---
title: "Laptop brands in New Zealand: Which brands are most popular in search?"
description: "Compare the laptop brands New Zealanders buy for work, study and gaming. Share of Search among MacBook, Lenovo, HP, ASUS, Microsoft Surface, Razer, Acer, Dell and MSI, the laptop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-laptop-brands"
publisher: "Brandwave"
---

# Laptop brands in New Zealand: Which brands are most popular in search?

Compare the laptop brands New Zealanders buy for work, study and gaming. Share of Search among MacBook, Lenovo, HP, ASUS, Microsoft Surface, Razer, Acer, Dell and MSI, the laptop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laptop brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: MacBook, 46.2%

## Which brand is most popular in search among laptop brands in New Zealand?

- In August 2026, MacBook was the most searched among laptop brands in New Zealand, with an estimated 68.4K branded searches and 46.2% estimated Share of Search within this set.
- Lenovo is in 2nd place, 32.4 percentage points behind at 13.9% Share of Search.
- Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand increased from 41.8% to 46.2%.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands in New Zealand decreased from 14.5% to 13.9%.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand decreased from 14.5% to 13%.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand decreased from 8.3% to 6.8%.
- Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand peaked at 53.4% in March 2026 and was lowest at 41.8% in October 2025.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands in New Zealand peaked at 16.7% in November 2025 and was lowest at 11.7% in March 2026.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand peaked at 14.5% in October 2025 and was lowest at 12.2% in December 2025.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands in New Zealand peaked at 8.2% in December 2025 and was lowest at 6.7% in March 2026.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 5.9% in March 2026.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among laptop brands in New Zealand peaked at 7% in December 2025 and was lowest at 3.8% in March 2026.
- Across the 11 months ending August 2026, Acer’s estimated Share of Search among laptop brands in New Zealand peaked at 4.4% in January 2026 and was lowest at 2.6% in March 2026.
- Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands in New Zealand peaked at 3.3% in July 2026 and was lowest at 2.2% in March 2026.
- Across the 11 months ending August 2026, ASUS rose from 5th to 4th among laptop brands in New Zealand.
- Across the 11 months ending August 2026, Microsoft Surface fell from 4th to 5th among laptop brands in New Zealand.
- Across the 11 months ending August 2026, Razer, Acer, Dell and MSI held steady: their estimated Share of Search among laptop brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [MacBook vs Lenovo: compare search popularity](/demand/nz/compare/lenovo-vs-macbook): 46.2% against 13.9% Share of Search.
- [MacBook vs HP: compare search popularity](/demand/nz/compare/hp-vs-macbook): 46.2% against 13% Share of Search.
- [MacBook vs ASUS: compare search popularity](/demand/nz/compare/asus-vs-macbook): 46.2% against 8% Share of Search.
- [MacBook vs Microsoft Surface: compare search popularity](/demand/nz/compare/macbook-vs-microsoft-surface): 46.2% against 6.8% Share of Search.
- [Lenovo vs HP: compare search popularity](/demand/nz/compare/hp-vs-lenovo): 13.9% against 13% Share of Search.
- [Lenovo vs ASUS: compare search popularity](/demand/nz/compare/asus-vs-lenovo): 13.9% against 8% Share of Search.
- [Lenovo vs Microsoft Surface: compare search popularity](/demand/nz/compare/lenovo-vs-microsoft-surface): 13.9% against 6.8% Share of Search.
- [HP vs ASUS: compare search popularity](/demand/nz/compare/asus-vs-hp): 13% against 8% Share of Search.
- [HP vs Microsoft Surface: compare search popularity](/demand/nz/compare/hp-vs-microsoft-surface): 13% against 6.8% Share of Search.
- [ASUS vs Microsoft Surface: compare search popularity](/demand/nz/compare/asus-vs-microsoft-surface): 8% against 6.8% Share of Search.

