---
title: "Life jacket brands in New Zealand: Which are searched most?"
description: "Compare the life jacket brands New Zealanders buy. Share of Search among Hutchwilco, Spinlock, Baltic, Line 7 and Stormy, the life jacket brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-life-jacket-brands"
publisher: "Brandwave"
---

# Life jacket brands in New Zealand: Which are searched most?

Compare the life jacket brands New Zealanders buy. Share of Search among Hutchwilco, Spinlock, Baltic, Line 7 and Stormy, the life jacket brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Life jacket brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hutchwilco, 86.8%

## Which brand is most popular in search among life jacket brands in New Zealand?

- In September 2026, Hutchwilco was the most searched among life jacket brands in New Zealand, with an estimated 1.2K branded searches, 86.8% of all searches for the five we track.
- Spinlock is in 2nd place, 79.4 percentage points behind at 7.4%.
- Across the 12 months ending September 2026, Spinlock’s share of searches among life jacket brands in New Zealand increased from 6.5% to 7.4%.
- Across the 12 months ending September 2026, Hutchwilco’s share of searches among life jacket brands in New Zealand peaked at 91% in December 2025 and was lowest at 81.6% in August 2026.
- Across the 12 months ending September 2026, Spinlock’s share of searches among life jacket brands in New Zealand peaked at 11.1% in June 2026 and was lowest at 3.2% in January 2026.
- Across the 12 months ending September 2026, Baltic’s share of searches among life jacket brands in New Zealand peaked at 6.3% in July 2026 and was lowest at 3% in February 2026.
- Across the 12 months ending September 2026, Line 7’s share of searches among life jacket brands in New Zealand peaked at 1.8% in January 2026 and was lowest at 0.74% in September 2026.
- Across the 12 months ending September 2026, Hutchwilco, Baltic, Line 7 and Stormy held steady: their share of searches among life jacket brands in New Zealand each moved less than 0.5 percentage points.

## Top life jacket brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Hutchwilco appeared every time. Hutchwilco was recommended most often, coming first in all three answers that gave a list. Baltic was second, and Spinlock was third. Stormy, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hutchwilco | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Baltic | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Spinlock | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Line 7 | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Stormy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about life jacket brands

- Asked ChatGPT "Which life jacket brand should I buy in New Zealand?": 1. Hutchwilco, 2. Baltic, 3. Line 7
- Asked ChatGPT "What are the best life jacket brands in New Zealand?": 1. Hutchwilco, 2. Spinlock, 3. Baltic, 4. Line 7
- Asked ChatGPT "What's the best life jacket brand in New Zealand for boating safety?": 1. Hutchwilco, 2. Spinlock, 3. Baltic
- Searched Google, AI Overview "life vest nz": 1. Hutchwilco

Not named in any answer: Stormy.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Hutchwilco vs Spinlock: compare search popularity](/demand/nz/compare/hutchwilco-vs-spinlock): 86.8% against 7.4% Share of Search.
- [Hutchwilco vs Baltic: compare search popularity](/demand/nz/compare/baltic-vs-hutchwilco): 86.8% against 4.4% Share of Search.
- [Spinlock vs Baltic: compare search popularity](/demand/nz/compare/baltic-vs-spinlock): 7.4% against 4.4% Share of Search.

