---
title: "Lingerie brands in New Zealand: Which brands are most popular in search?"
description: "Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Share of Search among Calvin Klein, Bras N Things, Bendon, Bonds, Victoria's Secret, Honey Birdette and Jockey, the lingerie brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-lingerie-brands"
publisher: "Brandwave"
---

# Lingerie brands in New Zealand: Which brands are most popular in search?

Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Share of Search among Calvin Klein, Bras N Things, Bendon, Bonds, Victoria's Secret, Honey Birdette and Jockey, the lingerie brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lingerie brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Calvin Klein, 33%

## Which brand is most popular in search among lingerie brands in New Zealand?

- In August 2026, Calvin Klein was the most searched among lingerie brands in New Zealand, with an estimated 33.8K branded searches and 33% estimated Share of Search within this set.
- Bras N Things is in 2nd place, 7.7 percentage points behind at 25.3% Share of Search.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among lingerie brands in New Zealand increased from 28.8% to 33%.
- Across the 11 months ending August 2026, Bras N Things’ estimated Share of Search among lingerie brands in New Zealand increased from 24.3% to 25.3%.
- Across the 11 months ending August 2026, Bendon’s estimated Share of Search among lingerie brands in New Zealand decreased from 28.7% to 24.9%.
- Across the 11 months ending August 2026, Bonds’ estimated Share of Search among lingerie brands in New Zealand increased from 6.9% to 7.5%.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand decreased from 7.8% to 5.6%.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among lingerie brands in New Zealand peaked at 39.5% in March 2026 and was lowest at 28.8% in October 2025.
- Across the 11 months ending August 2026, Bras N Things’ estimated Share of Search among lingerie brands in New Zealand peaked at 25.3% in August 2026 and was lowest at 21.4% in March 2026.
- Across the 11 months ending August 2026, Bendon’s estimated Share of Search among lingerie brands in New Zealand peaked at 29% in January 2026 and was lowest at 23.1% in July 2026.
- Across the 11 months ending August 2026, Bonds’ estimated Share of Search among lingerie brands in New Zealand peaked at 7.5% in August 2026 and was lowest at 5.6% in December 2025.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand peaked at 7.8% in October 2025 and was lowest at 4% in December 2025.
- Across the 11 months ending August 2026, Bras N Things rose from 3rd to 2nd among lingerie brands in New Zealand.
- Across the 11 months ending August 2026, Bendon fell from 2nd to 3rd among lingerie brands in New Zealand.
- Across the 11 months ending August 2026, Bonds rose from 5th to 4th among lingerie brands in New Zealand.
- Across the 11 months ending August 2026, Victoria's Secret fell from 4th to 5th among lingerie brands in New Zealand.
- Across the 11 months ending August 2026, Honey Birdette and Jockey held steady: their estimated Share of Search among lingerie brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Calvin Klein vs Bras N Things: compare search popularity](/demand/nz/compare/bras-n-things-vs-calvin-klein): 33% against 25.3% Share of Search.
- [Calvin Klein vs Bendon: compare search popularity](/demand/nz/compare/bendon-vs-calvin-klein): 33% against 24.9% Share of Search.
- [Calvin Klein vs Bonds: compare search popularity](/demand/nz/compare/bonds-vs-calvin-klein): 33% against 7.5% Share of Search.
- [Calvin Klein vs Victoria's Secret: compare search popularity](/demand/nz/compare/calvin-klein-vs-victorias-secret): 33% against 5.6% Share of Search.
- [Bras N Things vs Bendon: compare search popularity](/demand/nz/compare/bendon-vs-bras-n-things): 25.3% against 24.9% Share of Search.
- [Bras N Things vs Bonds: compare search popularity](/demand/nz/compare/bonds-vs-bras-n-things): 25.3% against 7.5% Share of Search.
- [Bras N Things vs Victoria's Secret: compare search popularity](/demand/nz/compare/bras-n-things-vs-victorias-secret): 25.3% against 5.6% Share of Search.
- [Bendon vs Bonds: compare search popularity](/demand/nz/compare/bendon-vs-bonds): 24.9% against 7.5% Share of Search.
- [Bendon vs Victoria's Secret: compare search popularity](/demand/nz/compare/bendon-vs-victorias-secret): 24.9% against 5.6% Share of Search.
- [Bonds vs Victoria's Secret: compare search popularity](/demand/nz/compare/bonds-vs-victorias-secret): 7.5% against 5.6% Share of Search.

