---
title: "Lawn mower brands in New Zealand: Which brands are most popular in search?"
description: "Compare the lawn mower and outdoor power equipment brands New Zealanders buy. Share of Search among STIHL, Husqvarna, Masport, Cub Cadet, Victa and Rover, the lawn mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-lawn-mower-brands"
publisher: "Brandwave"
---

# Lawn mower brands in New Zealand: Which brands are most popular in search?

Compare the lawn mower and outdoor power equipment brands New Zealanders buy. Share of Search among STIHL, Husqvarna, Masport, Cub Cadet, Victa and Rover, the lawn mower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lawn mower brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: STIHL, 46.5%

## Which brand is most popular in search among lawn mower brands in New Zealand?

- In August 2026, STIHL was the most searched among lawn mower brands in New Zealand, with an estimated 16.8K branded searches and 46.5% estimated Share of Search within this set.
- Husqvarna is in 2nd place, 14.6 percentage points behind at 31.9% Share of Search.
- Across the 11 months ending August 2026, STIHL’s estimated Share of Search among lawn mower brands in New Zealand increased from 41.7% to 46.5%.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower brands in New Zealand decreased from 37% to 31.9%.
- Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand increased from 12.7% to 14.4%.
- Across the 11 months ending August 2026, Cub Cadet’s estimated Share of Search among lawn mower brands in New Zealand decreased from 5.4% to 4.1%.
- Across the 11 months ending August 2026, STIHL’s estimated Share of Search among lawn mower brands in New Zealand peaked at 47.6% in December 2025 and was lowest at 41.7% in October 2025.
- Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand peaked at 14.6% in June 2026 and was lowest at 10.6% in December 2025.
- Across the 11 months ending August 2026, Cub Cadet’s estimated Share of Search among lawn mower brands in New Zealand peaked at 5.8% in February 2026 and was lowest at 3.5% in July 2026.
- Across the 11 months ending August 2026, Victa’s estimated Share of Search among lawn mower brands in New Zealand peaked at 2.9% in January 2026 and was lowest at 1.7% in July 2026.
- Across the 11 months ending August 2026, Victa and Rover held steady: their estimated Share of Search among lawn mower brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [STIHL vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-stihl): 46.5% against 31.9% Share of Search.
- [STIHL vs Masport: compare search popularity](/demand/nz/compare/masport-vs-stihl): 46.5% against 14.4% Share of Search.
- [STIHL vs Cub Cadet: compare search popularity](/demand/nz/compare/cub-cadet-vs-stihl): 46.5% against 4.1% Share of Search.
- [STIHL vs Victa: compare search popularity](/demand/nz/compare/stihl-vs-victa): 46.5% against 2.6% Share of Search.
- [Husqvarna vs Masport: compare search popularity](/demand/nz/compare/husqvarna-vs-masport): 31.9% against 14.4% Share of Search.
- [Husqvarna vs Cub Cadet: compare search popularity](/demand/nz/compare/cub-cadet-vs-husqvarna): 31.9% against 4.1% Share of Search.
- [Husqvarna vs Victa: compare search popularity](/demand/nz/compare/husqvarna-vs-victa): 31.9% against 2.6% Share of Search.
- [Masport vs Cub Cadet: compare search popularity](/demand/nz/compare/cub-cadet-vs-masport): 14.4% against 4.1% Share of Search.
- [Masport vs Victa: compare search popularity](/demand/nz/compare/masport-vs-victa): 14.4% against 2.6% Share of Search.
- [Cub Cadet vs Victa: compare search popularity](/demand/nz/compare/cub-cadet-vs-victa): 4.1% against 2.6% Share of Search.

