--- title: "Bell Gully vs Chapman Tripp: Which is searched more in New Zealand?" description: "Is Bell Gully or Chapman Tripp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-large-commercial-law-firms/compare/bell-gully-vs-chapman-tripp" publisher: "Brandwave" --- # Bell Gully vs Chapman Tripp: Which is searched more in New Zealand? Is Bell Gully or Chapman Tripp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bell Gully and Chapman Tripp - **Competitive set**: large commercial law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bell Gully Share of Search**: 13.3% - **Chapman Tripp Share of Search**: 15.9% ## Is Bell Gully or Chapman Tripp more popular in search? - In September 2026, Chapman Tripp had more branded searches than Bell Gully among large commercial law firms in New Zealand. Chapman Tripp had about 2,910 branded searches, while Bell Gully had 2,420. Chapman Tripp made up 15.9% of all large commercial law firm searches we track, and Bell Gully accounted for 13.3%. - The lead changed hands 3 times in the 12 months ending September 2026: Chapman Tripp took it in November 2025, Bell Gully took it in January 2026, Chapman Tripp took it in August 2026. - Across the 12 months ending September 2026, Bell Gully’s share of searches among large commercial law firms in New Zealand moved from 13.5% to 13.3%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Chapman Tripp’s share of searches among large commercial law firms in New Zealand moved from 13.4% to 15.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top large commercial law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Bell Gully and Chapman Tripp showed up in all five answers. Bell Gully was listed before Chapman Tripp in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bell Gully | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chapman Tripp | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Russell McVeagh | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | MinterEllisonRuddWatts | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Simpson Grierson | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Buddle Findlay | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | DLA Piper | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Dentons | 8th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about large commercial law firms - Asked ChatGPT "Which large commercial law firm should I hire in New Zealand?": 1. Bell Gully, 2. Chapman Tripp, 3. Russell McVeagh, 4. MinterEllisonRuddWatts, 5. Simpson Grierson, 6. DLA Piper - Asked ChatGPT "What are the best large commercial law firms in New Zealand?": 1. Bell Gully, 2. Chapman Tripp, 3. Russell McVeagh, 4. MinterEllisonRuddWatts, 5. Simpson Grierson, 6. Buddle Findlay, 7. DLA Piper, 8. Dentons - Asked ChatGPT "What's the best large commercial law firm in New Zealand for a complex business matter?": 1. Bell Gully, 2. Russell McVeagh, 3. Chapman Tripp, 4. MinterEllisonRuddWatts - Searched Google, AI Overview "top law firms nz": 1. Bell Gully, 2. Chapman Tripp, 3. Russell McVeagh, 4. MinterEllisonRuddWatts, 5. Simpson Grierson, 6. Buddle Findlay, 7. DLA Piper, 8. Dentons - Searched Google, AI Overview "commercial law firm nz": 1. Bell Gully, 2. Chapman Tripp, 3. Simpson Grierson, 4. Russell McVeagh Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand large commercial law firms in September 2026? - Chapman Tripp’s share of searches among large commercial law firms in New Zealand has gained ground for 3 months in a row, from 13.5% to 15.9% in September 2026. - In September 2026, Bell Gully rose from 6th to 5th among large commercial law firms in New Zealand. ## Month by month | Month | Bell Gully estimated searches | Bell Gully Share of Search | Bell Gully rank | Chapman Tripp estimated searches | Chapman Tripp Share of Search | Chapman Tripp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 13.5% | 4 | 2.4K | 13.4% | 6 | | Nov 2025 | 2.4K | 12.8% | 4 | 2.9K | 15.3% | 3 | | Dec 2025 | 1.9K | 12.9% | 5 | 2.4K | 16.2% | 3 | | Jan 2026 | 2.4K | 16.8% | 3 | 1.9K | 13.1% | 5 | | Feb 2026 | 2.9K | 13.9% | 4 | 2.9K | 13.8% | 6 | | Mar 2026 | 5.4K | 14.2% | 3 | 5.4K | 14.1% | 5 | | Apr 2026 | 2.9K | 15.3% | 3 | 2.9K | 15.1% | 4 | | May 2026 | 3.6K | 18% | 1 | 2.9K | 14.4% | 4 | | Jun 2026 | 2.4K | 13.6% | 3 | 2.4K | 13.5% | 5 | | Jul 2026 | 2.4K | 14.1% | 3 | 2.4K | 14.1% | 5 | | Aug 2026 | 2.4K | 12.9% | 6 | 2.9K | 15.5% | 4 | | Sep 2026 | 2.4K | 13.3% | 5 | 2.9K | 15.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bell Gully’s and Chapman Tripp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bell Gully**: Measured on the search terms “Bell Gully” and “bell gully lawyers”, summed into one figure. - **Chapman Tripp**: Measured on the search terms “Chapman Tripp” and “chapman tripp lawyers”, summed into one figure. - [Bell Gully profile](/demand/nz/brands/bell-gully) - [Chapman Tripp profile](/demand/nz/brands/chapman-tripp) - [All large commercial law firms in New Zealand](/demand/nz/categories/nz-large-commercial-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bell Gully or Chapman Tripp more popular in search? In September 2026, Chapman Tripp had more branded searches than Bell Gully among large commercial law firms in New Zealand. Chapman Tripp had about 2,910 branded searches, while Bell Gully had 2,420. Chapman Tripp made up 15.9% of all large commercial law firm searches we track, and Bell Gully accounted for 13.3%. ## Cite this page Brandwave. "Bell Gully vs Chapman Tripp: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-large-commercial-law-firms/compare/bell-gully-vs-chapman-tripp This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-large-commercial-law-firms/compare/bell-gully-vs-chapman-tripp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.