## How did search popularity change for New Zealand laptop brands in August 2026?

- In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.
- In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.
- In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.
- Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.
- Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MacBook | 46.2% | 68.4K | +4.9% | Apple |
| 2 | Lenovo | 13.9% | 20.5K | +0.3% | Lenovo |
| 3 | HP | 13% | 19.3K | +5.0% | HP |
| 4 | ASUS | 8% | 11.8K | +2.7% | ASUS |
| 5 | Microsoft Surface | 6.8% | 10.1K | +0.4% | Microsoft |
| 6 | Razer | 5.4% | 8K | +13.8% | Razer |
| 7 | Acer | 3.3% | 4.8K | +20.7% | Acer |
| 8 | Dell | 2.9% | 4.3K | -7.4% | Dell |
| 9 | MSI | 0.5% | 740 | -7.5% | MSI |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MacBook | 54.6K | 41.8% | 1 |
| Oct 2025 | Lenovo | 19K | 14.5% | 2 |
| Oct 2025 | HP | 18.9K | 14.5% | 3 |
| Oct 2025 | Microsoft Surface | 10.8K | 8.3% | 4 |
| Oct 2025 | ASUS | 10.7K | 8.2% | 5 |
| Oct 2025 | Razer | 7.5K | 5.7% | 6 |
| Oct 2025 | Acer | 4.6K | 3.5% | 7 |
| Oct 2025 | Dell | 3.9K | 3% | 8 |
| Oct 2025 | MSI | 690 | 0.53% | 9 |
| Nov 2025 | MacBook | 61.4K | 42% | 1 |
| Nov 2025 | Lenovo | 24.4K | 16.7% | 2 |
| Nov 2025 | HP | 19.9K | 13.6% | 3 |
| Nov 2025 | ASUS | 12K | 8.2% | 4 |
| Nov 2025 | Microsoft Surface | 11.5K | 7.9% | 5 |
| Nov 2025 | Razer | 8.3K | 5.7% | 6 |
| Nov 2025 | Acer | 4.5K | 3.1% | 7 |
| Nov 2025 | Dell | 3.4K | 2.3% | 8 |
| Nov 2025 | MSI | 740 | 0.51% | 9 |
| Dec 2025 | MacBook | 55.3K | 43.4% | 1 |
| Dec 2025 | Lenovo | 20.5K | 16.1% | 2 |
| Dec 2025 | HP | 15.5K | 12.2% | 3 |
| Dec 2025 | ASUS | 10.5K | 8.2% | 4 |
| Dec 2025 | Microsoft Surface | 9.4K | 7.4% | 5 |
| Dec 2025 | Razer | 8.9K | 7% | 6 |
| Dec 2025 | Acer | 3.8K | 3% | 7 |
| Dec 2025 | Dell | 3K | 2.3% | 8 |
| Dec 2025 | MSI | 600 | 0.47% | 9 |
| Jan 2026 | MacBook | 64K | 43% | 1 |
| Jan 2026 | Lenovo | 24K | 16.1% | 2 |
| Jan 2026 | HP | 19.8K | 13.3% | 3 |
| Jan 2026 | ASUS | 11.4K | 7.7% | 4 |
| Jan 2026 | Microsoft Surface | 10.2K | 6.9% | 5 |
| Jan 2026 | Razer | 8.6K | 5.8% | 6 |
| Jan 2026 | Acer | 6.6K | 4.4% | 7 |
| Jan 2026 | Dell | 3.5K | 2.4% | 8 |
| Jan 2026 | MSI | 800 | 0.54% | 9 |
| Feb 2026 | MacBook | 65.7K | 46.4% | 1 |
| Feb 2026 | Lenovo | 20.3K | 14.3% | 2 |
| Feb 2026 | HP | 19.4K | 13.7% | 3 |
| Feb 2026 | ASUS | 11.2K | 7.9% | 4 |
| Feb 2026 | Microsoft Surface | 9.6K | 6.8% | 5 |
| Feb 2026 | Razer | 6.6K | 4.6% | 6 |
| Feb 2026 | Acer | 4.5K | 3.2% | 7 |
