---
title: "KiwiSaver providers in New Zealand: Which brands are most popular in search?"
description: "Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Share of Search among ANZ, ASB, Westpac, BNZ, Fisher Funds, Milford, Kernel, Simplicity, Generate KiwiSaver, SuperLife, Booster, AMP, Mercer KiwiSaver and Juno KiwiSaver, the KiwiSaver providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kiwisaver-providers"
publisher: "Brandwave"
---

# KiwiSaver providers in New Zealand: Which brands are most popular in search?

Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Share of Search among ANZ, ASB, Westpac, BNZ, Fisher Funds, Milford, Kernel, Simplicity, Generate KiwiSaver, SuperLife, Booster, AMP, Mercer KiwiSaver and Juno KiwiSaver, the KiwiSaver providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: KiwiSaver providers
- **Market**: New Zealand
- **Brands compared**: 14
- **Month measured**: Aug 2026
- **Highest Share of Search**: ANZ, 35.6%

## Which brand is most popular in search among KiwiSaver providers in New Zealand?

- In August 2026, ANZ was the most searched among KiwiSaver providers in New Zealand, with an estimated 731K branded searches and 35.6% estimated Share of Search within this set.
- ASB is in 2nd place, 10.6 percentage points behind at 24.9% Share of Search.
- Across the 11 months ending August 2026, ANZ’s estimated Share of Search among KiwiSaver providers in New Zealand decreased from 44.1% to 35.6%.
- Across the 11 months ending August 2026, ASB’s estimated Share of Search among KiwiSaver providers in New Zealand increased from 21.2% to 24.9%.
- Across the 11 months ending August 2026, Westpac’s estimated Share of Search among KiwiSaver providers in New Zealand increased from 19.3% to 22.7%.
- Across the 11 months ending August 2026, BNZ’s estimated Share of Search among KiwiSaver providers in New Zealand increased from 6.6% to 7.4%.
- Across the 11 months ending August 2026, Kernel’s estimated Share of Search among KiwiSaver providers in New Zealand increased from 0.84% to 1.5%.
- Across the 11 months ending August 2026, ASB’s estimated Share of Search among KiwiSaver providers in New Zealand peaked at 26.1% in February 2026 and was lowest at 21.2% in October 2025.
- Across the 11 months ending August 2026, BNZ’s estimated Share of Search among KiwiSaver providers in New Zealand peaked at 8.3% in March 2026 and was lowest at 6.6% in October 2025.
- Across the 11 months ending August 2026, Kernel rose from 8th to 7th among KiwiSaver providers in New Zealand.
- Across the 11 months ending August 2026, Simplicity fell from 7th to 8th among KiwiSaver providers in New Zealand.
- Across the 11 months ending August 2026, Fisher Funds, Milford, Generate KiwiSaver, SuperLife, Booster, AMP, Mercer KiwiSaver and Juno KiwiSaver held steady: their estimated Share of Search among KiwiSaver providers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ANZ vs ASB: compare search popularity](/demand/nz/compare/anz-vs-asb): 35.6% against 24.9% Share of Search.
- [ANZ vs Westpac: compare search popularity](/demand/nz/compare/anz-vs-westpac): 35.6% against 22.7% Share of Search.
- [ANZ vs BNZ: compare search popularity](/demand/nz/compare/anz-vs-bnz): 35.6% against 7.4% Share of Search.
- [ANZ vs Fisher Funds: compare search popularity](/demand/nz/compare/anz-vs-fisher-funds): 35.6% against 2.9% Share of Search.
- [ASB vs Westpac: compare search popularity](/demand/nz/compare/asb-vs-westpac): 24.9% against 22.7% Share of Search.
- [ASB vs BNZ: compare search popularity](/demand/nz/compare/asb-vs-bnz): 24.9% against 7.4% Share of Search.
- [ASB vs Fisher Funds: compare search popularity](/demand/nz/compare/asb-vs-fisher-funds): 24.9% against 2.9% Share of Search.
