--- title: "Laneige vs SKIN1004: Which is searched more in New Zealand?" description: "Is Laneige or SKIN1004 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-korean-skincare-brands/compare/laneige-vs-skin1004" publisher: "Brandwave" --- # Laneige vs SKIN1004: Which is searched more in New Zealand? Is Laneige or SKIN1004 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Laneige and SKIN1004 - **Competitive set**: Korean skincare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Laneige Share of Search**: 17.5% - **SKIN1004 Share of Search**: 3.2% ## Is Laneige or SKIN1004 more popular in search? - In September 2026, Laneige had more branded searches than SKIN1004 among korean skincare brands in New Zealand. Laneige had about 4,600 branded searches, while SKIN1004 had 830. Laneige made up 17.5% of all korean skincare brand searches we track, and SKIN1004 accounted for 3.2%. - Laneige was ahead of SKIN1004 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Laneige’s share of searches among korean skincare brands in New Zealand moved from 26% to 17.5%, and its estimated monthly branded searches moved from 4.8K to 4.6K. - Across the 12 months ending September 2026, SKIN1004’s share of searches among korean skincare brands in New Zealand moved from 3.3% to 3.2%, and its estimated monthly branded searches moved from 610 to 830. ## Top korean skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKIN1004 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Laneige did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | COSRX | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Anua | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SKIN1004 | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Round Lab | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Innisfree | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about korean skincare brands - Asked ChatGPT "Which Korean skincare brand should I buy in New Zealand?": 1. Beauty of Joseon, 2. COSRX, 3. Anua, 4. SKIN1004, 5. Round Lab - Asked ChatGPT "What are the best Korean skincare brands in New Zealand?": 1. Beauty of Joseon, 2. COSRX, 3. SKIN1004, 4. Round Lab, 5. Anua - Asked ChatGPT "What's the best Korean skincare brand in New Zealand for sensitive skin?": 1. SKIN1004 - Searched Google, AI Overview "best korean skincare": 1. COSRX, 2. Beauty of Joseon, 3. Anua, 4. Innisfree - Searched Google, AI Overview "sensitive skin skincare": named none of the brands we track Not named in any answer: Laneige. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand korean skincare brands in September 2026? - In September 2026, Laneige lost share of searches among korean skincare brands in New Zealand, from 20.2% to 17.5%. - In September 2026, SKIN1004 lost share of searches among korean skincare brands in New Zealand, from 4% to 3.2%. ## Month by month | Month | Laneige estimated searches | Laneige Share of Search | Laneige rank | SKIN1004 estimated searches | SKIN1004 Share of Search | SKIN1004 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 26% | 3 | 610 | 3.3% | 6 | | Nov 2025 | 6.8K | 29% | 1 | 1K | 4.5% | 5 | | Dec 2025 | 6.7K | 30.8% | 1 | 920 | 4.2% | 5 | | Jan 2026 | 5.3K | 24.7% | 3 | 930 | 4.3% | 5 | | Feb 2026 | 4.5K | 24.5% | 3 | 620 | 3.4% | 6 | | Mar 2026 | 4.5K | 21.6% | 3 | 760 | 3.6% | 6 | | Apr 2026 | 4.4K | 20.7% | 3 | 790 | 3.7% | 6 | | May 2026 | 4.1K | 18% | 3 | 790 | 3.5% | 7 | | Jun 2026 | 4.4K | 19.6% | 3 | 790 | 3.5% | 6 | | Jul 2026 | 4.9K | 21.2% | 3 | 970 | 4.2% | 6 | | Aug 2026 | 4.9K | 20.2% | 3 | 970 | 4% | 7 | | Sep 2026 | 4.6K | 17.5% | 3 | 830 | 3.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Laneige’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Laneige**: Measured on the search terms “laneige”, “laneige cream skin”, “laneige lip”, “laneige lip balm”, “laneige lip mask”, “laneige lip tint”, “laneige milk toner”, “laneige moisturiser”, “laneige serum”, “laneige skincare”, “laneige sleeping mask” and “laneige toner”, summed into one figure. - **SKIN1004**: Measured on the search terms “skin1004” and “skin1004 serum”, summed into one figure. - [Laneige profile](/demand/nz/brands/laneige) - [SKIN1004 profile](/demand/nz/brands/skin1004) - [All korean skincare brands in New Zealand](/demand/nz/categories/nz-korean-skincare-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Laneige or SKIN1004 more popular in search? In September 2026, Laneige had more branded searches than SKIN1004 among korean skincare brands in New Zealand. Laneige had about 4,600 branded searches, while SKIN1004 had 830. Laneige made up 17.5% of all korean skincare brand searches we track, and SKIN1004 accounted for 3.2%. ## Cite this page Brandwave. "Laneige vs SKIN1004: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-korean-skincare-brands/compare/laneige-vs-skin1004 This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-korean-skincare-brands/compare/laneige-vs-skin1004. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.