--- title: "Knitting yarn brands in New Zealand: Which are most popular?" description: "Compare the knitting yarn brands New Zealanders buy. Share of Search among Patons and Sirdar, the knitting yarn brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-knitting-yarn-brands" publisher: "Brandwave" --- # Knitting yarn brands in New Zealand: Which are most popular? Compare the knitting yarn brands New Zealanders buy. Share of Search among Patons and Sirdar, the knitting yarn brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Knitting yarn brands - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Oct 2026 - **Highest Share of Search**: Patons, 57.1% ## Which brand is most popular in search among knitting yarn brands in New Zealand? - In October 2026, Patons was the most searched among knitting yarn brands in New Zealand, with an estimated 120 branded searches, 57.1% of all searches for the two tracked by the Brandwave Brand Demand Index. - Sirdar is in 2nd place, 14.3 percentage points behind at 42.9%. - Across the 12 months ending October 2026, Patons’ share of searches among knitting yarn brands in New Zealand increased from 54.5% to 57.1%. - Across the 12 months ending October 2026, Sirdar’s share of searches among knitting yarn brands in New Zealand decreased from 45.5% to 42.9%. - Across the 12 months ending October 2026, Patons’ share of searches among knitting yarn brands in New Zealand peaked at 66.7% in July 2026 and was lowest at 45.5% in January 2026. - Across the 12 months ending October 2026, Sirdar’s share of searches among knitting yarn brands in New Zealand peaked at 54.5% in January 2026 and was lowest at 33.3% in July 2026. ## Top knitting yarn brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Patons was mentioned most often, in two of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Patons | 2 of 3 | 0 of 2 | 2 of 5 | | Sirdar | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about knitting yarn brands - Asked ChatGPT "Which knitting yarn brand should I buy in New Zealand?": 1. Patons - Asked ChatGPT "What are the best knitting yarn brands in New Zealand?": 1. Sirdar - Asked ChatGPT "What's the best knitting yarn brand in New Zealand for a warm blanket?": 1. Patons - Searched Google, AI Overview "yarn for blankets": named none of the brands we track - Searched Google, AI Overview "best knitting yarn": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Patons vs Sirdar: compare search popularity](/demand/nz/compare/patons-vs-sirdar): 57.1% against 42.9% Share of Search. ## How did search popularity change for New Zealand knitting yarn brands in October 2026? - In October 2026, Sirdar gained share of searches among knitting yarn brands in New Zealand, from 36.4% to 42.9%. - In October 2026, Patons lost share of searches among knitting yarn brands in New Zealand, from 63.6% to 57.1%. ## Which knitting yarn brands do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Patons | 57.1% | 120 | -14.3% | Patons | | 2 | Sirdar | 42.9% | 90 | +12.5% | Sirdar | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Patons | 120 | 54.5% | 1 | | Nov 2025 | Sirdar | 100 | 45.5% | 2 | | Dec 2025 | Patons | 100 | 55.6% | 1 | | Dec 2025 | Sirdar | 80 | 44.4% | 2 | | Jan 2026 | Sirdar | 120 | 54.5% | 1 | | Jan 2026 | Patons | 100 | 45.5% | 2 | | Feb 2026 | Patons | 110 | 61.1% | 1 | | Feb 2026 | Sirdar | 70 | 38.9% | 2 | | Mar 2026 | Patons | 150 | 62.5% | 1 | | Mar 2026 | Sirdar | 90 | 37.5% | 2 | | Apr 2026 | Patons | 130 | 61.9% | 1 | | Apr 2026 | Sirdar | 80 | 38.1% | 2 | | May 2026 | Patons | 130 | 54.2% | 1 | | May 2026 | Sirdar | 110 | 45.8% | 2 | | Jun 2026 | Patons | 160 | 61.5% | 1 | | Jun 2026 | Sirdar | 100 | 38.5% | 2 | | Jul 2026 | Patons | 180 | 66.7% | 1 | | Jul 2026 | Sirdar | 90 | 33.3% | 2 | | Aug 2026 | Patons | 160 | 59.3% | 1 | | Aug 2026 | Sirdar | 110 | 40.7% | 2 | | Sep 2026 | Patons | 140 | 63.6% | 1 | | Sep 2026 | Sirdar | 80 | 36.4% | 2 | | Oct 2026 | Patons | 120 | 57.1% | 1 | | Oct 2026 | Sirdar | 90 | 42.9% | 2 | ## How are branded searches counted for knitting yarn brands? - **Patons**: Measured on the search terms “patons” and “patons yarn”, summed into one figure. - **Sirdar**: Measured on the search terms “sirdar” and “sirdar yarn”, summed into one figure. - [Patons](/demand/nz/brands/patons) - [Sirdar](/demand/nz/brands/sirdar) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among knitting yarn brands in New Zealand? In October 2026, Patons was the most searched among knitting yarn brands in New Zealand, with an estimated 120 branded searches, 57.1% of all searches for the two tracked by the Brandwave Brand Demand Index. ## Cite this page Brandwave. "Knitting yarn brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-knitting-yarn-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-knitting-yarn-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.