---
title: "Label maker brands in New Zealand: Which are searched most?"
description: "Compare the label maker brands people buy. Share of Search among Brother P-touch, Avery, DYMO, NIIMBOT, Zebra and Rollo, the label maker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-label-maker-brands"
publisher: "Brandwave"
---

# Label maker brands in New Zealand: Which are searched most?

Compare the label maker brands people buy. Share of Search among Brother P-touch, Avery, DYMO, NIIMBOT, Zebra and Rollo, the label maker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Label maker brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Brother P-touch, 56.5%

## Which brand is most popular in search among label maker brands in New Zealand?

- In September 2026, Brother P-touch was the most searched among label maker brands in New Zealand, with an estimated 2.3K branded searches, 56.5% of all searches for the six we track.
- Avery is in 2nd place, 38.6 percentage points behind at 17.8%.
- Across the 12 months ending September 2026, Brother P-touch’s share of searches among label maker brands in New Zealand increased from 55.1% to 56.5%.
- Across the 12 months ending September 2026, DYMO’s share of searches among label maker brands in New Zealand decreased from 18.4% to 16.9%.
- Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands in New Zealand increased from 4.2% to 5.1%.
- Across the 12 months ending September 2026, Zebra’s share of searches among label maker brands in New Zealand decreased from 4.2% to 3.4%.
- Across the 12 months ending September 2026, Brother P-touch’s share of searches among label maker brands in New Zealand peaked at 62.1% in January 2026 and was lowest at 49.7% in November 2025.
- Across the 12 months ending September 2026, Avery’s share of searches among label maker brands in New Zealand peaked at 23.5% in November 2025 and was lowest at 12.5% in January 2026.
- Across the 12 months ending September 2026, DYMO’s share of searches among label maker brands in New Zealand peaked at 19.3% in January 2026 and was lowest at 16.6% in May 2026.
- Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands in New Zealand peaked at 5.1% in September 2026 and was lowest at 2.4% in March 2026.
- Across the 12 months ending September 2026, Zebra’s share of searches among label maker brands in New Zealand peaked at 4.5% in November 2025 and was lowest at 3% in January 2026.
- Across the 12 months ending September 2026, Avery rose from 3rd to 2nd among label maker brands in New Zealand.
- Across the 12 months ending September 2026, DYMO fell from 2nd to 3rd among label maker brands in New Zealand.
- Across the 12 months ending September 2026, Rollo held steady: its share of searches among label maker brands in New Zealand moved less than 0.5 percentage points.

## Top label maker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Brother P-touch appeared every time. Brother P-touch was recommended most often, coming first in two out of three answers that gave a list. DYMO was second, and NIIMBOT was third. Avery, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Brother P-touch | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| DYMO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| NIIMBOT | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Zebra | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Avery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rollo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about label maker brands

- Asked ChatGPT "Which label maker brand should I buy in New Zealand?": 1. Brother P-touch, 2. DYMO, 3. NIIMBOT
- Asked ChatGPT "What are the best label maker brands in New Zealand?": 1. DYMO, 2. Brother P-touch, 3. Zebra
- Asked ChatGPT "What's the best label maker brand in New Zealand for home organisation?": 1. Brother P-touch, 2. NIIMBOT, 3. DYMO
- Searched Google, AI Overview "best label maker": 1. Brother P-touch
- Searched Google, AI Overview "label maker for home": 1. Brother P-touch, 2. NIIMBOT, 3. DYMO

