--- title: "Ryobi vs Stihl: Which is searched more in New Zealand?" description: "Is Ryobi or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leaf vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-leaf-vacuum-brands/compare/ryobi-vs-stihl" publisher: "Brandwave" --- # Ryobi vs Stihl: Which is searched more in New Zealand? Is Ryobi or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leaf vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ryobi and Stihl - **Competitive set**: Leaf vacuum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ryobi Share of Search**: 44.5% - **Stihl Share of Search**: 55.4% ## Is Ryobi or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Ryobi among leaf vacuum brands in New Zealand. Stihl had about 9,310 branded searches, while Ryobi had 7,480. Stihl made up 55.4% of all leaf vacuum brand searches we track, and Ryobi accounted for 44.5%. - Stihl was ahead of Ryobi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ryobi’s share of searches among leaf vacuum brands in New Zealand moved from 38.9% to 44.5%, and its estimated monthly branded searches moved from 6.1K to 7.5K. - Across the 12 months ending September 2026, Stihl’s share of searches among leaf vacuum brands in New Zealand moved from 60.9% to 55.4%, and its estimated monthly branded searches moved from 9.6K to 9.3K. ## Top leaf vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Ryobi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was listed before Ryobi in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Greenworks | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about leaf vacuum brands - Asked ChatGPT "Which leaf vacuum brand should I buy in New Zealand?": 1. Stihl, 2. Ryobi - Asked ChatGPT "What are the best leaf vacuum brands in New Zealand?": 1. Stihl, 2. Ryobi - Asked ChatGPT "What's the best leaf vacuum brand in New Zealand for a leaf-covered lawn?": 1. Stihl - Searched Google, AI Overview "best leaf vacuum": 1. Ryobi, 2. Stihl - Searched Google, AI Overview "garden vacuum nz": 1. Greenworks, 2. Stihl Not named in any answer: Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand leaf vacuum brands in September 2026? - In September 2026, Ryobi gained share of searches among leaf vacuum brands in New Zealand, from 40.6% to 44.5%. - In September 2026, Stihl lost share of searches among leaf vacuum brands in New Zealand, from 59.2% to 55.4%. ## Month by month | Month | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1K | 38.9% | 2 | 9.6K | 60.9% | 1 | | Nov 2025 | 9.4K | 44.4% | 2 | 11.7K | 55.5% | 1 | | Dec 2025 | 9.4K | 45.6% | 2 | 11.2K | 54.3% | 1 | | Jan 2026 | 7.3K | 40.1% | 2 | 10.9K | 59.8% | 1 | | Feb 2026 | 6K | 35.2% | 2 | 11K | 64.7% | 1 | | Mar 2026 | 7.2K | 43% | 2 | 9.5K | 56.9% | 1 | | Apr 2026 | 6K | 38.2% | 2 | 9.7K | 61.7% | 1 | | May 2026 | 5K | 30.7% | 2 | 11.2K | 69.1% | 1 | | Jun 2026 | 5.3K | 36.8% | 2 | 9.1K | 63.1% | 1 | | Jul 2026 | 5K | 35.5% | 2 | 9.1K | 64.4% | 1 | | Aug 2026 | 6.3K | 40.6% | 2 | 9.2K | 59.2% | 1 | | Sep 2026 | 7.5K | 44.5% | 2 | 9.3K | 55.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ryobi’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer” and “stihl pole saw”, summed into one figure. - [Ryobi profile](/demand/nz/brands/ryobi) - [Stihl profile](/demand/nz/brands/stihl) - [All leaf vacuum brands in New Zealand](/demand/nz/categories/nz-leaf-vacuum-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ryobi or Stihl more popular in search? In September 2026, Stihl had more branded searches than Ryobi among leaf vacuum brands in New Zealand. Stihl had about 9,310 branded searches, while Ryobi had 7,480. Stihl made up 55.4% of all leaf vacuum brand searches we track, and Ryobi accounted for 44.5%. ## Cite this page Brandwave. "Ryobi vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-leaf-vacuum-brands/compare/ryobi-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-leaf-vacuum-brands/compare/ryobi-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.