140 | 6.8% | 5 |
| Oct 2025 | Datamars | 70 | 3.4% | 6 |
| Oct 2025 | Allflex | 10 | 0.49% | 7 |
| Oct 2025 | Prattley | 10 | 0.49% | 8 |
| Nov 2025 | Te Pari | 720 | 39.3% | 1 |
| Nov 2025 | Tru-Test | 540 | 29.5% | 2 |
| Nov 2025 | Zee Tags | 180 | 9.8% | 3 |
| Nov 2025 | Gallagher | 160 | 8.7% | 4 |
| Nov 2025 | Shearwell | 130 | 7.1% | 5 |
| Nov 2025 | Datamars | 70 | 3.8% | 6 |
| Nov 2025 | Allflex | 20 | 1.1% | 7 |
| Nov 2025 | Prattley | 10 | 0.55% | 8 |
| Dec 2025 | Te Pari | 480 | 38.7% | 1 |
| Dec 2025 | Tru-Test | 310 | 25% | 2 |
| Dec 2025 | Zee Tags | 150 | 12.1% | 3 |
| Dec 2025 | Gallagher | 110 | 8.9% | 4 |
| Dec 2025 | Shearwell | 110 | 8.9% | 5 |
| Dec 2025 | Datamars | 50 | 4% | 6 |
| Dec 2025 | Allflex | 20 | 1.6% | 7 |
| Dec 2025 | Prattley | 10 | 0.81% | 8 |
| Jan 2026 | Te Pari | 720 | 40.4% | 1 |
| Jan 2026 | Tru-Test | 470 | 26.4% | 2 |
| Jan 2026 | Zee Tags | 180 | 10.1% | 3 |
| Jan 2026 | Shearwell | 150 | 8.4% | 4 |
| Jan 2026 | Gallagher | 140 | 7.9% | 5 |
| Jan 2026 | Datamars | 90 | 5.1% | 6 |
| Jan 2026 | Allflex | 20 | 1.1% | 7 |
| Jan 2026 | Prattley | 10 | 0.56% | 8 |
| Feb 2026 | Te Pari | 720 | 44.4% | 1 |
| Feb 2026 | Tru-Test | 380 | 23.5% | 2 |
| Feb 2026 | Zee Tags | 160 | 9.9% | 3 |
| Feb 2026 | Gallagher | 130 | 8% | 4 |
| Feb 2026 | Shearwell | 120 | 7.4% | 5 |
| Feb 2026 | Datamars | 70 | 4.3% | 6 |
| Feb 2026 | Allflex | 30 | 1.9% | 7 |
| Feb 2026 | Prattley | 10 | 0.62% | 8 |
| Mar 2026 | Te Pari | 880 | 41.7% | 1 |
| Mar 2026 | Tru-Test | 510 | 24.2% | 2 |
| Mar 2026 | Gallagher | 220 | 10.4% | 3 |
| Mar 2026 | Zee Tags | 180 | 8.5% | 4 |
| Mar 2026 | Datamars | 140 | 6.6% | 5 |
| Mar 2026 | Shearwell | 140 | 6.6% | 6 |
| Mar 2026 | Allflex | 30 | 1.4% | 7 |
| Mar 2026 | Prattley | 10 | 0.47% | 8 |
| Apr 2026 | Te Pari | 720 | 41.4% | 1 |
| Apr 2026 | Tru-Test | 440 | 25.3% | 2 |
| Apr 2026 | Zee Tags | 220 | 12.6% | 3 |
| Apr 2026 | Gallagher | 140 | 8% | 4 |
| Apr 2026 | Shearwell | 100 | 5.7% | 5 |
| Apr 2026 | Datamars | 90 | 5.2% | 6 |
| Apr 2026 | Allflex | 20 | 1.1% | 7 |
| Apr 2026 | Prattley | 10 | 0.57% | 8 |
| May 2026 | Te Pari | 880 | 44% | 1 |
| May 2026 | Tru-Test | 440 | 22% | 2 |
| May 2026 | Zee Tags | 270 | 13.5% | 3 |
| May 2026 | Gallagher | 160 | 8% | 4 |
| May 2026 | Datamars | 110 | 5.5% | 5 |
| May 2026 | Shearwell | 110 | 5.5% | 6 |
| May 2026 | Allflex | 20 | 1% | 7 |
| May 2026 | Prattley | 10 | 0.5% | 8 |
| Jun 2026 | Te Pari | 1K | 43.9% | 1 |
| Jun 2026 | Tru-Test | 540 | 23.7% | 2 |
| Jun 2026 | Zee Tags | 220 | 9.6% | 3 |
| Jun 2026 | Gallagher | 200 | 8.8% | 4 |
| Jun 2026 | Datamars | 140 | 6.1% | 5 |
| Jun 2026 | Shearwell | 140 | 6.1% | 6 |
| Jun 2026 | Allflex | 30 | 1.3% | 7 |
| Jun 2026 | Prattley | 10 | 0.44% | 8 |
| Jul 2026 | Te Pari | 880 | 45.1% | 1 |
| Jul 2026 | Tru-Test | 360 | 18.5% | 2 |
| Jul 2026 | Zee Tags | 270 | 13.8% | 3 |
| Jul 2026 | Gallagher | 180 | 9.2% | 4 |
| Jul 2026 | Shearwell | 130 | 6.7% | 5 |
| Jul 2026 | Datamars | 90 | 4.6% | 6 |
| Jul 2026 | Allflex | 30 | 1.5% | 7 |
| Jul 2026 | Prattley | 10 | 0.51% | 8 |
| Aug 2026 | Te Pari | 880 | 41.9% | 1 |
| Aug 2026 | Tru-Test | 470 | 22.4% | 2 |
| Aug 2026 | Shearwell | 220 | 10.5% | 3 |
| Aug 2026 | Zee Tags | 220 | 10.5% | 4 |
| Aug 2026 | Gallagher | 160 | 7.6% | 5 |
| Aug 2026 | Datamars | 110 | 5.2% | 6 |
| Aug 2026 | Allflex | 30 | 1.4% | 7 |
| Aug 2026 | Prattley | 10 | 0.48% | 8 |
| Sep 2026 | Te Pari | 880 | 40.2% | 1 |
| Sep 2026 | Tru-Test | 540 | 24.7% | 2 |
| Sep 2026 | Gallagher | 220 | 10% | 3 |
| Sep 2026 | Zee Tags | 220 | 10% | 4 |
| Sep 2026 | Shearwell | 200 | 9.1% | 5 |
| Sep 2026 | Datamars | 90 | 4.1% | 6 |
| Sep 2026 | Allflex | 30 | 1.4% | 7 |
| Sep 2026 | Prattley | 10 | 0.46% | 8 |