- [Westpac vs BNZ: compare search popularity](/demand/nz/compare/bnz-vs-westpac): 22.7% against 7.4% Share of Search.
- [Westpac vs Fisher Funds: compare search popularity](/demand/nz/compare/fisher-funds-vs-westpac): 22.7% against 2.9% Share of Search.
- [BNZ vs Fisher Funds: compare search popularity](/demand/nz/compare/bnz-vs-fisher-funds): 7.4% against 2.9% Share of Search.

## How did search popularity change for New Zealand KiwiSaver providers in August 2026?

- In August 2026, Westpac gained estimated Share of Search among KiwiSaver providers in New Zealand, from 19.5% to 22.7%.
- In August 2026, ANZ lost estimated Share of Search among KiwiSaver providers in New Zealand, from 37.3% to 35.6%.
- In August 2026, ASB lost estimated Share of Search among KiwiSaver providers in New Zealand, from 26% to 24.9%.
- Estimated monthly branded searches for Kernel in New Zealand rose 50% over 11 measured months, from 20.5K to 30.8K in August 2026.
- Estimated monthly branded searches for Juno KiwiSaver in New Zealand fell 44.7% over 11 measured months, from 940 to 520 in August 2026.
- Estimated monthly branded searches for Milford in New Zealand fell 29% over 11 measured months, from 45.7K to 32.5K in August 2026.
- Estimated monthly branded searches for SuperLife in New Zealand fell 23.7% over 11 measured months, from 14.4K to 11K in August 2026.
- Estimated monthly branded searches for Fisher Funds in New Zealand fell 16.8% over 11 measured months, from 72.5K to 60.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ANZ | 35.6% | 731K | -0.5% | ANZ Bank New Zealand Limited |
| 2 | ASB | 24.9% | 512K | -0.0% | ASB Bank Limited |
| 3 | Westpac | 22.7% | 467K | +21.8% | Westpac New Zealand Limited |
| 4 | BNZ | 7.4% | 153K | +0.1% | Bank of New Zealand |
| 5 | Fisher Funds | 2.9% | 60.3K | +1.7% | Fisher Funds |
| 6 | Milford | 1.6% | 32.5K | +1.8% | Milford Asset Management |
| 7 | Kernel | 1.5% | 30.8K | +3.3% | Kernel |
| 8 | Simplicity | 1% | 21.1K | +1.7% | Simplicity |
| 9 | Generate KiwiSaver | 1% | 20.7K | +1.1% | Generate |
| 10 | SuperLife | 0.54% | 11K | +17.1% | Smart |
| 11 | Booster | 0.3% | 6.1K | +0.5% | Booster Investment Management Limited |
| 12 | AMP | 0.22% | 4.5K | +0.4% | AMP New Zealand |
| 13 | Mercer KiwiSaver | 0.18% | 3.7K | +0.5% | Mercer |
| 14 | Juno KiwiSaver | 0.03% | 520 | +18.2% | Pie Funds |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ANZ | 1.1M | 44.1% | 1 |
| Oct 2025 | ASB | 516K | 21.2% | 2 |
