--- title: "Ryobi vs Stihl: Which is searched more in New Zealand?" description: "Is Ryobi or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-lawn-mower-brands/compare/ryobi-vs-stihl" publisher: "Brandwave" --- # Ryobi vs Stihl: Which is searched more in New Zealand? Is Ryobi or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ryobi and Stihl - **Competitive set**: Lawn mower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ryobi Share of Search**: 36.1% - **Stihl Share of Search**: 24.4% ## Is Ryobi or Stihl more popular in search? - In September 2026, Ryobi had more branded searches than Stihl among lawn mower brands in New Zealand. Ryobi had about 15,900 branded searches, while Stihl had 10,800. Ryobi made up 36.1% of all lawn mower brand searches we track, and Stihl accounted for 24.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Stihl took it in May 2026, Ryobi took it in August 2026. - Across the 12 months ending September 2026, Ryobi’s share of searches among lawn mower brands in New Zealand moved from 29.3% to 36.1%, and its estimated monthly branded searches moved from 14.3K to 15.9K. - Across the 12 months ending September 2026, Stihl’s share of searches among lawn mower brands in New Zealand held steady at 24.4%, and its estimated monthly branded searches moved from 11.9K to 10.8K. ## Top lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ryobi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stihl was listed before Ryobi in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda Power Equipment | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Masport | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Victa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Rover | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Cub Cadet | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn mower brands - Asked ChatGPT "Which lawn mower brand should I buy in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Victa, 4. Makita - Asked ChatGPT "What are the best lawn mower brands in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Stihl, 4. Makita, 5. Victa, 6. Husqvarna - Asked ChatGPT "What's the best lawn mower brand in New Zealand for a medium backyard?": 1. Honda Power Equipment, 2. Masport, 3. Makita - Searched Google, AI Overview "ride on mower nz": 1. Stihl, 2. Victa, 3. Rover, 4. Husqvarna, 5. Cub Cadet - Searched Google, AI Overview "cordless lawn mower": 1. Stihl, 2. Ryobi, 3. Makita Not named in any answer: Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lawn mower brands in September 2026? - In September 2026, Ryobi gained share of searches among lawn mower brands in New Zealand, from 31.8% to 36.1%. - In September 2026, Stihl lost share of searches among lawn mower brands in New Zealand, from 28.2% to 24.4%. ## Month by month | Month | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.3K | 29.3% | 1 | 11.9K | 24.4% | 3 | | Nov 2025 | 20K | 35.4% | 1 | 13.3K | 23.5% | 2 | | Dec 2025 | 18.4K | 37.4% | 1 | 12.2K | 24.8% | 2 | | Jan 2026 | 15.6K | 33.7% | 1 | 12.1K | 26.2% | 2 | | Feb 2026 | 13.1K | 29.5% | 1 | 12.3K | 27.8% | 2 | | Mar 2026 | 13.9K | 32.8% | 1 | 10.8K | 25.5% | 2 | | Apr 2026 | 12.9K | 31% | 1 | 10.8K | 26.1% | 2 | | May 2026 | 10.7K | 27.4% | 2 | 12.2K | 31.2% | 1 | | Jun 2026 | 10.1K | 29.1% | 2 | 10.4K | 29.9% | 1 | | Jul 2026 | 9.9K | 29.3% | 2 | 10.4K | 30.8% | 1 | | Aug 2026 | 12K | 31.8% | 1 | 10.6K | 28.2% | 2 | | Sep 2026 | 15.9K | 36.1% | 1 | 10.8K | 24.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ryobi’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ryobi**: Measured on the search terms “ryobi”, “ryobi blower”, “ryobi chainsaw”, “ryobi electric mower”, “ryobi hand blower”, “ryobi hedge trimmer”, “ryobi lawn mower”, “ryobi power washers”, “ryobi tool” and “ryobi weed eater”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl chainsaw”, “stihl hedge trimmer”, “stihl lawn mower” and “stihl mower”, summed into one figure. - [Ryobi profile](/demand/nz/brands/ryobi) - [Stihl profile](/demand/nz/brands/stihl) - [All lawn mower brands in New Zealand](/demand/nz/categories/nz-lawn-mower-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ryobi or Stihl more popular in search? In September 2026, Ryobi had more branded searches than Stihl among lawn mower brands in New Zealand. Ryobi had about 15,900 branded searches, while Stihl had 10,800. Ryobi made up 36.1% of all lawn mower brand searches we track, and Stihl accounted for 24.4%. ## Cite this page Brandwave. "Ryobi vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-lawn-mower-brands/compare/ryobi-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lawn-mower-brands/compare/ryobi-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.