---
title: "Learning management systems in New Zealand: Which brands are most popular in search?"
description: "Compare the learning management systems New Zealand schools, tertiary providers and employers train people on. Share of Search among Moodle, Totara, Canvas LMS, TalentLMS, Docebo and Blackboard, the learning management systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-learning-management-systems"
publisher: "Brandwave"
---

# Learning management systems in New Zealand: Which brands are most popular in search?

Compare the learning management systems New Zealand schools, tertiary providers and employers train people on. Share of Search among Moodle, Totara, Canvas LMS, TalentLMS, Docebo and Blackboard, the learning management systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Learning management systems
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Moodle, 92.7%

## Which brand is most popular in search among learning management systems in New Zealand?

- In August 2026, Moodle was the most searched among learning management systems in New Zealand, with an estimated 50.3K branded searches and 92.7% estimated Share of Search within this set.
- Totara is in 2nd place, 87.2 percentage points behind at 5.6% Share of Search.
- Across the 11 months ending August 2026, Moodle’s estimated Share of Search among learning management systems in New Zealand increased from 88.8% to 92.7%.
- Across the 11 months ending August 2026, Totara’s estimated Share of Search among learning management systems in New Zealand decreased from 9.9% to 5.6%.
- Across the 11 months ending August 2026, Canvas LMS’s estimated Share of Search among learning management systems in New Zealand increased from 0.52% to 1.2%.
- Across the 11 months ending August 2026, Moodle’s estimated Share of Search among learning management systems in New Zealand peaked at 93.1% in March 2026 and was lowest at 70.5% in December 2025.
- Across the 11 months ending August 2026, Totara’s estimated Share of Search among learning management systems in New Zealand peaked at 25.9% in December 2025 and was lowest at 5.6% in August 2026.
- Across the 11 months ending August 2026, Canvas LMS’s estimated Share of Search among learning management systems in New Zealand peaked at 1.7% in January 2026 and was lowest at 0.52% in October 2025.
- Across the 11 months ending August 2026, TalentLMS’s estimated Share of Search among learning management systems in New Zealand peaked at 1.5% in December 2025 and was lowest at 0.3% in March 2026.
- Across the 11 months ending August 2026, TalentLMS, Docebo and Blackboard held steady: their estimated Share of Search among learning management systems in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Moodle vs Totara: compare search popularity](/demand/nz/compare/moodle-vs-totara): 92.7% against 5.6% Share of Search.

