--- title: "Epson vs HP: Which is searched more in New Zealand?" description: "Is Epson or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-laser-printer-brands/compare/epson-vs-hp" publisher: "Brandwave" --- # Epson vs HP: Which is searched more in New Zealand? Is Epson or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Epson and HP - **Competitive set**: Laser printer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Epson Share of Search**: 11.2% - **HP Share of Search**: 58.6% ## Is Epson or HP more popular in search? - In September 2026, HP had more branded searches than Epson among laser printer brands in New Zealand. HP had about 9,020 branded searches, while Epson had 1,720. HP made up 58.6% of all laser printer brand searches we track, and Epson accounted for 11.2%. - HP was ahead of Epson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Epson’s share of searches among laser printer brands in New Zealand moved from 10.7% to 11.2%, and its estimated monthly branded searches moved from 1.6K to 1.7K. - Across the 12 months ending September 2026, HP’s share of searches among laser printer brands in New Zealand moved from 55.8% to 58.6%, and its estimated monthly branded searches moved from 8.3K to 9K. ## Top laser printer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HP appeared in all five answers. Epson was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HP was listed before Epson in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brother | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Canon | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Epson | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laser printer brands - Asked ChatGPT "Which laser printer brand should I buy in New Zealand?": 1. Brother, 2. HP, 3. Canon - Asked ChatGPT "What are the best laser printer brands in New Zealand?": 1. Brother, 2. HP, 3. Canon, 4. Epson - Asked ChatGPT "What's the best laser printer brand in New Zealand for fast printing?": 1. Brother, 2. HP, 3. Canon - Searched Google, AI Overview "laser printer nz": 1. HP, 2. Brother - Searched Google, AI Overview "colour laser printer": 1. Brother, 2. HP Not named in any answer: Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand laser printer brands in September 2026? - In September 2026, HP gained share of searches among laser printer brands in New Zealand, from 52.8% to 58.6%. - In September 2026, Epson lost share of searches among laser printer brands in New Zealand, from 12.7% to 11.2%. ## Month by month | Month | Epson estimated searches | Epson Share of Search | Epson rank | HP estimated searches | HP Share of Search | HP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 10.7% | 3 | 8.3K | 55.8% | 1 | | Nov 2025 | 1.6K | 10% | 3 | 8.8K | 55.6% | 1 | | Dec 2025 | 1.5K | 10.5% | 3 | 7K | 50.6% | 1 | | Jan 2026 | 1.8K | 11.1% | 3 | 8.7K | 55% | 1 | | Feb 2026 | 1.5K | 10.8% | 3 | 8K | 58.5% | 1 | | Mar 2026 | 1.6K | 10.5% | 3 | 8.7K | 56.9% | 1 | | Apr 2026 | 1.6K | 12.4% | 3 | 7.1K | 54.9% | 1 | | May 2026 | 1.5K | 10.1% | 3 | 8.1K | 55.6% | 1 | | Jun 2026 | 1.6K | 11.2% | 3 | 8.2K | 56.8% | 1 | | Jul 2026 | 1.8K | 11.9% | 3 | 8.1K | 54.5% | 1 | | Aug 2026 | 2K | 12.7% | 3 | 8.4K | 52.8% | 1 | | Sep 2026 | 1.7K | 11.2% | 3 | 9K | 58.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Epson’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Epson**: Measured on the search terms “epson” and “epson et”, summed into one figure. - **HP**: Measured on the search terms “hp”, “hp chromebook”, “hp computers”, “hp elitebook”, “hp envy”, “hp omen”, “hp paper”, “hp pavilion”, “hp printer paper” and “hp victus”, summed into one figure. - [Epson profile](/demand/nz/brands/epson) - [HP profile](/demand/nz/brands/hp) - [All laser printer brands in New Zealand](/demand/nz/categories/nz-laser-printer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Epson or HP more popular in search? In September 2026, HP had more branded searches than Epson among laser printer brands in New Zealand. HP had about 9,020 branded searches, while Epson had 1,720. HP made up 58.6% of all laser printer brand searches we track, and Epson accounted for 11.2%. ## Cite this page Brandwave. "Epson vs HP: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-laser-printer-brands/compare/epson-vs-hp This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-laser-printer-brands/compare/epson-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.