--- title: "ECHO vs Makita: Which is searched more in New Zealand?" description: "Is ECHO or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leaf blower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-leaf-blower-brands/compare/echo-vs-makita" publisher: "Brandwave" --- # ECHO vs Makita: Which is searched more in New Zealand? Is ECHO or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leaf blower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECHO and Makita - **Competitive set**: Leaf blower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ECHO Share of Search**: 0.28% - **Makita Share of Search**: 20.8% ## Is ECHO or Makita more popular in search? - In September 2026, Makita had more branded searches than ECHO among leaf blower brands in New Zealand. Makita had about 10,400 branded searches, while ECHO had 140. Makita made up 20.8% of all leaf blower brand searches we track, and ECHO accounted for 0.28%. - Makita was ahead of ECHO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ECHO’s share of searches among leaf blower brands in New Zealand moved from 0.25% to 0.28%, and its estimated monthly branded searches moved from 120 to 140. - Across the 12 months ending September 2026, Makita’s share of searches among leaf blower brands in New Zealand moved from 18.4% to 20.8%, and its estimated monthly branded searches moved from 8.9K to 10.4K. ## Top leaf blower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ECHO did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ryobi | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Husqvarna | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Milwaukee | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about leaf blower brands - Asked ChatGPT "Which leaf blower brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi - Asked ChatGPT "What are the best leaf blower brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Makita, 4. Ryobi - Asked ChatGPT "What's the best leaf blower brand in New Zealand for a large yard?": 1. Stihl, 2. Husqvarna - Searched Google, AI Overview "best leaf blower": 1. Ryobi, 2. Makita, 3. Stihl, 4. Milwaukee, 5. DeWalt - Searched Google, AI Overview "cordless leaf blower": 1. Stihl, 2. Ryobi, 3. Makita, 4. DeWalt Not named in any answer: ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand leaf blower brands in September 2026? - In September 2026, Makita overtook Stihl to rank 2nd among leaf blower brands in New Zealand, with 20.8% of the searches. - Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. ## Month by month | Month | ECHO estimated searches | ECHO Share of Search | ECHO rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 0.25% | 7 | 8.9K | 18.4% | 4 | | Nov 2025 | 140 | 0.24% | 7 | 9.2K | 15.8% | 4 | | Dec 2025 | 140 | 0.26% | 7 | 9.2K | 17.2% | 3 | | Jan 2026 | 130 | 0.26% | 7 | 8.8K | 17.8% | 3 | | Feb 2026 | 110 | 0.23% | 7 | 8.8K | 18.3% | 3 | | Mar 2026 | 120 | 0.25% | 7 | 8.8K | 18.6% | 3 | | Apr 2026 | 100 | 0.22% | 7 | 8.8K | 19% | 3 | | May 2026 | 140 | 0.3% | 7 | 9.2K | 19.7% | 3 | | Jun 2026 | 120 | 0.27% | 7 | 8.9K | 20.4% | 3 | | Jul 2026 | 100 | 0.24% | 7 | 8.5K | 20.4% | 3 | | Aug 2026 | 120 | 0.26% | 7 | 8.9K | 19.4% | 3 | | Sep 2026 | 140 | 0.28% | 7 | 10.4K | 20.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ECHO’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure. - **Makita**: Measured on the search terms “makita”, “makita blower” and “makita tool”, summed into one figure. - [ECHO profile](/demand/nz/brands/echo) - [Makita profile](/demand/nz/brands/makita) - [All leaf blower brands in New Zealand](/demand/nz/categories/nz-leaf-blower-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECHO or Makita more popular in search? In September 2026, Makita had more branded searches than ECHO among leaf blower brands in New Zealand. Makita had about 10,400 branded searches, while ECHO had 140. Makita made up 20.8% of all leaf blower brand searches we track, and ECHO accounted for 0.28%. ## Cite this page Brandwave. "ECHO vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-leaf-blower-brands/compare/echo-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-leaf-blower-brands/compare/echo-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.