## How did search popularity change for New Zealand lingerie brands in August 2026?

- In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.
- In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.
- In August 2026, Calvin Klein lost estimated Share of Search among lingerie brands in New Zealand, from 36.8% to 33%.
- Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.
- Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Calvin Klein | 33% | 33.8K | -13.8% | Calvin Klein |
| 2 | Bras N Things | 25.3% | 25.9K | -3.7% | Bras N Things |
| 3 | Bendon | 24.9% | 25.6K | +4.0% | Bendon |
| 4 | Bonds | 7.5% | 7.7K | +20.3% | Bonds |
| 5 | Victoria's Secret | 5.6% | 5.7K | +1.6% | Victoria's Secret |
| 6 | Honey Birdette | 2.4% | 2.4K | -8.6% | Honey Birdette |
| 7 | Jockey | 1.4% | 1.4K | +10.3% | Jockey |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Calvin Klein | 30.9K | 28.8% | 1 |
| Oct 2025 | Bendon | 30.7K | 28.7% | 2 |
| Oct 2025 | Bras N Things | 26K | 24.3% | 3 |
| Oct 2025 | Victoria's Secret | 8.4K | 7.8% | 4 |
| Oct 2025 | Bonds | 7.4K | 6.9% | 5 |
| Oct 2025 | Honey Birdette | 2.3K | 2.2% | 6 |
| Oct 2025 | Jockey | 1.4K | 1.3% | 7 |
| Nov 2025 | Calvin Klein | 54.2K | 36.6% | 1 |
| Nov 2025 | Bendon | 41.3K | 27.9% | 2 |
| Nov 2025 | Bras N Things | 31.8K | 21.5% | 3 |
| Nov 2025 | Bonds | 9.2K | 6.2% | 4 |
| Nov 2025 | Victoria's Secret | 6.9K | 4.6% | 5 |
| Nov 2025 | Honey Birdette | 2.9K | 1.9% | 6 |
| Nov 2025 | Jockey | 1.8K | 1.2% | 7 |
| Dec 2025 | Calvin Klein | 54.1K | 38% | 1 |
| Dec 2025 | Bendon | 38.2K | 26.9% | 2 |
| Dec 2025 | Bras N Things | 31.9K | 22.4% | 3 |
| Dec 2025 | Bonds | 8K | 5.6% | 4 |
| Dec 2025 | Victoria's Secret | 5.6K | 4% | 5 |
| Dec 2025 | Honey Birdette | 2.9K | 2% | 6 |
| Dec 2025 | Jockey | 1.6K | 1.1% | 7 |
| Jan 2026 | Calvin Klein | 37K | 32.2% | 1 |
| Jan 2026 | Bendon | 33.4K | 29% | 2 |
| Jan 2026 | Bras N Things | 28.6K | 24.9% | 3 |
| Jan 2026 | Bonds | 7.5K | 6.5% | 4 |
| Jan 2026 | Victoria's Secret | 4.6K | 4% | 5 |
| Jan 2026 | Honey Birdette | 2.5K | 2.2% | 6 |
| Jan 2026 | Jockey | 1.2K | 1.1% | 7 |
| Feb 2026 | Calvin Klein | 31.4K | 33.1% | 1 |
| Feb 2026 | Bendon | 27.1K | 28.6% | 2 |
| Feb 2026 | Bras N Things | 23.5K | 24.8% | 3 |
| Feb 2026 | Bonds | 6.1K | 6.4% | 4 |
