---
title: "Link in bio tools in New Zealand: Which brands are most popular in search?"
description: "Compare the link in bio tools New Zealand creators and brands point followers to. Share of Search among Linktree, Stan Store, Beacons and Later Linkin.bio, the link in bio tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-link-in-bio-tools"
publisher: "Brandwave"
---

# Link in bio tools in New Zealand: Which brands are most popular in search?

Compare the link in bio tools New Zealand creators and brands point followers to. Share of Search among Linktree, Stan Store, Beacons and Later Linkin.bio, the link in bio tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Link in bio tools
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Linktree, 88.3%

## Which brand is most popular in search among link in bio tools in New Zealand?

- In August 2026, Linktree was the most searched among link in bio tools in New Zealand, with an estimated 5.6K branded searches and 88.3% estimated Share of Search within this set.
- Stan Store is in 2nd place, 80.4 percentage points behind at 7.9% Share of Search.
- Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link in bio tools in New Zealand increased from 85.5% to 88.3%.
- Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among link in bio tools in New Zealand decreased from 11.6% to 7.9%.
- Across the 11 months ending August 2026, Beacons’ estimated Share of Search among link in bio tools in New Zealand increased from 2.8% to 3.5%.
- Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link in bio tools in New Zealand peaked at 88.3% in November 2025 and was lowest at 81.2% in January 2026.
- Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among link in bio tools in New Zealand peaked at 13.8% in January 2026 and was lowest at 7.8% in June 2026.
- Across the 11 months ending August 2026, Beacons’ estimated Share of Search among link in bio tools in New Zealand peaked at 6.1% in April 2026 and was lowest at 2.8% in October 2025.
- Across the 11 months ending August 2026, Later Linkin.bio held steady: its estimated Share of Search among link in bio tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Linktree vs Stan Store: compare search popularity](/demand/nz/compare/linktree-vs-stan-store): 88.3% against 7.9% Share of Search.
- [Linktree vs Beacons: compare search popularity](/demand/nz/compare/beacons-vs-linktree): 88.3% against 3.5% Share of Search.
- [Stan Store vs Beacons: compare search popularity](/demand/nz/compare/beacons-vs-stan-store): 7.9% against 3.5% Share of Search.

## How did search popularity change for New Zealand link in bio tools in August 2026?

- In August 2026, Linktree gained estimated Share of Search among link in bio tools in New Zealand, from 87.4% to 88.3%.
- In August 2026, Beacons lost estimated Share of Search among link in bio tools in New Zealand, from 4.4% to 3.5%.
- Estimated monthly branded searches for Later Linkin.bio in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Stan Store in New Zealand fell 33.3% over 11 measured months, from 750 to 500 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Linktree | 88.3% | 5.6K | +0.4% | Linktree |
| 2 | Stan Store | 7.9% | 500 | 0.0% | Stan |
| 3 | Beacons | 3.5% | 220 | -21.4% | Beacons |
| 4 | Later Linkin.bio | 0.32% | 20 | 0.0% | Later Linkin.bio |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Linktree | 5.5K | 85.5% | 1 |
| Oct 2025 | Stan Store | 750 | 11.6% | 2 |
| Oct 2025 | Beacons | 180 | 2.8% | 3 |
| Oct 2025 | Later Linkin.bio | 10 | 0.15% | 4 |
| Nov 2025 | Linktree | 5.5K | 88.3% | 1 |
| Nov 2025 | Stan Store | 500 | 8% | 2 |
| Nov 2025 | Beacons | 220 | 3.5% | 3 |
| Nov 2025 | Later Linkin.bio | 10 | 0.16% | 4 |
| Dec 2025 | Linktree | 4.5K | 82.3% | 1 |
| Dec 2025 | Stan Store | 750 | 13.7% | 2 |
| Dec 2025 | Beacons | 210 | 3.8% | 3 |
| Dec 2025 | Later Linkin.bio | 10 | 0.18% | 4 |
| Jan 2026 | Linktree | 5.5K | 81.2% | 1 |
| Jan 2026 | Stan Store | 940 | 13.8% | 2 |
| Jan 2026 | Beacons | 330 | 4.8% | 3 |
| Jan 2026 | Later Linkin.bio | 10 | 0.15% | 4 |
| Feb 2026 | Linktree | 5.5K | 85.2% | 1 |
| Feb 2026 | Stan Store | 620 | 9.5% | 2 |
| Feb 2026 | Beacons | 330 | 5.1% | 3 |
| Feb 2026 | Later Linkin.bio | 10 | 0.15% | 4 |
| Mar 2026 | Linktree | 6.7K | 86.2% | 1 |
| Mar 2026 | Stan Store | 740 | 9.5% | 2 |
| Mar 2026 | Beacons | 330 | 4.2% | 3 |
| Mar 2026 | Later Linkin.bio | 10 | 0.13% | 4 |
| Apr 2026 | Linktree | 5.5K | 84.3% | 1 |
| Apr 2026 | Stan Store | 620 | 9.5% | 2 |
| Apr 2026 | Beacons | 400 | 6.1% | 3 |
| Apr 2026 | Later Linkin.bio | 10 | 0.15% | 4 |
| May 2026 | Linktree | 5.5K | 86.7% | 1 |
| May 2026 | Stan Store | 510 | 8% | 2 |
| May 2026 | Beacons | 330 | 5.2% | 3 |
| May 2026 | Later Linkin.bio | 10 | 0.16% | 4 |
| Jun 2026 | Linktree | 5.5K | 86.8% | 1 |
| Jun 2026 | Stan Store | 500 | 7.8% | 2 |
| Jun 2026 | Beacons | 330 | 5.2% | 3 |
| Jun 2026 | Later Linkin.bio | 10 | 0.16% | 4 |
| Jul 2026 | Linktree | 5.6K | 87.4% | 1 |
| Jul 2026 | Stan Store | 500 | 7.9% | 2 |
| Jul 2026 | Beacons | 280 | 4.4% | 3 |
| Jul 2026 | Later Linkin.bio | 20 | 0.31% | 4 |
| Aug 2026 | Linktree | 5.6K | 88.3% | 1 |
| Aug 2026 | Stan Store | 500 | 7.9% | 2 |
| Aug 2026 | Beacons | 220 | 3.5% | 3 |
| Aug 2026 | Later Linkin.bio | 20 | 0.32% | 4 |
| Sep 2026 | Beacons | — | — | — |
| Sep 2026 | Later Linkin.bio | — | — | — |
| Sep 2026 | Linktree | — | — | — |
| Sep 2026 | Stan Store | — | — | — |

## What is being compared

- **Beacons**: Measured on the search terms “beacons ai” and “beacons link in bio”, summed into one figure.
- **Later Linkin.bio**: Measured on the search term “linkin bio later”.
- **Linktree**: Measured on the search terms “linktr ee”, “linktree”, “linktree free”, “linktree link in bio”, “linktree nz” and “linktree online”, summed into one figure.
- **Stan Store**: Measured on the search terms “stan store”, “stan store link in bio” and “stan store price”, summed into one figure.

- [Beacons](/demand/nz/brands/beacons)
- [Later Linkin.bio](/demand/nz/brands/later-linkin-bio)
- [Linktree](/demand/nz/brands/linktree)
- [Stan Store](/demand/nz/brands/stan-store)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among link in bio tools in New Zealand?

In August 2026, Linktree was the most searched among link in bio tools in New Zealand, with an estimated 5.6K branded searches and 88.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Link in bio tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-link-in-bio-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-link-in-bio-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.