---
title: "Liqueur brands in New Zealand: Which brands are most popular in search?"
description: "Compare the liqueur brands New Zealanders mix and sip. Share of Search among Baileys, Aperol, Jägermeister, Cointreau, Kahlúa and Frangelico, the liqueur brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-liqueur-brands"
publisher: "Brandwave"
---

# Liqueur brands in New Zealand: Which brands are most popular in search?

Compare the liqueur brands New Zealanders mix and sip. Share of Search among Baileys, Aperol, Jägermeister, Cointreau, Kahlúa and Frangelico, the liqueur brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Liqueur brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Baileys, 31.6%

## Which brand is most popular in search among liqueur brands in New Zealand?

- In August 2026, Baileys was the most searched among liqueur brands in New Zealand, with an estimated 10.1K branded searches and 31.6% estimated Share of Search within this set.
- Aperol is in 2nd place, 2.2 percentage points behind at 29.4% Share of Search.
- Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand increased from 30.2% to 31.6%.
- Across the 11 months ending August 2026, Aperol’s estimated Share of Search among liqueur brands in New Zealand decreased from 30.5% to 29.4%.
- Across the 11 months ending August 2026, Jägermeister’s estimated Share of Search among liqueur brands in New Zealand increased from 14.7% to 16.9%.
- Across the 11 months ending August 2026, Cointreau’s estimated Share of Search among liqueur brands in New Zealand decreased from 10.4% to 9.9%.
- Across the 11 months ending August 2026, Kahlúa’s estimated Share of Search among liqueur brands in New Zealand decreased from 10% to 8%.
- Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand peaked at 33% in March 2026 and was lowest at 22.6% in January 2026.
- Across the 11 months ending August 2026, Aperol’s estimated Share of Search among liqueur brands in New Zealand peaked at 46.5% in January 2026 and was lowest at 27.8% in June 2026.
- Across the 11 months ending August 2026, Jägermeister’s estimated Share of Search among liqueur brands in New Zealand peaked at 16.9% in August 2026 and was lowest at 8.6% in December 2025.
- Across the 11 months ending August 2026, Cointreau’s estimated Share of Search among liqueur brands in New Zealand peaked at 10.8% in May 2026 and was lowest at 8.1% in January 2026.
- Across the 11 months ending August 2026, Kahlúa’s estimated Share of Search among liqueur brands in New Zealand peaked at 10% in October 2025 and was lowest at 7.6% in January 2026.
- Across the 11 months ending August 2026, Baileys rose from 2nd to 1st among liqueur brands in New Zealand.
- Across the 11 months ending August 2026, Aperol fell from 1st to 2nd among liqueur brands in New Zealand.
- Across the 11 months ending August 2026, Frangelico held steady: its estimated Share of Search among liqueur brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Baileys vs Aperol: compare search popularity](/demand/nz/compare/aperol-vs-baileys): 31.6% against 29.4% Share of Search.
- [Baileys vs Jägermeister: compare search popularity](/demand/nz/compare/baileys-vs-jagermeister): 31.6% against 16.9% Share of Search.
- [Baileys vs Cointreau: compare search popularity](/demand/nz/compare/baileys-vs-cointreau): 31.6% against 9.9% Share of Search.
- [Baileys vs Kahlúa: compare search popularity](/demand/nz/compare/baileys-vs-kahlua): 31.6% against 8% Share of Search.
- [Aperol vs Jägermeister: compare search popularity](/demand/nz/compare/aperol-vs-jagermeister): 29.4% against 16.9% Share of Search.
- [Aperol vs Cointreau: compare search popularity](/demand/nz/compare/aperol-vs-cointreau): 29.4% against 9.9% Share of Search.
- [Aperol vs Kahlúa: compare search popularity](/demand/nz/compare/aperol-vs-kahlua): 29.4% against 8% Share of Search.
- [Jägermeister vs Cointreau: compare search popularity](/demand/nz/compare/cointreau-vs-jagermeister): 16.9% against 9.9% Share of Search.
- [Jägermeister vs Kahlúa: compare search popularity](/demand/nz/compare/jagermeister-vs-kahlua): 16.9% against 8% Share of Search.
- [Cointreau vs Kahlúa: compare search popularity](/demand/nz/compare/cointreau-vs-kahlua): 9.9% against 8% Share of Search.

