--- title: "Royal Canin vs Whiskas: Which is searched more in New Zealand?" description: "Is Royal Canin or Whiskas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitten food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitten-food-brands/compare/royal-canin-vs-whiskas" publisher: "Brandwave" --- # Royal Canin vs Whiskas: Which is searched more in New Zealand? Is Royal Canin or Whiskas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitten food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Royal Canin and Whiskas - **Competitive set**: Kitten food brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Royal Canin Share of Search**: 34.7% - **Whiskas Share of Search**: 28% ## Is Royal Canin or Whiskas more popular in search? - In September 2026, Royal Canin had more branded searches than Whiskas among kitten food brands in New Zealand. Royal Canin had about 3,150 branded searches, while Whiskas had 2,540. Royal Canin made up 34.7% of all kitten food brand searches we track, and Whiskas accounted for 28%. - Royal Canin was ahead of Whiskas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Royal Canin’s share of searches among kitten food brands in New Zealand moved from 37.4% to 34.7%, and its estimated monthly branded searches held steady at 3.1K. - Across the 12 months ending September 2026, Whiskas’ share of searches among kitten food brands in New Zealand moved from 26.2% to 28%, and its estimated monthly branded searches moved from 2.2K to 2.5K. ## Top kitten food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Royal Canin appeared in all five answers. Whiskas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Royal Canin was listed before Whiskas in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Canin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Purina | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Whiskas | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about kitten food brands - Asked ChatGPT "Which kitten food brand should I buy in New Zealand?": 1. Royal Canin, 2. Hill's, 3. Purina, 4. Whiskas - Asked ChatGPT "What are the best kitten food brands in New Zealand?": 1. Royal Canin, 2. Hill's, 3. Purina - Asked ChatGPT "What's the best kitten food brand in New Zealand for young cats?": 1. Royal Canin, 2. Hill's, 3. Purina - Searched Google, AI Overview "best kitten food": 1. Hill's, 2. Royal Canin - Searched Google, AI Overview "dry kitten food": 1. Royal Canin, 2. Hill's, 3. Purina Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitten food brands in September 2026? - In September 2026, Hill's overtook Whiskas to rank 2nd among kitten food brands in New Zealand, with 29.1% of the searches. - In September 2026, Whiskas lost share of searches among kitten food brands in New Zealand, from 31.5% to 28%. - Royal Canin’s share of searches among kitten food brands in New Zealand has gained ground for 3 months in a row, from 33.6% to 34.7% in September 2026. ## Month by month | Month | Royal Canin estimated searches | Royal Canin Share of Search | Royal Canin rank | Whiskas estimated searches | Whiskas Share of Search | Whiskas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.1K | 37.4% | 1 | 2.2K | 26.2% | 3 | | Nov 2025 | 2.5K | 34.4% | 1 | 1.8K | 24.2% | 3 | | Dec 2025 | 2.7K | 38% | 1 | 1.9K | 27.4% | 2 | | Jan 2026 | 2.8K | 35.1% | 1 | 2.4K | 30.7% | 2 | | Feb 2026 | 2.8K | 35.4% | 1 | 2.4K | 30% | 2 | | Mar 2026 | 3.5K | 36.2% | 1 | 2.5K | 26.2% | 3 | | Apr 2026 | 3.4K | 37.2% | 1 | 2.6K | 28.1% | 2 | | May 2026 | 3K | 34.3% | 1 | 2.4K | 28.1% | 2 | | Jun 2026 | 2.9K | 33.6% | 1 | 2.5K | 28.5% | 2 | | Jul 2026 | 3K | 33.9% | 1 | 2.9K | 32.7% | 2 | | Aug 2026 | 3.1K | 34.3% | 1 | 2.8K | 31.5% | 2 | | Sep 2026 | 3.1K | 34.7% | 1 | 2.5K | 28% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Royal Canin’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Royal Canin**: Measured on the search terms “royal canin”, “royal canin gi”, “royal canin hypo”, “royal canin kitten” and “royalcanin”, summed into one figure. - **Whiskas**: Measured on the search terms “cat biscuits whiskas”, “cat whiskas food”, “whiskas” and “whiskas kitten food”, summed into one figure. - [Royal Canin profile](/demand/nz/brands/royal-canin) - [Whiskas profile](/demand/nz/brands/whiskas) - [All kitten food brands in New Zealand](/demand/nz/categories/nz-kitten-food-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Royal Canin or Whiskas more popular in search? In September 2026, Royal Canin had more branded searches than Whiskas among kitten food brands in New Zealand. Royal Canin had about 3,150 branded searches, while Whiskas had 2,540. Royal Canin made up 34.7% of all kitten food brand searches we track, and Whiskas accounted for 28%. ## Cite this page Brandwave. "Royal Canin vs Whiskas: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-kitten-food-brands/compare/royal-canin-vs-whiskas This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitten-food-brands/compare/royal-canin-vs-whiskas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.