---
title: "Lip care brands in New Zealand: Which brands are most popular in search?"
description: "Compare the lip balm and lip care brands New Zealanders buy. Share of Search among Burt's Bees, Lucas Papaw, Blistex, Lanolips and Carmex, the lip care brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-lip-care-brands"
publisher: "Brandwave"
---

# Lip care brands in New Zealand: Which brands are most popular in search?

Compare the lip balm and lip care brands New Zealanders buy. Share of Search among Burt's Bees, Lucas Papaw, Blistex, Lanolips and Carmex, the lip care brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lip care brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Burt's Bees, 43.5%

## Which brand is most popular in search among lip care brands in New Zealand?

- In August 2026, Burt's Bees was the most searched among lip care brands in New Zealand, with an estimated 5.4K branded searches and 43.5% estimated Share of Search within this set.
- Lucas Papaw is in 2nd place, 22 percentage points behind at 21.5% Share of Search.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip care brands in New Zealand decreased from 45.7% to 43.5%.
- Across the 11 months ending August 2026, Lucas Papaw’s estimated Share of Search among lip care brands in New Zealand increased from 18.9% to 21.5%.
- Across the 11 months ending August 2026, Blistex’s estimated Share of Search among lip care brands in New Zealand increased from 15.4% to 18.2%.
- Across the 11 months ending August 2026, Lanolips’ estimated Share of Search among lip care brands in New Zealand decreased from 15.2% to 11.7%.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip care brands in New Zealand peaked at 52.9% in November 2025 and was lowest at 38.1% in February 2026.
- Across the 11 months ending August 2026, Lucas Papaw’s estimated Share of Search among lip care brands in New Zealand peaked at 23.1% in June 2026 and was lowest at 13.6% in December 2025.
- Across the 11 months ending August 2026, Blistex’s estimated Share of Search among lip care brands in New Zealand peaked at 18.3% in February 2026 and was lowest at 12.4% in November 2025.
- Across the 11 months ending August 2026, Lanolips’ estimated Share of Search among lip care brands in New Zealand peaked at 19.3% in December 2025 and was lowest at 9.7% in June 2026.
- Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip care brands in New Zealand peaked at 7% in March 2026 and was lowest at 3.9% in July 2026.
- Across the 11 months ending August 2026, Carmex held steady: its estimated Share of Search among lip care brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Burt's Bees vs Lucas Papaw: compare search popularity](/demand/nz/compare/burts-bees-vs-lucas-papaw): 43.5% against 21.5% Share of Search.
- [Burt's Bees vs Blistex: compare search popularity](/demand/nz/compare/blistex-vs-burts-bees): 43.5% against 18.2% Share of Search.
- [Burt's Bees vs Lanolips: compare search popularity](/demand/nz/compare/burts-bees-vs-lanolips): 43.5% against 11.7% Share of Search.
- [Burt's Bees vs Carmex: compare search popularity](/demand/nz/compare/burts-bees-vs-carmex): 43.5% against 5.2% Share of Search.
- [Lucas Papaw vs Blistex: compare search popularity](/demand/nz/compare/blistex-vs-lucas-papaw): 21.5% against 18.2% Share of Search.
- [Lucas Papaw vs Lanolips: compare search popularity](/demand/nz/compare/lanolips-vs-lucas-papaw): 21.5% against 11.7% Share of Search.
- [Lucas Papaw vs Carmex: compare search popularity](/demand/nz/compare/carmex-vs-lucas-papaw): 21.5% against 5.2% Share of Search.
- [Blistex vs Lanolips: compare search popularity](/demand/nz/compare/blistex-vs-lanolips): 18.2% against 11.7% Share of Search.
- [Blistex vs Carmex: compare search popularity](/demand/nz/compare/blistex-vs-carmex): 18.2% against 5.2% Share of Search.
- [Lanolips vs Carmex: compare search popularity](/demand/nz/compare/carmex-vs-lanolips): 11.7% against 5.2% Share of Search.