## How did search popularity change for New Zealand liqueur brands in August 2026?

- In August 2026, Jägermeister gained estimated Share of Search among liqueur brands in New Zealand, from 14.7% to 16.9%.
- In August 2026, Aperol lost estimated Share of Search among liqueur brands in New Zealand, from 31% to 29.4%.
- In August 2026, Cointreau lost estimated Share of Search among liqueur brands in New Zealand, from 10.7% to 9.9%.
- Estimated monthly branded searches for Kahlúa in New Zealand fell 18.8% over 11 measured months, from 3.1K to 2.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Baileys | 31.6% | 10.1K | +2.7% | Diageo |
| 2 | Aperol | 29.4% | 9.4K | -4.1% | Aperol |
| 3 | Jägermeister | 16.9% | 5.4K | +16.4% | Jägermeister |
| 4 | Cointreau | 9.9% | 3.1K | -6.3% | Cointreau |
| 5 | Kahlúa | 8% | 2.5K | -0.8% | Kahlúa |
| 6 | Frangelico | 4.2% | 1.3K | -2.9% | Frangelico |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aperol | 9.5K | 30.5% | 1 |
| Oct 2025 | Baileys | 9.5K | 30.2% | 2 |
| Oct 2025 | Jägermeister | 4.6K | 14.7% | 3 |
| Oct 2025 | Cointreau | 3.3K | 10.4% | 4 |
| Oct 2025 | Kahlúa | 3.1K | 10% | 5 |
| Oct 2025 | Frangelico | 1.3K | 4.2% | 6 |
| Nov 2025 | Aperol | 14.1K | 36.2% | 1 |
| Nov 2025 | Baileys | 12K | 30.7% | 2 |
| Nov 2025 | Jägermeister | 4.5K | 11.5% | 3 |
| Nov 2025 | Cointreau | 3.4K | 8.6% | 4 |
| Nov 2025 | Kahlúa | 3.3K | 8.5% | 5 |
| Nov 2025 | Frangelico | 1.8K | 4.6% | 6 |
| Dec 2025 | Aperol | 28.9K | 36.1% | 1 |
| Dec 2025 | Baileys | 26K | 32.4% | 2 |
| Dec 2025 | Cointreau | 7.5K | 9.4% | 3 |
| Dec 2025 | Kahlúa | 7.4K | 9.2% | 4 |
| Dec 2025 | Jägermeister | 6.9K | 8.6% | 5 |
| Dec 2025 | Frangelico | 3.5K | 4.3% | 6 |
| Jan 2026 | Aperol | 19.5K | 46.5% | 1 |
| Jan 2026 | Baileys | 9.4K | 22.6% | 2 |
| Jan 2026 | Jägermeister | 4.6K | 10.9% | 3 |
| Jan 2026 | Cointreau | 3.4K | 8.1% | 4 |
| Jan 2026 | Kahlúa | 3.2K | 7.6% | 5 |
| Jan 2026 | Frangelico | 1.8K | 4.3% | 6 |
| Feb 2026 | Aperol | 12K | 40.2% | 1 |
| Feb 2026 | Baileys | 7.7K | 25.7% | 2 |
| Feb 2026 | Jägermeister | 3.6K | 12.2% | 3 |
| Feb 2026 | Cointreau | 2.7K | 9.1% | 4 |
| Feb 2026 | Kahlúa | 2.4K | 8.1% | 5 |
| Feb 2026 | Frangelico | 1.4K | 4.7% | 6 |
| Mar 2026 | Baileys | 9.3K | 33% | 1 |
| Mar 2026 | Aperol | 8.8K | 31.4% | 2 |
| Mar 2026 | Jägermeister | 3.7K | 13.2% | 3 |
| Mar 2026 | Kahlúa | 2.5K | 8.8% | 4 |
| Mar 2026 | Cointreau | 2.4K | 8.6% | 5 |
| Mar 2026 | Frangelico | 1.4K | 4.9% | 6 |
| Apr 2026 | Aperol | 8.2K | 29.8% | 1 |
| Apr 2026 | Baileys | 8.1K | 29.6% | 2 |
| Apr 2026 | Jägermeister | 4.4K | 16.1% | 3 |
| Apr 2026 | Cointreau | 2.8K | 10.2% | 4 |
| Apr 2026 | Kahlúa | 2.5K | 9.1% | 5 |
| Apr 2026 | Frangelico | 1.4K | 5.1% | 6 |
| May 2026 | Baileys | 9.6K | 32.4% | 1 |
| May 2026 | Aperol | 8.4K | 28.3% | 2 |
| May 2026 | Jägermeister | 4.5K | 15% | 3 |
| May 2026 | Cointreau | 3.2K | 10.8% | 4 |
| May 2026 | Kahlúa | 2.5K | 8.5% | 5 |
| May 2026 | Frangelico | 1.5K | 5% | 6 |
| Jun 2026 | Baileys | 9.3K | 32.7% | 1 |
| Jun 2026 | Aperol | 7.9K | 27.8% | 2 |
| Jun 2026 | Jägermeister | 4.5K | 15.6% | 3 |
| Jun 2026 | Cointreau | 2.8K | 10% | 4 |
| Jun 2026 | Kahlúa | 2.5K | 8.7% | 5 |
| Jun 2026 | Frangelico | 1.4K | 5.1% | 6 |
| Jul 2026 | Baileys | 9.8K | 31.1% | 1 |
| Jul 2026 | Aperol | 9.8K | 31% | 2 |
| Jul 2026 | Jägermeister | 4.6K | 14.7% | 3 |
| Jul 2026 | Cointreau | 3.4K | 10.7% | 4 |
| Jul 2026 | Kahlúa | 2.6K | 8.1% | 5 |
| Jul 2026 | Frangelico | 1.4K | 4.4% | 6 |
| Aug 2026 | Baileys | 10.1K | 31.6% | 1 |
| Aug 2026 | Aperol | 9.4K | 29.4% | 2 |
| Aug 2026 | Jägermeister | 5.4K | 16.9% | 3 |
| Aug 2026 | Cointreau | 3.1K | 9.9% | 4 |
| Aug 2026 | Kahlúa | 2.5K | 8% | 5 |
| Aug 2026 | Frangelico | 1.3K | 4.2% | 6 |
| Sep 2026 | Aperol | — | — | — |
| Sep 2026 | Baileys | — | — | — |
| Sep 2026 | Cointreau | — | — | — |
| Sep 2026 | Frangelico | — | — | — |
| Sep 2026 | Jägermeister | — | — | — |
| Sep 2026 | Kahlúa | — | — | — |

