--- title: "Laser eye surgery clinics in New Zealand: Which brands are most popular in search?" description: "Compare the laser eye surgery and vision correction clinics New Zealanders consider. Share of Search among Auckland Eye, Eye Institute, Eye Doctors and We Fix Eyes, the laser eye surgery clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-laser-eye-surgery-clinics" publisher: "Brandwave" --- # Laser eye surgery clinics in New Zealand: Which brands are most popular in search? Compare the laser eye surgery and vision correction clinics New Zealanders consider. Share of Search among Auckland Eye, Eye Institute, Eye Doctors and We Fix Eyes, the laser eye surgery clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Laser eye surgery clinics - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Auckland Eye, 77.7% ## Which brand is most popular in search among laser eye surgery clinics in New Zealand? - In August 2026, Auckland Eye was the most searched among laser eye surgery clinics in New Zealand, with an estimated 10.3K branded searches and 77.7% estimated Share of Search within this set. - Eye Institute is in 2nd place, 55.8 percentage points behind at 21.9% Share of Search. - Across the 11 months ending August 2026, Auckland Eye’s estimated Share of Search among laser eye surgery clinics in New Zealand increased from 65.3% to 77.7%. - Across the 11 months ending August 2026, Eye Institute’s estimated Share of Search among laser eye surgery clinics in New Zealand decreased from 34% to 21.9%. - Across the 11 months ending August 2026, Auckland Eye’s estimated Share of Search among laser eye surgery clinics in New Zealand peaked at 77.7% in August 2026 and was lowest at 65.3% in December 2025. - Across the 11 months ending August 2026, Eye Institute’s estimated Share of Search among laser eye surgery clinics in New Zealand peaked at 34.2% in December 2025 and was lowest at 21.9% in August 2026. - Across the 11 months ending August 2026, Eye Doctors rose from 4th to 3rd among laser eye surgery clinics in New Zealand. - Across the 11 months ending August 2026, We Fix Eyes fell from 3rd to 4th among laser eye surgery clinics in New Zealand. ## Compare search popularity between leading brands - [Auckland Eye vs Eye Institute: compare search popularity](/demand/nz/compare/auckland-eye-vs-eye-institute): 77.7% against 21.9% Share of Search. ## How did search popularity change for New Zealand laser eye surgery clinics in August 2026? - In August 2026, Auckland Eye gained estimated Share of Search among laser eye surgery clinics in New Zealand, from 70.1% to 77.7%. - In August 2026, Eye Institute lost estimated Share of Search among laser eye surgery clinics in New Zealand, from 29.5% to 21.9%. - Estimated monthly branded searches for Eye Doctors in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026. - Estimated monthly branded searches for We Fix Eyes in New Zealand fell 66.7% over 11 measured months, from 60 to 20 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Auckland Eye | 77.7% | 10.3K | +49.4% | Auckland Eye | | 2 | Eye Institute | 21.9% | 2.9K | 0.0% | Eye Institute | | 3 | Eye Doctors | 0.23% | 30 | +50.0% | Eye Doctors | | 4 | We Fix Eyes | 0.15% | 20 | 0.0% | We Fix Eyes | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland Eye | 6.9K | 65.3% | 1 | | Oct 2025 | Eye Institute | 3.6K | 34% | 2 | | Oct 2025 | We Fix Eyes | 60 | 