---
title: "Live streaming software in New Zealand: Which brands are most popular in search?"
description: "Compare the live streaming studios and multistreaming tools New Zealand creators and organisations broadcast with. Share of Search among OBS Studio, Streamlabs, Restream, StreamYard and vMix, the live streaming software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-live-streaming-software"
publisher: "Brandwave"
---

# Live streaming software in New Zealand: Which brands are most popular in search?

Compare the live streaming studios and multistreaming tools New Zealand creators and organisations broadcast with. Share of Search among OBS Studio, Streamlabs, Restream, StreamYard and vMix, the live streaming software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Live streaming software
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: OBS Studio, 77.7%

## Which brand is most popular in search among live streaming software in New Zealand?

- In August 2026, OBS Studio was the most searched among live streaming software in New Zealand, with an estimated 7.6K branded searches and 77.7% estimated Share of Search within this set.
- Streamlabs is in 2nd place, 66.4 percentage points behind at 11.3% Share of Search.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand increased from 70.4% to 77.7%.
- Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software in New Zealand decreased from 16.7% to 11.3%.
- Across the 11 months ending August 2026, StreamYard’s estimated Share of Search among live streaming software in New Zealand decreased from 5.6% to 4.3%.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand peaked at 79.4% in May 2026 and was lowest at 70.4% in October 2025.
- Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software in New Zealand peaked at 16.7% in October 2025 and was lowest at 9.3% in May 2026.
- Across the 11 months ending August 2026, Restream’s estimated Share of Search among live streaming software in New Zealand peaked at 6.8% in December 2025 and was lowest at 4.4% in June 2026.
- Across the 11 months ending August 2026, StreamYard’s estimated Share of Search among live streaming software in New Zealand peaked at 6.7% in July 2026 and was lowest at 3.7% in February 2026.
- Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software in New Zealand peaked at 2% in November 2025 and was lowest at 0.97% in January 2026.
- Across the 11 months ending August 2026, Restream and vMix held steady: their estimated Share of Search among live streaming software in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OBS Studio vs Streamlabs: compare search popularity](/demand/nz/compare/obs-studio-vs-streamlabs): 77.7% against 11.3% Share of Search.
- [OBS Studio vs Restream: compare search popularity](/demand/nz/compare/obs-studio-vs-restream): 77.7% against 5.4% Share of Search.
- [OBS Studio vs StreamYard: compare search popularity](/demand/nz/compare/obs-studio-vs-streamyard): 77.7% against 4.3% Share of Search.
- [Streamlabs vs Restream: compare search popularity](/demand/nz/compare/restream-vs-streamlabs): 11.3% against 5.4% Share of Search.
- [Streamlabs vs StreamYard: compare search popularity](/demand/nz/compare/streamlabs-vs-streamyard): 11.3% against 4.3% Share of Search.
- [Restream vs StreamYard: compare search popularity](/demand/nz/compare/restream-vs-streamyard): 5.4% against 4.3% Share of Search.

