--- title: "KONE vs Otis: Which is searched more in New Zealand?" description: "Is KONE or Otis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lifts and elevators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-lifts-and-elevators/compare/kone-vs-otis" publisher: "Brandwave" --- # KONE vs Otis: Which is searched more in New Zealand? Is KONE or Otis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lifts and elevators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KONE and Otis - **Competitive set**: Lifts and elevators - **Market**: New Zealand - **Month measured**: Sep 2026 - **KONE Share of Search**: 8.9% - **Otis Share of Search**: 11.4% ## Is KONE or Otis more popular in search? - In September 2026, Otis had more branded searches than KONE among lifts and elevators in New Zealand. Otis had about 90 branded searches, while KONE had 70. Otis made up 11.4% of all lifts and elevator searches we track, and KONE accounted for 8.9%. - Otis was ahead of KONE in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KONE’s share of searches among lifts and elevators in New Zealand moved from 9.1% to 8.9%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Otis’ share of searches among lifts and elevators in New Zealand moved from 14.3% to 11.4%, and its estimated monthly branded searches moved from 110 to 90. ## Top lifts and elevators in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KONE and Otis were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. KONE and Otis were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vestner | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | KONE | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Schindler | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Otis | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Cremer Lifts | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Powerglide Elevators | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | TK Elevator | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about lifts and elevators - Asked ChatGPT "Which lift and elevator company should I hire in New Zealand?": 1. Vestner, 2. Schindler - Asked ChatGPT "What are the best lift and elevator companies in New Zealand?": 1. KONE, 2. Otis, 3. Schindler, 4. TK Elevator, 5. Cremer Lifts, 6. Powerglide Elevators - Asked ChatGPT "What's the best lift and elevator company in New Zealand for a new building?": 1. KONE, 2. Schindler, 3. Otis, 4. TK Elevator - Searched Google, AI Overview "best lift company": 1. Vestner, 2. Cremer Lifts, 3. Otis, 4. KONE, 5. TK Elevator, 6. Schindler - Searched Google, AI Overview "lift and elevator companies nz": 1. Powerglide Elevators, 2. Vestner, 3. Cremer Lifts, 4. Schindler, 5. Otis, 6. KONE Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lifts and elevators in September 2026? - In September 2026, KONE rose from 5th to 4th among lifts and elevators in New Zealand. - Estimated monthly branded searches for Otis in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026. ## Month by month | Month | KONE estimated searches | KONE Share of Search | KONE rank | Otis estimated searches | Otis Share of Search | Otis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 9.1% | 5 | 110 | 14.3% | 3 | | Nov 2025 | 70 | 8.6% | 5 | 140 | 17.3% | 3 | | Dec 2025 | 30 | 5.5% | 5 | 110 | 20% | 3 | | Jan 2026 | 50 | 6.3% | 5 | 110 | 13.9% | 3 | | Feb 2026 | 70 | 7.4% | 5 | 140 | 14.9% | 3 | | Mar 2026 | 70 | 8% | 5 | 110 | 12.5% | 3 | | Apr 2026 | 70 | 9.5% | 5 | 90 | 12.2% | 3 | | May 2026 | 70 | 8.2% | 5 | 90 | 10.6% | 3 | | Jun 2026 | 70 | 8.5% | 4 | 70 | 8.5% | 5 | | Jul 2026 | 50 | 6.5% | 5 | 90 | 11.7% | 3 | | Aug 2026 | 70 | 8.9% | 5 | 90 | 11.4% | 3 | | Sep 2026 | 70 | 8.9% | 4 | 90 | 11.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using KONE’s and Otis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KONE**: Measured on the search term “kone nz”. - **Otis**: Measured on the search term “otis nz”. - [KONE profile](/demand/nz/brands/kone) - [Otis profile](/demand/nz/brands/otis) - [All lifts and elevators in New Zealand](/demand/nz/categories/nz-lifts-and-elevators): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KONE or Otis more popular in search? In September 2026, Otis had more branded searches than KONE among lifts and elevators in New Zealand. Otis had about 90 branded searches, while KONE had 70. Otis made up 11.4% of all lifts and elevator searches we track, and KONE accounted for 8.9%. ## Cite this page Brandwave. "KONE vs Otis: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-lifts-and-elevators/compare/kone-vs-otis This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lifts-and-elevators/compare/kone-vs-otis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.