## How did search popularity change for New Zealand learning management systems in August 2026?

- Estimated monthly branded searches for Canvas LMS in New Zealand rose 162.5% over 11 measured months, from 240 to 630 in August 2026.
- Estimated monthly branded searches for Moodle in New Zealand rose 22.4% over 11 measured months, from 41.1K to 50.3K in August 2026.
- Estimated monthly branded searches for Docebo in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.
- Estimated monthly branded searches for Totara in New Zealand fell 34% over 11 measured months, from 4.6K to 3K in August 2026.
- Estimated monthly branded searches for TalentLMS in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Moodle | 92.7% | 50.3K | +22.2% | Moodle |
| 2 | Totara | 5.6% | 3K | +19.8% | Totara |
| 3 | Canvas LMS | 1.2% | 630 | +14.5% | Canvas LMS |
| 4 | TalentLMS | 0.31% | 170 | -22.7% | TalentLMS |
| 5 | Docebo | 0.15% | 80 | -11.1% | Docebo |
| 6 | Blackboard | 0.06% | 30 | +50.0% | Blackboard |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Moodle | 41.1K | 88.8% | 1 |
| Oct 2025 | Totara | 4.6K | 9.9% | 2 |
| Oct 2025 | Canvas LMS | 240 | 0.52% | 3 |
| Oct 2025 | TalentLMS | 210 | 0.45% | 4 |
| Oct 2025 | Docebo | 130 | 0.28% | 5 |
| Oct 2025 | Blackboard | 30 | 0.06% | 6 |
| Nov 2025 | Moodle | 27.7K | 86.6% | 1 |
| Nov 2025 | Totara | 3.8K | 11.9% | 2 |
| Nov 2025 | TalentLMS | 190 | 0.59% | 3 |
| Nov 2025 | Canvas LMS | 170 | 0.53% | 4 |
| Nov 2025 | Docebo | 110 | 0.34% | 5 |
| Nov 2025 | Blackboard | 30 | 0.09% | 6 |
| Dec 2025 | Moodle | 6.9K | 70.5% | 1 |
| Dec 2025 | Totara | 2.5K | 25.9% | 2 |
| Dec 2025 | TalentLMS | 150 | 1.5% | 3 |
| Dec 2025 | Canvas LMS | 90 | 0.92% | 4 |
| Dec 2025 | Docebo | 80 | 0.82% | 5 |
| Dec 2025 | Blackboard | 30 | 0.31% | 6 |
| Jan 2026 | Moodle | 8.4K | 70.6% | 1 |
| Jan 2026 | Totara | 3K | 25.4% | 2 |
| Jan 2026 | Canvas LMS | 200 | 1.7% | 3 |
| Jan 2026 | TalentLMS | 140 | 1.2% | 4 |
| Jan 2026 | Docebo | 120 | 1% | 5 |
| Jan 2026 | Blackboard | 20 | 0.17% | 6 |
| Feb 2026 | Moodle | 33.7K | 88.4% | 1 |
| Feb 2026 | Totara | 3.8K | 9.9% | 2 |
| Feb 2026 | Canvas LMS | 310 | 0.81% | 3 |
| Feb 2026 | TalentLMS | 190 | 0.5% | 4 |
| Feb 2026 | Docebo | 100 | 0.26% | 5 |
| Feb 2026 | Blackboard | 30 | 0.08% | 6 |
| Mar 2026 | Moodle | 75.2K | 93.1% | 1 |
| Mar 2026 | Totara | 4.6K | 5.7% | 2 |
| Mar 2026 | Canvas LMS | 500 | 0.62% | 3 |
| Mar 2026 | TalentLMS | 240 | 0.3% | 4 |
| Mar 2026 | Docebo | 120 | 0.15% | 5 |
| Mar 2026 | Blackboard | 80 | 0.1% | 6 |
| Apr 2026 | Moodle | 41.2K | 91.6% | 1 |
| Apr 2026 | Totara | 3K | 6.7% | 2 |
| Apr 2026 | Canvas LMS | 360 | 0.8% | 3 |
| Apr 2026 | TalentLMS | 230 | 0.51% | 4 |
| Apr 2026 | Docebo | 120 | 0.27% | 5 |
| Apr 2026 | Blackboard | 20 | 0.04% | 6 |
| May 2026 | Moodle | 50.4K | 90.9% | 1 |
| May 2026 | Totara | 3.8K | 6.8% | 2 |
| May 2026 | Canvas LMS | 880 | 1.6% | 3 |
| May 2026 | TalentLMS | 200 | 0.36% | 4 |
| May 2026 | Docebo | 140 | 0.25% | 5 |
| May 2026 | Blackboard | 60 | 0.11% | 6 |
| Jun 2026 | Moodle | 50.2K | 92.6% | 1 |
| Jun 2026 | Totara | 3K | 5.6% | 2 |
| Jun 2026 | Canvas LMS | 430 | 0.79% | 3 |
| Jun 2026 | TalentLMS | 320 | 0.59% | 4 |
| Jun 2026 | Docebo | 170 | 0.31% | 5 |
| Jun 2026 | Blackboard | 30 | 0.06% | 6 |
| Jul 2026 | Moodle | 41.2K | 92.4% | 1 |
| Jul 2026 | Totara | 2.5K | 5.7% | 2 |
| Jul 2026 | Canvas LMS | 550 | 1.2% | 3 |
| Jul 2026 | TalentLMS | 220 | 0.49% | 4 |
| Jul 2026 | Docebo | 90 | 0.2% | 5 |
| Jul 2026 | Blackboard | 20 | 0.04% | 6 |
| Aug 2026 | Moodle | 50.3K | 92.7% | 1 |
| Aug 2026 | Totara | 3K | 5.6% | 2 |
| Aug 2026 | Canvas LMS | 630 | 1.2% | 3 |
| Aug 2026 | TalentLMS | 170 | 0.31% | 4 |
| Aug 2026 | Docebo | 80 | 0.15% | 5 |
| Aug 2026 | Blackboard | 30 | 0.06% | 6 |
| Sep 2026 | Blackboard | — | — | — |
| Sep 2026 | Canvas LMS | — | — | — |
| Sep 2026 | Docebo | — | — | — |
| Sep 2026 | Moodle | — | — | — |
| Sep 2026 | TalentLMS | — | — | — |
| Sep 2026 | Totara | — | — | — |

## What is being compared

- **Blackboard**: Measured on the search terms “blackboard elearning”, “blackboard learn” and “blackboard lms”, summed into one figure.
- **Canvas LMS**: Measured on the search terms “canvas instructure”, “canvas lms learning management system”, “canvaslms” and “instructure com”, summed into one figure.
- **Docebo**: Measured on the search terms “docebo”, “docebo elearning”, “docebo learning management system”, “docebo lms” and “docebo nz”, summed into one figure.
- **Moodle**: Measured on the search terms “future skills moodle”, “itc moodle”, “moodle”, “moodle com”, “moodle elearning”, “moodle lms”, “moodle near me”, “moodle nz”, “moodle online”, “moodle online training”, “moodle what is” and “my moodle”, summed into one figure.
- **TalentLMS**: Measured on the search terms “talentlms”, “talentlms com”, “talentlms learning management system” and “talentlms lms”, summed into one figure.
- **Totara**: Measured on the search terms “totara elearning”, “totara learn”, “totara learning management system” and “totara lms”, summed into one figure.

- [Blackboard](/demand/nz/brands/blackboard)
- [Canvas LMS](/demand/nz/brands/canvas-lms)
- [Docebo](/demand/nz/brands/docebo)
- [Moodle](/demand/nz/brands/moodle)
- [TalentLMS](/demand/nz/brands/talentlms)
- [Totara](/demand/nz/brands/totara)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among learning management systems in New Zealand?

In August 2026, Moodle was the most searched among learning management systems in New Zealand, with an estimated 50.3K branded searches and 92.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Learning management systems in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-learning-management-systems

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-learning-management-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.