---
title: "Link shortener and QR code tools in New Zealand: Which brands are most popular in search?"
description: "Compare the link shortening and QR code tools New Zealand marketers track campaigns with. Share of Search among TinyURL, Bitly, QR Code Generator, QR Code Monkey, Rebrandly and Uniqode, the link shortener and QR code tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-link-and-qr-tools"
publisher: "Brandwave"
---

# Link shortener and QR code tools in New Zealand: Which brands are most popular in search?

Compare the link shortening and QR code tools New Zealand marketers track campaigns with. Share of Search among TinyURL, Bitly, QR Code Generator, QR Code Monkey, Rebrandly and Uniqode, the link shortener and QR code tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Link shortener and QR code tools
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: TinyURL, 37.1%

## Which brand is most popular in search among link shortener and QR code tools in New Zealand?

- In August 2026, TinyURL was the most searched among link shortener and QR code tools in New Zealand, with an estimated 2.6K branded searches and 37.1% estimated Share of Search within this set.
- Bitly is in 2nd place, 6.8 percentage points behind at 30.3% Share of Search.
- Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among link shortener and QR code tools in New Zealand increased from 35.2% to 37.1%.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand decreased from 49.5% to 30.3%.
- Across the 11 months ending August 2026, QR Code Generator’s estimated Share of Search among link shortener and QR code tools in New Zealand increased from 1.9% to 18.3%.
- Across the 11 months ending August 2026, QR Code Monkey’s estimated Share of Search among link shortener and QR code tools in New Zealand increased from 7.9% to 10.9%.
- Across the 11 months ending August 2026, Rebrandly’s estimated Share of Search among link shortener and QR code tools in New Zealand decreased from 4.3% to 2.5%.
- Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 39.1% in December 2025 and was lowest at 20.8% in May 2026.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 49.5% in October 2025 and was lowest at 18.6% in June 2026.
- Across the 11 months ending August 2026, QR Code Generator’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 47.4% in June 2026 and was lowest at 1.9% in October 2025.
- Across the 11 months ending August 2026, QR Code Monkey’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 19% in July 2026 and was lowest at 7.2% in January 2026.
- Across the 11 months ending August 2026, Rebrandly’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 5.8% in December 2025 and was lowest at 1.3% in June 2026.
- Across the 11 months ending August 2026, TinyURL rose from 2nd to 1st among link shortener and QR code tools in New Zealand.
- Across the 11 months ending August 2026, Bitly fell from 1st to 2nd among link shortener and QR code tools in New Zealand.
- Across the 11 months ending August 2026, QR Code Generator rose from 5th to 3rd among link shortener and QR code tools in New Zealand.
- Across the 11 months ending August 2026, QR Code Monkey fell from 3rd to 4th among link shortener and QR code tools in New Zealand.
- Across the 11 months ending August 2026, Rebrandly fell from 4th to 5th among link shortener and QR code tools in New Zealand.
- Across the 11 months ending August 2026, Uniqode held steady: its estimated Share of Search among link shortener and QR code tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [TinyURL vs Bitly: compare search popularity](/demand/nz/compare/bitly-vs-tinyurl): 37.1% against 30.3% Share of Search.
- [TinyURL vs QR Code Generator: compare search popularity](/demand/nz/compare/qr-code-generator-vs-tinyurl): 37.1% against 18.3% Share of Search.
- [TinyURL vs QR Code Monkey: compare search popularity](/demand/nz/compare/qr-code-monkey-vs-tinyurl): 37.1% against 10.9% Share of Search.
- [TinyURL vs Rebrandly: compare search popularity](/demand/nz/compare/rebrandly-vs-tinyurl): 37.1% against 2.5% Share of Search.
- [Bitly vs QR Code Generator: compare search popularity](/demand/nz/compare/bitly-vs-qr-code-generator): 30.3% against 18.3% Share of Search.
- [Bitly vs QR Code Monkey: compare search popularity](/demand/nz/compare/bitly-vs-qr-code-monkey): 30.3% against 10.9% Share of Search.
- [Bitly vs Rebrandly: compare search popularity](/demand/nz/compare/bitly-vs-rebrandly): 30.3% against 2.5% Share of Search.
- [QR Code Generator vs QR Code Monkey: compare search popularity](/demand/nz/compare/qr-code-generator-vs-qr-code-monkey): 18.3% against 10.9% Share of Search.
- [QR Code Generator vs Rebrandly: compare search popularity](/demand/nz/compare/qr-code-generator-vs-rebrandly): 18.3% against 2.5% Share of Search.
- [QR Code Monkey vs Rebrandly: compare search popularity](/demand/nz/compare/qr-code-monkey-vs-rebrandly): 10.9% against 2.5% Share of Search.

