--- title: "Brother vs Epson: Which is searched more in New Zealand?" description: "Is Brother or Epson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-laser-printer-brands/compare/brother-vs-epson" publisher: "Brandwave" --- # Brother vs Epson: Which is searched more in New Zealand? Is Brother or Epson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother and Epson - **Competitive set**: Laser printer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brother Share of Search**: 0.45% - **Epson Share of Search**: 11.2% ## Is Brother or Epson more popular in search? - In September 2026, Epson had more branded searches than Brother among laser printer brands in New Zealand. Epson had about 1,720 branded searches, while Brother had 70. Epson made up 11.2% of all laser printer brand searches we track, and Brother accounted for 0.45%. - Epson was ahead of Brother in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brother’s share of searches among laser printer brands in New Zealand moved from 0.61% to 0.45%, and its estimated monthly branded searches moved from 90 to 70. - Across the 12 months ending September 2026, Epson’s share of searches among laser printer brands in New Zealand moved from 10.7% to 11.2%, and its estimated monthly branded searches moved from 1.6K to 1.7K. ## Top laser printer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brother appeared in all five answers. Epson was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brother was listed before Epson in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brother | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Canon | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Epson | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laser printer brands - Asked ChatGPT "Which laser printer brand should I buy in New Zealand?": 1. Brother, 2. HP, 3. Canon - Asked ChatGPT "What are the best laser printer brands in New Zealand?": 1. Brother, 2. HP, 3. Canon, 4. Epson - Asked ChatGPT "What's the best laser printer brand in New Zealand for fast printing?": 1. Brother, 2. HP, 3. Canon - Searched Google, AI Overview "laser printer nz": 1. HP, 2. Brother - Searched Google, AI Overview "colour laser printer": 1. Brother, 2. HP Not named in any answer: Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand laser printer brands in September 2026? - In September 2026, Epson lost share of searches among laser printer brands in New Zealand, from 12.7% to 11.2%. - Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Month by month | Month | Brother estimated searches | Brother Share of Search | Brother rank | Epson estimated searches | Epson Share of Search | Epson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.61% | 5 | 1.6K | 10.7% | 3 | | Nov 2025 | 90 | 0.57% | 5 | 1.6K | 10% | 3 | | Dec 2025 | 40 | 0.29% | 5 | 1.5K | 10.5% | 3 | | Jan 2026 | 70 | 0.44% | 5 | 1.8K | 11.1% | 3 | | Feb 2026 | 70 | 0.52% | 5 | 1.5K | 10.8% | 3 | | Mar 2026 | 90 | 0.59% | 5 | 1.6K | 10.5% | 3 | | Apr 2026 | 70 | 0.54% | 5 | 1.6K | 12.4% | 3 | | May 2026 | 50 | 0.34% | 5 | 1.5K | 10.1% | 3 | | Jun 2026 | 70 | 0.49% | 5 | 1.6K | 11.2% | 3 | | Jul 2026 | 70 | 0.47% | 5 | 1.8K | 11.9% | 3 | | Aug 2026 | 110 | 0.69% | 5 | 2K | 12.7% | 3 | | Sep 2026 | 70 | 0.45% | 5 | 1.7K | 11.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Brother’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother**: Measured on the search term “brother a3 printer”. - **Epson**: Measured on the search terms “epson” and “epson et”, summed into one figure. - [Brother profile](/demand/nz/brands/brother) - [Epson profile](/demand/nz/brands/epson) - [All laser printer brands in New Zealand](/demand/nz/categories/nz-laser-printer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brother or Epson more popular in search? In September 2026, Epson had more branded searches than Brother among laser printer brands in New Zealand. Epson had about 1,720 branded searches, while Brother had 70. Epson made up 11.2% of all laser printer brand searches we track, and Brother accounted for 0.45%. ## Cite this page Brandwave. "Brother vs Epson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-laser-printer-brands/compare/brother-vs-epson This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-laser-printer-brands/compare/brother-vs-epson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.