## What is being compared

- **Allflex**: Measured on the search term “allflex palmerston north”.
- **Datamars**: Measured on the search terms “datamars livestock” and “livestock datamars”, summed into one figure.
- **Gallagher**: Measured on the search terms “gallagher eid”, “gallagher eid reader”, “gallagher livestock scales”, “gallagher scales”, “gallagher tag reader”, “gallagher weigh bars”, “gallagher weigh platform” and “gallagher weigh scale”, summed into one figure.
- **Prattley**: Measured on the search term “prattley cattle yards”.
- **Shearwell**: Measured on the search terms “shearwell applicator”, “shearwell cattle tags”, “shearwell data tags”, “shearwell ear tags”, “shearwell eid tags”, “shearwell sheep tags”, “shearwell tag applicator”, “shearwell tagger”, “shearwell tags” and “shearwell turbo tagger”, summed into one figure.
- **Te Pari**: Measured on the search term “te pari”.
- **Tru-Test**: Measured on the search terms “tru test”, “tru test indicators” and “trutest scales”, summed into one figure.
- **Zee Tags**: Measured on the search terms “zee tags” and “zeetag”, summed into one figure.

- [Allflex](/demand/nz/brands/allflex)
- [Datamars](/demand/nz/brands/datamars)
- [Gallagher](/demand/nz/brands/gallagher)
- [Prattley](/demand/nz/brands/prattley)
- [Shearwell](/demand/nz/brands/shearwell)
- [Te Pari](/demand/nz/brands/te-pari)
- [Tru-Test](/demand/nz/brands/tru-test)
- [Zee Tags](/demand/nz/brands/zee-tags)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among livestock weighing and EID brands in New Zealand?

In September 2026, Te Pari was the most searched among livestock weighing and EID brands in New Zealand, with an estimated 880 branded searches, 40.2% of all searches for the eight we track.

## Cite this page

Brandwave. "Livestock weighing and EID brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-livestock-weighing-and-eid-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-livestock-weighing-and-eid-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.