---
title: "Lighting retailers in New Zealand: Which brands are most popular in search?"
description: "Compare the lighting stores New Zealanders buy lights and fittings from. Share of Search among Lighting Direct, Lighting Plus, ECC Lighting and The Lighting Centre, the lighting retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-lighting-retailers"
publisher: "Brandwave"
---

# Lighting retailers in New Zealand: Which brands are most popular in search?

Compare the lighting stores New Zealanders buy lights and fittings from. Share of Search among Lighting Direct, Lighting Plus, ECC Lighting and The Lighting Centre, the lighting retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lighting retailers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lighting Direct, 51.5%

## Which brand is most popular in search among lighting retailers in New Zealand?

- In August 2026, Lighting Direct was the most searched among lighting retailers in New Zealand, with an estimated 24.8K branded searches and 51.5% estimated Share of Search within this set.
- Lighting Plus is in 2nd place, 11.9 percentage points behind at 39.5% Share of Search.
- Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand increased from 48.1% to 51.5%.
- Across the 11 months ending August 2026, Lighting Plus’ estimated Share of Search among lighting retailers in New Zealand decreased from 43.8% to 39.5%.
- Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand peaked at 57.5% in November 2025 and was lowest at 48.1% in October 2025.
- Across the 11 months ending August 2026, Lighting Plus’ estimated Share of Search among lighting retailers in New Zealand peaked at 44.5% in April 2026 and was lowest at 35.4% in November 2025.
- Across the 11 months ending August 2026, ECC Lighting’s estimated Share of Search among lighting retailers in New Zealand peaked at 8.3% in March 2026 and was lowest at 5.9% in January 2026.
- Across the 11 months ending August 2026, ECC Lighting and The Lighting Centre held steady: their estimated Share of Search among lighting retailers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lighting Direct vs Lighting Plus: compare search popularity](/demand/nz/compare/lighting-direct-vs-lighting-plus): 51.5% against 39.5% Share of Search.
- [Lighting Direct vs ECC Lighting: compare search popularity](/demand/nz/compare/ecc-lighting-vs-lighting-direct): 51.5% against 7.8% Share of Search.
- [Lighting Plus vs ECC Lighting: compare search popularity](/demand/nz/compare/ecc-lighting-vs-lighting-plus): 39.5% against 7.8% Share of Search.