## What is being compared

- **Aperol**: Measured on the search terms “af aperol spritz”, “aperol”, “aperol 1l”, “aperol bottles”, “aperol cocktail”, “aperol com”, “aperol glassware”, “aperol liqueur”, “aperol near me”, “aperol nz”, “aperol online”, “aperol price”, “aperol spric”, “aperol spritz glassware”, “aperol spritz near me”, “aperol spritz rtd”, “italian spritz aperol” and “prosecco aperol spritz”, summed into one figure.
- **Baileys**: Measured on the search terms “baileys”, “baileys 1l”, “baileys bar”, “baileys cheesecake”, “baileys cocktail”, “baileys com”, “baileys cost”, “baileys cream liqueur”, “baileys irish”, “baileys irish cream 1 litre”, “baileys near me”, “baileys nz”, “baileys online”, “baileys original irish cream”, “baileys salted caramel”, “baileys strawberry and cream”, “baileys tiramisu” and “the baileys”, summed into one figure.
- **Cointreau**: Measured on the search terms “cointreau”, “cointreau 1l”, “cointreau cocktail”, “cointreau com”, “cointreau cost”, “cointreau liqueur”, “cointreau near me”, “cointreau nz”, “cointreau online”, “cointreau what is”, “margaritas with cointreau” and “triple sec cointreau”, summed into one figure.
- **Frangelico**: Measured on the search terms “frangelico”, “frangelico cocktail”, “frangelico hazelnut liqueur”, “frangelico liqueur”, “frangelico near me” and “frangelico nz”, summed into one figure.
- **Jägermeister**: Measured on the search terms “1 l jagermeister price”, “jagermeister”, “jagermeister 1l”, “jagermeister 200ml”, “jagermeister and”, “jagermeister and redbull”, “jagermeister cocktail”, “jagermeister com”, “jagermeister liqueur”, “jagermeister near me”, “jagermeister nz”, “jagermeister online” and “jagermeister price”, summed into one figure.
- **Kahlúa**: Measured on the search terms “coke kahlua”, “homemade kahlua”, “kahlua”, “kahlua 1l”, “kahlua cocktail”, “kahlua com”, “kahlua cost”, “kahlua cream liqueur”, “kahlua near me”, “kahlua nz”, “kahlua online” and “salted caramel kahlua”, summed into one figure.

- [Aperol](/demand/nz/brands/aperol)
- [Baileys](/demand/nz/brands/baileys)
- [Cointreau](/demand/nz/brands/cointreau)
- [Frangelico](/demand/nz/brands/frangelico)
- [Jägermeister](/demand/nz/brands/jagermeister)
- [Kahlúa](/demand/nz/brands/kahlua)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among liqueur brands in New Zealand?

In August 2026, Baileys was the most searched among liqueur brands in New Zealand, with an estimated 10.1K branded searches and 31.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Liqueur brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-liqueur-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-liqueur-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.