--- title: "ECHO vs Makita: Which is searched more in New Zealand?" description: "Is ECHO or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn edger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-lawn-edger-brands/compare/echo-vs-makita" publisher: "Brandwave" --- # ECHO vs Makita: Which is searched more in New Zealand? Is ECHO or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn edger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECHO and Makita - **Competitive set**: Lawn edger brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ECHO Share of Search**: 0.63% - **Makita Share of Search**: 0.51% ## Is ECHO or Makita more popular in search? - In September 2026, ECHO had more branded searches than Makita among lawn edger brands in New Zealand. ECHO had about 110 branded searches, while Makita had 90. ECHO made up 0.63% of all lawn edger brand searches we track, and Makita accounted for 0.51%. - The lead changed hands once in the 12 months ending September 2026: ECHO took it in May 2026. - Across the 12 months ending September 2026, ECHO’s share of searches among lawn edger brands in New Zealand moved from 0.48% to 0.63%, and its estimated monthly branded searches moved from 90 to 110. - Across the 12 months ending September 2026, Makita’s share of searches among lawn edger brands in New Zealand moved from 0.58% to 0.51%, and its estimated monthly branded searches moved from 110 to 90. ## Top lawn edger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. ECHO did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ryobi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Stihl | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ozito | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Husqvarna | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn edger brands - Asked ChatGPT "Which lawn edger brand should I buy in New Zealand?": 1. Ryobi, 2. Stihl, 3. Makita, 4. Ozito - Asked ChatGPT "What are the best lawn edger brands in New Zealand?": 1. Stihl, 2. Ryobi, 3. Makita, 4. Ozito, 5. Husqvarna - Asked ChatGPT "What's the best lawn edger brand in New Zealand for a tidy lawn edge?": 1. Ryobi, 2. Makita, 3. Stihl - Searched Google, AI Overview "best lawn edger": 1. Makita - Searched Google, AI Overview "cordless lawn edger": 1. Ozito, 2. Ryobi, 3. Makita Not named in any answer: DeWalt, ECHO and Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lawn edger brands in September 2026? - In September 2026, ECHO rose from 6th to 5th among lawn edger brands in New Zealand. - In September 2026, Makita rose from 7th to 6th among lawn edger brands in New Zealand. ## Month by month | Month | ECHO estimated searches | ECHO Share of Search | ECHO rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.48% | 6 | 110 | 0.58% | 5 | | Nov 2025 | 110 | 0.5% | 6 | 140 | 0.63% | 5 | | Dec 2025 | 110 | 0.64% | 6 | 140 | 0.81% | 5 | | Jan 2026 | 90 | 0.53% | 7 | 170 | 0.99% | 5 | | Feb 2026 | 90 | 0.51% | 6 | 140 | 0.8% | 5 | | Mar 2026 | 90 | 0.52% | 6 | 110 | 0.64% | 5 | | Apr 2026 | 70 | 0.41% | 6 | 70 | 0.41% | 7 | | May 2026 | 90 | 0.52% | 5 | 70 | 0.4% | 6 | | Jun 2026 | 70 | 0.41% | 6 | 70 | 0.41% | 7 | | Jul 2026 | 70 | 0.45% | 6 | 40 | 0.25% | 7 | | Aug 2026 | 70 | 0.43% | 6 | 50 | 0.31% | 7 | | Sep 2026 | 110 | 0.63% | 5 | 90 | 0.51% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ECHO’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECHO**: Measured on the search term “echo trimmer”. - **Makita**: Measured on the search term “makita edger”. - [ECHO profile](/demand/nz/brands/echo) - [Makita profile](/demand/nz/brands/makita) - [All lawn edger brands in New Zealand](/demand/nz/categories/nz-lawn-edger-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECHO or Makita more popular in search? In September 2026, ECHO had more branded searches than Makita among lawn edger brands in New Zealand. ECHO had about 110 branded searches, while Makita had 90. ECHO made up 0.63% of all lawn edger brand searches we track, and Makita accounted for 0.51%. ## Cite this page Brandwave. "ECHO vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-lawn-edger-brands/compare/echo-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lawn-edger-brands/compare/echo-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.