| Oct 2025 | Westpac | 468K | 19.3% | 3 |
| Oct 2025 | BNZ | 159K | 6.6% | 4 |
| Oct 2025 | Fisher Funds | 72.5K | 3% | 5 |
| Oct 2025 | Milford | 45.7K | 1.9% | 6 |
| Oct 2025 | Simplicity | 25.2K | 1% | 7 |
| Oct 2025 | Kernel | 20.5K | 0.84% | 8 |
| Oct 2025 | Generate KiwiSaver | 20.4K | 0.84% | 9 |
| Oct 2025 | SuperLife | 14.4K | 0.59% | 10 |
| Oct 2025 | Booster | 6.2K | 0.25% | 11 |
| Oct 2025 | AMP | 4.7K | 0.19% | 12 |
| Oct 2025 | Mercer KiwiSaver | 3.7K | 0.15% | 13 |
| Oct 2025 | Juno KiwiSaver | 940 | 0.04% | 14 |
| Nov 2025 | ANZ | 884K | 39.8% | 1 |
| Nov 2025 | ASB | 514K | 23.1% | 2 |
| Nov 2025 | Westpac | 467K | 21% | 3 |
| Nov 2025 | BNZ | 159K | 7.2% | 4 |
| Nov 2025 | Fisher Funds | 72.8K | 3.3% | 5 |
| Nov 2025 | Milford | 37.4K | 1.7% | 6 |
| Nov 2025 | Simplicity | 24.8K | 1.1% | 7 |
| Nov 2025 | Generate KiwiSaver | 20.2K | 0.91% | 8 |
| Nov 2025 | Kernel | 16.8K | 0.76% | 9 |
| Nov 2025 | SuperLife | 11.4K | 0.51% | 10 |
| Nov 2025 | Booster | 6.1K | 0.27% | 11 |
| Nov 2025 | AMP | 4.5K | 0.2% | 12 |
| Nov 2025 | Mercer KiwiSaver | 3.6K | 0.16% | 13 |
| Nov 2025 | Juno KiwiSaver | 770 | 0.03% | 14 |
| Dec 2025 | ANZ | 881K | 40.5% | 1 |
| Dec 2025 | ASB | 512K | 23.5% | 2 |
| Dec 2025 | Westpac | 465K | 21.4% | 3 |
| Dec 2025 | BNZ | 155K | 7.1% | 4 |
| Dec 2025 | Fisher Funds | 59.6K | 2.7% | 5 |
| Dec 2025 | Milford | 28.3K | 1.3% | 6 |
| Dec 2025 | Simplicity | 18.9K | 0.87% | 7 |
| Dec 2025 | Generate KiwiSaver | 16.5K | 0.76% | 8 |
| Dec 2025 | Kernel | 16K | 0.74% | 9 |
| Dec 2025 | SuperLife | 9.4K | 0.43% | 10 |
| Dec 2025 | Booster | 4.9K | 0.22% | 11 |
| Dec 2025 | AMP | 3.6K | 0.17% | 12 |
| Dec 2025 | Mercer KiwiSaver | 2.9K | 0.14% | 13 |
| Dec 2025 | Juno KiwiSaver | 630 | 0.03% | 14 |
| Jan 2026 | ANZ | 876K | 39.6% | 1 |
| Jan 2026 | ASB | 513K | 23.2% | 2 |
| Jan 2026 | Westpac | 466K | 21.1% | 3 |
| Jan 2026 | BNZ | 157K | 7.1% | 4 |
| Jan 2026 | Fisher Funds | 72.8K | 3.3% | 5 |
| Jan 2026 | Milford | 36.3K | 1.6% | 6 |
| Jan 2026 | Simplicity | 24.9K | 1.1% | 7 |
| Jan 2026 | Kernel | 20.8K | 0.94% | 8 |
| Jan 2026 | Generate KiwiSaver | 20.7K | 0.93% | 9 |
| Jan 2026 | SuperLife | 11.4K | 0.51% | 10 |
| Jan 2026 | Booster | 6K | 0.27% | 11 |
| Jan 2026 | AMP | 4.6K | 0.21% | 12 |
| Jan 2026 | Mercer KiwiSaver | 3.6K | 0.16% | 13 |
| Jan 2026 | Juno KiwiSaver | 750 | 0.03% | 14 |
| Feb 2026 | ANZ | 724K | 36.9% | 1 |
| Feb 2026 | ASB | 512K | 26.1% | 2 |
| Feb 2026 | Westpac | 384K | 19.6% | 3 |
