---
title: "Laser printer brands in New Zealand: Which are searched most?"
description: "Compare the laser printer brands people buy. Share of Search among HP, Canon, Epson, Samsung and Brother, the laser printer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-laser-printer-brands"
publisher: "Brandwave"
---

# Laser printer brands in New Zealand: Which are searched most?

Compare the laser printer brands people buy. Share of Search among HP, Canon, Epson, Samsung and Brother, the laser printer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laser printer brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: HP, 58.6%

## Which brand is most popular in search among laser printer brands in New Zealand?

- In September 2026, HP was the most searched among laser printer brands in New Zealand, with an estimated 9K branded searches, 58.6% of all searches for the five we track.
- Canon is in 2nd place, 31.3 percentage points behind at 27.3%.
- Across the 12 months ending September 2026, HP’s share of searches among laser printer brands in New Zealand increased from 55.8% to 58.6%.
- Across the 12 months ending September 2026, Canon’s share of searches among laser printer brands in New Zealand decreased from 30.2% to 27.3%.
- Across the 12 months ending September 2026, HP’s share of searches among laser printer brands in New Zealand peaked at 58.6% in September 2026 and was lowest at 50.6% in December 2025.
- Across the 12 months ending September 2026, Canon’s share of searches among laser printer brands in New Zealand peaked at 35.2% in December 2025 and was lowest at 27.3% in September 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among laser printer brands in New Zealand peaked at 12.7% in August 2026 and was lowest at 10% in November 2025.
- Across the 12 months ending September 2026, Samsung’s share of searches among laser printer brands in New Zealand peaked at 3.4% in December 2025 and was lowest at 2.2% in May 2026.
- Across the 12 months ending September 2026, Epson, Samsung and Brother held steady: their share of searches among laser printer brands in New Zealand each moved less than 0.5 percentage points.

## Top laser printer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, HP and Brother appeared every time. Brother was recommended most often, coming first in all three answers that gave a list. HP was second, and Canon was third. Samsung, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Brother | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| HP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Canon | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Epson | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about laser printer brands

- Asked ChatGPT "Which laser printer brand should I buy in New Zealand?": 1. Brother, 2. HP, 3. Canon
- Asked ChatGPT "What are the best laser printer brands in New Zealand?": 1. Brother, 2. HP, 3. Canon, 4. Epson
- Asked ChatGPT "What's the best laser printer brand in New Zealand for fast printing?": 1. Brother, 2. HP, 3. Canon
- Searched Google, AI Overview "laser printer nz": 1. HP, 2. Brother
- Searched Google, AI Overview "colour laser printer": 1. Brother, 2. HP

Not named in any answer: Samsung.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [HP vs Canon: compare search popularity](/demand/nz/compare/canon-vs-hp): 58.6% against 27.3% Share of Search.
- [HP vs Epson: compare search popularity](/demand/nz/compare/epson-vs-hp): 58.6% against 11.2% Share of Search.
- [HP vs Samsung: compare search popularity](/demand/nz/compare/hp-vs-samsung): 58.6% against 2.5% Share of Search.
- [Canon vs Epson: compare search popularity](/demand/nz/compare/canon-vs-epson): 27.3% against 11.2% Share of Search.
- [Canon vs Samsung: compare search popularity](/demand/nz/compare/canon-vs-samsung): 27.3% against 2.5% Share of Search.
- [Epson vs Samsung: compare search popularity](/demand/nz/compare/epson-vs-samsung): 11.2% against 2.5% Share of Search.