Not named in any answer: Avery and Rollo.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Brother P-touch vs Avery: compare search popularity](/demand/nz/compare/avery-vs-brother-p-touch): 56.5% against 17.8% Share of Search.
- [Brother P-touch vs DYMO: compare search popularity](/demand/nz/compare/brother-p-touch-vs-dymo): 56.5% against 16.9% Share of Search.
- [Brother P-touch vs NIIMBOT: compare search popularity](/demand/nz/compare/brother-p-touch-vs-niimbot): 56.5% against 5.1% Share of Search.
- [Brother P-touch vs Zebra: compare search popularity](/demand/nz/compare/brother-p-touch-vs-zebra): 56.5% against 3.4% Share of Search.
- [Avery vs DYMO: compare search popularity](/demand/nz/compare/avery-vs-dymo): 17.8% against 16.9% Share of Search.
- [Avery vs NIIMBOT: compare search popularity](/demand/nz/compare/avery-vs-niimbot): 17.8% against 5.1% Share of Search.
- [Avery vs Zebra: compare search popularity](/demand/nz/compare/avery-vs-zebra): 17.8% against 3.4% Share of Search.
- [DYMO vs NIIMBOT: compare search popularity](/demand/nz/compare/dymo-vs-niimbot): 16.9% against 5.1% Share of Search.
- [DYMO vs Zebra: compare search popularity](/demand/nz/compare/dymo-vs-zebra): 16.9% against 3.4% Share of Search.
- [NIIMBOT vs Zebra: compare search popularity](/demand/nz/compare/niimbot-vs-zebra): 5.1% against 3.4% Share of Search.

## How did search popularity change for New Zealand label maker brands in September 2026?

- Estimated monthly branded searches for NIIMBOT in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
- Estimated monthly branded searches for Zebra in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brother P-touch | 56.5% | 2.3K | -3.3% | Brother P-touch |
| 2 | Avery | 17.8% | 730 | 0.0% | Avery |
| 3 | DYMO | 16.9% | 690 | -4.2% | DYMO |
| 4 | NIIMBOT | 5.1% | 210 | 0.0% | NIIMBOT |
| 5 | Zebra | 3.4% | 140 | 0.0% | Zebra |
| 6 | Rollo | 0.24% | 10 | 0.0% | Rollo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brother P-touch | 2.3K | 55.1% | 1 |
| Oct 2025 | DYMO | 750 | 18.4% | 2 |
| Oct 2025 | Avery | 730 | 17.9% | 3 |
| Oct 2025 | NIIMBOT | 170 | 4.2% | 4 |
| Oct 2025 | Zebra | 170 | 4.2% | 5 |
| Oct 2025 | Rollo | 10 | 0.25% | 6 |
| Nov 2025 | Brother P-touch | 1.9K | 49.7% | 1 |
| Nov 2025 | Avery | 890 | 23.5% | 2 |
| Nov 2025 | DYMO | 690 | 18.3% | 3 |
| Nov 2025 | Zebra | 170 | 4.5% | 4 |
| Nov 2025 | NIIMBOT | 140 | 3.7% | 5 |
| Nov 2025 | Rollo | 10 | 0.26% | 6 |
| Dec 2025 | Brother P-touch | 1.9K | 54.8% | 1 |
| Dec 2025 | Avery | 720 | 20.2% | 2 |
| Dec 2025 | DYMO | 660 | 18.5% | 3 |
| Dec 2025 | NIIMBOT | 110 | 3.1% | 4 |
| Dec 2025 | Zebra | 110 | 3.1% | 5 |
| Dec 2025 | Rollo | 10 | 0.28% | 6 |
| Jan 2026 | Brother P-touch | 2.9K | 62.1% | 1 |
| Jan 2026 | DYMO | 910 | 19.3% | 2 |
| Jan 2026 | Avery | 590 | 12.5% | 3 |
| Jan 2026 | NIIMBOT | 140 | 3% | 4 |
| Jan 2026 | Zebra | 140 | 3% | 5 |
| Jan 2026 | Rollo | 10 | 0.21% | 6 |
| Feb 2026 | Brother P-touch | 2.6K | 58.8% | 1 |
| Feb 2026 | DYMO | 800 | 18.1% | 2 |
| Feb 2026 | Avery | 730 | 16.5% | 3 |
| Feb 2026 | NIIMBOT | 140 | 3.2% | 4 |
| Feb 2026 | Zebra | 140 | 3.2% | 5 |
| Feb 2026 | Rollo | 10 | 0.23% | 6 |
| Mar 2026 | Brother P-touch | 2.7K | 57.6% | 1 |
| Mar 2026 | Avery | 890 | 19.1% | 2 |
| Mar 2026 | DYMO | 830 | 17.8% | 3 |
| Mar 2026 | Zebra | 140 | 3% | 4 |
| Mar 2026 | NIIMBOT | 110 | 2.4% | 5 |
| Mar 2026 | Rollo | 10 | 0.21% | 6 |
| Apr 2026 | Brother P-touch | 2.5K | 60.7% | 1 |
| Apr 2026 | DYMO | 690 | 16.6% | 2 |
| Apr 2026 | Avery | 590 | 14.2% | 3 |
| Apr 2026 | NIIMBOT | 170 | 4.1% | 4 |
| Apr 2026 | Zebra | 170 | 4.1% | 5 |
| Apr 2026 | Rollo | 10 | 0.24% | 6 |
| May 2026 | Brother P-touch | 2.6K | 59.3% | 1 |
| May 2026 | Avery | 730 | 16.8% | 2 |
| May 2026 | DYMO | 720 | 16.6% | 3 |
| May 2026 | NIIMBOT | 170 | 3.9% | 4 |
| May 2026 | Zebra | 140 | 3.2% | 5 |
| May 2026 | Rollo | 10 | 0.23% | 6 |
| Jun 2026 | Brother P-touch | 2.4K | 55.6% | 1 |
| Jun 2026 | DYMO | 800 | 18.6% | 2 |
| Jun 2026 | Avery | 720 | 16.7% | 3 |
| Jun 2026 | NIIMBOT | 210 | 4.9% | 4 |
| Jun 2026 | Zebra | 170 | 4% | 5 |
| Jun 2026 | Rollo | 10 | 0.23% | 6 |
| Jul 2026 | Brother P-touch | 2.5K | 59.1% | 1 |
| Jul 2026 | DYMO | 700 | 16.8% | 2 |
| Jul 2026 | Avery | 600 | 14.4% | 3 |
| Jul 2026 | NIIMBOT | 210 | 5% | 4 |
| Jul 2026 | Zebra | 170 | 4.1% | 5 |
| Jul 2026 | Rollo | 20 | 0.48% | 6 |
| Aug 2026 | Brother P-touch | 2.4K | 56.9% | 1 |
| Aug 2026 | Avery | 730 | 17.4% | 2 |
| Aug 2026 | DYMO | 720 | 17.1% | 3 |
| Aug 2026 | NIIMBOT | 210 | 5% | 4 |
| Aug 2026 | Zebra | 140 | 3.3% | 5 |
| Aug 2026 | Rollo | 10 | 0.24% | 6 |
| Sep 2026 | Brother P-touch | 2.3K | 56.5% | 1 |
| Sep 2026 | Avery | 730 | 17.8% | 2 |
| Sep 2026 | DYMO | 690 | 16.9% | 3 |
| Sep 2026 | NIIMBOT | 210 | 5.1% | 4 |
| Sep 2026 | Zebra | 140 | 3.4% | 5 |
| Sep 2026 | Rollo | 10 | 0.24% | 6 |

