--- title: "DeWalt vs Milwaukee: Which is searched more in New Zealand?" description: "Is DeWalt or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LED work light brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-led-work-light-brands/compare/dewalt-vs-milwaukee" publisher: "Brandwave" --- # DeWalt vs Milwaukee: Which is searched more in New Zealand? Is DeWalt or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LED work light brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Milwaukee - **Competitive set**: LED work light brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 32.1% - **Milwaukee Share of Search**: 19% ## Is DeWalt or Milwaukee more popular in search? - In September 2026, DeWalt had more branded searches than Milwaukee among LED work light brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 32.1% of all LED work light brand searches we track, and Milwaukee accounted for 19%. - DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among LED work light brands in New Zealand moved from 33.3% to 32.1%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among LED work light brands in New Zealand moved from 17.5% to 19%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top LED work light brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was listed before DeWalt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about LED work light brands - Asked ChatGPT "Which LED work light brand should I buy in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi - Asked ChatGPT "What are the best LED work light brands in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi - Asked ChatGPT "What's the best LED work light brand in New Zealand for a dark worksite?": 1. Milwaukee, 2. Makita, 3. DeWalt - Searched Google, AI Overview "best work light": 1. Makita, 2. Ryobi, 3. Milwaukee - Searched Google, AI Overview "cordless work light": 1. Milwaukee, 2. Makita, 3. DeWalt, 4. Ryobi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand LED work light brands in September 2026? - In September 2026, Milwaukee lost share of searches among LED work light brands in New Zealand, from 24.7% to 19%. - In September 2026, DeWalt lost share of searches among LED work light brands in New Zealand, from 32.8% to 32.1%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 33.3% | 2 | 2.2K | 17.5% | 3 | | Nov 2025 | 6K | 33.4% | 2 | 2.5K | 13.7% | 3 | | Dec 2025 | 4.3K | 27.1% | 2 | 2.1K | 13.4% | 3 | | Jan 2026 | 4.2K | 31.3% | 2 | 1.8K | 13.2% | 3 | | Feb 2026 | 4.3K | 34.4% | 2 | 2.1K | 17.1% | 3 | | Mar 2026 | 4.5K | 31.9% | 2 | 2.3K | 16.1% | 3 | | Apr 2026 | 4.2K | 33.6% | 2 | 2.1K | 16.9% | 3 | | May 2026 | 4.3K | 35.4% | 2 | 2.7K | 22.1% | 3 | | Jun 2026 | 5.3K | 38.9% | 1 | 2.8K | 20.5% | 3 | | Jul 2026 | 4.3K | 35.7% | 2 | 2.6K | 21.4% | 3 | | Aug 2026 | 5K | 32.8% | 2 | 3.8K | 24.7% | 3 | | Sep 2026 | 5K | 32.1% | 2 | 3K | 19% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All LED work light brands in New Zealand](/demand/nz/categories/nz-led-work-light-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Milwaukee more popular in search? In September 2026, DeWalt had more branded searches than Milwaukee among LED work light brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 32.1% of all LED work light brand searches we track, and Milwaukee accounted for 19%. ## Cite this page Brandwave. "DeWalt vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-led-work-light-brands/compare/dewalt-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-led-work-light-brands/compare/dewalt-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.