---
title: "Korean skincare brands in New Zealand: Which brands are most popular in search?"
description: "Compare the Korean skincare brands New Zealanders buy. Share of Search among COSRX, Beauty of Joseon, Laneige, Round Lab, Innisfree and Anua, the korean skincare brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-korean-skincare-brands"
publisher: "Brandwave"
---

# Korean skincare brands in New Zealand: Which brands are most popular in search?

Compare the Korean skincare brands New Zealanders buy. Share of Search among COSRX, Beauty of Joseon, Laneige, Round Lab, Innisfree and Anua, the korean skincare brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Korean skincare brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: COSRX, 33.2%

## Which brand is most popular in search among korean skincare brands in New Zealand?

- In August 2026, COSRX was the most searched among korean skincare brands in New Zealand, with an estimated 11.4K branded searches and 33.2% estimated Share of Search within this set.
- Beauty of Joseon is in 2nd place, 1.9 percentage points behind at 31.3% Share of Search.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands in New Zealand increased from 31.4% to 33.2%.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands in New Zealand increased from 29.9% to 31.3%.
- Across the 11 months ending August 2026, Laneige’s estimated Share of Search among korean skincare brands in New Zealand decreased from 27% to 20.1%.
- Across the 11 months ending August 2026, Round Lab’s estimated Share of Search among korean skincare brands in New Zealand increased from 3.8% to 6.5%.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand increased from 3.7% to 4.3%.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands in New Zealand peaked at 38.2% in May 2026 and was lowest at 26.7% in November 2025.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands in New Zealand peaked at 32.6% in June 2026 and was lowest at 28.4% in December 2025.
- Across the 11 months ending August 2026, Laneige’s estimated Share of Search among korean skincare brands in New Zealand peaked at 31.6% in December 2025 and was lowest at 18.9% in May 2026.
- Across the 11 months ending August 2026, Round Lab’s estimated Share of Search among korean skincare brands in New Zealand peaked at 7% in July 2026 and was lowest at 3.8% in October 2025.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand peaked at 5% in January 2026 and was lowest at 3.5% in June 2026.
- Across the 11 months ending August 2026, Round Lab rose from 5th to 4th among korean skincare brands in New Zealand.
- Across the 11 months ending August 2026, Innisfree fell from 4th to 5th among korean skincare brands in New Zealand.

## Compare search popularity between leading brands

- [COSRX vs Beauty of Joseon: compare search popularity](/demand/nz/compare/beauty-of-joseon-vs-cosrx): 33.2% against 31.3% Share of Search.
- [COSRX vs Laneige: compare search popularity](/demand/nz/compare/cosrx-vs-laneige): 33.2% against 20.1% Share of Search.
- [COSRX vs Round Lab: compare search popularity](/demand/nz/compare/cosrx-vs-round-lab): 33.2% against 6.5% Share of Search.
- [COSRX vs Innisfree: compare search popularity](/demand/nz/compare/cosrx-vs-innisfree): 33.2% against 4.5% Share of Search.
- [Beauty of Joseon vs Laneige: compare search popularity](/demand/nz/compare/beauty-of-joseon-vs-laneige): 31.3% against 20.1% Share of Search.
- [Beauty of Joseon vs Round Lab: compare search popularity](/demand/nz/compare/beauty-of-joseon-vs-round-lab): 31.3% against 6.5% Share of Search.
- [Beauty of Joseon vs Innisfree: compare search popularity](/demand/nz/compare/beauty-of-joseon-vs-innisfree): 31.3% against 4.5% Share of Search.
- [Laneige vs Round Lab: compare search popularity](/demand/nz/compare/laneige-vs-round-lab): 20.1% against 6.5% Share of Search.
- [Laneige vs Innisfree: compare search popularity](/demand/nz/compare/innisfree-vs-laneige): 20.1% against 4.5% Share of Search.
- [Round Lab vs Innisfree: compare search popularity](/demand/nz/compare/innisfree-vs-round-lab): 6.5% against 4.5% Share of Search.

