---
title: "Label printer brands in New Zealand: Which brands are most popular in search?"
description: "Compare the label printer brands New Zealand businesses and homes print labels with. Share of Search among Brother P-touch, DYMO, Zebra and Rollo, the label printer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-label-printer-brands"
publisher: "Brandwave"
---

# Label printer brands in New Zealand: Which brands are most popular in search?

Compare the label printer brands New Zealand businesses and homes print labels with. Share of Search among Brother P-touch, DYMO, Zebra and Rollo, the label printer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Label printer brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brother P-touch, 56.5%

## Which brand is most popular in search among label printer brands in New Zealand?

- In August 2026, Brother P-touch was the most searched among label printer brands in New Zealand, with an estimated 2.7K branded searches and 56.5% estimated Share of Search within this set.
- DYMO is in 2nd place, 19.9 percentage points behind at 36.6% Share of Search.
- Across the 11 months ending August 2026, Brother P-touch’s estimated Share of Search among label printer brands in New Zealand increased from 54.3% to 56.5%.
- Across the 11 months ending August 2026, Zebra’s estimated Share of Search among label printer brands in New Zealand decreased from 7.9% to 5.6%.
- Across the 11 months ending August 2026, Brother P-touch’s estimated Share of Search among label printer brands in New Zealand peaked at 63.7% in May 2026 and was lowest at 51.6% in November 2025.
- Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printer brands in New Zealand peaked at 39.6% in November 2025 and was lowest at 30.4% in May 2026.
- Across the 11 months ending August 2026, Zebra’s estimated Share of Search among label printer brands in New Zealand peaked at 7.9% in October 2025 and was lowest at 4.7% in May 2026.
- Across the 11 months ending August 2026, Rollo’s estimated Share of Search among label printer brands in New Zealand peaked at 3.6% in July 2026 and was lowest at 0.64% in January 2026.
- Across the 11 months ending August 2026, DYMO and Rollo held steady: their estimated Share of Search among label printer brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Brother P-touch vs DYMO: compare search popularity](/demand/nz/compare/brother-p-touch-vs-dymo): 56.5% against 36.6% Share of Search.
- [Brother P-touch vs Zebra: compare search popularity](/demand/nz/compare/brother-p-touch-vs-zebra): 56.5% against 5.6% Share of Search.
- [DYMO vs Zebra: compare search popularity](/demand/nz/compare/dymo-vs-zebra): 36.6% against 5.6% Share of Search.

