---
title: "Language learning apps in New Zealand: Which brands are most popular in search?"
description: "Compare the language learning apps New Zealanders use. Share of Search among Duolingo, Rosetta Stone, Babbel, Pimsleur, Busuu and Drops, the language learning apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-language-learning-apps"
publisher: "Brandwave"
---

# Language learning apps in New Zealand: Which brands are most popular in search?

Compare the language learning apps New Zealanders use. Share of Search among Duolingo, Rosetta Stone, Babbel, Pimsleur, Busuu and Drops, the language learning apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Language learning apps
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Duolingo, 89.9%

## Which brand is most popular in search among language learning apps in New Zealand?

- In August 2026, Duolingo was the most searched among language learning apps in New Zealand, with an estimated 42.5K branded searches and 89.9% estimated Share of Search within this set.
- Rosetta Stone is in 2nd place, 84.6 percentage points behind at 5.3% Share of Search.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps in New Zealand decreased from 90.8% to 89.9%.
- Across the 11 months ending August 2026, Pimsleur’s estimated Share of Search among language learning apps in New Zealand increased from 0.81% to 1.5%.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps in New Zealand peaked at 90.8% in October 2025 and was lowest at 77.9% in May 2026.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps in New Zealand peaked at 10.1% in November 2025 and was lowest at 3.6% in June 2026.
- Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps in New Zealand peaked at 10.8% in May 2026 and was lowest at 2.2% in October 2025.
- Across the 11 months ending August 2026, Pimsleur’s estimated Share of Search among language learning apps in New Zealand peaked at 4.2% in February 2026 and was lowest at 0.81% in October 2025.
- Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language learning apps in New Zealand peaked at 2.2% in January 2026 and was lowest at 0.64% in July 2026.
- Across the 11 months ending August 2026, Pimsleur rose from 5th to 4th among language learning apps in New Zealand.
- Across the 11 months ending August 2026, Busuu fell from 4th to 5th among language learning apps in New Zealand.
- Across the 11 months ending August 2026, Rosetta Stone, Babbel and Drops held steady: their estimated Share of Search among language learning apps in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Duolingo vs Rosetta Stone: compare search popularity](/demand/nz/compare/duolingo-vs-rosetta-stone): 89.9% against 5.3% Share of Search.
- [Duolingo vs Babbel: compare search popularity](/demand/nz/compare/babbel-vs-duolingo): 89.9% against 2.3% Share of Search.
- [Rosetta Stone vs Babbel: compare search popularity](/demand/nz/compare/babbel-vs-rosetta-stone): 5.3% against 2.3% Share of Search.