| Feb 2026 | BNZ | 156K | 7.9% | 4 |
| Feb 2026 | Fisher Funds | 72.5K | 3.7% | 5 |
| Feb 2026 | Milford | 31.2K | 1.6% | 6 |
| Feb 2026 | Simplicity | 23.3K | 1.2% | 7 |
| Feb 2026 | Generate KiwiSaver | 16.9K | 0.86% | 8 |
| Feb 2026 | Kernel | 16.6K | 0.85% | 9 |
| Feb 2026 | SuperLife | 9.3K | 0.47% | 10 |
| Feb 2026 | Booster | 6.2K | 0.31% | 11 |
| Feb 2026 | AMP | 3.8K | 0.2% | 12 |
| Feb 2026 | Mercer KiwiSaver | 3.7K | 0.19% | 13 |
| Feb 2026 | Juno KiwiSaver | 650 | 0.03% | 14 |
| Mar 2026 | ANZ | 884K | 39% | 1 |
| Mar 2026 | ASB | 525K | 23.2% | 2 |
| Mar 2026 | Westpac | 468K | 20.7% | 3 |
| Mar 2026 | BNZ | 187K | 8.3% | 4 |
| Mar 2026 | Fisher Funds | 72.8K | 3.2% | 5 |
| Mar 2026 | Milford | 32.6K | 1.4% | 6 |
| Mar 2026 | Generate KiwiSaver | 24.4K | 1.1% | 7 |
| Mar 2026 | Simplicity | 23.2K | 1% | 8 |
| Mar 2026 | Kernel | 19.3K | 0.85% | 9 |
| Mar 2026 | SuperLife | 10.8K | 0.48% | 10 |
| Mar 2026 | Booster | 7.5K | 0.33% | 11 |
| Mar 2026 | AMP | 5.3K | 0.24% | 12 |
| Mar 2026 | Mercer KiwiSaver | 3.6K | 0.16% | 13 |
| Mar 2026 | Juno KiwiSaver | 830 | 0.04% | 14 |
| Apr 2026 | ANZ | 875K | 39.7% | 1 |
| Apr 2026 | ASB | 513K | 23.3% | 2 |
| Apr 2026 | Westpac | 466K | 21.2% | 3 |
| Apr 2026 | BNZ | 154K | 7% | 4 |
| Apr 2026 | Fisher Funds | 71.8K | 3.3% | 5 |
| Apr 2026 | Milford | 30.4K | 1.4% | 6 |
| Apr 2026 | Simplicity | 23.2K | 1.1% | 7 |
| Apr 2026 | Kernel | 21.6K | 0.98% | 8 |
| Apr 2026 | Generate KiwiSaver | 20.1K | 0.91% | 9 |
| Apr 2026 | SuperLife | 10.8K | 0.49% | 10 |
| Apr 2026 | Booster | 6K | 0.27% | 11 |
| Apr 2026 | AMP | 4.5K | 0.2% | 12 |
| Apr 2026 | Mercer KiwiSaver | 3.7K | 0.17% | 13 |
| Apr 2026 | Juno KiwiSaver | 630 | 0.03% | 14 |
| May 2026 | ANZ | 882K | 39.4% | 1 |
| May 2026 | ASB | 513K | 22.9% | 2 |
| May 2026 | Westpac | 467K | 20.9% | 3 |
| May 2026 | BNZ | 156K | 7% | 4 |
| May 2026 | Fisher Funds | 72.8K | 3.3% | 5 |
| May 2026 | Milford | 36.9K | 1.7% | 6 |
| May 2026 | Kernel | 30.5K | 1.4% | 7 |
| May 2026 | Simplicity | 24.9K | 1.1% | 8 |
| May 2026 | Generate KiwiSaver | 24.8K | 1.1% | 9 |
| May 2026 | SuperLife | 11.3K | 0.5% | 10 |
| May 2026 | Booster | 7.4K | 0.33% | 11 |
| May 2026 | AMP | 5.6K | 0.25% | 12 |
| May 2026 | Mercer KiwiSaver | 4.5K | 0.2% | 13 |
| May 2026 | Juno KiwiSaver | 650 | 0.03% | 14 |
| Jun 2026 | ANZ | 885K | 39.6% | 1 |
| Jun 2026 | ASB | 514K | 23% | 2 |
| Jun 2026 | Westpac | 465K | 20.8% | 3 |