## How did search popularity change for New Zealand korean skincare brands in August 2026?

- In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
- In August 2026, Anua gained estimated Share of Search among korean skincare brands in New Zealand, from 3.7% to 4.3%.
- In August 2026, Laneige lost estimated Share of Search among korean skincare brands in New Zealand, from 20.8% to 20.1%.
- In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands in New Zealand, from 32% to 31.3%.
- Estimated monthly branded searches for Round Lab in New Zealand rose 156.3% over 11 measured months, from 870 to 2.2K in August 2026.
- Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | COSRX | 33.2% | 11.4K | -5.2% | COSRX |
| 2 | Beauty of Joseon | 31.3% | 10.8K | -7.9% | Beauty of Joseon |
| 3 | Laneige | 20.1% | 6.9K | -9.0% | Laneige |
| 4 | Round Lab | 6.5% | 2.2K | -12.2% | Round Lab |
| 5 | Innisfree | 4.5% | 1.5K | +16.7% | Innisfree |
| 6 | Anua | 4.3% | 1.5K | +11.2% | Anua |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | COSRX | 7.2K | 31.4% | 1 |
| Oct 2025 | Beauty of Joseon | 6.9K | 29.9% | 2 |
| Oct 2025 | Laneige | 6.2K | 27% | 3 |
| Oct 2025 | Innisfree | 980 | 4.3% | 4 |
| Oct 2025 | Round Lab | 870 | 3.8% | 5 |
| Oct 2025 | Anua | 840 | 3.7% | 6 |
| Nov 2025 | Beauty of Joseon | 9K | 31.7% | 1 |
| Nov 2025 | Laneige | 8.6K | 30.1% | 2 |
| Nov 2025 | COSRX | 7.6K | 26.7% | 3 |
| Nov 2025 | Anua | 1.2K | 4.3% | 4 |
| Nov 2025 | Round Lab | 1.1K | 3.9% | 5 |
| Nov 2025 | Innisfree | 1K | 3.5% | 6 |
| Dec 2025 | Laneige | 8.5K | 31.6% | 1 |
| Dec 2025 | Beauty of Joseon | 7.7K | 28.4% | 2 |
| Dec 2025 | COSRX | 7.5K | 28% | 3 |
| Dec 2025 | Round Lab | 1.2K | 4.6% | 4 |
| Dec 2025 | Anua | 1K | 3.8% | 5 |
| Dec 2025 | Innisfree | 960 | 3.6% | 6 |
| Jan 2026 | Beauty of Joseon | 8.8K | 32.4% | 1 |
| Jan 2026 | COSRX | 7.8K | 28.7% | 2 |
| Jan 2026 | Laneige | 7K | 25.7% | 3 |
| Jan 2026 | Anua | 1.4K | 5% | 4 |
| Jan 2026 | Round Lab | 1.3K | 4.6% | 5 |
| Jan 2026 | Innisfree | 980 | 3.6% | 6 |
| Feb 2026 | COSRX | 8K | 33.8% | 1 |
| Feb 2026 | Beauty of Joseon | 6.7K | 28.6% | 2 |
| Feb 2026 | Laneige | 5.9K | 25.2% | 3 |
| Feb 2026 | Round Lab | 1.1K | 4.5% | 4 |
| Feb 2026 | Anua | 930 | 4% | 5 |
| Feb 2026 | Innisfree | 920 | 3.9% | 6 |
| Mar 2026 | COSRX | 9.7K | 35.7% | 1 |
| Mar 2026 | Beauty of Joseon | 7.7K | 28.5% | 2 |
| Mar 2026 | Laneige | 6K | 22.2% | 3 |
| Mar 2026 | Round Lab | 1.4K | 5% | 4 |
| Mar 2026 | Anua | 1.2K | 4.6% | 5 |
| Mar 2026 | Innisfree | 1.1K | 4% | 6 |
| Apr 2026 | COSRX | 10.5K | 36.2% | 1 |
| Apr 2026 | Beauty of Joseon | 8.4K | 29.1% | 2 |
| Apr 2026 | Laneige | 6K | 20.8% | 3 |
| Apr 2026 | Round Lab | 1.4K | 5% | 4 |
| Apr 2026 | Anua | 1.3K | 4.5% | 5 |
| Apr 2026 | Innisfree | 1.3K | 4.4% | 6 |
| May 2026 | COSRX | 12.9K | 38.2% | 1 |
| May 2026 | Beauty of Joseon | 10.3K | 30.3% | 2 |
| May 2026 | Laneige | 6.4K | 18.9% | 3 |
| May 2026 | Round Lab | 1.7K | 5% | 4 |
| May 2026 | Innisfree | 1.4K | 4.2% | 5 |
| May 2026 | Anua | 1.2K | 3.5% | 6 |
| Jun 2026 | COSRX | 11.8K | 34% | 1 |
| Jun 2026 | Beauty of Joseon | 11.3K | 32.6% | 2 |
| Jun 2026 | Laneige | 7K | 20.3% | 3 |
| Jun 2026 | Round Lab | 2.1K | 6% | 4 |
| Jun 2026 | Innisfree | 1.3K | 3.7% | 5 |
| Jun 2026 | Anua | 1.2K | 3.5% | 6 |
| Jul 2026 | COSRX | 12K | 33% | 1 |
| Jul 2026 | Beauty of Joseon | 11.7K | 32% | 2 |
| Jul 2026 | Laneige | 7.6K | 20.8% | 3 |
| Jul 2026 | Round Lab | 2.5K | 7% | 4 |
| Jul 2026 | Anua | 1.3K | 3.7% | 5 |
| Jul 2026 | Innisfree | 1.3K | 3.6% | 6 |
| Aug 2026 | COSRX | 11.4K | 33.2% | 1 |
| Aug 2026 | Beauty of Joseon | 10.8K | 31.3% | 2 |
| Aug 2026 | Laneige | 6.9K | 20.1% | 3 |
| Aug 2026 | Round Lab | 2.2K | 6.5% | 4 |
| Aug 2026 | Innisfree | 1.5K | 4.5% | 5 |
| Aug 2026 | Anua | 1.5K | 4.3% | 6 |
| Sep 2026 | Anua | — | — | — |
| Sep 2026 | Beauty of Joseon | — | — | — |
| Sep 2026 | COSRX | — | — | — |
| Sep 2026 | Innisfree | — | — | — |
| Sep 2026 | Laneige | — | — | — |
| Sep 2026 | Round Lab | — | — | — |