## How did search popularity change for New Zealand lip care brands in August 2026?

- In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%.
- In August 2026, Lanolips gained estimated Share of Search among lip care brands in New Zealand, from 10.5% to 11.7%.
- In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.
- In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%.
- Estimated monthly branded searches for Lucas Papaw in New Zealand rose 55.5% over 11 measured months, from 1.7K to 2.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Burt's Bees | 43.5% | 5.4K | -9.9% | Burt's Bees |
| 2 | Lucas Papaw | 21.5% | 2.7K | -2.5% | Lucas Papaw |
| 3 | Blistex | 18.2% | 2.3K | +4.6% | Blistex |
| 4 | Lanolips | 11.7% | 1.5K | +9.0% | Lanolips |
| 5 | Carmex | 5.2% | 650 | +30.0% | Carmex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Burt's Bees | 4.2K | 45.7% | 1 |
| Oct 2025 | Lucas Papaw | 1.7K | 18.9% | 2 |
| Oct 2025 | Blistex | 1.4K | 15.4% | 3 |
| Oct 2025 | Lanolips | 1.4K | 15.2% | 4 |
| Oct 2025 | Carmex | 440 | 4.8% | 5 |
| Nov 2025 | Burt's Bees | 6K | 52.9% | 1 |
| Nov 2025 | Lanolips | 1.8K | 16.3% | 2 |
| Nov 2025 | Lucas Papaw | 1.6K | 14.3% | 3 |
| Nov 2025 | Blistex | 1.4K | 12.4% | 4 |
| Nov 2025 | Carmex | 460 | 4.1% | 5 |
| Dec 2025 | Burt's Bees | 5.9K | 49.7% | 1 |
| Dec 2025 | Lanolips | 2.3K | 19.3% | 2 |
| Dec 2025 | Lucas Papaw | 1.6K | 13.6% | 3 |
| Dec 2025 | Blistex | 1.5K | 12.6% | 4 |
| Dec 2025 | Carmex | 580 | 4.9% | 5 |
| Jan 2026 | Burt's Bees | 3.2K | 40.9% | 1 |
| Jan 2026 | Lucas Papaw | 1.6K | 20.4% | 2 |
| Jan 2026 | Blistex | 1.4K | 17.7% | 3 |
| Jan 2026 | Lanolips | 1.3K | 16.2% | 4 |
| Jan 2026 | Carmex | 380 | 4.8% | 5 |
| Feb 2026 | Burt's Bees | 2.6K | 38.1% | 1 |
| Feb 2026 | Lucas Papaw | 1.5K | 22% | 2 |
| Feb 2026 | Blistex | 1.3K | 18.3% | 3 |
| Feb 2026 | Lanolips | 1.1K | 15.5% | 4 |
| Feb 2026 | Carmex | 410 | 6% | 5 |
| Mar 2026 | Burt's Bees | 3.4K | 41.7% | 1 |
| Mar 2026 | Lucas Papaw | 1.8K | 21.8% | 2 |
| Mar 2026 | Blistex | 1.4K | 17.2% | 3 |
| Mar 2026 | Lanolips | 1K | 12.3% | 4 |
| Mar 2026 | Carmex | 570 | 7% | 5 |
| Apr 2026 | Burt's Bees | 3.7K | 44.4% | 1 |
| Apr 2026 | Lucas Papaw | 1.6K | 18.7% | 2 |
| Apr 2026 | Blistex | 1.4K | 16.4% | 3 |
| Apr 2026 | Lanolips | 1.2K | 14.9% | 4 |
| Apr 2026 | Carmex | 460 | 5.5% | 5 |
| May 2026 | Burt's Bees | 5.3K | 48.4% | 1 |
| May 2026 | Lucas Papaw | 2.3K | 20.9% | 2 |
| May 2026 | Blistex | 1.6K | 14.6% | 3 |
| May 2026 | Lanolips | 1.3K | 11.4% | 4 |
| May 2026 | Carmex | 520 | 4.7% | 5 |
| Jun 2026 | Burt's Bees | 5.5K | 47.8% | 1 |
| Jun 2026 | Lucas Papaw | 2.6K | 23.1% | 2 |
| Jun 2026 | Blistex | 1.7K | 14.9% | 3 |
| Jun 2026 | Lanolips | 1.1K | 9.7% | 4 |
| Jun 2026 | Carmex | 510 | 4.5% | 5 |
| Jul 2026 | Burt's Bees | 6K | 47.1% | 1 |
| Jul 2026 | Lucas Papaw | 2.8K | 21.5% | 2 |
| Jul 2026 | Blistex | 2.2K | 17% | 3 |
| Jul 2026 | Lanolips | 1.3K | 10.5% | 4 |
| Jul 2026 | Carmex | 500 | 3.9% | 5 |
| Aug 2026 | Burt's Bees | 5.4K | 43.5% | 1 |
| Aug 2026 | Lucas Papaw | 2.7K | 21.5% | 2 |
| Aug 2026 | Blistex | 2.3K | 18.2% | 3 |
| Aug 2026 | Lanolips | 1.5K | 11.7% | 4 |
| Aug 2026 | Carmex | 650 | 5.2% | 5 |
| Sep 2026 | Blistex | — | — | — |
| Sep 2026 | Burt's Bees | — | — | — |
| Sep 2026 | Carmex | — | — | — |
| Sep 2026 | Lanolips | — | — | — |
| Sep 2026 | Lucas Papaw | — | — | — |