| Jun 2026 | BNZ | 153K | 6.9% | 4 |
| Jun 2026 | Fisher Funds | 72.6K | 3.3% | 5 |
| Jun 2026 | Milford | 36.6K | 1.6% | 6 |
| Jun 2026 | Kernel | 30.7K | 1.4% | 7 |
| Jun 2026 | Generate KiwiSaver | 24.9K | 1.1% | 8 |
| Jun 2026 | Simplicity | 22.2K | 1% | 9 |
| Jun 2026 | SuperLife | 11.3K | 0.51% | 10 |
| Jun 2026 | Booster | 7.4K | 0.33% | 11 |
| Jun 2026 | AMP | 5.4K | 0.24% | 12 |
| Jun 2026 | Mercer KiwiSaver | 4.5K | 0.2% | 13 |
| Jun 2026 | Juno KiwiSaver | 530 | 0.02% | 14 |
| Jul 2026 | ANZ | 734K | 37.3% | 1 |
| Jul 2026 | ASB | 512K | 26% | 2 |
| Jul 2026 | Westpac | 383K | 19.5% | 3 |
| Jul 2026 | BNZ | 153K | 7.8% | 4 |
| Jul 2026 | Fisher Funds | 59.3K | 3% | 5 |
| Jul 2026 | Milford | 31.9K | 1.6% | 6 |
| Jul 2026 | Kernel | 29.8K | 1.5% | 7 |
| Jul 2026 | Simplicity | 20.7K | 1.1% | 8 |
| Jul 2026 | Generate KiwiSaver | 20.5K | 1% | 9 |
| Jul 2026 | SuperLife | 9.4K | 0.48% | 10 |
| Jul 2026 | Booster | 6.1K | 0.31% | 11 |
| Jul 2026 | AMP | 4.5K | 0.23% | 12 |
| Jul 2026 | Mercer KiwiSaver | 3.6K | 0.19% | 13 |
| Jul 2026 | Juno KiwiSaver | 440 | 0.02% | 14 |
| Aug 2026 | ANZ | 731K | 35.6% | 1 |
| Aug 2026 | ASB | 512K | 24.9% | 2 |
| Aug 2026 | Westpac | 467K | 22.7% | 3 |
| Aug 2026 | BNZ | 153K | 7.4% | 4 |
| Aug 2026 | Fisher Funds | 60.3K | 2.9% | 5 |
| Aug 2026 | Milford | 32.5K | 1.6% | 6 |
| Aug 2026 | Kernel | 30.8K | 1.5% | 7 |
| Aug 2026 | Simplicity | 21.1K | 1% | 8 |
| Aug 2026 | Generate KiwiSaver | 20.7K | 1% | 9 |
| Aug 2026 | SuperLife | 11K | 0.54% | 10 |
| Aug 2026 | Booster | 6.1K | 0.3% | 11 |
| Aug 2026 | AMP | 4.5K | 0.22% | 12 |
| Aug 2026 | Mercer KiwiSaver | 3.7K | 0.18% | 13 |
| Aug 2026 | Juno KiwiSaver | 520 | 0.03% | 14 |
| Sep 2026 | AMP | — | — | — |
| Sep 2026 | ANZ | — | — | — |
| Sep 2026 | ASB | — | — | — |
| Sep 2026 | BNZ | — | — | — |
| Sep 2026 | Booster | — | — | — |
| Sep 2026 | Fisher Funds | — | — | — |
| Sep 2026 | Generate KiwiSaver | — | — | — |
| Sep 2026 | Juno KiwiSaver | — | — | — |
| Sep 2026 | Kernel | — | — | — |
| Sep 2026 | Mercer KiwiSaver | — | — | — |
| Sep 2026 | Milford | — | — | — |
| Sep 2026 | Simplicity | — | — | — |
| Sep 2026 | SuperLife | — | — | — |
| Sep 2026 | Westpac | — | — | — |

## What is being compared

- **AMP**: Measured on the search terms “amp co nz”, “amp investments”, “amp kiwisaver”, “amp kiwisaver funds”, “amp kiwisaver scheme”, “amp managed funds”, “amp new zealand”, “amp nz”, “kiwisaver amp” and “kiwisaver amp co nz”, summed into one figure.
