---
title: "Livestock genetics providers in New Zealand: Which brands are most popular in search?"
description: "Compare cattle genetics suppliers serving New Zealand dairy and livestock farmers. Share of Search among LIC, Semex, CRV and Samen, the livestock genetics providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-livestock-genetics-providers"
publisher: "Brandwave"
---

# Livestock genetics providers in New Zealand: Which brands are most popular in search?

Compare cattle genetics suppliers serving New Zealand dairy and livestock farmers. Share of Search among LIC, Semex, CRV and Samen, the livestock genetics providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Livestock genetics providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: LIC, 83.9%

## Which brand is most popular in search among livestock genetics providers in New Zealand?

- In August 2026, LIC was the most searched among livestock genetics providers in New Zealand, with an estimated 2.2K branded searches and 83.9% estimated Share of Search within this set.
- Semex is in 2nd place, 78.3 percentage points behind at 5.6% Share of Search.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand increased from 80.2% to 83.9%.
- Across the 11 months ending August 2026, Semex’s estimated Share of Search among livestock genetics providers in New Zealand increased from 5% to 5.6%.
- Across the 11 months ending August 2026, CRV’s estimated Share of Search among livestock genetics providers in New Zealand decreased from 7.7% to 5.2%.
- Across the 11 months ending August 2026, Samen’s estimated Share of Search among livestock genetics providers in New Zealand decreased from 7% to 5.2%.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand peaked at 83.9% in August 2026 and was lowest at 73.4% in March 2026.
- Across the 11 months ending August 2026, Semex’s estimated Share of Search among livestock genetics providers in New Zealand peaked at 9.3% in March 2026 and was lowest at 5% in October 2025.
- Across the 11 months ending August 2026, CRV’s estimated Share of Search among livestock genetics providers in New Zealand peaked at 7.7% in October 2025 and was lowest at 5.2% in July 2026.
- Across the 11 months ending August 2026, Samen’s estimated Share of Search among livestock genetics providers in New Zealand peaked at 10.6% in March 2026 and was lowest at 4.9% in January 2026.
- Across the 11 months ending August 2026, Semex rose from 4th to 2nd among livestock genetics providers in New Zealand.
- Across the 11 months ending August 2026, CRV fell from 2nd to 3rd among livestock genetics providers in New Zealand.
- Across the 11 months ending August 2026, Samen fell from 3rd to 4th among livestock genetics providers in New Zealand.

## Compare search popularity between leading brands

- [LIC vs Semex: compare search popularity](/demand/nz/compare/lic-vs-semex): 83.9% against 5.6% Share of Search.
- [LIC vs CRV: compare search popularity](/demand/nz/compare/crv-vs-lic): 83.9% against 5.2% Share of Search.
- [LIC vs Samen: compare search popularity](/demand/nz/compare/lic-vs-samen): 83.9% against 5.2% Share of Search.
- [Semex vs CRV: compare search popularity](/demand/nz/compare/crv-vs-semex): 5.6% against 5.2% Share of Search.
- [Semex vs Samen: compare search popularity](/demand/nz/compare/samen-vs-semex): 5.6% against 5.2% Share of Search.
- [CRV vs Samen: compare search popularity](/demand/nz/compare/crv-vs-samen): 5.2% Share of Search each.

