---
title: "Lawn edger brands in New Zealand: Which are searched most?"
description: "Compare the lawn edger brands people buy. Share of Search among DeWalt, Husqvarna, Ryobi, Stihl, ECHO, Makita, Greenworks and Ozito, the lawn edger brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-lawn-edger-brands"
publisher: "Brandwave"
---

# Lawn edger brands in New Zealand: Which are searched most?

Compare the lawn edger brands people buy. Share of Search among DeWalt, Husqvarna, Ryobi, Stihl, ECHO, Makita, Greenworks and Ozito, the lawn edger brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lawn edger brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 54%

## Which brand is most popular in search among lawn edger brands in New Zealand?

- In September 2026, DeWalt was the most searched among lawn edger brands in New Zealand, with an estimated 9.5K branded searches, 54% of all searches for the eight we track.
- Husqvarna is in 2nd place, 13 percentage points behind at 40.9%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among lawn edger brands in New Zealand increased from 39.7% to 54%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn edger brands in New Zealand decreased from 54.7% to 40.9%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among lawn edger brands in New Zealand peaked at 56.2% in June 2026 and was lowest at 39.7% in October 2025.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn edger brands in New Zealand peaked at 54.7% in October 2025 and was lowest at 40.6% in June 2026.
- Across the 12 months ending September 2026, Ryobi’s share of searches among lawn edger brands in New Zealand peaked at 3.1% in January 2026 and was lowest at 1.2% in July 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands in New Zealand peaked at 1.5% in January 2026 and was lowest at 0.47% in June 2026.
- Across the 12 months ending September 2026, DeWalt rose from 2nd to 1st among lawn edger brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among lawn edger brands in New Zealand.
- Across the 12 months ending September 2026, ECHO rose from 6th to 5th among lawn edger brands in New Zealand.
- Across the 12 months ending September 2026, Makita fell from 5th to 6th among lawn edger brands in New Zealand.
- Across the 12 months ending September 2026, Ryobi, Stihl, Greenworks and Ozito held steady: their share of searches among lawn edger brands in New Zealand each moved less than 0.5 percentage points.

## Top lawn edger brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Ryobi was recommended most often, coming first in two out of four answers that gave a list. Makita was second, and Stihl was third. DeWalt, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ryobi | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Makita | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Stihl | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Ozito | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Husqvarna | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about lawn edger brands

- Asked ChatGPT "Which lawn edger brand should I buy in New Zealand?": 1. Ryobi, 2. Stihl, 3. Makita, 4. Ozito
- Asked ChatGPT "What are the best lawn edger brands in New Zealand?": 1. Stihl, 2. Ryobi, 3. Makita, 4. Ozito, 5. Husqvarna
- Asked ChatGPT "What's the best lawn edger brand in New Zealand for a tidy lawn edge?": 1. Ryobi, 2. Makita, 3. Stihl
- Searched Google, AI Overview "best lawn edger": 1. Makita
- Searched Google, AI Overview "cordless lawn edger": 1. Ozito, 2. Ryobi, 3. Makita

Not named in any answer: DeWalt, ECHO and Greenworks.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [DeWalt vs Husqvarna: compare search popularity](/demand/nz/compare/dewalt-vs-husqvarna): 54% against 40.9% Share of Search.
- [DeWalt vs Ryobi: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 54% against 2.3% Share of Search.
- [Husqvarna vs Ryobi: compare search popularity](/demand/nz/compare/husqvarna-vs-ryobi): 40.9% against 2.3% Share of Search.

