--- title: "Ryobi vs Stihl: Which is searched more in New Zealand?" description: "Is Ryobi or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leaf blower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-leaf-blower-brands/compare/ryobi-vs-stihl" publisher: "Brandwave" --- # Ryobi vs Stihl: Which is searched more in New Zealand? Is Ryobi or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leaf blower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ryobi and Stihl - **Competitive set**: Leaf blower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ryobi Share of Search**: 27.9% - **Stihl Share of Search**: 18.6% ## Is Ryobi or Stihl more popular in search? - In September 2026, Ryobi had more branded searches than Stihl among leaf blower brands in New Zealand. Ryobi had about 14,000 branded searches, while Stihl had 9,310. Ryobi made up 27.9% of all leaf blower brand searches we track, and Stihl accounted for 18.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Stihl took it in May 2026, Ryobi took it in June 2026. - Across the 12 months ending September 2026, Ryobi’s share of searches among leaf blower brands in New Zealand moved from 25.3% to 27.9%, and its estimated monthly branded searches moved from 12.2K to 13.9K. - Across the 12 months ending September 2026, Stihl’s share of searches among leaf blower brands in New Zealand moved from 19.8% to 18.6%, and its estimated monthly branded searches moved from 9.6K to 9.3K. ## Top leaf blower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Ryobi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stihl was listed before Ryobi in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ryobi | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Husqvarna | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Milwaukee | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about leaf blower brands - Asked ChatGPT "Which leaf blower brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi - Asked ChatGPT "What are the best leaf blower brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Makita, 4. Ryobi - Asked ChatGPT "What's the best leaf blower brand in New Zealand for a large yard?": 1. Stihl, 2. Husqvarna - Searched Google, AI Overview "best leaf blower": 1. Ryobi, 2. Makita, 3. Stihl, 4. Milwaukee, 5. DeWalt - Searched Google, AI Overview "cordless leaf blower": 1. Stihl, 2. Ryobi, 3. Makita, 4. DeWalt Not named in any answer: ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand leaf blower brands in September 2026? - In September 2026, Makita overtook Stihl to rank 2nd among leaf blower brands in New Zealand, with 20.8% of the searches. - In September 2026, Ryobi gained share of searches among leaf blower brands in New Zealand, from 24.8% to 27.9%. - In September 2026, Stihl lost share of searches among leaf blower brands in New Zealand, from 20% to 18.6%. ## Month by month | Month | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.2K | 25.3% | 1 | 9.6K | 19.8% | 3 | | Nov 2025 | 17.1K | 29.4% | 1 | 11.7K | 20.2% | 2 | | Dec 2025 | 16.9K | 31.6% | 1 | 11.2K | 21% | 2 | | Jan 2026 | 14.1K | 28.6% | 1 | 10.9K | 22.1% | 2 | | Feb 2026 | 12.1K | 25.2% | 1 | 11K | 23% | 2 | | Mar 2026 | 12.8K | 27% | 1 | 9.5K | 20.1% | 2 | | Apr 2026 | 11.9K | 25.8% | 1 | 9.7K | 21% | 2 | | May 2026 | 10K | 21.3% | 2 | 11.2K | 24% | 1 | | Jun 2026 | 9.7K | 22.3% | 1 | 9.1K | 20.7% | 2 | | Jul 2026 | 9.5K | 23% | 1 | 9.1K | 21.8% | 2 | | Aug 2026 | 11.4K | 24.8% | 1 | 9.2K | 20% | 2 | | Sep 2026 | 13.9K | 27.9% | 1 | 9.3K | 18.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ryobi’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ryobi**: Measured on the search terms “ryobi”, “ryobi bench saw”, “ryobi blower”, “ryobi chainsaw”, “ryobi hand blower”, “ryobi hedge trimmer”, “ryobi nailer”, “ryobi power washers”, “ryobi sander”, “ryobi tool” and “ryobi weed eater”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer” and “stihl pole saw”, summed into one figure. - [Ryobi profile](/demand/nz/brands/ryobi) - [Stihl profile](/demand/nz/brands/stihl) - [All leaf blower brands in New Zealand](/demand/nz/categories/nz-leaf-blower-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ryobi or Stihl more popular in search? In September 2026, Ryobi had more branded searches than Stihl among leaf blower brands in New Zealand. Ryobi had about 14,000 branded searches, while Stihl had 9,310. Ryobi made up 27.9% of all leaf blower brand searches we track, and Stihl accounted for 18.6%. ## Cite this page Brandwave. "Ryobi vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-leaf-blower-brands/compare/ryobi-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-leaf-blower-brands/compare/ryobi-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.