## How did search popularity change for New Zealand livestock genetics providers in August 2026?

- In August 2026, LIC gained estimated Share of Search among livestock genetics providers in New Zealand, from 82.8% to 83.9%.
- In August 2026, Semex lost estimated Share of Search among livestock genetics providers in New Zealand, from 6.7% to 5.6%.
- Estimated monthly branded searches for CRV in New Zealand fell 39.1% over 11 measured months, from 230 to 140 in August 2026.
- Estimated monthly branded searches for Samen in New Zealand fell 33.3% over 11 measured months, from 210 to 140 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | LIC | 83.9% | 2.2K | +1.4% | LIC |
| 2 | Semex | 5.6% | 150 | -16.7% | Semex |
| 3 | CRV | 5.2% | 140 | 0.0% | CRV |
| 4 | Samen | 5.2% | 140 | 0.0% | Samen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | LIC | 2.4K | 80.2% | 1 |
| Oct 2025 | CRV | 230 | 7.7% | 2 |
| Oct 2025 | Samen | 210 | 7% | 3 |
| Oct 2025 | Semex | 150 | 5% | 4 |
| Nov 2025 | LIC | 2.2K | 79.9% | 1 |
| Nov 2025 | Samen | 210 | 7.6% | 2 |
| Nov 2025 | CRV | 180 | 6.5% | 3 |
| Nov 2025 | Semex | 170 | 6.1% | 4 |
| Dec 2025 | LIC | 1.8K | 80.3% | 1 |
| Dec 2025 | CRV | 160 | 7.2% | 2 |
| Dec 2025 | Samen | 140 | 6.3% | 3 |
| Dec 2025 | Semex | 140 | 6.3% | 4 |
| Jan 2026 | LIC | 2.4K | 83.9% | 1 |
| Jan 2026 | CRV | 160 | 5.6% | 2 |
| Jan 2026 | Semex | 160 | 5.6% | 3 |
| Jan 2026 | Samen | 140 | 4.9% | 4 |
| Feb 2026 | LIC | 2.9K | 77% | 1 |
| Feb 2026 | Samen | 390 | 10.3% | 2 |
| Feb 2026 | Semex | 270 | 7.1% | 3 |
| Feb 2026 | CRV | 210 | 5.6% | 4 |
| Mar 2026 | LIC | 2.2K | 73.4% | 1 |
| Mar 2026 | Samen | 320 | 10.6% | 2 |
| Mar 2026 | Semex | 280 | 9.3% | 3 |
| Mar 2026 | CRV | 200 | 6.6% | 4 |
| Apr 2026 | LIC | 2.2K | 79.6% | 1 |
| Apr 2026 | Samen | 210 | 7.6% | 2 |
| Apr 2026 | Semex | 190 | 6.9% | 3 |
| Apr 2026 | CRV | 160 | 5.8% | 4 |
| May 2026 | LIC | 2.2K | 78.8% | 1 |
| May 2026 | Samen | 210 | 7.6% | 2 |
| May 2026 | Semex | 210 | 7.6% | 3 |
| May 2026 | CRV | 170 | 6.1% | 4 |
| Jun 2026 | LIC | 2.3K | 79.9% | 1 |
| Jun 2026 | Samen | 210 | 7.3% | 2 |
| Jun 2026 | CRV | 200 | 6.9% | 3 |
| Jun 2026 | Semex | 170 | 5.9% | 4 |
| Jul 2026 | LIC | 2.2K | 82.8% | 1 |
| Jul 2026 | Semex | 180 | 6.7% | 2 |
| Jul 2026 | CRV | 140 | 5.2% | 3 |
| Jul 2026 | Samen | 140 | 5.2% | 4 |
| Aug 2026 | LIC | 2.2K | 83.9% | 1 |
| Aug 2026 | Semex | 150 | 5.6% | 2 |
| Aug 2026 | CRV | 140 | 5.2% | 3 |
| Aug 2026 | Samen | 140 | 5.2% | 4 |
| Sep 2026 | CRV | — | — | — |
| Sep 2026 | LIC | — | — | — |
| Sep 2026 | Samen | — | — | — |
| Sep 2026 | Semex | — | — | — |

## What is being compared

- **CRV**: Measured on the search terms “crv bulls”, “crv genetics” and “crv nz”, summed into one figure.
- **LIC**: Measured on the search terms “lic bulls”, “lic co nz”, “lic dairy”, “lic genetics”, “lic livestock”, “lic nz” and “livestock improvement corporation”, summed into one figure.
- **Samen**: Measured on the search term “samen nz”.
- **Semex**: Measured on the search terms “semex”, “semex ai24”, “semex bulls”, “semex com”, “semex genetics”, “semex immunity plus”, “semex jersey”, “semex near me”, “semex nz”, “semex online” and “semex price list”, summed into one figure.

- [CRV](/demand/nz/brands/crv)
- [LIC](/demand/nz/brands/lic)
- [Samen](/demand/nz/brands/samen)
- [Semex](/demand/nz/brands/semex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among livestock genetics providers in New Zealand?

In August 2026, LIC was the most searched among livestock genetics providers in New Zealand, with an estimated 2.2K branded searches and 83.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Livestock genetics providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-livestock-genetics-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-livestock-genetics-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.