---
title: "Light bulb brands in New Zealand: Which are searched most?"
description: "Compare the light bulb brands New Zealanders buy. Share of Search among Philips Hue, Mirabella and Osram, the light bulb brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-light-bulb-brands"
publisher: "Brandwave"
---

# Light bulb brands in New Zealand: Which are searched most?

Compare the light bulb brands New Zealanders buy. Share of Search among Philips Hue, Mirabella and Osram, the light bulb brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Light bulb brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Philips Hue, 87.9%

## Which brand is most popular in search among light bulb brands in New Zealand?

- In September 2026, Philips Hue was the most searched among light bulb brands in New Zealand, with an estimated 2.6K branded searches, 87.9% of all searches for the three we track.
- Mirabella is in 2nd place, 81.8 percentage points behind at 6.1%.
- Across the 12 months ending September 2026, Philips Hue’s share of searches among light bulb brands in New Zealand increased from 86.5% to 87.9%.
- Across the 12 months ending September 2026, Osram’s share of searches among light bulb brands in New Zealand decreased from 7.8% to 6.1%.
- Across the 12 months ending September 2026, Philips Hue’s share of searches among light bulb brands in New Zealand peaked at 90.7% in May 2026 and was lowest at 86.1% in March 2026.
- Across the 12 months ending September 2026, Mirabella’s share of searches among light bulb brands in New Zealand peaked at 9.1% in November 2025 and was lowest at 3.4% in April 2026.
- Across the 12 months ending September 2026, Osram’s share of searches among light bulb brands in New Zealand peaked at 7.8% in October 2025 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Mirabella rose from 3rd to 2nd among light bulb brands in New Zealand.
- Across the 12 months ending September 2026, Osram fell from 2nd to 3rd among light bulb brands in New Zealand.

## Top light bulb brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Philips Hue appeared every time. Philips Hue was recommended most often, coming first in two out of three answers that gave a list. Osram was second, and Mirabella was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Philips Hue | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Osram | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Mirabella | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about light bulb brands

- Asked ChatGPT "Which light bulb brand should I buy in New Zealand?": 1. Philips Hue, 2. Osram
- Asked ChatGPT "What are the best light bulb brands in New Zealand?": 1. Osram, 2. Philips Hue
- Asked ChatGPT "What's the best light bulb brand in New Zealand for everyday lighting?": 1. Philips Hue, 2. Mirabella
- Searched Google, AI Overview "smart bulbs nz": 1. Philips Hue

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Philips Hue vs Mirabella: compare search popularity](/demand/nz/compare/mirabella-vs-philips-hue): 87.9% against 6.1% Share of Search.
- [Philips Hue vs Osram: compare search popularity](/demand/nz/compare/osram-vs-philips-hue): 87.9% against 6.1% Share of Search.
- [Mirabella vs Osram: compare search popularity](/demand/nz/compare/mirabella-vs-osram): 6.1% Share of Search each.

## How did search popularity change for New Zealand light bulb brands in September 2026?

- In September 2026, Mirabella overtook Osram to rank 2nd among light bulb brands in New Zealand, with 6.1% of the searches.
- In September 2026, Philips Hue lost share of searches among light bulb brands in New Zealand, from 89.1% to 87.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips Hue | 87.9% | 2.6K | 0.0% | Philips Hue |
| 2 | Mirabella | 6.1% | 180 | +28.6% | Mirabella |
| 3 | Osram | 6.1% | 180 | 0.0% | Osram |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips Hue | 2K | 86.5% | 1 |
| Oct 2025 | Osram | 180 | 7.8% | 2 |
| Oct 2025 | Mirabella | 130 | 5.7% | 3 |
| Nov 2025 | Philips Hue | 2.3K | 86.4% | 1 |
| Nov 2025 | Mirabella | 240 | 9.1% | 2 |
| Nov 2025 | Osram | 120 | 4.5% | 3 |
| Dec 2025 | Philips Hue | 2.4K | 88.2% | 1 |
| Dec 2025 | Mirabella | 200 | 7.4% | 2 |
| Dec 2025 | Osram | 120 | 4.4% | 3 |
| Jan 2026 | Philips Hue | 2.4K | 88.1% | 1 |
| Jan 2026 | Osram | 180 | 6.7% | 2 |
| Jan 2026 | Mirabella | 140 | 5.2% | 3 |
| Feb 2026 | Philips Hue | 1.9K | 89.6% | 1 |
| Feb 2026 | Osram | 140 | 6.6% | 2 |
| Feb 2026 | Mirabella | 80 | 3.8% | 3 |
| Mar 2026 | Philips Hue | 2K | 86.1% | 1 |
| Mar 2026 | Osram | 180 | 7.8% | 2 |
| Mar 2026 | Mirabella | 140 | 6.1% | 3 |
| Apr 2026 | Philips Hue | 2.6K | 90.3% | 1 |
| Apr 2026 | Osram | 180 | 6.2% | 2 |
| Apr 2026 | Mirabella | 100 | 3.4% | 3 |
| May 2026 | Philips Hue | 2.9K | 90.7% | 1 |
| May 2026 | Osram | 160 | 4.9% | 2 |
| May 2026 | Mirabella | 140 | 4.3% | 3 |
| Jun 2026 | Philips Hue | 2.9K | 89.1% | 1 |
| Jun 2026 | Osram | 230 | 7% | 2 |
| Jun 2026 | Mirabella | 130 | 3.9% | 3 |
| Jul 2026 | Philips Hue | 2.6K | 89.8% | 1 |
| Jul 2026 | Osram | 160 | 5.4% | 2 |
| Jul 2026 | Mirabella | 140 | 4.7% | 3 |
| Aug 2026 | Philips Hue | 2.6K | 89.1% | 1 |
| Aug 2026 | Osram | 180 | 6.1% | 2 |
| Aug 2026 | Mirabella | 140 | 4.8% | 3 |
| Sep 2026 | Philips Hue | 2.6K | 87.9% | 1 |
| Sep 2026 | Mirabella | 180 | 6.1% | 2 |
| Sep 2026 | Osram | 180 | 6.1% | 3 |

## What is being compared

- **Mirabella**: Measured on the search terms “mirabella” and “mirabella light bulbs”, summed into one figure.
- **Osram**: Measured on the search terms “osram” and “osram light bulbs”, summed into one figure.
- **Philips Hue**: Measured on the search terms “bulb philips hue”, “hue bulbs”, “hue lights”, “philips hue downlight”, “philips hue smartplug” and “philipshue”, summed into one figure.

- [Mirabella](/demand/nz/brands/mirabella)
- [Osram](/demand/nz/brands/osram)
- [Philips Hue](/demand/nz/brands/philips-hue)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among light bulb brands in New Zealand?

In September 2026, Philips Hue was the most searched among light bulb brands in New Zealand, with an estimated 2.6K branded searches, 87.9% of all searches for the three we track.

## Cite this page

Brandwave. "Light bulb brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-light-bulb-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-light-bulb-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.