---
title: "Life insurers in New Zealand: Which brands are most popular in search?"
description: "Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Share of Search among AIA, Partners Life, Chubb Life, Fidelity Life, Asteron Life, Resolution Life and Pinnacle Life, the life insurers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-life-insurers"
publisher: "Brandwave"
---

# Life insurers in New Zealand: Which brands are most popular in search?

Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Share of Search among AIA, Partners Life, Chubb Life, Fidelity Life, Asteron Life, Resolution Life and Pinnacle Life, the life insurers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: life insurers
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: AIA, 46%

## Which brand is most popular in search among life insurers in New Zealand?

- In August 2026, AIA was the most searched among life insurers in New Zealand, with an estimated 22.2K branded searches and 46% estimated Share of Search within this set.
- Partners Life is in 2nd place, 26.8 percentage points behind at 19.2% Share of Search.
- Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand increased from 44% to 46%.
- Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among life insurers in New Zealand decreased from 20.3% to 19.2%.
- Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand decreased from 8.9% to 8.3%.
- Across the 11 months ending August 2026, Pinnacle Life’s estimated Share of Search among life insurers in New Zealand increased from 2.3% to 2.8%.
- Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand peaked at 46.1% in March 2026 and was lowest at 42.3% in November 2025.
- Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among life insurers in New Zealand peaked at 22.1% in November 2025 and was lowest at 18.4% in January 2026.
- Across the 11 months ending August 2026, Chubb Life’s estimated Share of Search among life insurers in New Zealand peaked at 13.6% in January 2026 and was lowest at 11.1% in November 2025.
- Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand peaked at 9.8% in June 2026 and was lowest at 8.3% in January 2026.
- Across the 11 months ending August 2026, Asteron Life’s estimated Share of Search among life insurers in New Zealand peaked at 9.4% in May 2026 and was lowest at 6.7% in November 2025.
- Across the 11 months ending August 2026, Resolution Life’s estimated Share of Search among life insurers in New Zealand peaked at 5.6% in July 2026 and was lowest at 4.3% in March 2026.
- Across the 11 months ending August 2026, Chubb Life, Asteron Life and Resolution Life held steady: their estimated Share of Search among life insurers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [AIA vs Partners Life: compare search popularity](/demand/nz/compare/aia-vs-partners-life): 46% against 19.2% Share of Search.
- [AIA vs Chubb Life: compare search popularity](/demand/nz/compare/aia-vs-chubb-life): 46% against 11.1% Share of Search.
- [AIA vs Fidelity Life: compare search popularity](/demand/nz/compare/aia-vs-fidelity-life): 46% against 8.3% Share of Search.
- [AIA vs Asteron Life: compare search popularity](/demand/nz/compare/aia-vs-asteron-life): 46% against 7.4% Share of Search.
- [Partners Life vs Chubb Life: compare search popularity](/demand/nz/compare/chubb-life-vs-partners-life): 19.2% against 11.1% Share of Search.
- [Partners Life vs Fidelity Life: compare search popularity](/demand/nz/compare/fidelity-life-vs-partners-life): 19.2% against 8.3% Share of Search.
- [Partners Life vs Asteron Life: compare search popularity](/demand/nz/compare/asteron-life-vs-partners-life): 19.2% against 7.4% Share of Search.
- [Chubb Life vs Fidelity Life: compare search popularity](/demand/nz/compare/chubb-life-vs-fidelity-life): 11.1% against 8.3% Share of Search.
- [Chubb Life vs Asteron Life: compare search popularity](/demand/nz/compare/asteron-life-vs-chubb-life): 11.1% against 7.4% Share of Search.
- [Fidelity Life vs Asteron Life: compare search popularity](/demand/nz/compare/asteron-life-vs-fidelity-life): 8.3% against 7.4% Share of Search.