## How did search popularity change for New Zealand laser printer brands in September 2026?

- In September 2026, HP gained share of searches among laser printer brands in New Zealand, from 52.8% to 58.6%.
- In September 2026, Canon lost share of searches among laser printer brands in New Zealand, from 30.8% to 27.3%.
- In September 2026, Epson lost share of searches among laser printer brands in New Zealand, from 12.7% to 11.2%.
- Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HP | 58.6% | 9K | +7.3% | HP |
| 2 | Canon | 27.3% | 4.2K | -14.3% | Canon |
| 3 | Epson | 11.2% | 1.7K | -14.9% | Epson |
| 4 | Samsung | 2.5% | 390 | -18.8% | Samsung |
| 5 | Brother | 0.45% | 70 | -36.4% | Brother |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HP | 8.3K | 55.8% | 1 |
| Oct 2025 | Canon | 4.5K | 30.2% | 2 |
| Oct 2025 | Epson | 1.6K | 10.7% | 3 |
| Oct 2025 | Samsung | 390 | 2.6% | 4 |
| Oct 2025 | Brother | 90 | 0.61% | 5 |
| Nov 2025 | HP | 8.8K | 55.6% | 1 |
| Nov 2025 | Canon | 4.9K | 30.8% | 2 |
| Nov 2025 | Epson | 1.6K | 10% | 3 |
| Nov 2025 | Samsung | 480 | 3% | 4 |
| Nov 2025 | Brother | 90 | 0.57% | 5 |
| Dec 2025 | HP | 7K | 50.6% | 1 |
| Dec 2025 | Canon | 4.9K | 35.2% | 2 |
| Dec 2025 | Epson | 1.5K | 10.5% | 3 |
| Dec 2025 | Samsung | 480 | 3.4% | 4 |
| Dec 2025 | Brother | 40 | 0.29% | 5 |
| Jan 2026 | HP | 8.7K | 55% | 1 |
| Jan 2026 | Canon | 4.9K | 31% | 2 |
| Jan 2026 | Epson | 1.8K | 11.1% | 3 |
| Jan 2026 | Samsung | 390 | 2.5% | 4 |
| Jan 2026 | Brother | 70 | 0.44% | 5 |
| Feb 2026 | HP | 8K | 58.5% | 1 |
| Feb 2026 | Canon | 3.8K | 27.8% | 2 |
| Feb 2026 | Epson | 1.5K | 10.8% | 3 |
| Feb 2026 | Samsung | 320 | 2.4% | 4 |
| Feb 2026 | Brother | 70 | 0.52% | 5 |
| Mar 2026 | HP | 8.7K | 56.9% | 1 |
| Mar 2026 | Canon | 4.5K | 29.5% | 2 |
| Mar 2026 | Epson | 1.6K | 10.5% | 3 |
| Mar 2026 | Samsung | 390 | 2.6% | 4 |
| Mar 2026 | Brother | 90 | 0.59% | 5 |
| Apr 2026 | HP | 7.1K | 54.9% | 1 |
| Apr 2026 | Canon | 3.8K | 29.2% | 2 |
| Apr 2026 | Epson | 1.6K | 12.4% | 3 |
| Apr 2026 | Samsung | 390 | 3% | 4 |
| Apr 2026 | Brother | 70 | 0.54% | 5 |
| May 2026 | HP | 8.1K | 55.6% | 1 |
| May 2026 | Canon | 4.6K | 31.7% | 2 |
| May 2026 | Epson | 1.5K | 10.1% | 3 |
| May 2026 | Samsung | 320 | 2.2% | 4 |
| May 2026 | Brother | 50 | 0.34% | 5 |
| Jun 2026 | HP | 8.2K | 56.8% | 1 |
| Jun 2026 | Canon | 4.2K | 29.3% | 2 |
| Jun 2026 | Epson | 1.6K | 11.2% | 3 |
| Jun 2026 | Samsung | 320 | 2.2% | 4 |
| Jun 2026 | Brother | 70 | 0.49% | 5 |
| Jul 2026 | HP | 8.1K | 54.5% | 1 |
| Jul 2026 | Canon | 4.5K | 30.5% | 2 |
| Jul 2026 | Epson | 1.8K | 11.9% | 3 |
| Jul 2026 | Samsung | 390 | 2.6% | 4 |
| Jul 2026 | Brother | 70 | 0.47% | 5 |
| Aug 2026 | HP | 8.4K | 52.8% | 1 |
| Aug 2026 | Canon | 4.9K | 30.8% | 2 |
| Aug 2026 | Epson | 2K | 12.7% | 3 |
| Aug 2026 | Samsung | 480 | 3% | 4 |
| Aug 2026 | Brother | 110 | 0.69% | 5 |
| Sep 2026 | HP | 9K | 58.6% | 1 |
| Sep 2026 | Canon | 4.2K | 27.3% | 2 |
| Sep 2026 | Epson | 1.7K | 11.2% | 3 |
| Sep 2026 | Samsung | 390 | 2.5% | 4 |
| Sep 2026 | Brother | 70 | 0.45% | 5 |

## What is being compared

- **Brother**: Measured on the search term “brother a3 printer”.
- **Canon**: Measured on the search terms “canon” and “canon powershot”, summed into one figure.
- **Epson**: Measured on the search terms “epson” and “epson et”, summed into one figure.
- **HP**: Measured on the search terms “hp”, “hp chromebook”, “hp computers”, “hp elitebook”, “hp envy”, “hp omen”, “hp paper”, “hp pavilion”, “hp printer paper” and “hp victus”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.

- [Brother](/demand/nz/brands/brother)
- [Canon](/demand/nz/brands/canon)
- [Epson](/demand/nz/brands/epson)
- [HP](/demand/nz/brands/hp)
- [Samsung](/demand/nz/brands/samsung)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laser printer brands in New Zealand?

In September 2026, HP was the most searched among laser printer brands in New Zealand, with an estimated 9K branded searches, 58.6% of all searches for the five we track.

## Cite this page

Brandwave. "Laser printer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-laser-printer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-laser-printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.