## How did search popularity change for New Zealand live streaming software in August 2026?

- In August 2026, Restream overtook StreamYard to rank 3rd among live streaming software in New Zealand, at 5.4%.
- In August 2026, OBS Studio gained estimated Share of Search among live streaming software in New Zealand, from 76.5% to 77.7%.
- In August 2026, StreamYard lost estimated Share of Search among live streaming software in New Zealand, from 6.7% to 4.3%.
- Streamlabs’ estimated Share of Search among live streaming software in New Zealand has gained ground for 3 months in a row, from 9.3% to 11.3% in August 2026.
- Estimated monthly branded searches for vMix in New Zealand fell 13.3% over 11 measured months, from 150 to 130 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OBS Studio | 77.7% | 7.6K | -2.4% | OBS Studio |
| 2 | Streamlabs | 11.3% | 1.1K | -3.5% | Streamlabs |
| 3 | Restream | 5.4% | 530 | +17.8% | Restream |
| 4 | StreamYard | 4.3% | 420 | -39.1% | StreamYard |
| 5 | vMix | 1.3% | 130 | +18.2% | vMix |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OBS Studio | 7.5K | 70.4% | 1 |
| Oct 2025 | Streamlabs | 1.8K | 16.7% | 2 |
| Oct 2025 | Restream | 620 | 5.8% | 3 |
| Oct 2025 | StreamYard | 600 | 5.6% | 4 |
| Oct 2025 | vMix | 150 | 1.4% | 5 |
| Nov 2025 | OBS Studio | 6.8K | 71.8% | 1 |
| Nov 2025 | Streamlabs | 1.4K | 15.2% | 2 |
| Nov 2025 | Restream | 530 | 5.6% | 3 |
| Nov 2025 | StreamYard | 510 | 5.4% | 4 |
| Nov 2025 | vMix | 190 | 2% | 5 |
| Dec 2025 | OBS Studio | 6.5K | 70.6% | 1 |
| Dec 2025 | Streamlabs | 1.4K | 15.7% | 2 |
| Dec 2025 | Restream | 630 | 6.8% | 3 |
| Dec 2025 | StreamYard | 510 | 5.5% | 4 |
| Dec 2025 | vMix | 120 | 1.3% | 5 |
| Jan 2026 | OBS Studio | 8.3K | 73.2% | 1 |
| Jan 2026 | Streamlabs | 1.8K | 15.5% | 2 |
| Jan 2026 | Restream | 680 | 6% | 3 |
| Jan 2026 | StreamYard | 500 | 4.4% | 4 |
| Jan 2026 | vMix | 110 | 0.97% | 5 |
| Feb 2026 | OBS Studio | 7.2K | 78% | 1 |
| Feb 2026 | Streamlabs | 1.1K | 12.1% | 2 |
| Feb 2026 | Restream | 430 | 4.7% | 3 |
| Feb 2026 | StreamYard | 340 | 3.7% | 4 |
| Feb 2026 | vMix | 140 | 1.5% | 5 |
| Mar 2026 | OBS Studio | 8.6K | 78.4% | 1 |
| Mar 2026 | Streamlabs | 1.1K | 10.3% | 2 |
| Mar 2026 | Restream | 570 | 5.2% | 3 |
| Mar 2026 | StreamYard | 520 | 4.8% | 4 |
| Mar 2026 | vMix | 150 | 1.4% | 5 |
| Apr 2026 | OBS Studio | 9.2K | 77.7% | 1 |
| Apr 2026 | Streamlabs | 1.1K | 9.6% | 2 |
| Apr 2026 | StreamYard | 750 | 6.4% | 3 |
| Apr 2026 | Restream | 560 | 4.7% | 4 |
| Apr 2026 | vMix | 190 | 1.6% | 5 |
| May 2026 | OBS Studio | 9.6K | 79.4% | 1 |
| May 2026 | Streamlabs | 1.1K | 9.3% | 2 |
| May 2026 | StreamYard | 630 | 5.2% | 3 |
| May 2026 | Restream | 570 | 4.7% | 4 |
| May 2026 | vMix | 160 | 1.3% | 5 |
| Jun 2026 | OBS Studio | 7.9K | 77.3% | 1 |
| Jun 2026 | Streamlabs | 1.1K | 10.8% | 2 |
| Jun 2026 | StreamYard | 620 | 6% | 3 |
| Jun 2026 | Restream | 450 | 4.4% | 4 |
| Jun 2026 | vMix | 150 | 1.5% | 5 |
| Jul 2026 | OBS Studio | 7.8K | 76.5% | 1 |
| Jul 2026 | Streamlabs | 1.1K | 11.2% | 2 |
| Jul 2026 | StreamYard | 690 | 6.7% | 3 |
| Jul 2026 | Restream | 450 | 4.4% | 4 |
| Jul 2026 | vMix | 110 | 1.1% | 5 |
| Aug 2026 | OBS Studio | 7.6K | 77.7% | 1 |
| Aug 2026 | Streamlabs | 1.1K | 11.3% | 2 |
| Aug 2026 | Restream | 530 | 5.4% | 3 |
| Aug 2026 | StreamYard | 420 | 4.3% | 4 |
| Aug 2026 | vMix | 130 | 1.3% | 5 |
| Sep 2026 | OBS Studio | — | — | — |
| Sep 2026 | Restream | — | — | — |
| Sep 2026 | Streamlabs | — | — | — |
| Sep 2026 | StreamYard | — | — | — |
| Sep 2026 | vMix | — | — | — |

## What is being compared

- **OBS Studio**: Measured on the search terms “mac obs studio”, “obs”, “obs dl”, “obs screen recorder”, “obs software”, “obs studio”, “obs studio download”, “obs studio live stream”, “obs studio multistream”, “obs studio online”, “obs studio screenshot”, “obs studio streaming software”, “obsproject com” and “obsstudio”, summed into one figure.
- **Restream**: Measured on the search terms “restream”, “restream io”, “restream live stream”, “restream multistream”, “restream online” and “restream streaming software”, summed into one figure.
- **Streamlabs**: Measured on the search terms “streamlabs”, “streamlabs com”, “streamlabs download”, “streamlabs live stream”, “streamlabs multistream”, “streamlabs ob”, “streamlabs online” and “streamlabs streaming software”, summed into one figure.
- **StreamYard**: Measured on the search terms “streamyard”, “streamyard com”, “streamyard live stream”, “streamyard streaming software” and “streamyard webinar”, summed into one figure.
- **vMix**: Measured on the search terms “vmix”, “vmix com”, “vmix live stream” and “vmix streaming software”, summed into one figure.

- [OBS Studio](/demand/nz/brands/obs-studio)
- [Restream](/demand/nz/brands/restream)
- [Streamlabs](/demand/nz/brands/streamlabs)
- [StreamYard](/demand/nz/brands/streamyard)
- [vMix](/demand/nz/brands/vmix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among live streaming software in New Zealand?

In August 2026, OBS Studio was the most searched among live streaming software in New Zealand, with an estimated 7.6K branded searches and 77.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Live streaming software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-live-streaming-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-live-streaming-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.