- **ANZ**: Measured on the search terms “anz”, “ANZ Bank”, “anz banking”, “anz credit card”, “anz home loan”, “anz home loans”, “anz investments”, “anz kiwisaver”, “anz kiwisaver fund”, “anz kiwisaver scheme”, “anz mortgage”, “anz mortgages”, “anz personal loan”, “anz savings”, “anz savings account”, “anz term deposit” and “kiwisaver anz”, summed into one figure.
- **ASB**: Measured on the search terms “asb”, “ASB Bank”, “asb banking”, “asb credit card”, “asb home loan”, “asb home loans”, “asb investments”, “asb kiwisaver”, “asb kiwisaver fund”, “asb kiwisaver scheme”, “asb mortgage”, “asb mortgages”, “asb personal loan”, “asb savings”, “asb savings account”, “asb term deposit” and “kiwisaver asb”, summed into one figure.
- **BNZ**: Measured on the search terms “Bank of New Zealand”, “bnz”, “bnz banking”, “bnz credit card”, “bnz home loan”, “bnz home loans”, “bnz kiwisaver”, “bnz kiwisaver scheme”, “bnz mortgage”, “bnz mortgages”, “bnz personal loan”, “bnz savings”, “bnz savings account”, “bnz term deposit” and “kiwisaver bnz”, summed into one figure.
- **Booster**: Measured on the search terms “booster financial services”, “booster funds”, “booster investment management”, “booster investments”, “booster kiwi saver”, “booster kiwisaver”, “booster kiwisaver funds”, “booster kiwisaver nz”, “booster kiwisaver scheme”, “booster managed funds”, “kiwisaver booster”, “kiwisaver booster co nz” and “kiwisaver booster scheme”, summed into one figure.
- **Fisher Funds**: Measured on the search terms “fisher funds”, “fisher funds christchurch”, “fisher funds growth fund”, “fisher funds investments”, “fisher funds kiwi wealth”, “fisher funds kiwisaver”, “fisher funds kiwisaver plan”, “fisher funds managed funds”, “fisher funds new zealand”, “fisher funds nz”, “fisher funds two”, “fisher funds two kiwisaver”, “fisher funds wellington”, “fisher kiwisaver”, “fisherfunds”, “fisherfunds two”, “kiwi wealth”, “kiwi wealth fisher funds”, “kiwi wealth kiwisaver”, “kiwi wealth saver”, “kiwisaver fisher funds”, “kiwisaver fisherfunds”, “kiwiwealth”, “kiwiwealth kiwi saver” and “kiwiwealth kiwisaver”, summed into one figure.
- **Generate KiwiSaver**: Measured on the search terms “generate fund”, “generate funds”, “generate investments”, “generate kiwi”, “generate kiwisaver”, “generate kiwisaver funds”, “generate kiwisaver nz”, “generate kiwisaver scheme”, “generate managed funds”, “generate nz”, “generate thematic fund”, “generate wealth”, “generate wealth nz”, “kiwi generate”, “kiwisaver generate” and “www generate kiwisaver”, summed into one figure.
- **Juno KiwiSaver**: Measured on the search terms “juno kiwisaver”, “juno kiwisaver scheme”, “kiwisaver juno” and “pie funds management”, summed into one figure.