## How did search popularity change for New Zealand lighting retailers in August 2026?

- In August 2026, ECC Lighting gained estimated Share of Search among lighting retailers in New Zealand, from 7.2% to 7.8%.
- In August 2026, Lighting Plus lost estimated Share of Search among lighting retailers in New Zealand, from 40.3% to 39.5%.
- Estimated monthly branded searches for The Lighting Centre in New Zealand rose 52.5% over 11 measured months, from 400 to 610 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lighting Direct | 51.5% | 24.8K | +2.3% | Lighting Direct |
| 2 | Lighting Plus | 39.5% | 19K | -0.3% | Lighting Plus |
| 3 | ECC Lighting | 7.8% | 3.7K | +10.3% | ECC Lighting |
| 4 | The Lighting Centre | 1.3% | 610 | 0.0% | The Lighting Centre |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lighting Direct | 24.4K | 48.1% | 1 |
| Oct 2025 | Lighting Plus | 22.2K | 43.8% | 2 |
| Oct 2025 | ECC Lighting | 3.7K | 7.3% | 3 |
| Oct 2025 | The Lighting Centre | 400 | 0.79% | 4 |
| Nov 2025 | Lighting Direct | 29.9K | 57.5% | 1 |
| Nov 2025 | Lighting Plus | 18.4K | 35.4% | 2 |
| Nov 2025 | ECC Lighting | 3.4K | 6.5% | 3 |
| Nov 2025 | The Lighting Centre | 330 | 0.63% | 4 |
| Dec 2025 | Lighting Direct | 20.4K | 53.5% | 1 |
| Dec 2025 | Lighting Plus | 14.7K | 38.6% | 2 |
| Dec 2025 | ECC Lighting | 2.6K | 6.8% | 3 |
| Dec 2025 | The Lighting Centre | 400 | 1% | 4 |
| Jan 2026 | Lighting Direct | 24.6K | 53.7% | 1 |
| Jan 2026 | Lighting Plus | 18.1K | 39.3% | 2 |
| Jan 2026 | ECC Lighting | 2.7K | 5.9% | 3 |
| Jan 2026 | The Lighting Centre | 500 | 1.1% | 4 |
| Feb 2026 | Lighting Direct | 20.4K | 52.1% | 1 |
| Feb 2026 | Lighting Plus | 15.3K | 38.9% | 2 |
| Feb 2026 | ECC Lighting | 3K | 7.7% | 3 |
| Feb 2026 | The Lighting Centre | 490 | 1.2% | 4 |
| Mar 2026 | Lighting Direct | 24.4K | 52% | 1 |
| Mar 2026 | Lighting Plus | 18.1K | 38.6% | 2 |
| Mar 2026 | ECC Lighting | 3.9K | 8.3% | 3 |
| Mar 2026 | The Lighting Centre | 500 | 1.1% | 4 |
| Apr 2026 | Lighting Direct | 24.3K | 48.3% | 1 |
| Apr 2026 | Lighting Plus | 22.3K | 44.5% | 2 |
| Apr 2026 | ECC Lighting | 3.1K | 6.2% | 3 |
| Apr 2026 | The Lighting Centre | 500 | 1% | 4 |
| May 2026 | Lighting Direct | 28.8K | 52.3% | 1 |
| May 2026 | Lighting Plus | 22.3K | 40.4% | 2 |
| May 2026 | ECC Lighting | 3.4K | 6.2% | 3 |
| May 2026 | The Lighting Centre | 620 | 1.1% | 4 |
| Jun 2026 | Lighting Direct | 29.2K | 55.7% | 1 |
| Jun 2026 | Lighting Plus | 18.7K | 35.7% | 2 |
| Jun 2026 | ECC Lighting | 4K | 7.5% | 3 |
| Jun 2026 | The Lighting Centre | 610 | 1.2% | 4 |
| Jul 2026 | Lighting Direct | 24.2K | 51.2% | 1 |
| Jul 2026 | Lighting Plus | 19.1K | 40.3% | 2 |
| Jul 2026 | ECC Lighting | 3.4K | 7.2% | 3 |
| Jul 2026 | The Lighting Centre | 610 | 1.3% | 4 |
| Aug 2026 | Lighting Direct | 24.8K | 51.5% | 1 |
| Aug 2026 | Lighting Plus | 19K | 39.5% | 2 |
| Aug 2026 | ECC Lighting | 3.7K | 7.8% | 3 |
| Aug 2026 | The Lighting Centre | 610 | 1.3% | 4 |
| Sep 2026 | ECC Lighting | — | — | — |
| Sep 2026 | Lighting Direct | — | — | — |
| Sep 2026 | Lighting Plus | — | — | — |
| Sep 2026 | The Lighting Centre | — | — | — |

## What is being compared

- **ECC Lighting**: Measured on the search terms “ecc”, “ecc floor lamp”, “ecc lamp”, “ecc lighting”, “ecc pendant lights” and “ecc wall lights”, summed into one figure.
- **Lighting Direct**: Measured on the search terms “lamp shades lighting direct”, “lighting direct bedside lamps”, “lighting direct ceiling fans”, “lighting direct chandelier”, “lighting direct floor lamps”, “lighting direct lamps”, “lighting direct lunn ave”, “lighting direct moorhouse”, “lighting direct near me”, “lighting direct newmarket”, “lighting direct northwood”, “lighting direct nz”, “lighting direct online”, “lighting direct pendant”, “lighting direct sale”, “lighting direct stores”, “lighting direct table lamps”, “lighting direct wall lights”, “lightingdirect”, “lightingdirect co nz”, “lightingdirect nz” and “outdoor lighting direct”, summed into one figure.
- **Lighting Plus**: Measured on the search terms “lighting plus”, “lighting plus hours”, “lighting plus lamps”, “lighting plus lunn ave”, “lighting plus moorhouse”, “lighting plus moorhouse ave”, “lighting plus near me”, “lighting plus nz”, “lighting plus online”, “lighting plus outdoor lights”, “lighting plus pendant lights”, “lighting plus sale”, “lightingplus”, “lightingplus co nz” and “lightingplus nz”, summed into one figure.
- **The Lighting Centre**: Measured on the search terms “lighting centre nz” and “the lighting centre”, summed into one figure.

- [ECC Lighting](/demand/nz/brands/ecc-lighting)
- [Lighting Direct](/demand/nz/brands/lighting-direct)
- [Lighting Plus](/demand/nz/brands/lighting-plus)
- [The Lighting Centre](/demand/nz/brands/the-lighting-centre)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lighting retailers in New Zealand?

In August 2026, Lighting Direct was the most searched among lighting retailers in New Zealand, with an estimated 24.8K branded searches and 51.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Lighting retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-lighting-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lighting-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.