---
title: "LED work light brands in New Zealand: Which are searched most?"
description: "Compare the LED work light brands people buy. Share of Search among Ryobi, DeWalt, Milwaukee and Makita, the LED work light brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-led-work-light-brands"
publisher: "Brandwave"
---

# LED work light brands in New Zealand: Which are searched most?

Compare the LED work light brands people buy. Share of Search among Ryobi, DeWalt, Milwaukee and Makita, the LED work light brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: LED work light brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ryobi, 48.1%

## Which brand is most popular in search among LED work light brands in New Zealand?

- In September 2026, Ryobi was the most searched among LED work light brands in New Zealand, with an estimated 7.5K branded searches, 48.1% of all searches for the four we track.
- DeWalt is in 2nd place, 16 percentage points behind at 32.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among LED work light brands in New Zealand decreased from 33.3% to 32.1%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among LED work light brands in New Zealand increased from 17.5% to 19%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among LED work light brands in New Zealand peaked at 59% in December 2025 and was lowest at 38.9% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among LED work light brands in New Zealand peaked at 38.9% in June 2026 and was lowest at 27.1% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among LED work light brands in New Zealand peaked at 24.7% in August 2026 and was lowest at 13.2% in January 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among LED work light brands in New Zealand peaked at 1.8% in June 2026 and was lowest at 0.5% in November 2025.
- Across the 12 months ending September 2026, Ryobi and Makita held steady: their share of searches among LED work light brands in New Zealand each moved less than 0.5 percentage points.

## Top LED work light brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Milwaukee and Makita appeared every time. Makita was recommended most often, coming first in three out of five answers. Milwaukee was second, and DeWalt was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| DeWalt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ryobi | 4th | 2 of 3 | 2 of 2 | 4 of 5 |

## Every AI answer about LED work light brands

- Asked ChatGPT "Which LED work light brand should I buy in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi
- Asked ChatGPT "What are the best LED work light brands in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi
- Asked ChatGPT "What's the best LED work light brand in New Zealand for a dark worksite?": 1. Milwaukee, 2. Makita, 3. DeWalt
- Searched Google, AI Overview "best work light": 1. Makita, 2. Ryobi, 3. Milwaukee
- Searched Google, AI Overview "cordless work light": 1. Milwaukee, 2. Makita, 3. DeWalt, 4. Ryobi

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 48.1% against 32.1% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 48.1% against 19% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 32.1% against 19% Share of Search.

## How did search popularity change for New Zealand LED work light brands in September 2026?

- In September 2026, Ryobi gained share of searches among LED work light brands in New Zealand, from 41.3% to 48.1%.
- In September 2026, Milwaukee lost share of searches among LED work light brands in New Zealand, from 24.7% to 19%.
- In September 2026, DeWalt lost share of searches among LED work light brands in New Zealand, from 32.8% to 32.1%.
- Makita’s share of searches among LED work light brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.84% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ryobi | 48.1% | 7.5K | +19.1% | Ryobi |
| 2 | DeWalt | 32.1% | 5K | 0.0% | DeWalt |
| 3 | Milwaukee | 19% | 3K | -21.3% | Milwaukee |
| 4 | Makita | 0.84% | 130 | -31.6% | Makita |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ryobi | 6.1K | 48.6% | 1 |
| Oct 2025 | DeWalt | 4.2K | 33.3% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 17.5% | 3 |
| Oct 2025 | Makita | 90 | 0.71% | 4 |
| Nov 2025 | Ryobi | 9.4K | 52.4% | 1 |
| Nov 2025 | DeWalt | 6K | 33.4% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 13.7% | 3 |
| Nov 2025 | Makita | 90 | 0.5% | 4 |
| Dec 2025 | Ryobi | 9.4K | 59% | 1 |
| Dec 2025 | DeWalt | 4.3K | 27.1% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 13.4% | 3 |
| Dec 2025 | Makita | 90 | 0.56% | 4 |
| Jan 2026 | Ryobi | 7.3K | 54.7% | 1 |
| Jan 2026 | DeWalt | 4.2K | 31.3% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 13.2% | 3 |
| Jan 2026 | Makita | 100 | 0.75% | 4 |
| Feb 2026 | Ryobi | 6K | 47.7% | 1 |
| Feb 2026 | DeWalt | 4.3K | 34.4% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 17.1% | 3 |
| Feb 2026 | Makita | 100 | 0.8% | 4 |
| Mar 2026 | Ryobi | 7.2K | 51.1% | 1 |
| Mar 2026 | DeWalt | 4.5K | 31.9% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 16.1% | 3 |
| Mar 2026 | Makita | 130 | 0.92% | 4 |
| Apr 2026 | Ryobi | 6K | 48% | 1 |
| Apr 2026 | DeWalt | 4.2K | 33.6% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 16.9% | 3 |
| Apr 2026 | Makita | 190 | 1.5% | 4 |
| May 2026 | Ryobi | 5K | 40.9% | 1 |
| May 2026 | DeWalt | 4.3K | 35.4% | 2 |
| May 2026 | Milwaukee | 2.7K | 22.1% | 3 |
| May 2026 | Makita | 180 | 1.5% | 4 |
| Jun 2026 | DeWalt | 5.3K | 38.9% | 1 |
| Jun 2026 | Ryobi | 5.3K | 38.9% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 20.5% | 3 |
| Jun 2026 | Makita | 240 | 1.8% | 4 |
| Jul 2026 | Ryobi | 5K | 41.3% | 1 |
| Jul 2026 | DeWalt | 4.3K | 35.7% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 21.4% | 3 |
| Jul 2026 | Makita | 190 | 1.6% | 4 |
| Aug 2026 | Ryobi | 6.3K | 41.3% | 1 |
| Aug 2026 | DeWalt | 5K | 32.8% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 24.7% | 3 |
| Aug 2026 | Makita | 190 | 1.2% | 4 |
| Sep 2026 | Ryobi | 7.5K | 48.1% | 1 |
| Sep 2026 | DeWalt | 5K | 32.1% | 2 |
| Sep 2026 | Milwaukee | 3K | 19% | 3 |
| Sep 2026 | Makita | 130 | 0.84% | 4 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita led light” and “makita work light”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among LED work light brands in New Zealand?

In September 2026, Ryobi was the most searched among LED work light brands in New Zealand, with an estimated 7.5K branded searches, 48.1% of all searches for the four we track.

## Cite this page

Brandwave. "LED work light brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-led-work-light-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-led-work-light-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.