## How did search popularity change for New Zealand label printer brands in August 2026?

- In August 2026, Brother P-touch gained estimated Share of Search among label printer brands in New Zealand, from 54.6% to 56.5%.
- In August 2026, DYMO gained estimated Share of Search among label printer brands in New Zealand, from 35.7% to 36.6%.
- In August 2026, Rollo lost estimated Share of Search among label printer brands in New Zealand, from 3.6% to 1.3%.
- Estimated monthly branded searches for Zebra in New Zealand fell 25% over 11 measured months, from 360 to 270 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brother P-touch | 56.5% | 2.7K | -11.8% | Brother P-touch |
| 2 | DYMO | 36.6% | 1.8K | -12.5% | DYMO |
| 3 | Zebra | 5.6% | 270 | -20.6% | Zebra |
| 4 | Rollo | 1.3% | 60 | -70.0% | Rollo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brother P-touch | 2.5K | 54.3% | 1 |
| Oct 2025 | DYMO | 1.7K | 36.8% | 2 |
| Oct 2025 | Zebra | 360 | 7.9% | 3 |
| Oct 2025 | Rollo | 50 | 1.1% | 4 |
| Nov 2025 | Brother P-touch | 2.1K | 51.6% | 1 |
| Nov 2025 | DYMO | 1.6K | 39.6% | 2 |
| Nov 2025 | Zebra | 300 | 7.4% | 3 |
| Nov 2025 | Rollo | 60 | 1.5% | 4 |
| Dec 2025 | Brother P-touch | 2.4K | 57.7% | 1 |
| Dec 2025 | DYMO | 1.5K | 35.9% | 2 |
| Dec 2025 | Zebra | 220 | 5.4% | 3 |
| Dec 2025 | Rollo | 40 | 0.98% | 4 |
| Jan 2026 | Brother P-touch | 3.7K | 59.9% | 1 |
| Jan 2026 | DYMO | 2.2K | 34.6% | 2 |
| Jan 2026 | Zebra | 300 | 4.8% | 3 |
| Jan 2026 | Rollo | 40 | 0.64% | 4 |
| Feb 2026 | Brother P-touch | 3.2K | 60.8% | 1 |
| Feb 2026 | DYMO | 1.7K | 32.6% | 2 |
| Feb 2026 | Zebra | 300 | 5.8% | 3 |
| Feb 2026 | Rollo | 40 | 0.77% | 4 |
| Mar 2026 | Brother P-touch | 3.1K | 58.2% | 1 |
| Mar 2026 | DYMO | 1.7K | 32.1% | 2 |
| Mar 2026 | Zebra | 330 | 6.2% | 3 |
| Mar 2026 | Rollo | 190 | 3.5% | 4 |
| Apr 2026 | Brother P-touch | 3.1K | 59.8% | 1 |
| Apr 2026 | DYMO | 1.7K | 33.2% | 2 |
| Apr 2026 | Zebra | 300 | 5.8% | 3 |
| Apr 2026 | Rollo | 60 | 1.2% | 4 |
| May 2026 | Brother P-touch | 3.8K | 63.7% | 1 |
| May 2026 | DYMO | 1.8K | 30.4% | 2 |
| May 2026 | Zebra | 280 | 4.7% | 3 |
| May 2026 | Rollo | 70 | 1.2% | 4 |
| Jun 2026 | Brother P-touch | 3.5K | 59% | 1 |
| Jun 2026 | DYMO | 2K | 33.3% | 2 |
| Jun 2026 | Zebra | 330 | 5.5% | 3 |
| Jun 2026 | Rollo | 130 | 2.2% | 4 |
| Jul 2026 | Brother P-touch | 3.1K | 54.6% | 1 |
| Jul 2026 | DYMO | 2K | 35.7% | 2 |
| Jul 2026 | Zebra | 340 | 6.1% | 3 |
| Jul 2026 | Rollo | 200 | 3.6% | 4 |
| Aug 2026 | Brother P-touch | 2.7K | 56.5% | 1 |
| Aug 2026 | DYMO | 1.8K | 36.6% | 2 |
| Aug 2026 | Zebra | 270 | 5.6% | 3 |
| Aug 2026 | Rollo | 60 | 1.3% | 4 |
| Sep 2026 | Brother P-touch | — | — | — |
| Sep 2026 | DYMO | — | — | — |
| Sep 2026 | Rollo | — | — | — |
| Sep 2026 | Zebra | — | — | — |

## What is being compared

- **Brother P-touch**: Measured on the search terms “brother co nz”, “brother p touch”, “brother p touch d210 label maker”, “brother p touch h110”, “brother p touch label maker pth110”, “brother p touch labels”, “brother p touch near me”, “brother p touch nz”, “brother p touch pt h110 label maker”, “brother p touch tape”, “brother ptouch labelmaker”, “brotherptouch”, “label p touch”, “p touch”, “p touch h110” and “ptouch”, summed into one figure.
- **DYMO**: Measured on the search terms “dymo”, “dymo com”, “dymo connect”, “dymo label maker”, “dymo label maker tape”, “dymo labels”, “dymo labelwriter450”, “dymo letratag”, “dymo lm 160”, “dymo near me”, “dymo nz”, “dymo online” and “dymo tag printer”, summed into one figure.
- **Rollo**: Measured on the search terms “rollo label maker”, “rollo label printer”, “rollo labels”, “rollo printer” and “rollo wireless label printer”, summed into one figure.
- **Zebra**: Measured on the search terms “zebra label maker”, “zebra labels” and “zebra printer”, summed into one figure.

- [Brother P-touch](/demand/nz/brands/brother-p-touch)
- [DYMO](/demand/nz/brands/dymo)
- [Rollo](/demand/nz/brands/rollo)
- [Zebra](/demand/nz/brands/zebra)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among label printer brands in New Zealand?

In August 2026, Brother P-touch was the most searched among label printer brands in New Zealand, with an estimated 2.7K branded searches and 56.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Label printer brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-label-printer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-label-printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.