--- title: "Landing page builders in New Zealand: Which brands are most popular in search?" description: "Compare the landing page builders New Zealand marketers launch campaigns with. Share of Search among Carrd, Unbounce, ClickFunnels, Instapage and Leadpages, the landing page builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-landing-page-builders" publisher: "Brandwave" --- # Landing page builders in New Zealand: Which brands are most popular in search? Compare the landing page builders New Zealand marketers launch campaigns with. Share of Search among Carrd, Unbounce, ClickFunnels, Instapage and Leadpages, the landing page builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Landing page builders - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Carrd, 90.6% ## Which brand is most popular in search among landing page builders in New Zealand? - In August 2026, Carrd was the most searched among landing page builders in New Zealand, with an estimated 1.9K branded searches and 90.6% estimated Share of Search within this set. - Unbounce is in 2nd place, 86.9 percentage points behind at 3.8% Share of Search. - Across the 11 months ending August 2026, Carrd’s estimated Share of Search among landing page builders in New Zealand increased from 83.3% to 90.6%. - Across the 11 months ending August 2026, Unbounce’s estimated Share of Search among landing page builders in New Zealand decreased from 4.3% to 3.8%. - Across the 11 months ending August 2026, ClickFunnels’ estimated Share of Search among landing page builders in New Zealand decreased from 8.6% to 2.8%. - Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders in New Zealand increased from 0.54% to 1.4%. - Across the 11 months ending August 2026, Leadpages’ estimated Share of Search among landing page builders in New Zealand decreased from 3.2% to 1.4%. - Across the 11 months ending August 2026, Unbounce’s estimated Share of Search among landing page builders in New Zealand peaked at 5.9% in November 2025 and was lowest at 3.8% in August 2026. - Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders in New Zealand peaked at 1.6% in February 2026 and was lowest at 0.54% in October 2025. - Across the 11 months ending August 2026, Leadpages’ estimated Share of Search among landing page builders in New Zealand peaked at 3.9% in January 2026 and was lowest at 1.4% in August 2026. - Across the 11 months ending August 2026, Unbounce rose from 3rd to 2nd among landing page builders in New Zealand. - Across the 11 months ending August 2026, ClickFunnels fell from 2nd to 3rd among landing page builders in New Zealand. - Across the 11 months ending August 2026, Instapage rose from 5th to 4th among landing page builders in New Zealand. - Across the 11 months ending August 2026, Leadpages fell from 4th to 5th among landing page builders in New Zealand. ## Compare search popularity between leading brands - [Carrd vs Unbounce: compare search popularity](/demand/nz/compare/carrd-vs-unbounce): 90.6% against 3.8% Share of Search. - [Carrd vs ClickFunnels: compare search popularity](/demand/nz/compare/carrd-vs-clickfunnels): 90.6% against 2.8% Share of Search. - [Unbounce vs ClickFunnels: compare search popularity](/demand/nz/compare/clickfunnels-vs-unbounce): 3.8% against 2.8% Share of Search. ## How did search popularity change for New Zealand landing page builders in August 2026? - In August 2026, Instapage overtook Leadpages to rank 4th among landing page builders in New Zealand, at 1.4%. - In August 2026, Carrd gained estimated Share of Search among landing page builders in New Zealand, from 89.1% to 90.6%. - In August 2026, Unbounce lost estimated Share of Search among landing page builders in New Zealand, from 5.5% to 3.8%. - Estimated monthly branded searches for ClickFunnels in New Zealand fell 62.5% over 11 measured months, from 160 to 60 in August 2026. - Estimated monthly branded searches for Leadpages in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Carrd | 90.6% | 1.9K | +18.4% | Carrd | | 2 | Unbounce | 3.8% | 80 | -20.0% | Unbounce | | 3 | ClickFunnels | 2.8% | 60 | 0.0% | ClickFunnels | | 