## How did search popularity change for New Zealand life insurers in August 2026?

- In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.
- In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.
- Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026.
- Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AIA | 46% | 22.2K | +8.8% | AIA New Zealand |
| 2 | Partners Life | 19.2% | 9.3K | +4.2% | Partners Life |
| 3 | Chubb Life | 11.1% | 5.4K | -0.2% | Chubb Life New Zealand |
| 4 | Fidelity Life | 8.3% | 4K | +1.5% | Fidelity Life |
| 5 | Asteron Life | 7.4% | 3.6K | -0.8% | Asteron Life |
| 6 | Resolution Life | 5.2% | 2.5K | -3.1% | Resolution Life NZ |
| 7 | Pinnacle Life | 2.8% | 1.4K | 0.0% | Pinnacle Life |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AIA | 19.9K | 44% | 1 |
| Oct 2025 | Partners Life | 9.2K | 20.3% | 2 |
| Oct 2025 | Chubb Life | 5.2K | 11.4% | 3 |
| Oct 2025 | Fidelity Life | 4K | 8.9% | 4 |
| Oct 2025 | Asteron Life | 3.4K | 7.6% | 5 |
| Oct 2025 | Resolution Life | 2.5K | 5.4% | 6 |
| Oct 2025 | Pinnacle Life | 1.1K | 2.3% | 7 |
| Nov 2025 | AIA | 17.2K | 42.3% | 1 |
| Nov 2025 | Partners Life | 9K | 22.1% | 2 |
| Nov 2025 | Chubb Life | 4.5K | 11.1% | 3 |
| Nov 2025 | Fidelity Life | 3.9K | 9.6% | 4 |
| Nov 2025 | Asteron Life | 2.7K | 6.7% | 5 |
| Nov 2025 | Resolution Life | 2.2K | 5.4% | 6 |
| Nov 2025 | Pinnacle Life | 1.1K | 2.8% | 7 |
| Dec 2025 | AIA | 14.1K | 44.3% | 1 |
| Dec 2025 | Partners Life | 6K | 18.8% | 2 |
| Dec 2025 | Chubb Life | 4.1K | 12.8% | 3 |
| Dec 2025 | Fidelity Life | 2.8K | 8.6% | 4 |
| Dec 2025 | Asteron Life | 2.3K | 7.1% | 5 |
| Dec 2025 | Resolution Life | 1.8K | 5.5% | 6 |
| Dec 2025 | Pinnacle Life | 920 | 2.9% | 7 |
| Jan 2026 | AIA | 17.8K | 44.3% | 1 |
| Jan 2026 | Partners Life | 7.4K | 18.4% | 2 |
| Jan 2026 | Chubb Life | 5.5K | 13.6% | 3 |
| Jan 2026 | Fidelity Life | 3.3K | 8.3% | 4 |
| Jan 2026 | Asteron Life | 2.9K | 7.1% | 5 |
| Jan 2026 | Resolution Life | 2.1K | 5.1% | 6 |
| Jan 2026 | Pinnacle Life | 1.3K | 3.2% | 7 |
| Feb 2026 | AIA | 19.3K | 44.4% | 1 |
| Feb 2026 | Partners Life | 8.9K | 20.4% | 2 |
| Feb 2026 | Chubb Life | 5.1K | 11.7% | 3 |
| Feb 2026 | Fidelity Life | 4K | 9.3% | 4 |
| Feb 2026 | Asteron Life | 3K | 6.9% | 5 |
| Feb 2026 | Resolution Life | 2.1K | 4.8% | 6 |
| Feb 2026 | Pinnacle Life | 1.1K | 2.6% | 7 |
| Mar 2026 | AIA | 22.6K | 46.1% | 1 |
| Mar 2026 | Partners Life | 9.4K | 19.1% | 2 |
| Mar 2026 | Chubb Life | 5.5K | 11.2% | 3 |
| Mar 2026 | Fidelity Life | 4.7K | 9.7% | 4 |
| Mar 2026 | Asteron Life | 3.5K | 7.1% | 5 |
| Mar 2026 | Resolution Life | 2.1K | 4.3% | 6 |
| Mar 2026 | Pinnacle Life | 1.3K | 2.6% | 7 |
| Apr 2026 | AIA | 20.6K | 45.8% | 1 |
| Apr 2026 | Partners Life | 8.8K | 19.5% | 2 |
| Apr 2026 | Chubb Life | 5K | 11.2% | 3 |
| Apr 2026 | Fidelity Life | 3.9K | 8.6% | 4 |
| Apr 2026 | Asteron Life | 3.5K | 7.9% | 5 |
| Apr 2026 | Resolution Life | 2.1K | 4.7% | 6 |
| Apr 2026 | Pinnacle Life | 1.1K | 2.4% | 7 |
| May 2026 | AIA | 20.1K | 43.7% | 1 |
| May 2026 | Partners Life | 8.9K | 19.3% | 2 |
| May 2026 | Chubb Life | 5.4K | 11.8% | 3 |
| May 2026 | Asteron Life | 4.3K | 9.4% | 4 |
| May 2026 | Fidelity Life | 3.9K | 8.4% | 5 |
| May 2026 | Resolution Life | 2.1K | 4.7% | 6 |
| May 2026 | Pinnacle Life | 1.2K | 2.6% | 7 |
| Jun 2026 | AIA | 20.3K | 43% | 1 |
| Jun 2026 | Partners Life | 9K | 19.1% | 2 |
| Jun 2026 | Chubb Life | 5.4K | 11.4% | 3 |
| Jun 2026 | Fidelity Life | 4.6K | 9.8% | 4 |
| Jun 2026 | Asteron Life | 4.2K | 8.9% | 5 |
| Jun 2026 | Resolution Life | 2.5K | 5.3% | 6 |
| Jun 2026 | Pinnacle Life | 1.1K | 2.4% | 7 |
| Jul 2026 | AIA | 20.4K | 44.2% | 1 |
| Jul 2026 | Partners Life | 8.9K | 19.2% | 2 |
| Jul 2026 | Chubb Life | 5.4K | 11.6% | 3 |
| Jul 2026 | Fidelity Life | 4K | 8.6% | 4 |
| Jul 2026 | Asteron Life | 3.6K | 7.8% | 5 |
| Jul 2026 | Resolution Life | 2.6K | 5.6% | 6 |
| Jul 2026 | Pinnacle Life | 1.4K | 3% | 7 |
| Aug 2026 | AIA | 22.2K | 46% | 1 |
| Aug 2026 | Partners Life | 9.3K | 19.2% | 2 |
| Aug 2026 | Chubb Life | 5.4K | 11.1% | 3 |
| Aug 2026 | Fidelity Life | 4K | 8.3% | 4 |
| Aug 2026 | Asteron Life | 3.6K | 7.4% | 5 |
| Aug 2026 | Resolution Life | 2.5K | 5.2% | 6 |
| Aug 2026 | Pinnacle Life | 1.4K | 2.8% | 7 |
| Sep 2026 | AIA | — | — | — |
| Sep 2026 | Asteron Life | — | — | — |
| Sep 2026 | Chubb Life | — | — | — |
| Sep 2026 | Fidelity Life | — | — | — |
| Sep 2026 | Partners Life | — | — | — |
| Sep 2026 | Pinnacle Life | — | — | — |
| Sep 2026 | Resolution Life | — | — | — |