## How did search popularity change for New Zealand link shortener and QR code tools in August 2026?

- In August 2026, Bitly overtook QR Code Generator to rank 2nd among link shortener and QR code tools in New Zealand, at 30.3%.
- In August 2026, TinyURL gained estimated Share of Search among link shortener and QR code tools in New Zealand, from 29.7% to 37.1%.
- In August 2026, QR Code Monkey lost estimated Share of Search among link shortener and QR code tools in New Zealand, from 19% to 10.9%.
- In August 2026, QR Code Generator lost estimated Share of Search among link shortener and QR code tools in New Zealand, from 26.2% to 18.3%.
- Estimated monthly branded searches for Uniqode in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.
- Estimated monthly branded searches for Rebrandly in New Zealand fell 26.1% over 11 measured months, from 230 to 170 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TinyURL | 37.1% | 2.6K | +0.4% | TinyURL |
| 2 | Bitly | 30.3% | 2.1K | +8.3% | Bitly |
| 3 | QR Code Generator | 18.3% | 1.3K | -44.0% | QR Code Generator |
| 4 | QR Code Monkey | 10.9% | 750 | -54.0% | QR Code Monkey |
| 5 | Rebrandly | 2.5% | 170 | -5.6% | Rebrandly |
| 6 | Uniqode | 1% | 70 | +16.7% | Uniqode |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bitly | 2.6K | 49.5% | 1 |
| Oct 2025 | TinyURL | 1.9K | 35.2% | 2 |
| Oct 2025 | QR Code Monkey | 420 | 7.9% | 3 |
| Oct 2025 | Rebrandly | 230 | 4.3% | 4 |
| Oct 2025 | QR Code Generator | 100 | 1.9% | 5 |
| Oct 2025 | Uniqode | 60 | 1.1% | 6 |
| Nov 2025 | Bitly | 2.2K | 44.8% | 1 |
| Nov 2025 | TinyURL | 1.8K | 37% | 2 |
| Nov 2025 | QR Code Monkey | 430 | 8.9% | 3 |
| Nov 2025 | QR Code Generator | 200 | 4.1% | 4 |
| Nov 2025 | Rebrandly | 190 | 3.9% | 5 |
| Nov 2025 | Uniqode | 60 | 1.2% | 6 |
| Dec 2025 | Bitly | 1.2K | 39.5% | 1 |
| Dec 2025 | TinyURL | 1.1K | 39.1% | 2 |
| Dec 2025 | QR Code Monkey | 360 | 12.2% | 3 |
| Dec 2025 | Rebrandly | 170 | 5.8% | 4 |
| Dec 2025 | QR Code Generator | 70 | 2.4% | 5 |
| Dec 2025 | Uniqode | 30 | 1% | 6 |
| Jan 2026 | Bitly | 1.8K | 45.8% | 1 |
| Jan 2026 | TinyURL | 1.5K | 38.4% | 2 |
| Jan 2026 | QR Code Monkey | 280 | 7.2% | 3 |
| Jan 2026 | Rebrandly | 190 | 4.9% | 4 |
| Jan 2026 | QR Code Generator | 110 | 2.8% | 5 |
| Jan 2026 | Uniqode | 40 | 1% | 6 |
| Feb 2026 | Bitly | 2.1K | 38.4% | 1 |
| Feb 2026 | TinyURL | 1.8K | 32.6% | 2 |
| Feb 2026 | QR Code Generator | 860 | 15.4% | 3 |
| Feb 2026 | QR Code Monkey | 510 | 9.1% | 4 |
| Feb 2026 | Rebrandly | 190 | 3.4% | 5 |
| Feb 2026 | Uniqode | 60 | 1.1% | 6 |
| Mar 2026 | Bitly | 2.3K | 35.3% | 1 |
| Mar 2026 | TinyURL | 1.9K | 29.6% | 2 |
| Mar 2026 | QR Code Generator | 1.3K | 20% | 3 |
| Mar 2026 | QR Code Monkey | 650 | 10.1% | 4 |
| Mar 2026 | Rebrandly | 260 | 4% | 5 |
| Mar 2026 | Uniqode | 70 | 1.1% | 6 |
| Apr 2026 | Bitly | 2.4K | 38.5% | 1 |
| Apr 2026 | TinyURL | 1.6K | 25.2% | 2 |
| Apr 2026 | QR Code Generator | 1.4K | 23.3% | 3 |
| Apr 2026 | QR Code Monkey | 510 | 8.3% | 4 |
| Apr 2026 | Rebrandly | 250 | 4.1% | 5 |
| Apr 2026 | Uniqode | 40 | 0.65% | 6 |
| May 2026 | QR Code Generator | 3.9K | 35.8% | 1 |
| May 2026 | Bitly | 3.7K | 33.5% | 2 |
| May 2026 | TinyURL | 2.3K | 20.8% | 3 |
| May 2026 | QR Code Monkey | 800 | 7.3% | 4 |
| May 2026 | Rebrandly | 230 | 2.1% | 5 |
| May 2026 | Uniqode | 60 | 0.55% | 6 |
| Jun 2026 | QR Code Generator | 6K | 47.4% | 1 |
| Jun 2026 | TinyURL | 2.7K | 21.4% | 2 |
| Jun 2026 | Bitly | 2.4K | 18.6% | 3 |
| Jun 2026 | QR Code Monkey | 1.4K | 10.8% | 4 |
| Jun 2026 | Rebrandly | 160 | 1.3% | 5 |
| Jun 2026 | Uniqode | 60 | 0.47% | 6 |
| Jul 2026 | TinyURL | 2.5K | 29.7% | 1 |
| Jul 2026 | QR Code Generator | 2.3K | 26.2% | 2 |
| Jul 2026 | Bitly | 1.9K | 22.4% | 3 |
| Jul 2026 | QR Code Monkey | 1.6K | 19% | 4 |
| Jul 2026 | Rebrandly | 180 | 2.1% | 5 |
| Jul 2026 | Uniqode | 60 | 0.7% | 6 |
| Aug 2026 | TinyURL | 2.6K | 37.1% | 1 |
| Aug 2026 | Bitly | 2.1K | 30.3% | 2 |
| Aug 2026 | QR Code Generator | 1.3K | 18.3% | 3 |
| Aug 2026 | QR Code Monkey | 750 | 10.9% | 4 |
| Aug 2026 | Rebrandly | 170 | 2.5% | 5 |
| Aug 2026 | Uniqode | 70 | 1% | 6 |
| Sep 2026 | Bitly | — | — | — |
| Sep 2026 | QR Code Generator | — | — | — |
| Sep 2026 | QR Code Monkey | — | — | — |
| Sep 2026 | Rebrandly | — | — | — |
| Sep 2026 | TinyURL | — | — | — |
| Sep 2026 | Uniqode | — | — | — |