## How did search popularity change for New Zealand lawn edger brands in September 2026?

- In September 2026, Ryobi gained share of searches among lawn edger brands in New Zealand, from 1.3% to 2.3%.
- In September 2026, DeWalt lost share of searches among lawn edger brands in New Zealand, from 55.6% to 54%.
- In September 2026, ECHO rose from 6th to 5th among lawn edger brands in New Zealand.
- In September 2026, Makita rose from 7th to 6th among lawn edger brands in New Zealand.
- In September 2026, Greenworks fell from 5th to 7th among lawn edger brands in New Zealand.
- Estimated monthly branded searches for Stihl in New Zealand fell 37.5% over 12 measured months, from 240 to 150 in September 2026.
- Estimated monthly branded searches for Husqvarna in New Zealand fell 30.1% over 12 measured months, from 10.3K to 7.2K in September 2026.
- Estimated monthly branded searches for Ozito in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 54% | 9.5K | +4.3% | DeWalt |
| 2 | Husqvarna | 40.9% | 7.2K | +7.3% | Husqvarna |
| 3 | Ryobi | 2.3% | 410 | +86.4% | Ryobi |
| 4 | Stihl | 0.85% | 150 | +50.0% | Stihl |
| 5 | ECHO | 0.63% | 110 | +57.1% | ECHO |
| 6 | Makita | 0.51% | 90 | +80.0% | Makita |
| 7 | Greenworks | 0.46% | 80 | 0.0% | Greenworks |
| 8 | Ozito | 0.28% | 50 | +25.0% | Ozito |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 10.3K | 54.7% | 1 |
| Oct 2025 | DeWalt | 7.5K | 39.7% | 2 |
| Oct 2025 | Ryobi | 460 | 2.4% | 3 |
| Oct 2025 | Stihl | 240 | 1.3% | 4 |
| Oct 2025 | Makita | 110 | 0.58% | 5 |
| Oct 2025 | ECHO | 90 | 0.48% | 6 |
| Oct 2025 | Greenworks | 90 | 0.48% | 7 |
| Oct 2025 | Ozito | 70 | 0.37% | 8 |
| Nov 2025 | DeWalt | 10.5K | 47.6% | 1 |
| Nov 2025 | Husqvarna | 10.3K | 46.6% | 2 |
| Nov 2025 | Ryobi | 620 | 2.8% | 3 |
| Nov 2025 | Stihl | 300 | 1.4% | 4 |
| Nov 2025 | Makita | 140 | 0.63% | 5 |
| Nov 2025 | ECHO | 110 | 0.5% | 6 |
| Nov 2025 | Ozito | 70 | 0.32% | 7 |
| Nov 2025 | Greenworks | 60 | 0.27% | 8 |
| Dec 2025 | Husqvarna | 8.6K | 49.7% | 1 |
| Dec 2025 | DeWalt | 7.6K | 43.9% | 2 |
| Dec 2025 | Ryobi | 500 | 2.9% | 3 |
| Dec 2025 | Stihl | 200 | 1.2% | 4 |
| Dec 2025 | Makita | 140 | 0.81% | 5 |
| Dec 2025 | ECHO | 110 | 0.64% | 6 |
| Dec 2025 | Ozito | 90 | 0.52% | 7 |
| Dec 2025 | Greenworks | 70 | 0.41% | 8 |
| Jan 2026 | Husqvarna | 8.6K | 50% | 1 |
| Jan 2026 | DeWalt | 7.3K | 42.9% | 2 |
| Jan 2026 | Ryobi | 530 | 3.1% | 3 |
| Jan 2026 | Stihl | 260 | 1.5% | 4 |
| Jan 2026 | Makita | 170 | 0.99% | 5 |
| Jan 2026 | Ozito | 110 | 0.64% | 6 |
| Jan 2026 | ECHO | 90 | 0.53% | 7 |
| Jan 2026 | Greenworks | 60 | 0.35% | 8 |
| Feb 2026 | Husqvarna | 8.7K | 49.3% | 1 |
| Feb 2026 | DeWalt | 7.9K | 44.9% | 2 |
| Feb 2026 | Ryobi | 430 | 2.4% | 3 |
| Feb 2026 | Stihl | 200 | 1.1% | 4 |
| Feb 2026 | Makita | 140 | 0.8% | 5 |
| Feb 2026 | ECHO | 90 | 0.51% | 6 |
| Feb 2026 | Ozito | 90 | 0.51% | 7 |
| Feb 2026 | Greenworks | 60 | 0.34% | 8 |
| Mar 2026 | Husqvarna | 8.4K | 48.8% | 1 |
| Mar 2026 | DeWalt | 7.9K | 45.8% | 2 |
| Mar 2026 | Ryobi | 430 | 2.5% | 3 |
| Mar 2026 | Stihl | 160 | 0.93% | 4 |
| Mar 2026 | Makita | 110 | 0.64% | 5 |
| Mar 2026 | ECHO | 90 | 0.52% | 6 |
| Mar 2026 | Ozito | 70 | 0.41% | 7 |
| Mar 2026 | Greenworks | 60 | 0.35% | 8 |
| Apr 2026 | Husqvarna | 8.4K | 48.9% | 1 |