| Feb 2026 | Dell | 3.5K | 2.4% | 8 |
| Feb 2026 | MSI | 800 | 0.57% | 9 |
| Mar 2026 | MacBook | 99.3K | 53.4% | 1 |
| Mar 2026 | HP | 24.7K | 13.3% | 2 |
| Mar 2026 | Lenovo | 21.8K | 11.7% | 3 |
| Mar 2026 | ASUS | 12.5K | 6.7% | 4 |
| Mar 2026 | Microsoft Surface | 11K | 5.9% | 5 |
| Mar 2026 | Razer | 7K | 3.8% | 6 |
| Mar 2026 | Acer | 4.9K | 2.6% | 7 |
| Mar 2026 | Dell | 4K | 2.2% | 8 |
| Mar 2026 | MSI | 850 | 0.46% | 9 |
| Apr 2026 | MacBook | 54.6K | 43.9% | 1 |
| Apr 2026 | Lenovo | 18.2K | 14.7% | 2 |
| Apr 2026 | HP | 17.3K | 13.9% | 3 |
| Apr 2026 | ASUS | 10.2K | 8.2% | 4 |
| Apr 2026 | Microsoft Surface | 8.6K | 6.9% | 5 |
| Apr 2026 | Razer | 7.3K | 5.9% | 6 |
| Apr 2026 | Acer | 3.8K | 3.1% | 7 |
| Apr 2026 | Dell | 3.7K | 2.9% | 8 |
| Apr 2026 | MSI | 690 | 0.56% | 9 |
| May 2026 | MacBook | 66.2K | 47.2% | 1 |
| May 2026 | HP | 18.6K | 13.3% | 2 |
| May 2026 | Lenovo | 18.4K | 13.1% | 3 |
| May 2026 | ASUS | 11.1K | 8% | 4 |
| May 2026 | Microsoft Surface | 9.5K | 6.8% | 5 |
| May 2026 | Razer | 7.2K | 5.2% | 6 |
| May 2026 | Dell | 4.2K | 3% | 7 |
| May 2026 | Acer | 4.1K | 2.9% | 8 |
| May 2026 | MSI | 740 | 0.53% | 9 |
| Jun 2026 | MacBook | 70.6K | 47.5% | 1 |
| Jun 2026 | Lenovo | 19.9K | 13.4% | 2 |
| Jun 2026 | HP | 18.7K | 12.5% | 3 |
| Jun 2026 | Microsoft Surface | 11.3K | 7.6% | 4 |
| Jun 2026 | ASUS | 11.1K | 7.5% | 5 |
| Jun 2026 | Razer | 7.4K | 5% | 6 |
| Jun 2026 | Dell | 4.8K | 3.2% | 7 |
| Jun 2026 | Acer | 4.2K | 2.8% | 8 |
| Jun 2026 | MSI | 740 | 0.5% | 9 |
| Jul 2026 | MacBook | 65.2K | 45.9% | 1 |
| Jul 2026 | Lenovo | 20.4K | 14.4% | 2 |
| Jul 2026 | HP | 18.3K | 12.9% | 3 |
| Jul 2026 | ASUS | 11.5K | 8.1% | 4 |
| Jul 2026 | Microsoft Surface | 10.1K | 7.1% | 5 |
| Jul 2026 | Razer | 7K | 5% | 6 |
| Jul 2026 | Dell | 4.6K | 3.3% | 7 |
| Jul 2026 | Acer | 4K | 2.8% | 8 |
| Jul 2026 | MSI | 800 | 0.56% | 9 |
| Aug 2026 | MacBook | 68.4K | 46.2% | 1 |
| Aug 2026 | Lenovo | 20.5K | 13.9% | 2 |
| Aug 2026 | HP | 19.3K | 13% | 3 |
| Aug 2026 | ASUS | 11.8K | 8% | 4 |
| Aug 2026 | Microsoft Surface | 10.1K | 6.8% | 5 |
| Aug 2026 | Razer | 8K | 5.4% | 6 |
| Aug 2026 | Acer | 4.8K | 3.3% | 7 |
| Aug 2026 | Dell | 4.3K | 2.9% | 8 |
| Aug 2026 | MSI | 740 | 0.5% | 9 |
| Sep 2026 | Acer | — | — | — |
| Sep 2026 | ASUS | — | — | — |
| Sep 2026 | Dell | — | — | — |
| Sep 2026 | HP | — | — | — |
| Sep 2026 | Lenovo | — | — | — |
| Sep 2026 | MacBook | — | — | — |
| Sep 2026 | Microsoft Surface | — | — | — |
| Sep 2026 | MSI | — | — | — |
| Sep 2026 | Razer | — | — | — |