## What is being compared

- **Bitly**: Measured on the search terms “bitly”, “bitly com”, “bitly link”, “bitly link shortener”, “bitly near me”, “bitly nz” and “bitly short url”, summed into one figure.
- **QR Code Generator**: Measured on the search terms “monkey qr code generator”, “qr code generator com”, “qr code generator pro”, “qrcode monkey free qr code generator” and “qrcode monkey qr code generator”, summed into one figure.
- **QR Code Monkey**: Measured on the search terms “create qr code monkey”, “qrcode monkey com” and “qrcodemonkey”, summed into one figure.
- **Rebrandly**: Measured on the search terms “rebrandly”, “rebrandly com”, “rebrandly link shortener” and “rebrandly short url”, summed into one figure.
- **TinyURL**: Measured on the search terms “https tinyurl com”, “tinyurl”, “tinyurl co”, “tinyurl link shortener”, “tinyurl maker”, “tinyurl short url” and “tinyurl url shortener”, summed into one figure.
- **Uniqode**: Measured on the search terms “beaconstac”, “uniqode” and “uniqode com”, summed into one figure.

- [Bitly](/demand/nz/brands/bitly)
- [QR Code Generator](/demand/nz/brands/qr-code-generator)
- [QR Code Monkey](/demand/nz/brands/qr-code-monkey)
- [Rebrandly](/demand/nz/brands/rebrandly)
- [TinyURL](/demand/nz/brands/tinyurl)
- [Uniqode](/demand/nz/brands/uniqode)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among link shortener and QR code tools in New Zealand?

In August 2026, TinyURL was the most searched among link shortener and QR code tools in New Zealand, with an estimated 2.6K branded searches and 37.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Link shortener and QR code tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-link-and-qr-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-link-and-qr-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.