0.57% | 3 | | Oct 2025 | Eye Doctors | 10 | 0.09% | 4 | | Nov 2025 | Auckland Eye | 7.1K | 66% | 1 | | Nov 2025 | Eye Institute | 3.6K | 33.7% | 2 | | Nov 2025 | Eye Doctors | 20 | 0.19% | 3 | | Nov 2025 | We Fix Eyes | 20 | 0.19% | 4 | | Dec 2025 | Auckland Eye | 5.5K | 65.3% | 1 | | Dec 2025 | Eye Institute | 2.9K | 34.2% | 2 | | Dec 2025 | Eye Doctors | 20 | 0.24% | 3 | | Dec 2025 | We Fix Eyes | 20 | 0.24% | 4 | | Jan 2026 | Auckland Eye | 6.8K | 69.8% | 1 | | Jan 2026 | Eye Institute | 2.9K | 29.8% | 2 | | Jan 2026 | We Fix Eyes | 30 | 0.31% | 3 | | Jan 2026 | Eye Doctors | 10 | 0.1% | 4 | | Feb 2026 | Auckland Eye | 7K | 70.3% | 1 | | Feb 2026 | Eye Institute | 2.9K | 29.1% | 2 | | Feb 2026 | Eye Doctors | 30 | 0.3% | 3 | | Feb 2026 | We Fix Eyes | 30 | 0.3% | 4 | | Mar 2026 | Auckland Eye | 8.2K | 73.5% | 1 | | Mar 2026 | Eye Institute | 2.9K | 26% | 2 | | Mar 2026 | Eye Doctors | 30 | 0.27% | 3 | | Mar 2026 | We Fix Eyes | 30 | 0.27% | 4 | | Apr 2026 | Auckland Eye | 6.9K | 73.8% | 1 | | Apr 2026 | Eye Institute | 2.4K | 25.8% | 2 | | Apr 2026 | We Fix Eyes | 20 | 0.21% | 3 | | Apr 2026 | Eye Doctors | 10 | 0.11% | 4 | | May 2026 | Auckland Eye | 6.9K | 73.8% | 1 | | May 2026 | Eye Institute | 2.4K | 25.8% | 2 | | May 2026 | Eye Doctors | 20 | 0.21% | 3 | | May 2026 | We Fix Eyes | 20 | 0.21% | 4 | | Jun 2026 | Auckland Eye | 6.9K | 70% | 1 | | Jun 2026 | Eye Institute | 2.9K | 29.6% | 2 | | Jun 2026 | Eye Doctors | 20 | 0.2% | 3 | | Jun 2026 | We Fix Eyes | 20 | 0.2% | 4 | | Jul 2026 | Auckland Eye | 6.9K | 70.1% | 1 | | Jul 2026 | Eye Institute | 2.9K | 29.5% | 2 | | Jul 2026 | Eye Doctors | 20 | 0.2% | 3 | | Jul 2026 | We Fix Eyes | 20 | 0.2% | 4 | | Aug 2026 | Auckland Eye | 10.3K | 77.7% | 1 | | Aug 2026 | Eye Institute | 2.9K | 21.9% | 2 | | Aug 2026 | Eye Doctors | 30 | 0.23% | 3 | | Aug 2026 | We Fix Eyes | 20 | 0.15% | 4 | | Sep 2026 | Auckland Eye | — | — | — | | Sep 2026 | Eye Doctors | — | — | — | | Sep 2026 | Eye Institute | — | — | — | | Sep 2026 | We Fix Eyes | — | — | — | ## What is being compared - **Auckland Eye**: Measured on the search terms “auckland eye”, “auckland eye ltd”, “auckland eye new lynn”, “auckland eye north shore”, “auckland eye nz”, “auckland eye ormiston”, “auckland eye takapuna”, “aucklandeye” and “aucklandeye co nz”, summed into one figure. - **Eye Doctors**: Measured on the search terms “eye doctors clinic” and “eye doctors nz”, summed into one figure. - **Eye Institute**: Measured on the search terms “eye institute nz” and “eyeinstitute co nz”, summed into one figure. - **We Fix Eyes**: Measured on the search terms “we fix eyes”, “wefixeyes” and “wefixeyes co nz”, summed into one figure. - [Auckland Eye](/demand/nz/brands/auckland-eye) - [Eye Doctors](/demand/nz/brands/eye-doctors) - [Eye Institute](/demand/nz/brands/eye-institute) - [We Fix Eyes](/demand/nz/brands/we-fix-eyes) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among laser eye surgery clinics in New Zealand? In August 2026, Auckland Eye was the most searched among laser eye surgery clinics in New Zealand, with an estimated 10.3K branded searches and 77.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Laser eye surgery clinics in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-laser-eye-surgery-clinics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-laser-eye-surgery-clinics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.