## How did search popularity change for New Zealand life jacket brands in September 2026?

- In September 2026, Hutchwilco gained share of searches among life jacket brands in New Zealand, from 81.6% to 86.8%.
- In September 2026, Spinlock lost share of searches among life jacket brands in New Zealand, from 10.2% to 7.4%.
- In September 2026, Baltic lost share of searches among life jacket brands in New Zealand, from 6.1% to 4.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hutchwilco | 86.8% | 1.2K | +47.5% | Hutchwilco |
| 2 | Spinlock | 7.4% | 100 | 0.0% | Spinlock |
| 3 | Baltic | 4.4% | 60 | 0.0% | Baltic |
| 4 | Line 7 | 0.74% | 10 | 0.0% | Line 7 |
| 5 | Stormy | 0.74% | 10 | 0.0% | Stormy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hutchwilco | 1.1K | 87% | 1 |
| Oct 2025 | Spinlock | 80 | 6.5% | 2 |
| Oct 2025 | Baltic | 60 | 4.9% | 3 |
| Oct 2025 | Line 7 | 10 | 0.81% | 4 |
| Oct 2025 | Stormy | 10 | 0.81% | 5 |
| Nov 2025 | Hutchwilco | 1.6K | 87.4% | 1 |
| Nov 2025 | Spinlock | 120 | 6.6% | 2 |
| Nov 2025 | Baltic | 80 | 4.4% | 3 |
| Nov 2025 | Line 7 | 20 | 1.1% | 4 |
| Nov 2025 | Stormy | 10 | 0.55% | 5 |
| Dec 2025 | Hutchwilco | 2K | 91% | 1 |
| Dec 2025 | Baltic | 80 | 3.6% | 2 |
| Dec 2025 | Spinlock | 80 | 3.6% | 3 |
| Dec 2025 | Line 7 | 30 | 1.4% | 4 |
| Dec 2025 | Stormy | 10 | 0.45% | 5 |
| Jan 2026 | Hutchwilco | 2K | 91% | 1 |
| Jan 2026 | Baltic | 80 | 3.6% | 2 |
| Jan 2026 | Spinlock | 70 | 3.2% | 3 |
| Jan 2026 | Line 7 | 40 | 1.8% | 4 |
| Jan 2026 | Stormy | 10 | 0.45% | 5 |
| Feb 2026 | Hutchwilco | 1.2K | 90.2% | 1 |
| Feb 2026 | Spinlock | 70 | 5.3% | 2 |
| Feb 2026 | Baltic | 40 | 3% | 3 |
| Feb 2026 | Line 7 | 10 | 0.75% | 4 |
| Feb 2026 | Stormy | 10 | 0.75% | 5 |
| Mar 2026 | Hutchwilco | 1.1K | 84.9% | 1 |
| Mar 2026 | Spinlock | 120 | 9.5% | 2 |
| Mar 2026 | Baltic | 50 | 4% | 3 |
| Mar 2026 | Line 7 | 10 | 0.79% | 4 |
| Mar 2026 | Stormy | 10 | 0.79% | 5 |
| Apr 2026 | Hutchwilco | 980 | 82.4% | 1 |
| Apr 2026 | Spinlock | 130 | 10.9% | 2 |
| Apr 2026 | Baltic | 60 | 5% | 3 |
| Apr 2026 | Line 7 | 10 | 0.84% | 4 |
| Apr 2026 | Stormy | 10 | 0.84% | 5 |
| May 2026 | Hutchwilco | 1.1K | 84.7% | 1 |
| May 2026 | Spinlock | 130 | 9.9% | 2 |
| May 2026 | Baltic | 50 | 3.8% | 3 |
| May 2026 | Line 7 | 10 | 0.76% | 4 |
| May 2026 | Stormy | 10 | 0.76% | 5 |
| Jun 2026 | Hutchwilco | 740 | 82.2% | 1 |
| Jun 2026 | Spinlock | 100 | 11.1% | 2 |
| Jun 2026 | Baltic | 40 | 4.4% | 3 |
| Jun 2026 | Line 7 | 10 | 1.1% | 4 |
| Jun 2026 | Stormy | 10 | 1.1% | 5 |
| Jul 2026 | Hutchwilco | 650 | 82.3% | 1 |
| Jul 2026 | Spinlock | 70 | 8.9% | 2 |
| Jul 2026 | Baltic | 50 | 6.3% | 3 |
| Jul 2026 | Line 7 | 10 | 1.3% | 4 |
| Jul 2026 | Stormy | 10 | 1.3% | 5 |
| Aug 2026 | Hutchwilco | 800 | 81.6% | 1 |
| Aug 2026 | Spinlock | 100 | 10.2% | 2 |
| Aug 2026 | Baltic | 60 | 6.1% | 3 |
| Aug 2026 | Line 7 | 10 | 1% | 4 |
| Aug 2026 | Stormy | 10 | 1% | 5 |
| Sep 2026 | Hutchwilco | 1.2K | 86.8% | 1 |
| Sep 2026 | Spinlock | 100 | 7.4% | 2 |
| Sep 2026 | Baltic | 60 | 4.4% | 3 |
| Sep 2026 | Line 7 | 10 | 0.74% | 4 |
| Sep 2026 | Stormy | 10 | 0.74% | 5 |

## What is being compared

- **Baltic**: Measured on the search terms “baltic life jacket” and “baltic lifejacket”, summed into one figure.
- **Hutchwilco**: Measured on the search terms “hutchwilco” and “hutchwilco life jacket”, summed into one figure.
- **Line 7**: Measured on the search term “line 7 life jacket”.
- **Spinlock**: Measured on the search terms “spinlock” and “spinlock life jacket”, summed into one figure.
- **Stormy**: Measured on the search term “stormy lifejacket”.

- [Baltic](/demand/nz/brands/baltic)
- [Hutchwilco](/demand/nz/brands/hutchwilco)
- [Line 7](/demand/nz/brands/line-7)
- [Spinlock](/demand/nz/brands/spinlock)
- [Stormy](/demand/nz/brands/stormy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among life jacket brands in New Zealand?

In September 2026, Hutchwilco was the most searched among life jacket brands in New Zealand, with an estimated 1.2K branded searches, 86.8% of all searches for the five we track.

## Cite this page

Brandwave. "Life jacket brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-life-jacket-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-life-jacket-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.