## What is being compared

- **Anua**: Measured on the search terms “anua korean skincare”, “anua serum”, “anua skincare”, “anua sunscreen” and “anua toner”, summed into one figure.
- **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon cleanser”, “beauty of joseon cream”, “beauty of joseon dynasty cream”, “beauty of joseon eye cream”, “beauty of joseon ginseng cleansing oil”, “beauty of joseon glow deep serum”, “beauty of joseon glow serum”, “beauty of joseon glow serum propolis niacinamide”, “beauty of joseon green plum refreshing cleanser”, “beauty of joseon moisturizer”, “beauty of joseon near me”, “beauty of joseon new zealand”, “beauty of joseon nz”, “beauty of joseon online”, “beauty of joseon red bean water gel”, “beauty of joseon relief sun”, “beauty of joseon relief sun rice probiotics sunscreen”, “beauty of joseon relief sun spf50”, “beauty of joseon relief sun sunscreen”, “beauty of joseon revive eye serum”, “beauty of joseon serum”, “beauty of joseon skincare”, “beauty of joseon sunscreen”, “beauty of joseon tinted sunscreen”, “beauty of joseon toner” and “beautyofjoseon com”, summed into one figure.
- **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx com”, “cosrx face cleanser”, “cosrx facial cleanser”, “cosrx good morning low ph cleanser”, “cosrx korean skincare”, “cosrx near me”, “cosrx new zealand”, “cosrx nz”, “cosrx online”, “cosrx serum”, “cosrx skincare”, “cosrx snail mucin”, “cosrx snail mucin 96”, “cosrx sun cream”, “cosrx sunscreen”, “cosrx toner”, “cosrx toner aha bha” and “master patch cosrx”, summed into one figure.
- **Innisfree**: Measured on the search terms “innisfree”, “innisfree cleanser”, “innisfree com”, “innisfree daily uv defense sunscreen”, “innisfree green tea”, “innisfree lip balm”, “innisfree near me”, “innisfree no sebum mineral powder”, “innisfree no sebum powder”, “innisfree nz”, “innisfree powder”, “innisfree retinol”, “innisfree retinol cica repair ampoule”, “innisfree serum”, “innisfree skincare”, “innisfree spf”, “innisfree super volcanic” and “innisfree toner”, summed into one figure.
- **Laneige**: Measured on the search terms “laneige”, “laneige bank water”, “laneige com”, “laneige cream skin”, “laneige cream skin toner”, “laneige cream skin toner & moisturizer”, “laneige lip”, “laneige lip balm”, “laneige lip glowy balm”, “laneige lip mask”, “laneige lip sleeping mask”, “laneige lip tint”, “laneige milk toner”, “laneige moisturiser”, “laneige moisturizer”, “laneige near me”, “laneige nz”, “laneige online”, “laneige serum”, “laneige skin toner”, “laneige skincare”, “laneige sleeping mask”, “laneige sunscreen”, “laneige toner” and “laneige water sleeping mask”, summed into one figure.
- **Round Lab**: Measured on the search terms “round lab”, “round lab 1025 dokdo cream”, “round lab 1025 dokdo toner”, “round lab birch juice”, “round lab birch juice moisturizing cleanser”, “round lab birch juice moisturizing cream”, “round lab birch juice moisturizing sun cream”, “round lab birch juice moisturizing sunscreen”, “round lab dokdo cleanser”, “round lab dokdo cream”, “round lab dokdo toner”, “round lab moisturizer”, “round lab near me”, “round lab nz”, “round lab serum”, “round lab sunscreen”, “round lab toner”, “roundlab”, “roundlab birch juice sunscreen”, “roundlab com”, “roundlab serum”, “roundlab skincare”, “roundlab sunscreen” and “roundlab toner”, summed into one figure.

- [Anua](/demand/nz/brands/anua)
- [Beauty of Joseon](/demand/nz/brands/beauty-of-joseon)
- [COSRX](/demand/nz/brands/cosrx)
- [Innisfree](/demand/nz/brands/innisfree)
- [Laneige](/demand/nz/brands/laneige)
- [Round Lab](/demand/nz/brands/round-lab)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among korean skincare brands in New Zealand?

In August 2026, COSRX was the most searched among korean skincare brands in New Zealand, with an estimated 11.4K branded searches and 33.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Korean skincare brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-korean-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-korean-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.