## What is being compared

- **Acer**: Measured on the search terms “1 acer”, “acer”, “acer 5”, “acer aspire3”, “acer chrome”, “acer chromebook 315”, “acer com”, “acer laptop”, “acer monitor”, “acer near me”, “acer nitro5”, “acer notebook”, “acer nz” and “acer online”, summed into one figure.
- **ASUS**: Measured on the search terms “asus”, “asus 27 inch monitor”, “asus 4k monitor”, “asus ai mesh”, “asus art monitor”, “asus chrome”, “asus com”, “asus gaming monitor”, “asus gaming router”, “asus laptop”, “asus mesh”, “asus mesh wifi”, “asus modem router”, “asus monitor”, “asus monitor oled”, “asus near me”, “asus notebook”, “asus nz”, “asus online”, “asus portable monitor”, “asus proart”, “asus rog”, “asus rog gaming monitor”, “asus rog monitor”, “asus rog swift monitor”, “asus rog zephyrus 14”, “asus router”, “asus router ac68u”, “asus tuf”, “asus tuf gaming monitor”, “asus tuf monitor”, “asus vivo”, “asus vivobook 14”, “asus vivobook 15”, “asus wifi”, “asus wifi 7 router”, “asus wifi range extender”, “asus wifi router”, “asus zen wifi”, “asus zenbook”, “asus zenbook 14”, “asus zenbook 14 oled” and “asus zenscreen portable monitor”, summed into one figure.
- **Dell**: Measured on the search terms “dell 24 monitor”, “dell 27 inch monitor”, “dell 27 monitor”, “dell 34 inch curved monitor”, “dell 4k monitor”, “dell alienware laptop”, “dell business laptops”, “dell curved monitor”, “dell g15 gaming laptop”, “dell gaming laptop”, “dell gaming monitor”, “dell inspiron 15 laptop”, “dell inspiron laptop”, “dell laptop”, “dell laptop deals”, “dell laptop price”, “dell latitude laptop”, “dell monitor”, “dell notebook”, “dell p2417h monitor”, “dell precision laptop”, “dell refurbished laptops”, “dell rugged laptop”, “dell touchscreen monitor”, “dell u2412m monitor”, “dell u2414h monitor”, “dell ultrasharp 27 monitor”, “dell ultrasharp monitor”, “dell xps 13 laptop”, “dell xps laptop”, “laptop dell inspiron 15 3000” and “monitor dell ultrawide”, summed into one figure.
- **HP**: Measured on the search terms “blue hp laptop”, “hp”, “hp 14 inch laptop”, “hp 14 laptop”, “hp 15 6 laptop”, “hp business laptops”, “hp chromebook”, “hp com”, “hp computers”, “hp elitebook”, “hp envy”, “hp envy laptop”, “hp ink”, “hp ink cartridge”, “hp laptop”, “hp laptop price”, “hp laptop touchscreen”, “hp laptops for sale”, “hp near me”, “hp notebook”, “hp nz”, “hp omen”, “hp omen laptop”, “hp online”, “hp pavilion”, “hp pavilion laptop”, “hp printer”, “hp printer ink”, “hp probook laptop”, “hp spectre laptop”, “hp toner”, “hp victus”, “hp victus 15”, “hp zbook laptop” and “laptop hp envy x360”, summed into one figure.
- **Lenovo**: Measured on the search terms “lenovo”, “lenovo chrome”, “lenovo com”, “lenovo idea flex 5”, “lenovo ideapad”, “lenovo ideapad slim 3”, “lenovo laptop”, “lenovo laptop charger”, “lenovo legion”, “lenovo legion5”, “lenovo near me”, “lenovo notebook”, “lenovo nz”, “lenovo online”, “lenovo tab”, “lenovo thinkpad”, “lenovo thinkpad x1 carbon”, “lenovo yoga” and “lenovo yoga 7i”, summed into one figure.
- **MacBook**: Measured on the search terms “apple macbook”, “apple macbook air”, “apple macbook pro”, “macbook”, “macbook air”, “macbook air 13”, “macbook air 13 inch”, “macbook air 2020”, “macbook air m1”, “macbook air m2”, “macbook air m3”, “macbook laptop”, “macbook m2”, “macbook m3”, “macbook near me”, “macbook new zealand”, “macbook notebook”, “macbook nz”, “macbook online”, “macbook pro”, “macbook pro 14 inch”, “new macbook” and “refurbished macbook”, summed into one figure.
- **Microsoft Surface**: Measured on the search terms “microsoft com”, “microsoft surface laptop”, “microsoft surface laptop 7”, “microsoft surface near me”, “microsoft surface nz”, “microsoft surface pro 11”, “microsoft surface tab”, “microsoftsurface”, “microsoftsurface laptop”, “pc surface pro”, “surface laptop”, “surface laptop 7”, “surface laptop notebook”, “surface laptop tablet”, “surface pro”, “surface pro 11”, “surface pro 4”, “surface pro 7”, “surface pro 8”, “surface pro 9” and “surface pro laptop”, summed into one figure.
- **MSI**: Measured on the search terms “msi gaming laptop” and “msi laptop”, summed into one figure.
- **Razer**: Measured on the search terms “deathadder razer”, “razer”, “razer basilisk”, “razer basilisk v3”, “razer basilisk v3 pro”, “razer blackshark v2”, “razer blackshark v2 x”, “razer blade 14”, “razer com”, “razer deathadder v3”, “razer deathadder v3 pro”, “razer gaming”, “razer gaming chair”, “razer gaming mice”, “razer gold”, “razer headset”, “razer keyboard”, “razer laptop”, “razer mice”, “razer microphone”, “razer naga”, “razer near me”, “razer notebook”, “razer nz”, “razer online”, “razer viper”, “razer viper ultimate” and “razer viper v3”, summed into one figure.

- [Acer](/demand/nz/brands/acer)
- [ASUS](/demand/nz/brands/asus)
- [Dell](/demand/nz/brands/dell)
- [HP](/demand/nz/brands/hp)
- [Lenovo](/demand/nz/brands/lenovo)
- [MacBook](/demand/nz/brands/macbook)
- [Microsoft Surface](/demand/nz/brands/microsoft-surface)
- [MSI](/demand/nz/brands/msi)
- [Razer](/demand/nz/brands/razer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laptop brands in New Zealand?

In August 2026, MacBook was the most searched among laptop brands in New Zealand, with an estimated 68.4K branded searches and 46.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Laptop brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-laptop-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-laptop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.