## What is being compared

- **AIA**: Measured on the search terms “AIA”, “aia health cover”, “aia health insurance”, “aia health insurance new zealand”, “aia health insurance nz”, “aia income protection”, “aia insurance”, “aia insurance company”, “aia insurance life”, “aia insurance new zealand”, “aia insurance nz”, “aia life insurance”, “aia life insurance nz”, “aia medical insurance”, “aia new zealand”, “aia nz”, “aia trauma cover”, “aia vitality”, “aia vitality nz”, “health insurance aia”, “life insurance aia” and “vitality aia”, summed into one figure.
- **Asteron Life**: Measured on the search terms “asteron”, “asteron insurance”, “Asteron Life”, “asteron life income protection”, “asteron life insurance”, “asteron life insurance new zealand”, “asteron life insurance nz”, “asteron life nz”, “asteron life trauma cover” and “life insurance asteron”, summed into one figure.
- **Chubb Life**: Measured on the search terms “Chubb Life”, “chubb life insurance”, “chubb life insurance new zealand”, “chubb life insurance nz”, “chubb life new zealand”, “chubb life nz”, “chubb life trauma cover”, “cigna funeral insurance nz”, “cigna insurance nz”, “cigna life insurance”, “cigna life insurance nz”, “cigna new zealand” and “cigna nz”, summed into one figure.
- **Fidelity Life**: Measured on the search terms “Fidelity Life”, “fidelity life auckland”, “fidelity life cover”, “fidelity life income protection”, “fidelity life insurance”, “fidelity life insurance new zealand”, “fidelity life insurance nz”, “fidelity life new zealand”, “fidelity life nz”, “fidelity life trauma cover” and “life insurance fidelity”, summed into one figure.
- **Partners Life**: Measured on the search terms “Partners Life”, “partners life auckland”, “partners life health insurance”, “partners life health insurance nz”, “partners life income protection”, “partners life insurance”, “partners life insurance new zealand”, “partners life insurance nz”, “partners life life insurance”, “partners life medical cover”, “partners life medical insurance”, “partners life new zealand”, “partners life nz”, “partners life private medical cover” and “partners life trauma cover”, summed into one figure.
- **Pinnacle Life**: Measured on the search terms “Pinnacle Life”, “pinnacle life funeral cover”, “pinnacle life income protection”, “pinnacle life insurance”, “pinnacle life insurance nz” and “pinnacle life nz”, summed into one figure.
- **Resolution Life**: Measured on the search terms “Resolution Life”, “resolution life insurance”, “resolution life insurance nz”, “resolution life new zealand” and “resolution life nz”, summed into one figure.

- [AIA](/demand/nz/brands/aia)
- [Asteron Life](/demand/nz/brands/asteron-life)
- [Chubb Life](/demand/nz/brands/chubb-life)
- [Fidelity Life](/demand/nz/brands/fidelity-life)
- [Partners Life](/demand/nz/brands/partners-life)
- [Pinnacle Life](/demand/nz/brands/pinnacle-life)
- [Resolution Life](/demand/nz/brands/resolution-life)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among life insurers in New Zealand?

In August 2026, AIA was the most searched among life insurers in New Zealand, with an estimated 22.2K branded searches and 46% estimated Share of Search within this set.

## Cite this page

Brandwave. "Life insurers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-life-insurers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-life-insurers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.