---
title: "Lawn and garden services in New Zealand: Which brands are most popular in search?"
description: "Compare the lawn mowing and gardening franchises New Zealand homeowners hire. Share of Search among Crewcut, Jim's Mowing and Greenacres, the lawn and garden services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-lawn-and-garden-services"
publisher: "Brandwave"
---

# Lawn and garden services in New Zealand: Which brands are most popular in search?

Compare the lawn mowing and gardening franchises New Zealand homeowners hire. Share of Search among Crewcut, Jim's Mowing and Greenacres, the lawn and garden services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lawn and garden services
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Crewcut, 63.8%

## Which brand is most popular in search among lawn and garden services in New Zealand?

- In August 2026, Crewcut was the most searched among lawn and garden services in New Zealand, with an estimated 2.6K branded searches and 63.8% estimated Share of Search within this set.
- Jim's Mowing is in 2nd place, 29.7 percentage points behind at 34.2% Share of Search.
- Across the 11 months ending August 2026, Crewcut’s estimated Share of Search among lawn and garden services in New Zealand increased from 61.3% to 63.8%.
- Across the 11 months ending August 2026, Jim's Mowing’s estimated Share of Search among lawn and garden services in New Zealand decreased from 37.5% to 34.2%.
- Across the 11 months ending August 2026, Greenacres’ estimated Share of Search among lawn and garden services in New Zealand increased from 1.2% to 2%.
- Across the 11 months ending August 2026, Crewcut’s estimated Share of Search among lawn and garden services in New Zealand peaked at 65.8% in January 2026 and was lowest at 56.6% in November 2025.
- Across the 11 months ending August 2026, Jim's Mowing’s estimated Share of Search among lawn and garden services in New Zealand peaked at 42% in November 2025 and was lowest at 32.7% in January 2026.
- Across the 11 months ending August 2026, Greenacres’ estimated Share of Search among lawn and garden services in New Zealand peaked at 3% in May 2026 and was lowest at 1.2% in October 2025.

## Compare search popularity between leading brands

- [Crewcut vs Jim's Mowing: compare search popularity](/demand/nz/compare/crewcut-vs-jims-mowing): 63.8% against 34.2% Share of Search.

## How did search popularity change for New Zealand lawn and garden services in August 2026?

- Estimated monthly branded searches for Jim's Mowing in New Zealand fell 43.9% over 11 measured months, from 2.4K to 1.4K in August 2026.
- Estimated monthly branded searches for Crewcut in New Zealand fell 35.8% over 11 measured months, from 4K to 2.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Crewcut | 63.8% | 2.6K | -0.4% | Crewcut |
| 2 | Jim's Mowing | 34.2% | 1.4K | -2.1% | Jim's Mowing |
| 3 | Greenacres | 2% | 80 | 0.0% | Greenacres |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crewcut | 4K | 61.3% | 1 |
| Oct 2025 | Jim's Mowing | 2.4K | 37.5% | 2 |
| Oct 2025 | Greenacres | 80 | 1.2% | 3 |
| Nov 2025 | Crewcut | 3.3K | 56.6% | 1 |
| Nov 2025 | Jim's Mowing | 2.4K | 42% | 2 |
| Nov 2025 | Greenacres | 80 | 1.4% | 3 |
| Dec 2025 | Crewcut | 3.2K | 64.9% | 1 |
| Dec 2025 | Jim's Mowing | 1.6K | 33.5% | 2 |
| Dec 2025 | Greenacres | 80 | 1.6% | 3 |
| Jan 2026 | Crewcut | 3.9K | 65.8% | 1 |
| Jan 2026 | Jim's Mowing | 1.9K | 32.7% | 2 |
| Jan 2026 | Greenacres | 90 | 1.5% | 3 |
| Feb 2026 | Crewcut | 2.7K | 56.6% | 1 |
| Feb 2026 | Jim's Mowing | 1.9K | 41.5% | 2 |
| Feb 2026 | Greenacres | 90 | 1.9% | 3 |
| Mar 2026 | Crewcut | 3.1K | 63.8% | 1 |
| Mar 2026 | Jim's Mowing | 1.7K | 34.4% | 2 |
| Mar 2026 | Greenacres | 90 | 1.9% | 3 |
| Apr 2026 | Crewcut | 2.6K | 63.5% | 1 |
| Apr 2026 | Jim's Mowing | 1.4K | 34% | 2 |
| Apr 2026 | Greenacres | 100 | 2.5% | 3 |
| May 2026 | Crewcut | 2.5K | 62.6% | 1 |
| May 2026 | Jim's Mowing | 1.4K | 34.5% | 2 |
| May 2026 | Greenacres | 120 | 3% | 3 |
| Jun 2026 | Crewcut | 2.5K | 62.4% | 1 |
| Jun 2026 | Jim's Mowing | 1.4K | 34.9% | 2 |
| Jun 2026 | Greenacres | 110 | 2.7% | 3 |
| Jul 2026 | Crewcut | 2.6K | 63.5% | 1 |
| Jul 2026 | Jim's Mowing | 1.4K | 34.6% | 2 |
| Jul 2026 | Greenacres | 80 | 2% | 3 |
| Aug 2026 | Crewcut | 2.6K | 63.8% | 1 |
| Aug 2026 | Jim's Mowing | 1.4K | 34.2% | 2 |
| Aug 2026 | Greenacres | 80 | 2% | 3 |
| Sep 2026 | Crewcut | — | — | — |
| Sep 2026 | Greenacres | — | — | — |
| Sep 2026 | Jim's Mowing | — | — | — |

## What is being compared

- **Crewcut**: Measured on the search terms “crewcut”, “crewcut co nz”, “crewcut lawn mowing”, “crewcut near me” and “crewcut nz”, summed into one figure.
- **Greenacres**: Measured on the search terms “greenacres franchise”, “greenacres gardening”, “greenacres lawn mowing” and “greenacres near me”, summed into one figure.
- **Jim's Mowing**: Measured on the search terms “jims mowing”, “jims mowing near me”, “jims mowing new zealand”, “jims mowing nz”, “jimsmowing”, “jimsmowing co nz”, “jimsmowing near me” and “jimsmowing nz”, summed into one figure.

- [Crewcut](/demand/nz/brands/crewcut)
- [Greenacres](/demand/nz/brands/greenacres)
- [Jim's Mowing](/demand/nz/brands/jims-mowing)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lawn and garden services in New Zealand?

In August 2026, Crewcut was the most searched among lawn and garden services in New Zealand, with an estimated 2.6K branded searches and 63.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Lawn and garden services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-lawn-and-garden-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lawn-and-garden-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