## What is being compared

- **Blistex**: Measured on the search terms “blistex”, “blistex balm”, “blistex chapstick”, “blistex lip care”, “blistex lip conditioner”, “blistex lip conditioning balm”, “blistex lip medicated ointment”, “blistex lip relief cream”, “blistex medicated balm”, “blistex medicated relief”, “blistex near me” and “blistex nz”, summed into one figure.
- **Burt's Bees**: Measured on the search terms “burt's bees”, “burt's bees lip balm”, “burts bees”, “burts bees beeswax lip balm”, “burts bees chapstick”, “burts bees cuticle cream”, “burts bees hand cream”, “burts bees inc”, “burts bees lemon butter cuticle cream”, “burts bees lip balm”, “burts bees lip care”, “burts bees lip shimmer”, “burts bees near me”, “burts bees nz”, “burts bees online”, “burts bees pomegranate”, “burts bees red dahlia”, “burts bees tinted lip balm”, “burts bees tinted lip balm red dahlia”, “burts bees tinted lip balm swatch”, “burtsbees”, “burtsbees chapstick”, “burtsbees com”, “burtsbees lip balm”, “burtsbees lip care” and “burtsbees nz”, summed into one figure.
- **Carmex**: Measured on the search terms “balm carmex”, “carmex”, “carmex chapstick”, “carmex lip care”, “carmex near me”, “carmex new zealand” and “carmex nz”, summed into one figure.
- **Lanolips**: Measured on the search terms “lanolips”, “lanolips 101 ointment”, “lanolips chapstick”, “lanolips lip balm”, “lanolips near me”, “lanolips nz” and “lanolips online”, summed into one figure.
- **Lucas Papaw**: Measured on the search terms “lucas papaw”, “lucas papaw 25g”, “lucas papaw cream”, “lucas papaw lip balm”, “lucas papaw near me”, “lucas papaw nz”, “lucaspapaw”, “lucaspapaw com au”, “papaw ointment” and “papaw ointment lip balm”, summed into one figure.

- [Blistex](/demand/nz/brands/blistex)
- [Burt's Bees](/demand/nz/brands/burts-bees)
- [Carmex](/demand/nz/brands/carmex)
- [Lanolips](/demand/nz/brands/lanolips)
- [Lucas Papaw](/demand/nz/brands/lucas-papaw)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lip care brands in New Zealand?

In August 2026, Burt's Bees was the most searched among lip care brands in New Zealand, with an estimated 5.4K branded searches and 43.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Lip care brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-lip-care-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lip-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.