## What is being compared

- **Avery**: Measured on the search terms “avery file” and “avery labels”, summed into one figure.
- **Brother P-touch**: Measured on the search terms “brother p touch”, “brother p touch tape”, “brother ptouch labelmaker”, “brotherptouch”, “label p touch”, “p touch” and “ptouch”, summed into one figure.
- **DYMO**: Measured on the search terms “dymo”, “dymo connect”, “dymo labelwriter450”, “dymo letratag” and “dymo tag printer”, summed into one figure.
- **NIIMBOT**: Measured on the search term “niimbot”.
- **Rollo**: Measured on the search term “rollo printer”.
- **Zebra**: Measured on the search term “zebra printer”.

- [Avery](/demand/nz/brands/avery)
- [Brother P-touch](/demand/nz/brands/brother-p-touch)
- [DYMO](/demand/nz/brands/dymo)
- [NIIMBOT](/demand/nz/brands/niimbot)
- [Rollo](/demand/nz/brands/rollo)
- [Zebra](/demand/nz/brands/zebra)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among label maker brands in New Zealand?

In September 2026, Brother P-touch was the most searched among label maker brands in New Zealand, with an estimated 2.3K branded searches, 56.5% of all searches for the six we track.

## Cite this page

Brandwave. "Label maker brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-label-maker-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-label-maker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.