- **Kernel**: Measured on the search terms “kernel cash fund”, “kernel cash plus fund”, “kernel fund”, “kernel funds”, “kernel global 100”, “kernel high growth fund”, “kernel invest”, “kernel investment funds”, “kernel kiwisaver”, “kernel kiwisaver funds”, “kernel nz”, “kernel savings account”, “kernel total world fund”, “kernel wealth”, “kernel wealth funds”, “kernel wealth kiwisaver”, “kernel wealth nz” and “kiwisaver kernel”, summed into one figure.
- **Mercer KiwiSaver**: Measured on the search terms “kiwisaver mercer”, “mercer kiwisaver”, “mercer kiwisaver nz” and “mercer kiwisaver scheme”, summed into one figure.
- **Milford**: Measured on the search terms “kiwisaver milford”, “milford active growth”, “milford active growth kiwisaver”, “milford asset”, “milford asset kiwisaver”, “milford asset management”, “milford asset management app”, “milford asset management fees”, “milford asset management funds”, “milford asset management kiwisaver”, “milford asset management near me”, “milford asset management nz”, “milford asset management portal”, “milford asset management review”, “milford asset management unit prices”, “milford asset mgmt”, “milford assets kiwisaver”, “milford funds”, “milford funds kiwisaver”, “milford funds limited”, “milford investment”, “milford investment funds”, “milford investment kiwisaver”, “milford investments”, “milford kiwisaver”, “milford kiwisaver active growth fund”, “milford kiwisaver aggressive fund”, “milford kiwisaver nz”, “milford kiwisaver plan”, “milford managed funds” and “www milford asset management”, summed into one figure.
- **Simplicity**: Measured on the search terms “kiwisaver simplicity”, “simplicity fund”, “simplicity funds”, “simplicity funds nz”, “simplicity home loans”, “simplicity investment”, “simplicity investments”, “simplicity investments nz”, “simplicity kiwisaver”, “simplicity kiwisaver fund”, “simplicity kiwisaver funds”, “simplicity kiwisaver nz”, “simplicity kiwisaver scheme”, “simplicity nz”, “simplicity nz kiwisaver” and “www simplicity kiwisaver”, summed into one figure.
- **SuperLife**: Measured on the search terms “kiwisaver superlife”, “nz superlife”, “superlife”, “superlife funds”, “superlife growth fund”, “superlife high growth fund”, “superlife invest”, “superlife investments”, “superlife kiwisaver”, “superlife kiwisaver scheme”, “superlife nz” and “superlife superannuation master trust”, summed into one figure.
- **Westpac**: Measured on the search terms “Westpac”, “westpac banking”, “westpac credit card”, “westpac home loan”, “westpac home loans”, “westpac kiwi saver”, “westpac kiwisaver”, “westpac mortgage”, “westpac mortgages”, “westpac personal loan”, “westpac savings”, “westpac savings account” and “westpac term deposit”, summed into one figure.

- [AMP](/demand/nz/brands/amp)
- [ANZ](/demand/nz/brands/anz)
- [ASB](/demand/nz/brands/asb)
- [BNZ](/demand/nz/brands/bnz)
- [Booster](/demand/nz/brands/booster)
- [Fisher Funds](/demand/nz/brands/fisher-funds)
- [Generate KiwiSaver](/demand/nz/brands/generate-kiwisaver)
- [Juno KiwiSaver](/demand/nz/brands/juno-kiwisaver)
- [Kernel](/demand/nz/brands/kernel)
- [Mercer KiwiSaver](/demand/nz/brands/mercer-kiwisaver)
- [Milford](/demand/nz/brands/milford)
- [Simplicity](/demand/nz/brands/simplicity)
- [SuperLife](/demand/nz/brands/superlife)
- [Westpac](/demand/nz/brands/westpac)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among KiwiSaver providers in New Zealand?

In August 2026, ANZ was the most searched among KiwiSaver providers in New Zealand, with an estimated 731K branded searches and 35.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "KiwiSaver providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kiwisaver-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kiwisaver-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.