---
title: "Laser level brands in New Zealand: Which are searched most?"
description: "Compare the laser level brands people buy. Share of Search among Makita, DeWalt, Milwaukee, Bosch and Ryobi, the laser level brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-laser-level-brands"
publisher: "Brandwave"
---

# Laser level brands in New Zealand: Which are searched most?

Compare the laser level brands people buy. Share of Search among Makita, DeWalt, Milwaukee, Bosch and Ryobi, the laser level brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laser level brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 47.4%

## Which brand is most popular in search among laser level brands in New Zealand?

- In September 2026, Makita was the most searched among laser level brands in New Zealand, with an estimated 9.1K branded searches, 47.4% of all searches for the five we track.
- DeWalt is in 2nd place, 13.1 percentage points behind at 34.3%.
- Across the 12 months ending September 2026, Makita’s share of searches among laser level brands in New Zealand decreased from 49.1% to 47.4%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among laser level brands in New Zealand increased from 14.2% to 15.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among laser level brands in New Zealand peaked at 51.1% in January 2026 and was lowest at 40.9% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among laser level brands in New Zealand peaked at 40.9% in November 2025 and was lowest at 33.7% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among laser level brands in New Zealand peaked at 20.2% in August 2026 and was lowest at 12.1% in January 2026.
- Across the 12 months ending September 2026, DeWalt, Bosch and Ryobi held steady: their share of searches among laser level brands in New Zealand each moved less than 0.5 percentage points.

## Top laser level brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Bosch appeared every time. Bosch was recommended most often, coming first in all three answers that gave a list. DeWalt was second, and Milwaukee was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| DeWalt | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Milwaukee | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Makita | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Ryobi | 4th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about laser level brands

- Asked ChatGPT "Which laser level brand should I buy in New Zealand?": 1. Bosch, 2. DeWalt, 3. Milwaukee, 4. Ryobi, 5. Makita
- Asked ChatGPT "What are the best laser level brands in New Zealand?": 1. Bosch, 2. DeWalt, 3. Milwaukee, 4. Makita, 5. Ryobi
- Asked ChatGPT "What's the best laser level brand in New Zealand for straight lines?": 1. Bosch, 2. DeWalt, 3. Milwaukee
- Searched Google, AI Overview "laser level nz": 1. Bosch

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 47.4% against 34.3% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 47.4% against 15.4% Share of Search.
- [Makita vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-makita): 47.4% against 2% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 34.3% against 15.4% Share of Search.
- [DeWalt vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-dewalt): 34.3% against 2% Share of Search.
- [Milwaukee vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-milwaukee): 15.4% against 2% Share of Search.