## How did search popularity change for New Zealand language learning apps in August 2026?

- In August 2026, Duolingo gained estimated Share of Search among language learning apps in New Zealand, from 85.7% to 89.9%.
- In August 2026, Babbel lost estimated Share of Search among language learning apps in New Zealand, from 5.7% to 2.3%.
- In August 2026, Pimsleur lost estimated Share of Search among language learning apps in New Zealand, from 2.3% to 1.5%.
- In August 2026, Rosetta Stone rose from 3rd to 2nd among language learning apps in New Zealand.
- Estimated monthly branded searches for Drops in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Duolingo | 89.9% | 42.5K | -16.0% | Duolingo |
| 2 | Rosetta Stone | 5.3% | 2.5K | -24.4% | Rosetta Stone |
| 3 | Babbel | 2.3% | 1.1K | -68.1% | Babbel |
| 4 | Pimsleur | 1.5% | 730 | -45.1% | Pimsleur |
| 5 | Busuu | 0.85% | 400 | +5.3% | Busuu |
| 6 | Drops | 0.11% | 50 | -28.6% | Drops |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Duolingo | 34.7K | 90.8% | 1 |
| Oct 2025 | Rosetta Stone | 1.9K | 4.9% | 2 |
| Oct 2025 | Babbel | 840 | 2.2% | 3 |
| Oct 2025 | Busuu | 410 | 1.1% | 4 |
| Oct 2025 | Pimsleur | 310 | 0.81% | 5 |
| Oct 2025 | Drops | 70 | 0.18% | 6 |
| Nov 2025 | Duolingo | 28.2K | 83.1% | 1 |
| Nov 2025 | Rosetta Stone | 3.4K | 10.1% | 2 |
| Nov 2025 | Babbel | 1.2K | 3.6% | 3 |
| Nov 2025 | Busuu | 530 | 1.6% | 4 |
| Nov 2025 | Pimsleur | 470 | 1.4% | 5 |
| Nov 2025 | Drops | 100 | 0.29% | 6 |
| Dec 2025 | Duolingo | 19.1K | 83.6% | 1 |
| Dec 2025 | Rosetta Stone | 2.2K | 9.7% | 2 |
| Dec 2025 | Babbel | 600 | 2.6% | 3 |
| Dec 2025 | Pimsleur | 450 | 2% | 4 |
| Dec 2025 | Busuu | 440 | 1.9% | 5 |
| Dec 2025 | Drops | 60 | 0.26% | 6 |
| Jan 2026 | Duolingo | 19.3K | 84.7% | 1 |
| Jan 2026 | Rosetta Stone | 1.6K | 7.2% | 2 |
| Jan 2026 | Babbel | 790 | 3.5% | 3 |
| Jan 2026 | Busuu | 510 | 2.2% | 4 |
| Jan 2026 | Pimsleur | 470 | 2.1% | 5 |
| Jan 2026 | Drops | 70 | 0.31% | 6 |
| Feb 2026 | Duolingo | 29.8K | 83.7% | 1 |
| Feb 2026 | Babbel | 2K | 5.7% | 2 |
| Feb 2026 | Rosetta Stone | 1.8K | 5.1% | 3 |
| Feb 2026 | Pimsleur | 1.5K | 4.2% | 4 |
| Feb 2026 | Busuu | 420 | 1.2% | 5 |
| Feb 2026 | Drops | 60 | 0.17% | 6 |
| Mar 2026 | Duolingo | 37.1K | 86.6% | 1 |
| Mar 2026 | Babbel | 2.7K | 6.3% | 2 |
| Mar 2026 | Rosetta Stone | 1.7K | 3.9% | 3 |
| Mar 2026 | Pimsleur | 810 | 1.9% | 4 |
| Mar 2026 | Busuu | 470 | 1.1% | 5 |
| Mar 2026 | Drops | 110 | 0.26% | 6 |
| Apr 2026 | Duolingo | 25.1K | 87.1% | 1 |
| Apr 2026 | Rosetta Stone | 1.2K | 4.3% | 2 |
| Apr 2026 | Babbel | 1K | 3.5% | 3 |
| Apr 2026 | Pimsleur | 980 | 3.4% | 4 |
| Apr 2026 | Busuu | 410 | 1.4% | 5 |
| Apr 2026 | Drops | 70 | 0.24% | 6 |
| May 2026 | Duolingo | 32.1K | 77.9% | 1 |
| May 2026 | Babbel | 4.5K | 10.8% | 2 |
| May 2026 | Rosetta Stone | 3.1K | 7.4% | 3 |
| May 2026 | Pimsleur | 1.1K | 2.6% | 4 |
| May 2026 | Busuu | 420 | 1% | 5 |
| May 2026 | Drops | 60 | 0.15% | 6 |
| Jun 2026 | Duolingo | 49.6K | 88.5% | 1 |
| Jun 2026 | Babbel | 3.3K | 5.8% | 2 |
| Jun 2026 | Rosetta Stone | 2K | 3.6% | 3 |
| Jun 2026 | Pimsleur | 730 | 1.3% | 4 |
| Jun 2026 | Busuu | 390 | 0.7% | 5 |
| Jun 2026 | Drops | 60 | 0.11% | 6 |
| Jul 2026 | Duolingo | 50.6K | 85.7% | 1 |
| Jul 2026 | Babbel | 3.4K | 5.7% | 2 |
| Jul 2026 | Rosetta Stone | 3.3K | 5.6% | 3 |
| Jul 2026 | Pimsleur | 1.3K | 2.3% | 4 |
| Jul 2026 | Busuu | 380 | 0.64% | 5 |
| Jul 2026 | Drops | 70 | 0.12% | 6 |
| Aug 2026 | Duolingo | 42.5K | 89.9% | 1 |
| Aug 2026 | Rosetta Stone | 2.5K | 5.3% | 2 |
| Aug 2026 | Babbel | 1.1K | 2.3% | 3 |
| Aug 2026 | Pimsleur | 730 | 1.5% | 4 |
| Aug 2026 | Busuu | 400 | 0.85% | 5 |
| Aug 2026 | Drops | 50 | 0.11% | 6 |
| Sep 2026 | Babbel | — | — | — |
| Sep 2026 | Busuu | — | — | — |
| Sep 2026 | Drops | — | — | — |
| Sep 2026 | Duolingo | — | — | — |
| Sep 2026 | Pimsleur | — | — | — |
| Sep 2026 | Rosetta Stone | — | — | — |