4 | Instapage | 1.4% | 30 | +200.0% | Instapage | | 5 | Leadpages | 1.4% | 30 | 0.0% | Leadpages | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Carrd | 1.6K | 83.3% | 1 | | Oct 2025 | ClickFunnels | 160 | 8.6% | 2 | | Oct 2025 | Unbounce | 80 | 4.3% | 3 | | Oct 2025 | Leadpages | 60 | 3.2% | 4 | | Oct 2025 | Instapage | 10 | 0.54% | 5 | | Nov 2025 | Carrd | 1.6K | 86.5% | 1 | | Nov 2025 | Unbounce | 110 | 5.9% | 2 | | Nov 2025 | ClickFunnels | 100 | 5.4% | 3 | | Nov 2025 | Leadpages | 30 | 1.6% | 4 | | Nov 2025 | Instapage | 10 | 0.54% | 5 | | Dec 2025 | Carrd | 1.6K | 87.1% | 1 | | Dec 2025 | Unbounce | 90 | 4.8% | 2 | | Dec 2025 | ClickFunnels | 80 | 4.3% | 3 | | Dec 2025 | Leadpages | 60 | 3.2% | 4 | | Dec 2025 | Instapage | 10 | 0.54% | 5 | | Jan 2026 | Carrd | 2K | 85.7% | 1 | | Jan 2026 | ClickFunnels | 130 | 5.6% | 2 | | Jan 2026 | Leadpages | 90 | 3.9% | 3 | | Jan 2026 | Unbounce | 90 | 3.9% | 4 | | Jan 2026 | Instapage | 20 | 0.87% | 5 | | Feb 2026 | Carrd | 1.6K | 84.5% | 1 | | Feb 2026 | ClickFunnels | 110 | 5.7% | 2 | | Feb 2026 | Unbounce | 110 | 5.7% | 3 | | Feb 2026 | Leadpages | 50 | 2.6% | 4 | | Feb 2026 | Instapage | 30 | 1.6% | 5 | | Mar 2026 | Carrd | 1.9K | 87.6% | 1 | | Mar 2026 | ClickFunnels | 120 | 5.5% | 2 | | Mar 2026 | Unbounce | 90 | 4.1% | 3 | | Mar 2026 | Leadpages | 40 | 1.8% | 4 | | Mar 2026 | Instapage | 20 | 0.92% | 5 | | Apr 2026 | Carrd | 1.9K | 87.4% | 1 | | Apr 2026 | Unbounce | 110 | 5.1% | 2 | | Apr 2026 | ClickFunnels | 80 | 3.7% | 3 | | Apr 2026 | Leadpages | 60 | 2.8% | 4 | | Apr 2026 | Instapage | 20 | 0.93% | 5 | | May 2026 | Carrd | 1.9K | 88.8% | 1 | | May 2026 | Unbounce | 90 | 4.2% | 2 | | May 2026 | ClickFunnels | 80 | 3.7% | 3 | | May 2026 | Leadpages | 40 | 1.9% | 4 | | May 2026 | Instapage | 30 | 1.4% | 5 | | Jun 2026 | Carrd | 1.9K | 87.9% | 1 | | Jun 2026 | Unbounce | 110 | 5.1% | 2 | | Jun 2026 | ClickFunnels | 90 | 4.2% | 3 | | Jun 2026 | Leadpages | 40 | 1.9% | 4 | | Jun 2026 | Instapage | 20 | 0.93% | 5 | | Jul 2026 | Carrd | 1.6K | 89.1% | 1 | | Jul 2026 | Unbounce | 100 | 5.5% | 2 | | Jul 2026 | ClickFunnels | 60 | 3.3% | 3 | | Jul 2026 | Leadpages | 30 | 1.6% | 4 | | Jul 2026 | Instapage | 10 | 0.55% | 5 | | Aug 2026 | Carrd | 1.9K | 90.6% | 1 | | Aug 2026 | Unbounce | 80 | 3.8% | 2 | | Aug 2026 | ClickFunnels | 60 | 2.8% | 3 | | Aug 2026 | Instapage | 30 | 1.4% | 4 | | Aug 2026 | Leadpages | 30 | 1.4% | 5 | | Sep 2026 | Carrd | — | — | — | | Sep 2026 | ClickFunnels | — | — | — | | Sep 2026 | Instapage | — | — | — | | Sep 2026 | Leadpages | — | — | — | | Sep 2026 | Unbounce | — | — | — | ## What is being compared - **Carrd**: Measured on the search terms “carrd”, “carrd builder”, “carrd co”, “carrd landing page”, “carrd templates” and “carrd website”, summed into one figure. - **ClickFunnels**: Measured on the search terms “clickfunnels”, “clickfunnels builder”, “clickfunnels com”, “clickfunnels landing page” and “clickfunnels templates”, summed into one figure. - **Instapage**: Measured on the search terms “instapage”, “instapage landing page” and “instapage templates”, summed into one figure. - **Leadpages**: Measured on the search terms “leadpages”, “leadpages com”, “leadpages landing page” and “leadpages templates”, summed into one figure. - **Unbounce**: Measured on the search terms “unbounce”, “unbounce com”, “unbounce landing page” and “unbounce templates”, summed into one figure. - [Carrd](/demand/nz/brands/carrd) - [ClickFunnels](/demand/nz/brands/clickfunnels) - [Instapage](/demand/nz/brands/instapage) - [Leadpages](/demand/nz/brands/leadpages) - [Unbounce](/demand/nz/brands/unbounce) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among landing page builders in New Zealand? In August 2026, Carrd was the most searched among landing page builders in New Zealand, with an estimated 1.9K branded searches and 90.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Landing page builders in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-landing-page-builders This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-landing-page-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.