--- title: "Brother P-touch vs DYMO: Which is searched more in New Zealand?" description: "Is Brother P-touch or DYMO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-label-printer-brands/compare/brother-p-touch-vs-dymo" publisher: "Brandwave" --- # Brother P-touch vs DYMO: Which is searched more in New Zealand? Is Brother P-touch or DYMO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother P-touch and DYMO - **Competitive set**: Label printer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brother P-touch Share of Search**: 58.2% - **DYMO Share of Search**: 34.3% ## Is Brother P-touch or DYMO more popular in search? - In September 2026, Brother P-touch had more branded searches than DYMO among label printer brands in New Zealand. Brother P-touch had about 2,340 branded searches, while DYMO had 1,380. Brother P-touch made up 58.2% of all label printer brand searches we track, and DYMO accounted for 34.3%. - Brother P-touch was ahead of DYMO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brother P-touch’s share of searches among label printer brands in New Zealand moved from 54.7% to 58.2%, and its estimated monthly branded searches held steady at 2.3K. - Across the 12 months ending September 2026, DYMO’s share of searches among label printer brands in New Zealand moved from 35.7% to 34.3%, and its estimated monthly branded searches moved from 1.5K to 1.4K. ## Top label printer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Brother P-touch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DYMO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. DYMO was listed before Brother P-touch in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zebra | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DYMO | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Brother P-touch | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Rollo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about label printer brands - Asked ChatGPT "Which label printer brand should I buy in New Zealand?": 1. Zebra, 2. DYMO, 3. Brother P-touch - Asked ChatGPT "What are the best label printer brands in New Zealand?": 1. Zebra, 2. DYMO, 3. Brother P-touch - Asked ChatGPT "What's the best label printer brand in New Zealand for shipping labels?": 1. Zebra, 2. Brother P-touch - Searched Google, AI Overview "thermal label printer": 1. Zebra Not named in any answer: Rollo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand label printer brands in September 2026? - In September 2026, Brother P-touch gained share of searches among label printer brands in New Zealand, from 56.8% to 58.2%. - In September 2026, DYMO lost share of searches among label printer brands in New Zealand, from 35.7% to 34.3%. ## Month by month | Month | Brother P-touch estimated searches | Brother P-touch Share of Search | Brother P-touch rank | DYMO estimated searches | DYMO Share of Search | DYMO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 54.7% | 1 | 1.5K | 35.7% | 2 | | Nov 2025 | 1.9K | 51.6% | 1 | 1.4K | 38.9% | 2 | | Dec 2025 | 2K | 55.8% | 1 | 1.3K | 37.1% | 2 | | Jan 2026 | 3K | 57.6% | 1 | 1.8K | 35.8% | 2 | | Feb 2026 | 2.6K | 59.1% | 1 | 1.5K | 33.3% | 2 | | Mar 2026 | 2.7K | 58.4% | 1 | 1.5K | 32.8% | 2 | | Apr 2026 | 2.5K | 58.8% | 1 | 1.4K | 32.9% | 2 | | May 2026 | 2.6K | 59.8% | 1 | 1.4K | 32.4% | 2 | | Jun 2026 | 2.4K | 56.5% | 1 | 1.5K | 34.8% | 2 | | Jul 2026 | 2.5K | 57.2% | 1 | 1.5K | 34.3% | 2 | | Aug 2026 | 2.4K | 56.8% | 1 | 1.5K | 35.7% | 2 | | Sep 2026 | 2.3K | 58.2% | 1 | 1.4K | 34.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Brother P-touch’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother P-touch**: Measured on the search terms “brother p touch”, “brother p touch labels”, “brother p touch tape”, “brother ptouch labelmaker”, “brotherptouch”, “label p touch”, “p touch” and “ptouch”, summed into one figure. - **DYMO**: Measured on the search terms “dymo”, “dymo connect”, “dymo label maker”, “dymo labels”, “dymo labelwriter450”, “dymo letratag” and “dymo tag printer”, summed into one figure. - [Brother P-touch profile](/demand/nz/brands/brother-p-touch) - [DYMO profile](/demand/nz/brands/dymo) - [All label printer brands in New Zealand](/demand/nz/categories/nz-label-printer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brother P-touch or DYMO more popular in search? In September 2026, Brother P-touch had more branded searches than DYMO among label printer brands in New Zealand. Brother P-touch had about 2,340 branded searches, while DYMO had 1,380. Brother P-touch made up 58.2% of all label printer brand searches we track, and DYMO accounted for 34.3%. ## Cite this page Brandwave. "Brother P-touch vs DYMO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-label-printer-brands/compare/brother-p-touch-vs-dymo This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-label-printer-brands/compare/brother-p-touch-vs-dymo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.