| Apr 2026 | DeWalt | 7.8K | 45.5% | 2 |
| Apr 2026 | Ryobi | 520 | 3% | 3 |
| Apr 2026 | Stihl | 160 | 0.93% | 4 |
| Apr 2026 | Greenworks | 80 | 0.47% | 5 |
| Apr 2026 | ECHO | 70 | 0.41% | 6 |
| Apr 2026 | Makita | 70 | 0.41% | 7 |
| Apr 2026 | Ozito | 50 | 0.29% | 8 |
| May 2026 | DeWalt | 8.5K | 48.6% | 1 |
| May 2026 | Husqvarna | 8.3K | 47.3% | 2 |
| May 2026 | Ryobi | 310 | 1.8% | 3 |
| May 2026 | Stihl | 130 | 0.74% | 4 |
| May 2026 | ECHO | 90 | 0.52% | 5 |
| May 2026 | Makita | 70 | 0.4% | 6 |
| May 2026 | Greenworks | 60 | 0.34% | 7 |
| May 2026 | Ozito | 50 | 0.29% | 8 |
| Jun 2026 | DeWalt | 9.6K | 56.2% | 1 |
| Jun 2026 | Husqvarna | 6.9K | 40.6% | 2 |
| Jun 2026 | Ryobi | 210 | 1.2% | 3 |
| Jun 2026 | Greenworks | 80 | 0.47% | 4 |
| Jun 2026 | Stihl | 80 | 0.47% | 5 |
| Jun 2026 | ECHO | 70 | 0.41% | 6 |
| Jun 2026 | Makita | 70 | 0.41% | 7 |
| Jun 2026 | Ozito | 40 | 0.23% | 8 |
| Jul 2026 | DeWalt | 8.5K | 54.1% | 1 |
| Jul 2026 | Husqvarna | 6.7K | 42.8% | 2 |
| Jul 2026 | Ryobi | 190 | 1.2% | 3 |
| Jul 2026 | Stihl | 90 | 0.57% | 4 |
| Jul 2026 | Greenworks | 80 | 0.51% | 5 |
| Jul 2026 | ECHO | 70 | 0.45% | 6 |
| Jul 2026 | Makita | 40 | 0.25% | 7 |
| Jul 2026 | Ozito | 20 | 0.13% | 8 |
| Aug 2026 | DeWalt | 9.1K | 55.6% | 1 |
| Aug 2026 | Husqvarna | 6.7K | 41% | 2 |
| Aug 2026 | Ryobi | 220 | 1.3% | 3 |
| Aug 2026 | Stihl | 100 | 0.61% | 4 |
| Aug 2026 | Greenworks | 80 | 0.49% | 5 |
| Aug 2026 | ECHO | 70 | 0.43% | 6 |
| Aug 2026 | Makita | 50 | 0.31% | 7 |
| Aug 2026 | Ozito | 40 | 0.24% | 8 |
| Sep 2026 | DeWalt | 9.5K | 54% | 1 |
| Sep 2026 | Husqvarna | 7.2K | 40.9% | 2 |
| Sep 2026 | Ryobi | 410 | 2.3% | 3 |
| Sep 2026 | Stihl | 150 | 0.85% | 4 |
| Sep 2026 | ECHO | 110 | 0.63% | 5 |
| Sep 2026 | Makita | 90 | 0.51% | 6 |
| Sep 2026 | Greenworks | 80 | 0.46% | 7 |
| Sep 2026 | Ozito | 50 | 0.28% | 8 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt”, “dewalt blower”, “dewalt drop saw”, “dewalt grass trimmer”, “dewalt redemption” and “dewalt table saw”, summed into one figure.
- **ECHO**: Measured on the search term “echo trimmer”.
- **Greenworks**: Measured on the search terms “greenworks chainsaw” and “greenworks edger”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **Makita**: Measured on the search term “makita edger”.
- **Ozito**: Measured on the search term “ozito edger”.
- **Ryobi**: Measured on the search terms “ryobi edger” and “ryobi lawn edger”, summed into one figure.
- **Stihl**: Measured on the search terms “stihl edger” and “stihl lawn edger”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [ECHO](/demand/nz/brands/echo)
- [Greenworks](/demand/nz/brands/greenworks)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Makita](/demand/nz/brands/makita)
- [Ozito](/demand/nz/brands/ozito)
- [Ryobi](/demand/nz/brands/ryobi)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lawn edger brands in New Zealand?

In September 2026, DeWalt was the most searched among lawn edger brands in New Zealand, with an estimated 9.5K branded searches, 54% of all searches for the eight we track.

## Cite this page

Brandwave. "Lawn edger brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-lawn-edger-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lawn-edger-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.