---
title: "Legal practice software in New Zealand: Which brands are most popular in search?"
description: "Compare the practice management software New Zealand law firms run on. Share of Search among Actionstep, LawVu, LEAP, Smokeball and Clio, the legal practice software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-legal-practice-software"
publisher: "Brandwave"
---

# Legal practice software in New Zealand: Which brands are most popular in search?

Compare the practice management software New Zealand law firms run on. Share of Search among Actionstep, LawVu, LEAP, Smokeball and Clio, the legal practice software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Legal practice software
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Actionstep, 67.6%

## Which brand is most popular in search among legal practice software in New Zealand?

- In August 2026, Actionstep was the most searched among legal practice software in New Zealand, with an estimated 1.6K branded searches and 67.6% estimated Share of Search within this set.
- LawVu is in 2nd place, 46.7 percentage points behind at 20.9% Share of Search.
- Across the 11 months ending August 2026, Actionstep’s estimated Share of Search among legal practice software in New Zealand decreased from 71.9% to 67.6%.
- Across the 11 months ending August 2026, LawVu’s estimated Share of Search among legal practice software in New Zealand increased from 17.9% to 20.9%.
- Across the 11 months ending August 2026, Smokeball’s estimated Share of Search among legal practice software in New Zealand increased from 2.2% to 3.3%.
- Across the 11 months ending August 2026, Clio’s estimated Share of Search among legal practice software in New Zealand increased from 1.1% to 1.6%.
- Across the 11 months ending August 2026, Actionstep’s estimated Share of Search among legal practice software in New Zealand peaked at 72.4% in January 2026 and was lowest at 60% in December 2025.
- Across the 11 months ending August 2026, LawVu’s estimated Share of Search among legal practice software in New Zealand peaked at 33.5% in December 2025 and was lowest at 17.7% in January 2026.
- Across the 11 months ending August 2026, LEAP’s estimated Share of Search among legal practice software in New Zealand peaked at 7.5% in May 2026 and was lowest at 3.6% in December 2025.
- Across the 11 months ending August 2026, Smokeball’s estimated Share of Search among legal practice software in New Zealand peaked at 3.6% in April 2026 and was lowest at 1.4% in February 2026.
- Across the 11 months ending August 2026, Clio’s estimated Share of Search among legal practice software in New Zealand peaked at 3.2% in May 2026 and was lowest at 1.1% in December 2025.
- Across the 11 months ending August 2026, LEAP held steady: its estimated Share of Search among legal practice software in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Actionstep vs LawVu: compare search popularity](/demand/nz/compare/actionstep-vs-lawvu): 67.6% against 20.9% Share of Search.
- [Actionstep vs LEAP: compare search popularity](/demand/nz/compare/actionstep-vs-leap): 67.6% against 6.6% Share of Search.
- [Actionstep vs Smokeball: compare search popularity](/demand/nz/compare/actionstep-vs-smokeball): 67.6% against 3.3% Share of Search.
- [LawVu vs LEAP: compare search popularity](/demand/nz/compare/lawvu-vs-leap): 20.9% against 6.6% Share of Search.
- [LawVu vs Smokeball: compare search popularity](/demand/nz/compare/lawvu-vs-smokeball): 20.9% against 3.3% Share of Search.
- [LEAP vs Smokeball: compare search popularity](/demand/nz/compare/leap-vs-smokeball): 6.6% against 3.3% Share of Search.

