--- title: "Makita vs Ryobi: Which is searched more in New Zealand?" description: "Is Makita or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LED work light brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-led-work-light-brands/compare/makita-vs-ryobi" publisher: "Brandwave" --- # Makita vs Ryobi: Which is searched more in New Zealand? Is Makita or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LED work light brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Ryobi - **Competitive set**: LED work light brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 0.84% - **Ryobi Share of Search**: 48.1% ## Is Makita or Ryobi more popular in search? - In September 2026, Ryobi had more branded searches than Makita among LED work light brands in New Zealand. Ryobi had about 7,480 branded searches, while Makita had 130. Ryobi made up 48.1% of all LED work light brand searches we track, and Makita accounted for 0.84%. - Ryobi was ahead of Makita in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among LED work light brands in New Zealand moved from 0.71% to 0.84%, and its estimated monthly branded searches moved from 90 to 130. - Across the 12 months ending September 2026, Ryobi’s share of searches among LED work light brands in New Zealand moved from 48.6% to 48.1%, and its estimated monthly branded searches moved from 6.1K to 7.5K. ## Top LED work light brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Ryobi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Makita was listed before Ryobi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about LED work light brands - Asked ChatGPT "Which LED work light brand should I buy in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi - Asked ChatGPT "What are the best LED work light brands in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi - Asked ChatGPT "What's the best LED work light brand in New Zealand for a dark worksite?": 1. Milwaukee, 2. Makita, 3. DeWalt - Searched Google, AI Overview "best work light": 1. Makita, 2. Ryobi, 3. Milwaukee - Searched Google, AI Overview "cordless work light": 1. Milwaukee, 2. Makita, 3. DeWalt, 4. Ryobi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand LED work light brands in September 2026? - In September 2026, Ryobi gained share of searches among LED work light brands in New Zealand, from 41.3% to 48.1%. - Makita’s share of searches among LED work light brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.84% in September 2026. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.71% | 4 | 6.1K | 48.6% | 1 | | Nov 2025 | 90 | 0.5% | 4 | 9.4K | 52.4% | 1 | | Dec 2025 | 90 | 0.56% | 4 | 9.4K | 59% | 1 | | Jan 2026 | 100 | 0.75% | 4 | 7.3K | 54.7% | 1 | | Feb 2026 | 100 | 0.8% | 4 | 6K | 47.7% | 1 | | Mar 2026 | 130 | 0.92% | 4 | 7.2K | 51.1% | 1 | | Apr 2026 | 190 | 1.5% | 4 | 6K | 48% | 1 | | May 2026 | 180 | 1.5% | 4 | 5K | 40.9% | 1 | | Jun 2026 | 240 | 1.8% | 4 | 5.3K | 38.9% | 2 | | Jul 2026 | 190 | 1.6% | 4 | 5K | 41.3% | 1 | | Aug 2026 | 190 | 1.2% | 4 | 6.3K | 41.3% | 1 | | Sep 2026 | 130 | 0.84% | 4 | 7.5K | 48.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita led light” and “makita work light”, summed into one figure. - **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure. - [Makita profile](/demand/nz/brands/makita) - [Ryobi profile](/demand/nz/brands/ryobi) - [All LED work light brands in New Zealand](/demand/nz/categories/nz-led-work-light-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Ryobi more popular in search? In September 2026, Ryobi had more branded searches than Makita among LED work light brands in New Zealand. Ryobi had about 7,480 branded searches, while Makita had 130. Ryobi made up 48.1% of all LED work light brand searches we track, and Makita accounted for 0.84%. ## Cite this page Brandwave. "Makita vs Ryobi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-led-work-light-brands/compare/makita-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-led-work-light-brands/compare/makita-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.