| Feb 2026 | Victoria's Secret | 3.8K | 4% | 5 |
| Feb 2026 | Honey Birdette | 2K | 2.1% | 6 |
| Feb 2026 | Jockey | 960 | 1% | 7 |
| Mar 2026 | Calvin Klein | 41K | 39.5% | 1 |
| Mar 2026 | Bendon | 25.1K | 24.2% | 2 |
| Mar 2026 | Bras N Things | 22.2K | 21.4% | 3 |
| Mar 2026 | Bonds | 7.2K | 6.9% | 4 |
| Mar 2026 | Victoria's Secret | 4.6K | 4.5% | 5 |
| Mar 2026 | Honey Birdette | 2.4K | 2.3% | 6 |
| Mar 2026 | Jockey | 1.2K | 1.1% | 7 |
| Apr 2026 | Calvin Klein | 37.8K | 35.1% | 1 |
| Apr 2026 | Bendon | 27K | 25.1% | 2 |
| Apr 2026 | Bras N Things | 25.9K | 24% | 3 |
| Apr 2026 | Victoria's Secret | 6.9K | 6.4% | 4 |
| Apr 2026 | Bonds | 6.2K | 5.8% | 5 |
| Apr 2026 | Honey Birdette | 2.3K | 2.1% | 6 |
| Apr 2026 | Jockey | 1.4K | 1.3% | 7 |
| May 2026 | Calvin Klein | 41.1K | 37.2% | 1 |
| May 2026 | Bendon | 27.1K | 24.5% | 2 |
| May 2026 | Bras N Things | 26.1K | 23.6% | 3 |
| May 2026 | Bonds | 6.3K | 5.7% | 4 |
| May 2026 | Victoria's Secret | 5.6K | 5.1% | 5 |
| May 2026 | Honey Birdette | 2.7K | 2.4% | 6 |
| May 2026 | Jockey | 1.5K | 1.4% | 7 |
| Jun 2026 | Calvin Klein | 40.8K | 36.9% | 1 |
| Jun 2026 | Bras N Things | 27K | 24.4% | 2 |
| Jun 2026 | Bendon | 25.5K | 23.1% | 3 |
| Jun 2026 | Bonds | 7.4K | 6.7% | 4 |
| Jun 2026 | Victoria's Secret | 5.6K | 5.1% | 5 |
| Jun 2026 | Honey Birdette | 2.8K | 2.5% | 6 |
| Jun 2026 | Jockey | 1.5K | 1.4% | 7 |
| Jul 2026 | Calvin Klein | 39.3K | 36.8% | 1 |
| Jul 2026 | Bras N Things | 26.9K | 25.2% | 2 |
| Jul 2026 | Bendon | 24.6K | 23.1% | 3 |
| Jul 2026 | Bonds | 6.4K | 6% | 4 |
| Jul 2026 | Victoria's Secret | 5.6K | 5.3% | 5 |
| Jul 2026 | Honey Birdette | 2.7K | 2.5% | 6 |
| Jul 2026 | Jockey | 1.3K | 1.2% | 7 |
| Aug 2026 | Calvin Klein | 33.8K | 33% | 1 |
| Aug 2026 | Bras N Things | 25.9K | 25.3% | 2 |
| Aug 2026 | Bendon | 25.6K | 24.9% | 3 |
| Aug 2026 | Bonds | 7.7K | 7.5% | 4 |
| Aug 2026 | Victoria's Secret | 5.7K | 5.6% | 5 |
| Aug 2026 | Honey Birdette | 2.4K | 2.4% | 6 |
| Aug 2026 | Jockey | 1.4K | 1.4% | 7 |
| Sep 2026 | Bendon | — | — | — |
| Sep 2026 | Bonds | — | — | — |
| Sep 2026 | Bras N Things | — | — | — |
| Sep 2026 | Calvin Klein | — | — | — |
| Sep 2026 | Honey Birdette | — | — | — |
| Sep 2026 | Jockey | — | — | — |
| Sep 2026 | Victoria's Secret | — | — | — |