## How did search popularity change for New Zealand lawn mower brands in August 2026?

- In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.
- In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%.
- In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%.
- Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026.
- Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026.
- Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | STIHL | 46.5% | 16.8K | +4.9% | STIHL |
| 2 | Husqvarna | 31.9% | 11.5K | +0.7% | Husqvarna |
| 3 | Masport | 14.4% | 5.2K | +7.2% | Masport |
| 4 | Cub Cadet | 4.1% | 1.5K | +26.3% | Cub Cadet |
| 5 | Victa | 2.6% | 920 | +61.4% | Victa |
| 6 | Rover | 0.44% | 160 | +33.3% | Rover |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | STIHL | 20.5K | 41.7% | 1 |
| Oct 2025 | Husqvarna | 18.2K | 37% | 2 |
| Oct 2025 | Masport | 6.3K | 12.7% | 3 |
| Oct 2025 | Cub Cadet | 2.6K | 5.4% | 4 |
| Oct 2025 | Victa | 1.3K | 2.6% | 5 |
| Oct 2025 | Rover | 300 | 0.61% | 6 |
| Nov 2025 | STIHL | 24.1K | 45.2% | 1 |
| Nov 2025 | Husqvarna | 18.1K | 33.8% | 2 |
| Nov 2025 | Masport | 6.5K | 12.2% | 3 |
| Nov 2025 | Cub Cadet | 2.8K | 5.3% | 4 |
| Nov 2025 | Victa | 1.5K | 2.8% | 5 |
| Nov 2025 | Rover | 310 | 0.58% | 6 |
| Dec 2025 | STIHL | 21.6K | 47.6% | 1 |
| Dec 2025 | Husqvarna | 15.1K | 33.4% | 2 |
| Dec 2025 | Masport | 4.8K | 10.6% | 3 |
| Dec 2025 | Cub Cadet | 2.3K | 5% | 4 |
| Dec 2025 | Victa | 1.2K | 2.6% | 5 |
| Dec 2025 | Rover | 310 | 0.68% | 6 |
| Jan 2026 | STIHL | 21.1K | 45.8% | 1 |
| Jan 2026 | Husqvarna | 15.4K | 33.6% | 2 |
| Jan 2026 | Masport | 5.5K | 11.9% | 3 |
| Jan 2026 | Cub Cadet | 2.4K | 5.2% | 4 |
| Jan 2026 | Victa | 1.3K | 2.9% | 5 |
| Jan 2026 | Rover | 300 | 0.65% | 6 |
| Feb 2026 | STIHL | 20.5K | 44.9% | 1 |
| Feb 2026 | Husqvarna | 15.6K | 34.1% | 2 |
| Feb 2026 | Masport | 5.5K | 12% | 3 |
| Feb 2026 | Cub Cadet | 2.6K | 5.8% | 4 |
| Feb 2026 | Victa | 1.2K | 2.6% | 5 |
| Feb 2026 | Rover | 300 | 0.66% | 6 |
| Mar 2026 | STIHL | 18.7K | 44.2% | 1 |
| Mar 2026 | Husqvarna | 15K | 35.5% | 2 |
| Mar 2026 | Masport | 5.4K | 12.7% | 3 |
| Mar 2026 | Cub Cadet | 2K | 4.7% | 4 |
| Mar 2026 | Victa | 960 | 2.3% | 5 |
| Mar 2026 | Rover | 230 | 0.54% | 6 |
| Apr 2026 | STIHL | 18.4K | 44.3% | 1 |
| Apr 2026 | Husqvarna | 14.2K | 34.2% | 2 |
| Apr 2026 | Masport | 6K | 14.4% | 3 |
| Apr 2026 | Cub Cadet | 1.7K | 4.2% | 4 |
| Apr 2026 | Victa | 970 | 2.3% | 5 |
| Apr 2026 | Rover | 250 | 0.6% | 6 |
| May 2026 | STIHL | 19.7K | 47.6% | 1 |
| May 2026 | Husqvarna | 13.8K | 33.5% | 2 |
| May 2026 | Masport | 5.2K | 12.6% | 3 |
| May 2026 | Cub Cadet | 1.6K | 3.8% | 4 |
| May 2026 | Victa | 820 | 2% | 5 |
| May 2026 | Rover | 200 | 0.48% | 6 |
| Jun 2026 | STIHL | 16.4K | 46.1% | 1 |
| Jun 2026 | Husqvarna | 11.7K | 32.9% | 2 |
| Jun 2026 | Masport | 5.2K | 14.6% | 3 |
| Jun 2026 | Cub Cadet | 1.5K | 4.3% | 4 |
| Jun 2026 | Victa | 620 | 1.7% | 5 |
| Jun 2026 | Rover | 140 | 0.39% | 6 |
| Jul 2026 | STIHL | 16K | 46.8% | 1 |
| Jul 2026 | Husqvarna | 11.4K | 33.5% | 2 |
| Jul 2026 | Masport | 4.8K | 14.2% | 3 |
| Jul 2026 | Cub Cadet | 1.2K | 3.5% | 4 |
| Jul 2026 | Victa | 570 | 1.7% | 5 |
| Jul 2026 | Rover | 120 | 0.35% | 6 |
| Aug 2026 | STIHL | 16.8K | 46.5% | 1 |
| Aug 2026 | Husqvarna | 11.5K | 31.9% | 2 |
| Aug 2026 | Masport | 5.2K | 14.4% | 3 |
| Aug 2026 | Cub Cadet | 1.5K | 4.1% | 4 |
| Aug 2026 | Victa | 920 | 2.6% | 5 |
| Aug 2026 | Rover | 160 | 0.44% | 6 |
| Sep 2026 | Cub Cadet | — | — | — |
| Sep 2026 | Husqvarna | — | — | — |
| Sep 2026 | Masport | — | — | — |
| Sep 2026 | Rover | — | — | — |
| Sep 2026 | STIHL | — | — | — |
| Sep 2026 | Victa | — | — | — |