## What is being compared

- **Babbel**: Measured on the search terms “babbel”, “babbel app”, “babbel com”, “babbel for learning spanish”, “babbel for spanish”, “babbel language”, “babbel language learning app”, “babbel learn”, “babbel learn french”, “babbel near me”, “babbel spanish app”, “babbel spanish course”, “babbel spanish learning” and “babbel to learn spanish”, summed into one figure.
- **Busuu**: Measured on the search terms “busuu”, “busuu app”, “busuu com”, “busuu language”, “busuu language learning app”, “busuu learn”, “busuu near me” and “busuu online”, summed into one figure.
- **Drops**: Measured on the search terms “drops app”, “drops language” and “drops learn”, summed into one figure.
- **Duolingo**: Measured on the search terms “com duolingo”, “duolingo”, “duolingo abc”, “duolingo anime”, “duolingo app”, “duolingo cost”, “duolingo for schools”, “duolingo free”, “duolingo irish”, “duolingo language”, “duolingo language learning”, “duolingo learn”, “duolingo learn english”, “duolingo math”, “duolingo near me”, “duolingo new zealand”, “duolingo nz”, “duolingo online”, “duolingo price”, “duolingo web”, “learn spanish duolingo” and “super duolingo”, summed into one figure.
- **Pimsleur**: Measured on the search terms “pimsleur”, “pimsleur app”, “pimsleur com”, “pimsleur european portuguese”, “pimsleur language”, “pimsleur language learning app”, “pimsleur language spanish”, “pimsleur learn”, “pimsleur online”, “pimsleur portuguese brazilian” and “pimsleur spanish lessons”, summed into one figure.
- **Rosetta Stone**: Measured on the search terms “learn spanish online rosetta stone”, “rosetta stone”, “rosetta stone app”, “rosetta stone language”, “rosetta stone learn”, “rosetta stone learn spanish”, “rosetta stone near me”, “rosetta stone new zealand”, “rosetta stone nz”, “rosetta stone online”, “rosettastone”, “rosettastone app”, “rosettastone com”, “rosettastone language”, “rosettastone spanish”, “spanish lessons rosetta stone” and “the rosetta stone”, summed into one figure.

- [Babbel](/demand/nz/brands/babbel)
- [Busuu](/demand/nz/brands/busuu)
- [Drops](/demand/nz/brands/drops)
- [Duolingo](/demand/nz/brands/duolingo)
- [Pimsleur](/demand/nz/brands/pimsleur)
- [Rosetta Stone](/demand/nz/brands/rosetta-stone)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among language learning apps in New Zealand?

In August 2026, Duolingo was the most searched among language learning apps in New Zealand, with an estimated 42.5K branded searches and 89.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Language learning apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-language-learning-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-language-learning-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.