## What is being compared

- **Bendon**: Measured on the search terms “bendon”, “bendon bras”, “bendon lingerie”, “bendon ltd”, “bendon lunn ave”, “bendon man”, “bendon man underwear”, “bendon near me”, “bendon nz”, “bendon online”, “bendon outlet near me”, “bendon outlet online”, “bendon outlets”, “bendon sale”, “bendon sleepwear”, “bendon sports bra”, “bendon undies”, “bendon westgate” and “bendonlingerie co nz”, summed into one figure.
- **Bonds**: Measured on the search terms “bonds boxers”, “bonds bras”, “bonds briefs”, “bonds cotton underwear”, “bonds female underwear”, “bonds lingerie”, “bonds male underwear”, “bonds mens briefs”, “bonds nz”, “bonds period underwear”, “bonds period undies”, “bonds training undies”, “bonds underwear” and “bonds undies”, summed into one figure.
- **Bras N Things**: Measured on the search terms “bathers bras n things”, “bodysuit bras n things”, “bras n things”, “bras n things bra”, “bras n things lingerie”, “bras n things locations”, “bras n things near me”, “bras n things nz”, “bras n things online”, “bras n things outlet”, “bras n things pjs”, “bras n things queensgate”, “bras n things shop”, “bras n things st lukes”, “bras n things te awa”, “bras n things underwear”, “brasnthings”, “brasnthings co nz”, “brasnthings lingerie” and “brasnthings nz”, summed into one figure.
- **Calvin Klein**: Measured on the search terms “boxer calvin klein underwear”, “calvin klein”, “calvin klein black jeans”, “calvin klein black mens underwear”, “calvin klein bra”, “calvin klein briefs”, “calvin klein eternity”, “calvin klein eternity for men”, “calvin klein euphoria”, “calvin klein fashion”, “calvin klein jean”, “calvin klein lingerie”, “calvin klein near me”, “calvin klein online”, “calvin klein outfits”, “calvin klein outlet”, “calvin klein polo”, “calvin klein the one”, “calvin klein underwear”, “calvin klein underwear men”, “calvin klein underwear women”, “calvinklein”, “calvinklein briefs”, “calvinklein clothing”, “calvinklein co nz”, “calvinklein fashion”, “calvinklein nz”, “calvinklein polo” and “thong calvin klein underwear”, summed into one figure.
- **Honey Birdette**: Measured on the search terms “honey birdette”, “honey birdette au”, “honey birdette bras”, “honey birdette lingerie”, “honey birdette near me”, “honey birdette nz”, “honey birdette online”, “honey birdette sale”, “honey birdette underwear”, “honeybirdette”, “honeybirdette com”, “honeybirdette lingerie” and “honeybirdette nz”, summed into one figure.
- **Jockey**: Measured on the search terms “jockey boxers”, “jockey bras”, “jockey briefs”, “jockey lingerie”, “jockey nz” and “jockey undies”, summed into one figure.
- **Victoria's Secret**: Measured on the search terms “bare victorias secret”, “victorias secret”, “victorias secret fragrance”, “victorias secret lingerie”, “victorias secret lotion”, “victorias secret near me”, “victorias secret nz”, “victorias secret online”, “victorias secret ph”, “victorias secret underwear”, “victoriassecret”, “victoriassecret bras”, “victoriassecret com”, “victoriassecret lingerie”, “victoriassecret nz” and “victoriassecret underwear”, summed into one figure.

- [Bendon](/demand/nz/brands/bendon)
- [Bonds](/demand/nz/brands/bonds)
- [Bras N Things](/demand/nz/brands/bras-n-things)
- [Calvin Klein](/demand/nz/brands/calvin-klein)
- [Honey Birdette](/demand/nz/brands/honey-birdette)
- [Jockey](/demand/nz/brands/jockey)
- [Victoria's Secret](/demand/nz/brands/victorias-secret)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lingerie brands in New Zealand?

In August 2026, Calvin Klein was the most searched among lingerie brands in New Zealand, with an estimated 33.8K branded searches and 33% estimated Share of Search within this set.

## Cite this page

Brandwave. "Lingerie brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-lingerie-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lingerie-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.