--- title: "DeWalt vs Stihl: Which is searched more in New Zealand?" description: "Is DeWalt or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn edger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-lawn-edger-brands/compare/dewalt-vs-stihl" publisher: "Brandwave" --- # DeWalt vs Stihl: Which is searched more in New Zealand? Is DeWalt or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn edger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Stihl - **Competitive set**: Lawn edger brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 53.5% - **Stihl Share of Search**: 0.85% ## Is DeWalt or Stihl more popular in search? - In September 2026, DeWalt had more branded searches than Stihl among lawn edger brands in New Zealand. DeWalt had about 9,480 branded searches, while Stihl had 150. DeWalt made up 53.5% of all lawn edger brand searches we track, and Stihl accounted for 0.85%. - DeWalt was ahead of Stihl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among lawn edger brands in New Zealand moved from 39.4% to 53.5%, and its estimated monthly branded searches moved from 7.5K to 9.5K. - Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands in New Zealand moved from 1.3% to 0.85%, and its estimated monthly branded searches moved from 240 to 150. ## Top lawn edger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ryobi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Stihl | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ozito | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Husqvarna | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn edger brands - Asked ChatGPT "Which lawn edger brand should I buy in New Zealand?": 1. Ryobi, 2. Stihl, 3. Makita, 4. Ozito - Asked ChatGPT "What are the best lawn edger brands in New Zealand?": 1. Stihl, 2. Ryobi, 3. Makita, 4. Ozito, 5. Husqvarna - Asked ChatGPT "What's the best lawn edger brand in New Zealand for a tidy lawn edge?": 1. Ryobi, 2. Makita, 3. Stihl - Searched Google, AI Overview "best lawn edger": 1. Makita - Searched Google, AI Overview "cordless lawn edger": 1. Ozito, 2. Ryobi, 3. Makita Not named in any answer: DeWalt, ECHO and Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lawn edger brands in September 2026? - In September 2026, DeWalt lost share of searches among lawn edger brands in New Zealand, from 55% to 53.5%. - In September 2026, Stihl rose from 5th to 4th among lawn edger brands in New Zealand. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5K | 39.4% | 2 | 240 | 1.3% | 4 | | Nov 2025 | 10.5K | 47.3% | 1 | 300 | 1.4% | 4 | | Dec 2025 | 7.6K | 43.6% | 2 | 200 | 1.2% | 4 | | Jan 2026 | 7.3K | 42.6% | 2 | 260 | 1.5% | 4 | | Feb 2026 | 7.9K | 44.6% | 2 | 200 | 1.1% | 4 | | Mar 2026 | 7.9K | 45.4% | 2 | 160 | 0.92% | 4 | | Apr 2026 | 7.8K | 45.1% | 2 | 160 | 0.92% | 4 | | May 2026 | 8.5K | 48.1% | 1 | 130 | 0.74% | 5 | | Jun 2026 | 9.6K | 55.8% | 1 | 80 | 0.46% | 6 | | Jul 2026 | 8.5K | 53.6% | 1 | 90 | 0.57% | 5 | | Aug 2026 | 9.1K | 55% | 1 | 100 | 0.6% | 5 | | Sep 2026 | 9.5K | 53.5% | 1 | 150 | 0.85% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt blower”, “dewalt drop saw”, “dewalt grass trimmer”, “dewalt redemption” and “dewalt table saw”, summed into one figure. - **Stihl**: Measured on the search terms “stihl edger” and “stihl lawn edger”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Stihl profile](/demand/nz/brands/stihl) - [All lawn edger brands in New Zealand](/demand/nz/categories/nz-lawn-edger-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Stihl more popular in search? In September 2026, DeWalt had more branded searches than Stihl among lawn edger brands in New Zealand. DeWalt had about 9,480 branded searches, while Stihl had 150. DeWalt made up 53.5% of all lawn edger brand searches we track, and Stihl accounted for 0.85%. ## Cite this page Brandwave. "DeWalt vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-lawn-edger-brands/compare/dewalt-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lawn-edger-brands/compare/dewalt-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.