## How did search popularity change for New Zealand legal practice software in August 2026?

- In August 2026, Smokeball overtook Clio to rank 4th among legal practice software in New Zealand, at 3.3%.
- In August 2026, Clio lost estimated Share of Search among legal practice software in New Zealand, from 2.5% to 1.6%.
- In August 2026, LawVu lost estimated Share of Search among legal practice software in New Zealand, from 21.5% to 20.9%.
- In August 2026, Actionstep lost estimated Share of Search among legal practice software in New Zealand, from 68.2% to 67.6%.
- Estimated monthly branded searches for LEAP in New Zealand fell 15.8% over 11 measured months, from 190 to 160 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Actionstep | 67.6% | 1.6K | 0.0% | Actionstep |
| 2 | LawVu | 20.9% | 510 | -1.9% | LawVu |
| 3 | LEAP | 6.6% | 160 | +6.7% | LEAP |
| 4 | Smokeball | 3.3% | 80 | +100.0% | Smokeball |
| 5 | Clio | 1.6% | 40 | -33.3% | Clio |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Actionstep | 2K | 71.9% | 1 |
| Oct 2025 | LawVu | 490 | 17.9% | 2 |
| Oct 2025 | LEAP | 190 | 6.9% | 3 |
| Oct 2025 | Smokeball | 60 | 2.2% | 4 |
| Oct 2025 | Clio | 30 | 1.1% | 5 |
| Nov 2025 | Actionstep | 2K | 72.3% | 1 |
| Nov 2025 | LawVu | 500 | 18.2% | 2 |
| Nov 2025 | LEAP | 140 | 5.1% | 3 |
| Nov 2025 | Smokeball | 80 | 2.9% | 4 |
| Nov 2025 | Clio | 40 | 1.5% | 5 |
| Dec 2025 | Actionstep | 1.6K | 60% | 1 |
| Dec 2025 | LawVu | 920 | 33.5% | 2 |
| Dec 2025 | LEAP | 100 | 3.6% | 3 |
| Dec 2025 | Smokeball | 50 | 1.8% | 4 |
| Dec 2025 | Clio | 30 | 1.1% | 5 |
| Jan 2026 | Actionstep | 1.7K | 72.4% | 1 |
| Jan 2026 | LawVu | 410 | 17.7% | 2 |
| Jan 2026 | LEAP | 150 | 6.5% | 3 |
| Jan 2026 | Smokeball | 50 | 2.2% | 4 |
| Jan 2026 | Clio | 30 | 1.3% | 5 |
| Feb 2026 | Actionstep | 2K | 71.4% | 1 |
| Feb 2026 | LawVu | 520 | 18.6% | 2 |
| Feb 2026 | LEAP | 170 | 6.1% | 3 |
| Feb 2026 | Clio | 70 | 2.5% | 4 |
| Feb 2026 | Smokeball | 40 | 1.4% | 5 |
| Mar 2026 | Actionstep | 2.5K | 71.7% | 1 |
| Mar 2026 | LawVu | 640 | 18.1% | 2 |
| Mar 2026 | LEAP | 180 | 5.1% | 3 |
| Mar 2026 | Smokeball | 110 | 3.1% | 4 |
| Mar 2026 | Clio | 70 | 2% | 5 |
| Apr 2026 | Actionstep | 1.7K | 68.1% | 1 |
| Apr 2026 | LawVu | 520 | 20.7% | 2 |
| Apr 2026 | LEAP | 150 | 6% | 3 |
| Apr 2026 | Smokeball | 90 | 3.6% | 4 |
| Apr 2026 | Clio | 40 | 1.6% | 5 |
| May 2026 | Actionstep | 1.7K | 66.3% | 1 |
| May 2026 | LawVu | 530 | 21% | 2 |
| May 2026 | LEAP | 190 | 7.5% | 3 |
| May 2026 | Clio | 80 | 3.2% | 4 |
| May 2026 | Smokeball | 50 | 2% | 5 |
| Jun 2026 | Actionstep | 1.7K | 67.5% | 1 |
| Jun 2026 | LawVu | 530 | 21.5% | 2 |
| Jun 2026 | LEAP | 140 | 5.7% | 3 |
| Jun 2026 | Clio | 70 | 2.8% | 4 |
| Jun 2026 | Smokeball | 60 | 2.4% | 5 |
| Jul 2026 | Actionstep | 1.6K | 68.2% | 1 |
| Jul 2026 | LawVu | 520 | 21.5% | 2 |
| Jul 2026 | LEAP | 150 | 6.2% | 3 |
| Jul 2026 | Clio | 60 | 2.5% | 4 |
| Jul 2026 | Smokeball | 40 | 1.7% | 5 |
| Aug 2026 | Actionstep | 1.6K | 67.6% | 1 |
| Aug 2026 | LawVu | 510 | 20.9% | 2 |
| Aug 2026 | LEAP | 160 | 6.6% | 3 |
| Aug 2026 | Smokeball | 80 | 3.3% | 4 |
| Aug 2026 | Clio | 40 | 1.6% | 5 |
| Sep 2026 | Actionstep | — | — | — |
| Sep 2026 | Clio | — | — | — |
| Sep 2026 | LawVu | — | — | — |
| Sep 2026 | LEAP | — | — | — |
| Sep 2026 | Smokeball | — | — | — |

## What is being compared

- **Actionstep**: Measured on the search terms “actionstep”, “actionstep com”, “actionstep legal software”, “actionstep nz” and “actionstep practice management”, summed into one figure.
- **Clio**: Measured on the search terms “clio law firm”, “clio legal”, “clio legal software” and “clio software”, summed into one figure.
- **LawVu**: Measured on the search terms “lawvu” and “lawvu nz”, summed into one figure.
- **LEAP**: Measured on the search terms “leap law firm”, “leap legal”, “leap legal software” and “leap practice management”, summed into one figure.
- **Smokeball**: Measured on the search terms “smokeball”, “smokeball legal software” and “smokeball practice management”, summed into one figure.

- [Actionstep](/demand/nz/brands/actionstep)
- [Clio](/demand/nz/brands/clio)
- [LawVu](/demand/nz/brands/lawvu)
- [LEAP](/demand/nz/brands/leap)
- [Smokeball](/demand/nz/brands/smokeball)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among legal practice software in New Zealand?

In August 2026, Actionstep was the most searched among legal practice software in New Zealand, with an estimated 1.6K branded searches and 67.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Legal practice software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-legal-practice-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-legal-practice-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.