--- title: "Makita vs Stihl: Which is searched more in New Zealand?" description: "Is Makita or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leaf blower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-leaf-blower-brands/compare/makita-vs-stihl" publisher: "Brandwave" --- # Makita vs Stihl: Which is searched more in New Zealand? Is Makita or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leaf blower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Stihl - **Competitive set**: Leaf blower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 26.9% - **Stihl Share of Search**: 13.7% ## Is Makita or Stihl more popular in search? - In September 2026, Makita had more branded searches than Stihl among leaf blower brands in New Zealand. Makita had about 18,200 branded searches, while Stihl had 9,310. Makita made up 26.9% of all leaf blower brand searches we track, and Stihl accounted for 13.7%. - Makita was ahead of Stihl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among leaf blower brands in New Zealand moved from 24.4% to 26.9%, and its estimated monthly branded searches moved from 15.1K to 18.2K. - Across the 12 months ending September 2026, Stihl’s share of searches among leaf blower brands in New Zealand moved from 15.5% to 13.7%, and its estimated monthly branded searches moved from 9.6K to 9.3K. ## Top leaf blower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Makita was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stihl was listed before Makita in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ryobi | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Husqvarna | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Milwaukee | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about leaf blower brands - Asked ChatGPT "Which leaf blower brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi - Asked ChatGPT "What are the best leaf blower brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Makita, 4. Ryobi - Asked ChatGPT "What's the best leaf blower brand in New Zealand for a large yard?": 1. Stihl, 2. Husqvarna - Searched Google, AI Overview "best leaf blower": 1. Ryobi, 2. Makita, 3. Stihl, 4. Milwaukee, 5. DeWalt - Searched Google, AI Overview "cordless leaf blower": 1. Stihl, 2. Ryobi, 3. Makita, 4. DeWalt Not named in any answer: ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand leaf blower brands in September 2026? - In September 2026, Makita gained share of searches among leaf blower brands in New Zealand, from 25.9% to 26.9%. - In September 2026, Stihl lost share of searches among leaf blower brands in New Zealand, from 14.3% to 13.7%. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.1K | 24.4% | 1 | 9.6K | 15.5% | 5 | | Nov 2025 | 15.3K | 21.2% | 2 | 11.7K | 16.3% | 4 | | Dec 2025 | 14.7K | 22.5% | 2 | 11.2K | 17.2% | 4 | | Jan 2026 | 14.2K | 23.4% | 1 | 10.9K | 17.9% | 4 | | Feb 2026 | 14.5K | 23.8% | 1 | 11K | 18.2% | 4 | | Mar 2026 | 14.4K | 24% | 1 | 9.5K | 15.8% | 4 | | Apr 2026 | 14.5K | 24.4% | 1 | 9.7K | 16.4% | 4 | | May 2026 | 15.4K | 25% | 1 | 11.2K | 18.2% | 3 | | Jun 2026 | 15.6K | 26.1% | 2 | 9.1K | 15.1% | 4 | | Jul 2026 | 14.9K | 26.1% | 1 | 9.1K | 15.8% | 4 | | Aug 2026 | 16.5K | 25.9% | 1 | 9.2K | 14.3% | 4 | | Sep 2026 | 18.2K | 26.9% | 1 | 9.3K | 13.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita hedge cutter”, “makita impact wrench”, “makita multi tool”, “makita planer”, “makita router”, “makita sander”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer” and “stihl pole saw”, summed into one figure. - [Makita profile](/demand/nz/brands/makita) - [Stihl profile](/demand/nz/brands/stihl) - [All leaf blower brands in New Zealand](/demand/nz/categories/nz-leaf-blower-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Stihl more popular in search? In September 2026, Makita had more branded searches than Stihl among leaf blower brands in New Zealand. Makita had about 18,200 branded searches, while Stihl had 9,310. Makita made up 26.9% of all leaf blower brand searches we track, and Stihl accounted for 13.7%. ## Cite this page Brandwave. "Makita vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-leaf-blower-brands/compare/makita-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-leaf-blower-brands/compare/makita-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.