## What is being compared

- **Cub Cadet**: Measured on the search terms “cub cadet”, “cub cadet 0 turn”, “cub cadet chainsaw”, “cub cadet lawn mower”, “cub cadet lt42”, “cub cadet ltx 1042”, “cub cadet lx42”, “cub cadet mower”, “cub cadet near me”, “cub cadet nz”, “cub cadet o turn mowers”, “cub cadet online”, “cub cadet ride on mower”, “cub cadet xt1”, “cub cadet xt2”, “cubcadet”, “cubcadet chainsaw”, “cubcadet lawn mower”, “cubcadet mower”, “cubcadet nz” and “cubcadet ride on mower”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 236 chainsaw”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna chainsaw”, “husqvarna com”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna lawn mower”, “husqvarna leaf blower”, “husqvarna line trimmer”, “husqvarna motorbike”, “husqvarna mower”, “husqvarna near me”, “husqvarna nz”, “husqvarna online”, “husqvarna ride on mower”, “husqvarna shop near me”, “husqvarna store near me”, “husqvarna weed eater” and “husqvarna zero turn lawn mowers”, summed into one figure.
- **Masport**: Measured on the search terms “masport”, “masport co nz”, “masport fireplace”, “masport fires”, “masport gas fire”, “masport heating”, “masport mower”, “masport mower blades”, “masport nz”, “masport online”, “masport osburn 1600”, “masport petrol mower”, “masport r1200”, “masport r3000”, “masport r5000”, “masport ride on mower”, “masport self propelled mower”, “masport wood burner” and “masport wood fires”, summed into one figure.
- **Rover**: Measured on the search terms “rover chainsaw”, “rover lawn mower”, “rover mower” and “rover ride mower”, summed into one figure.
- **STIHL**: Measured on the search terms “500i stihl”, “ms 170 stihl”, “ms 180 stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl chainsaw”, “stihl co nz”, “stihl concrete saw”, “stihl fs38”, “stihl hedge trimmer”, “stihl lawn mower”, “stihl line trimmer”, “stihl mower”, “stihl ms250”, “stihl near me”, “stihl nz”, “stihl online”, “stihl pole saw”, “stihl ride on mower”, “stihl shop near me”, “stihl weed eater” and “stihlshop co nz”, summed into one figure.
- **Victa**: Measured on the search terms “victa”, “victa 560”, “victa chainsaw”, “victa co nz”, “victa lawn mower mustang”, “victa lawnmower”, “victa mower”, “victa mulch master”, “victa mulch master 560”, “victa mustang”, “victa near me”, “victa nz” and “victa ride on mower”, summed into one figure.

- [Cub Cadet](/demand/nz/brands/cub-cadet)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Masport](/demand/nz/brands/masport)
- [Rover](/demand/nz/brands/rover-mowers)
- [STIHL](/demand/nz/brands/stihl)
- [Victa](/demand/nz/brands/victa)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lawn mower brands in New Zealand?

In August 2026, STIHL was the most searched among lawn mower brands in New Zealand, with an estimated 16.8K branded searches and 46.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Lawn mower brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-lawn-mower-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lawn-mower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.