## How did search popularity change for New Zealand laser level brands in September 2026?

- In September 2026, Makita gained share of searches among laser level brands in New Zealand, from 40.9% to 47.4%.
- In September 2026, Milwaukee lost share of searches among laser level brands in New Zealand, from 20.2% to 15.4%.
- In September 2026, DeWalt lost share of searches among laser level brands in New Zealand, from 36.1% to 34.3%.
- Estimated monthly branded searches for Ryobi in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.
- Estimated monthly branded searches for Bosch in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 47.4% | 9.1K | +19.7% | Makita |
| 2 | DeWalt | 34.3% | 6.6K | -1.9% | DeWalt |
| 3 | Milwaukee | 15.4% | 3K | -21.3% | Milwaukee |
| 4 | Bosch | 2% | 390 | 0.0% | Bosch |
| 5 | Ryobi | 0.89% | 170 | +21.4% | Ryobi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 49.1% | 1 |
| Oct 2025 | DeWalt | 5.3K | 34% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 14.2% | 3 |
| Oct 2025 | Bosch | 320 | 2.1% | 4 |
| Oct 2025 | Ryobi | 110 | 0.71% | 5 |
| Nov 2025 | Makita | 7.6K | 43.1% | 1 |
| Nov 2025 | DeWalt | 7.2K | 40.9% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 13.9% | 3 |
| Nov 2025 | Bosch | 260 | 1.5% | 4 |
| Nov 2025 | Ryobi | 110 | 0.62% | 5 |
| Dec 2025 | Makita | 7.6K | 50% | 1 |
| Dec 2025 | DeWalt | 5.1K | 33.7% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 14% | 3 |
| Dec 2025 | Bosch | 210 | 1.4% | 4 |
| Dec 2025 | Ryobi | 140 | 0.92% | 5 |
| Jan 2026 | Makita | 7.5K | 51.1% | 1 |
| Jan 2026 | DeWalt | 5.1K | 34.6% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 12.1% | 3 |
| Jan 2026 | Bosch | 210 | 1.4% | 4 |
| Jan 2026 | Ryobi | 110 | 0.75% | 5 |
| Feb 2026 | Makita | 7.5K | 48.2% | 1 |
| Feb 2026 | DeWalt | 5.5K | 35.5% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 13.9% | 3 |
| Feb 2026 | Bosch | 210 | 1.4% | 4 |
| Feb 2026 | Ryobi | 170 | 1.1% | 5 |
| Mar 2026 | Makita | 7.5K | 46.5% | 1 |
| Mar 2026 | DeWalt | 5.9K | 36.8% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 14.1% | 3 |
| Mar 2026 | Bosch | 320 | 2% | 4 |
| Mar 2026 | Ryobi | 90 | 0.56% | 5 |
| Apr 2026 | Makita | 7.5K | 48.2% | 1 |
| Apr 2026 | DeWalt | 5.5K | 35.4% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 13.6% | 3 |
| Apr 2026 | Bosch | 320 | 2.1% | 4 |
| Apr 2026 | Ryobi | 110 | 0.71% | 5 |
| May 2026 | Makita | 7.6K | 46.1% | 1 |
| May 2026 | DeWalt | 5.8K | 34.9% | 2 |
| May 2026 | Milwaukee | 2.7K | 16.4% | 3 |
| May 2026 | Bosch | 320 | 1.9% | 4 |
| May 2026 | Ryobi | 110 | 0.67% | 5 |
| Jun 2026 | Makita | 7.6K | 42.1% | 1 |
| Jun 2026 | DeWalt | 7.2K | 39.6% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 15.4% | 3 |
| Jun 2026 | Bosch | 390 | 2.2% | 4 |
| Jun 2026 | Ryobi | 140 | 0.77% | 5 |
| Jul 2026 | Makita | 7.5K | 45.1% | 1 |
| Jul 2026 | DeWalt | 6.1K | 36.7% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 15.6% | 3 |
| Jul 2026 | Bosch | 260 | 1.6% | 4 |
| Jul 2026 | Ryobi | 170 | 1% | 5 |
| Aug 2026 | Makita | 7.6K | 40.9% | 1 |
| Aug 2026 | DeWalt | 6.7K | 36.1% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 20.2% | 3 |
| Aug 2026 | Bosch | 390 | 2.1% | 4 |
| Aug 2026 | Ryobi | 140 | 0.75% | 5 |
| Sep 2026 | Makita | 9.1K | 47.4% | 1 |
| Sep 2026 | DeWalt | 6.6K | 34.3% | 2 |
| Sep 2026 | Milwaukee | 3K | 15.4% | 3 |
| Sep 2026 | Bosch | 390 | 2% | 4 |
| Sep 2026 | Ryobi | 170 | 0.89% | 5 |

## What is being compared

- **Bosch**: Measured on the search term “bosch laser level”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt laser”, “dewalt laser level” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Ryobi**: Measured on the search term “ryobi laser level”.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laser level brands in New Zealand?

In September 2026, Makita was the most searched among laser level brands in New Zealand, with an estimated 9.1K branded searches, 47.4% of all searches for the five we track.

## Cite this page

Brandwave. "Laser level brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-laser-level-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-laser-level-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.